Twitter for Newbies!Michele Walfred

Communications Specialist

Mid-Atlantic Women in Agriculture

eXtension.org Learn

This webinar

Designed for those who do not have a Twitter account (YET!)

Had a Twitter and gave up!

Very basic!

Twitter Tier Two on April 22 will talk techniques and tricks

SHORT PowerPoint

Live step-by-step experience opening a new account

What do you want to be on Twitter?

Multiple accounts (one per email)

Company or business account?

Professional/Personal

Individual/Personal

Ultimately: What is your voice for the account?

What “tone” or “voice” do you want to convey?

Personal account has professional tone. Avoids controversy. Full profile leads audience to know what to expect.

Occasionally go off topic. Promote my other accounts. Photo & personal header

This is an organization’s page. Could be

YOUR biz, non or for profit.

It is your BRAND!!

Explain who you are. Acknowledge

affiliates.

Use logo. Strong images

What do you want?

Start a conversation?

Be a part of a larger conversation?

Increase business?

Serve as a resource to others?

Just have fun?

Business to business

Business to customer

Monitor the news

Before you get started

What you will need

Square image/logo “face”

Header image – landscape orientation

Email account

What your handle will be - your official Twitter address @MWalfred

@UDExtension

Case sensitive? No. Aesthetic, Yes!

Short is better

TRY to avoid numbers/symbols

Homework

Compose your profile (160 characters) & website

Determine who you want to follow

Look up their handles & write about 10-20 down Similar to your business/org

Local government

Local news

National news

Thought leaders (search a hashtag)

Celebrities

Basic terms

HASHTAG. A “pound sign” or “number symbol” (#) before an important keyword. Main subjects of your tweet. Used to find you, used to sort topics. Examples: #foodie #ag #FarmDE #SuperBowl #DowntonPBS #4H (hobby or interest)

Twitter etiquette: No more than three (3). At least one (1). Can be used within the 140 character statement or tacked on at the end. NOT CASE SENSITIVE!!! But caps do help with readability/meaning. #DeAgWeek or #deagweek No spaces within. A space must proceed and follow each #hashtag like this.

HANDLE. Account name prefaced by an “at symbol” (@). Used to get attention, tap someone on shoulder. Where it is placed in a Tweet matters. Example: @MWalfred @udextension @agchat @MidAtlanticWIA @MyPlate@eXtension4U

Not Case Sensitive. Visual help.

Study how other accounts use #’s & @’s

Basic termsTWITTER FOLLOWERS (who follows you)

FOLLOWING (who you follow)

Reply (left turning arrow)

Retweet (RT) (up/down arrow)

Favorite ( star symbol)

FACEBOOK Page fans or “LIKES”, Friends

Pages you like. Friends you accept

Comment

Share

Like (thumbs up)

FacebookNews Feed

You’ve been

noticed

Find out what is trending!

How others use hashtags!

Search people, businesses, hashtags

Careful. pitches & scams lurk

here!

Compose! Shows up

differently on devices

Change your settings. Also

look for “gear” symbol

Twitter FYI

Only 140 characters allowed on Twitter

Abbreviations are allowed, even necessary

Post pictures first. Images take up 23 characters

Leave room to be retweeted or shared (that takes up 10 characters)

Links need to be shortened (reserve 13-23)

Bit.ly.com

Hootsuite (free) offers a link shortener

You have a whopping 94 (or less) characters left to Tweet a picturewith a link!

Lenient abbreviation code!

140-23

94

107

117-10

-13

Link Shortener

http://extension.udel.edu/fcs/master-food-educator-volunteer-program/

http://bit.ly/1Ffz5Sm (22)

Let’s go liveAnd test this Twitter thing on for size