Twitter Amplify Sponsorship Package

From September 2020

Twitter Certified Sponsorship PKG

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

32%

68%

About Us

Niconico is a content portal that

synchronizes viewers with videos and live streams

through comments

2

Users (Total number of IDs)

About 78.67M

Paid Members

About 1.63M

MAU (Number of unique browsers)

About 54.64M

DAU (Number of unique browsers)

About 4.34M

Gender

Others 20s

4%7%

34%30%

17%

30s 40s 50s10s

8%

Age

*As of Mar.31, 2020

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

About Us

3

We are ranked as one of the most used video and live streaming services Our live streaming service has been ranked second after YouTube

Top 10 most used free video streaming services Top 10 most used video/live streaming services

37%

19%

47%

2 Niconico services are ranked in the top 10

Almost half of all live streaming service users

use Niconico Live

Source: Impress General Research Institute, Video Streaming Business Report 2019

Niconico Live

Niconico Video

Niconico Live

TwitCasting

WhoWatch

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

Package Outline

4

Regular Plan Package Deal

The SameCampaign

with

Lower Cost

Production&Campaign

Cost

Campaign Cost

Campaign Cost

Niconico ad campaign is

Practically FreeTwitter Amplify Sponsorship Package offers

two specific plans.

Our plans are designed to help you achieve

cost savings while delivering the same, reliable

campaign.

Niconico Live × TwitterSponsorship Plan

Dwango Video Production× Twitter

Sponsorship Plan

P5

P8

Twitter Amplify

Sponsorship Package

Niconico Live × TwitterSponsorship Plan

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

Niconico Live × TwitterSponsorship Plan

6

Niconico Live ＋On-site

Live Stream ads

TwitterPromoted Video Periscope

*Production fee is not included

Name Details Price（Excl.tax・gross）

NiconicoOfficial Live

Stream Package

- Program review- Live stream operation *Live stream with comments

- Run survey- Niconico staff comment operation

¥3M～

Niconico LiveProduction

Package

- Production planning- Casting- Run survey- Niconico staff comment operation - Watch page ad space- Footage with comments

¥8.6M～

Niconico Live × TwitterChoose an ad space

that works for your campaign goals

On-site ads come with this package.You can choose either “Live Window” (P7) or banner ads (P8).Get more traffic to your website by promoting your product. You can choose the one works for your goals.

※Videos and live with our signature comment feature

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 7

Live stream Ads

Niconico Live

Twitter Promoted Video

Periscope

Live stream ads are available on multiple Niconico

services. Live stream ads can increase traffic to your

website efficiently

Name DetailsEstimated Viewers*（2 media）

Price（Excl.tax・Gross）

Niconico Official Live Stream

Package

Twitter ads for your budget + Niconico Live window(S) About 450,000 ¥3,000,000

Twitter ads for your budget + Niconico Live window(M) About 900,000 ¥5,800,000

Twitter ads for your budget + Niconico Live window(L) About 1,350,000 ¥8,600,000

Niconico Live+ Production

Package

Twitter ads for your budget +Niconico Live window(M)Dwango Planning & Production (worth ¥1,000,000)

About 1,300,000 ¥8,600,000

Twitter ads for your budget +Niconico Live window(L)Dwango Planning & Production (worth ¥1,000,000)

About 1,750,000 ¥11,500,000

Niconico On-site Ads

*Please be sure to use up your budget for promoted tweets

Live Stream Ads

Niconico Live × TwitterSponsorship Plan

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 8

Banner Ads

Niconico Live

Twitter Promoted Video

Periscope

Expose your product to the wider audience to

increase traffic to your website

Attract potential customers to buy your products

and services

Name DetailsEstimated Viewers*（2 media）

Price（Excl.tax・Gross）

Niconico Official Live Stream

Package

Twitter ads for your budget+¥1M worth of Niconico ad space

About 400,000 ¥3,000,000

Twitter ads for your budget+¥2M worth of Niconico ad space

About 800,000 ¥5,800,000

Twitter ads for your budget+¥3M worth of Niconico ad space

About 1,200,000 ¥8,600,000

Niconico Live+ Production

Package

Twitter ads for your budget+¥2,000,000 worth of Niconico ad space¥1M worth video production & live streaming

About 1,200,000 ¥8,600,000

Twitter ads for your budget+¥3,000,000 worth of Niconico ad space¥1M worth video production & live streaming

About 1,600,000 ¥11,500,000

Niconico On-site Ads

*Please be sure to use up your budget for promoted tweets

Banner Ads

Niconico Live × TwitterSponsorship Plan

Twitter Amplify

Sponsorship Package

Dwango Video Production × TwitterSponsorship Plan

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 10

Dwango plans the video productionWe find and work with the best influencers for your business

Video production and on-site ads come with

this package. We have partnered with

thousands of influencers to offer a wide

range of collaborations.

We provide a one-stop solution for you and

deliver your content in all the ways you need

it to perform.

Promoted Tweets From Influencers

Promoted Tweets From Your

Business Account

Make a Choice

Produced by DWANGO

- Influencer Casting - Promoted Videos (15-30sec) - On-Site Ads

Dancers Singers Artists

CosplayersGame

StreamersE-sportsTeams

Dwango Video Production× Twitter

Sponsorship Plan

Made to OrderPromoted Videos

Promotedvideo

Promotedvideo

Promotedvideo

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

Made to Order promoted videos

Promoted Tweets From Influencers

Promoted Tweets From Your Business

Account

OR

11

Choose an Ad Space

From banner ads to pre-roll ads

You can promote your products to increase traffic to

your website and narrow down a target audience

Noconico On-site Ad Space

Name Details Price（Excl.tax Gross）

DwangoVideo Production

Package

Influencer Casting＋Video Production

- Promoted video production with influencers

- About 15 to 30 seconds long

- 1 or 2 videos depending on the content ¥10,000,000

Regular price at¥15,000,000

On-site Video Ad Space¥2,000,000 worth of Niconico Video ads or On-site ads

Twitter Promoted Tweet¥10,000,000 worth of promoted tweets from advertiser's business account or influencers’ account

NOTE*Twitter ad agency will take care of your promoted tweets.*We will decide how many videos we make after we listen to your request*Additional production costs may be added to the promoted videos *Advertising costs may change due to the casting or the implementation cost.

Dwango Video Production× Twitter

Sponsorship Plan

Promotedvideo

Video AdDisplay area Promoted

videoPromoted

video

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL

Go LiveCreative Review

12

Application &Timeline

～10days～2weeks～5weeks～6weeks

GoLive

Ad creative submission

Quotationand Order

DecidingProgram Content

ProductionPlanning

MeetingsApplication

Application Flow: Applications are submitted to the Twitter advertising agency

Twitter advertising agency

Twitter

How to Live on Twitter How to use Live Producer in Media Studio by Twitter（Using Media Studio) https://t.co/producer_howto_jp*The link will automatically take you to the latest version of the document.

Dwango Video Production Package：We will require at least 6 weeks to prepare for the campaign

Application

*Please let us know when the work needs to be done within a short period of time.

～10days～2weeks～5weeks～6weeks

GoLive

Ad creative submission

Quotationand Order

Program ReviewApplica-tion

Niconico Official Live Stream / Production Package Implementation Flow

Production Package：We will require at least 6 weeks to prepare for the campaign

Official Live Stream Package: We will require at least 4weeks to prepare for the campaign

Video Production

Quotationand Order

DecidingVideo Content

ProductionPlanningMeetings

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 13

NOTE

About Creatives

①Ad creatives will be reviewed by performers and creators.

②Some creatives may not be usable depending on what kind of business you are running.

③We will specifically indicate that the video is sponsored in the description.

④We are unable to make a change to the release date (your ad schedule) once it has been fixed.

⑤The copyright belongs to the video creator and Dwango.

⑥We may use your ad creative as a case study.

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 14

[For Advertisers]NOTE

About Sponsorship Ads

①We do not accept cancellations under any circumstances - all orders are final.

If you need to cancel due to unavoidable circumstances, you will be liable to pay for any work carried out up to

the time of cancellation.

②The campaign may run for a month. Please contact us to extend the period.

③You can only use creatives made specifically for this sponsorship for the same campaign.

④It depends on the package whether or not you can reproduce or distribute (post/upload) your ad creatives.

⑤Please ask Twitter, Inc. (industry rep or agency rep) for a review through your agency in advance to confirm

the publication. All replies will take at least 7 business days.

⑥ Application deadlines are set by the agency following their rules and regulations.

⑦The casting list is only a list of candidates and will be finalized after the order is placed.

⑧Please contact Twitter, Inc. (industry rep or agency rep) for more information.

Twitter Amplify

Sponsorship Package

Dwango Co., Ltd｜CONFIDENCIAL 15

[For Agencies]NOTE

About Sponsorship Ads

①The following advertising products are not applicable for this sponsorship

A)Promoted Account B) Amplify Pre-roll (IVA) C)First View

D)Promoted Trend、E)Promoted Trend Spotlight

②Please make sure to include the correct package name when you order your sponsorship ad.

③Reach and frequency reports are not available for this sponsorship ads.

④Please spend the full amount of your advertising budget on each IO.

You can only use creatives made specifically for this sponsorship for the same campaign.

⑤TAP is not supported. Please uncheck “TAP” when you set up your dashboard.

⑥If the ads are mistakenly delivered via TBM or TAP, the agency is liable to pay directly to our content

partners to compensate for the additional cost.

*TBM: Twitter Business Manager(An ad order management tool for agencies)

*IO: Insertion Order (The numbers given to each Twitter ads when you place an order)

*TAP: Twitter Audience Platform(A general term for twitter’s network advertising with their other apps)

Thank you!