1. Twitter for Beginners Presentation to UNICEF Ethiopia Senior ManagementElshadai Negash Social Media Consultant UNICEF Ethiopia September 24th 2013

2. 2 3. Outline-The basics Handles (@) and hashtags (#) Followers and following What can you do with twitter? You on twitter3 4. The basicsWhat is twitter? - A Social networking and microblogging service that enables its users to send and read other users updates known as tweets - You can CREATE content for others to view and VIEW content from others4 5. The basicsA tweet - A message of 140 characters (not words). - Can be public or private - Characters can include links to images, video, and webpages5 6. Handles (@) and Hashtags (#)Handle (@) - Name chosen to represent a entity on twitter - Entity can be person, company, organisation, cause, etc - Case insensitive E.g @BarackObama, @UsainBolt, @UNICEFEthiopia, @unicef, @BBCAfrica, @postworld2015, @WorldFoodDay6 7. Handles (@) and Hashtags (#)Hashtags(#) -Hashtags mark keywords or topics in tweets Can be single word or phrase Always start with #sign, case insensitiveExamples - Popular hashtags: #westgate, #election2012, #arabuprising, #someonetellkenya - UNICEF hashtags: #endviolence, #promise4children, #vaccinesnow, #back2school, #ethiopiameetsmdg4, #unjobslist, #ONEWASH7 8. Followers and following8 9. What can you do with twitter?9 10. What can you do with twitter? - Be entertained - Find out what is going on! - Connect with areas of interest: people, shows, movements, organisations, breaking news providers, etc..10 11. Tweet speak RT= Retweet e.g. RT @UNICEFEthiopia: Happy Mondays to u from @UNICEFEthiopia. Its the 1st day of the school year for kids in #Ethiopia. Retweet 2 keep the #promise4children!DM= Direct Message e.g. @UNICEFEthiopia, can you DM me your phone numberLOL = Laugh Out Loud e.g. LOL, cool video @UNICEFEthiopiaMT= Modified Tweet e.g. READ: #EthiopianHerald story on launch of #ONEWASH in #Ethiopia. ow.ly/oYk17 MT READ: @UNICEFEthiopia posted our story on launch of #ONEWASH in #Ethiopia. ow.ly/oYk1711 12. Tweet speak OH= Overheard e.g. OH at @UNICEFEthiopia : 3million #children out of #school in #EthiopiaSMH= Shaking My Head e.g. More than 30,000 children in #Ethiopia die of diarrhea every year. SMH!TBH= To Be Honest e.g. TBH, I dont know why @UNICEFEthiopia tweets about #WASH in #rural #Ethiopia when toilets in #Addis stinkFF= Follow Fridays, TT= Throwback Thursdays e.g. Happy #ff to our partners @eu_echo @dfid_uk @usaidethiopia @usaid @dftad12 13. You on twitter13 14. Tips on safe tweeting -Use strong login details Keep your machine secure Evaluate links before opening Be careful of what you post (its very public) Be careful of who you follow (remember your standing in society)14 15. UNICEF guidelines - UNICEF DOES NOT monitor employee accounts! - On profile, include disclaimer like Views expressed here are solely mine - Maintain ethics and dignity in usage - You are encouraged to retweet updates from UNICEF, UNICEFEthiopia, and other associated accounts 15 16. 16 17. Just for laughs.17 18. 18