pdfcrowd.com open in browser PRO version Are you a developer? Try out the HTML to PDF API Twitter Direct Messages: This Week in Social Media By Cindy King Published April 25, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message : Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.” Enter your name Email HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT Browse Categories 3.2k Shares 2k 439 337 93 166
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Twitter Direct Messages: ThisWeek in Social MediaBy Cindy King
Published April 25, 2015
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are someof the news items that caught our attention.
What’s New This Week?Twitter Updates Direct Message : Twitter has changed “howdirect messaging works so that it’s even easier for you tocommunicate one-to-one or with a chosen group of people, anywhere in the world.”
Enter your name
Email
HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT
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Check out the new Tw itter Direct Messages.
The changes include “a new Direct Message
button on profile pages on Android and iPhone.”
Vine Enhances Sharing: The new updates on Vine “means you can quickly andeasily revine, send posts to your friends via Vine messages (VMs), and share toTwitter, Facebook and Tumblr.”
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“These sharing enhancements are available now on iOS and coming soon to Android.”
Facebook Rebalances Content on the News Feed: The goal of Facebook’supdates to the News Feed is to “give you the right mix of updates from friends andpublic figures, publishers, businesses and community organizations you areconnected to.”
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— Twitter (@twitter) April 23, 2015
Facebook Adds Domain Insights: “Understand the value Facebook is driving toyour website, even if you have not implemented Facebook platform features such associal plugins.”
“Domain Insights show s all referral traff ic to your domain from Facebook”.
Twitter Introduces Product and Policy Updates Aimed at Combating Abuse :Twitter’s latest product and policy updates will help “develop a platform on which userscan safely engage with the world at large.”
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“The new design is super pretty, simple to navigate, and jam-packed full of videos w e know you’ll
dig.”
Other social media news worth following:
Facebook Tests a New Messenger App, Hello: “Hello connects with Facebook soyou can see who’s calling, block unwanted calls and search for people and places.”
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Facebook Announces Anthology, a New Branded Video Program: “Anthologythat will have publishers and digital video producers including Vice, Vox Media,Tastemade and Funny or Die creating videos for advertisers — in collaboration withCreative Shop, Facebook’s in-house agency — that would run as ads on the socialnetwork.”
Facebook Will Retire Like Box Plugin: “With the release of Graph API v2.3, theLike Box plugin is deprecated and will stop working on June 23rd 2015.”
Here’s a cool social media tool worth checking out:
Hipstamatic DSPO: A new social photography app for iOS.
Hipstamatic DSPO offers “time-based group cameras.”
Weekly Video Tip:How to Run a Facebook Ad Campaign
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Join the Social Media Marketing Society
At Social Media Marketing World 2015, Social Media Examiner announced the SocialMedia Marketing Society, a new online community to help marketers stay on theleading edge of social media. Designed to help you avoid trial and error and focus onwhat works to market your business, the Society will feature live expert webinars, Q&Asessions and a discussion forum where you can get all of your questions answered.
Join the Founder’s List now to receive exclusive video courses with actionable ideasthat you can use immediately to improve your marketing—free. ONLY Founder’s Listmembers will be invited to join the Society when it launches in late April 2015, soregister today at http://society.socialmediaexaminer.com/.
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Do you want to run a Facebook ad campaign for a client or have someone who will be running a campaign for you? 2 essential steps to running campaigns for clients. And you also might want to take a look at some of our most recentFacebook Advertising articles here: http://www.socialmediaexaminer.com/tag/facebook-advertising/
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Some interesting studies to note:Facebook Reach and Engagement Analysis: A new study from Locowisefound that average organic Facebook Page likes grew by 0.53% in March 2015 and,on average, posts on Facebook pages reached 2.60% of their total audience. Ofthose reached, 11.83% typical engage with the brand. On average, posts withlinks reached 4.48% of the total page likes. Text-only status updates came secondwith 2.62% and photo reach was at 2.14%. The lowest reach was for video posts at1.85% of the total audience.
IAB Internet Advertising Report: The Interactive Advertising Bureau andPricewaterhouseCoopers released their latest U.S. internet advertising revenuereport covering 2014. The report is consistent with online marketing trends from
Social Media Examiner with MichaelStelzner
Something NEW from Social Media Examiner! We've been working on this for 8 months! For more visitsociety.socialmediaexaminer.com - Erik
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recent years, with rapid overall growth in online ad spending and an emphasis onmobile.
Q1 Digital Advertising Benchmark Report: According to new research from AdobeDigital Index, brands on Facebook posted 31% more frequently in Q1 2015 in year-over-year comparison. This increase is attributed to an attempt to offset the declinein organic reach. The study reports that organic impressions were down 35% year-over-year, while paid impressions rose 8% over the same time period. As expected,live streaming apps Periscope and Meerkat took off in Q1 2015 with Periscope takinga slight lead in terms of mentions.
Q1 2015 Social Trends Report: A new study from social advertising and datacompany, Kinetic Social, compared Q1 2015 ad performance across Facebook andTwitter. Overall ad performance on Facebook was up 266% year-over-year and click-through rates for both desktop and mobile video ads increased by 57% from Q4 2014to Q1 2015. As a result of this higher performance, 31% of Facebook ad budgetshave shifted to video ads. Mobile accounts for 57% of Facebook ad budgets onKinetic Social’s platform, whereas Twitter only accounts for 25% of ad spend.
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Media/News/Publishing · 338,315 Likes · April 2 at 11:37am ·
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.Social Media Marketing World 2015, which took place last month, was attended bythousands of marketers. With the virtual ticket, you can watch more than 100 value-packed sessions from the comfort of your office chair—for a fraction of the cost ofattending live.
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Guest • 7 days ago
I really love the weekly round-up! I had no idea Vine was still hanging on. I feel like since Instagram introducedbasically the same video function, most people don't need two separate apps. It's interesting to see the moves theyare making to try and stay in the game. I'll also be keeping my eye on Facebook's Anthology to see if that takes offand clever ways brands can utilize that.
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• Reply •
Aurindam Mukherjee • 5 days ago
With organic impressions down and brands trying to offset the same by posting more, Facebook has done the rightthing by relooking the newsfeed and bringing back friends and family. Brands should focus on quality rather thanquantity.
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ashley mckenzie • 2 days ago
Twitter's popularity has already peaked. We need to be focused on new social networks for marketing purposes. △ ▽
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