Date post: | 04-Jul-2015 |
Category: |
Business |
Upload: | sara-greenfield |
View: | 273 times |
Download: | 2 times |
• 241 million monthly active Twitter users
• 63% of brands have multiple Twitter accounts
#1 in Amazon Sales & Marketing UK
Book stays consistently high, with little work.
• Use tools and strategy to get in front of the right people as quickly as possible.
4 Keys to Success
1. Work out your Aim/ Goal.
Possible Goals
• SELL BOOKS
• Keep in touch with fans
• Create a database
• Contacts: PR/journalists/publishers
• Show expertise (Non-fiction)
• Support
2. Power Up Your Profile
• Attract the right people
• Link to a relevant GOOD sales page
• More than one account?
Personal Twitter Account
Book Twitter Account
Twitter Accounts
• @brightyellw
• @sarajgreenfield
• @tweetauthors
• @jobhunting3
• @bouncingback
…..plus 5 more
3. Substance / Content
• Put your book into Tweets (non-fiction)• Blog• Share articles• Re-tweet other people (NB lists)• Tweet about the things you do• Tweet photos when you’re out and about
Add content that is relevant to your readers
Lay a trail of chocolate
Entice people to you….
How Often?
• 3-5 useful/ interesting Tweets to every promotional Tweet
How?
• HootSuite (Free or paid)
• Socialoomph (paid)
Both Schedule updates in advance from multiple accounts
HootSuite
Analytics
• HootSuite shows how many people click on each link.
• Helps you see which tweets work best, and whether people are clicking through to sales pages.
SocialoomphSchedule thousands of recurring tweets:
Twitter Lists
Create lists of:
• Useful contacts – eg PR/ journalists
• Fans / people who have bought your book
• People who interact with you
Re-tweet their content/ interact with them
4. Supporters/ Followers
Follow people who are likely to buy your book. A percentage will follow you back.
How?
• Find similar accounts: follow their followers.
• Follow fans: run searches for your book/ your name
• Search for mentions of similar books
• Use other platforms – create relationships on other platforms and follow on Twitter, eg Goodreads/ G+
Build Relationships• I met people on Google Plus
• Followed them on Twitter
• They often promote my book because of the relationship we have built up.
Your Followers Become Supporters
How?
Twitter Advanced Search or
Hootsuite/ Tweetdeck etc (retain searches)
Competition Ideas
Bright Yellow Success ModelYour PASS to Social Media Success:
Profile:Power Up Your Profile
Aim:What is your goal / follow up strategy?
Supporters: Connect With Relevant People
Substance:Share Content That Attracts Potential Customers
Thank You
Sara Greenfield
Bright Yellow Marketing
www.brightyellowmarketing.com
@brightyellw
@tweetauthors