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Twitter for Nonprofits:
July 21, 2009
Kevin Martone and Joe RuotoloTechnology Program TeamGrinspoon Institute for Jewish Philanthropy
Reconnecting 140 Characters at a Time
Twitter for Nonprofits 2July 21, 2009
Agenda: Welcome 1:00 – 1:05 Twitter Basics 1:05 – 1:25 Twitter as an Organization 1:25 – 1:35 Other Twitter Tools 1:35 – 1:40 Camp Examples 1:40 – 1:55 Fundraising on Twitter 1:55 – 2:00 Issues 2:00 – 2:05 Tweeting our Conference 2:05 – 2:10 Feedback/Questions 2:10 – 2:20
Twitter for Nonprofits 3July 21, 2009
Notes on Today’s Session Today’s Topic
Twitter is a fast-growing social media service that can be used to reach out to constituents
More and more camps are utilizing the service to reach out to parents and alumni
Each camp needs to better understand if/how Twitter fits into their overall outreach and communications strategy…and how they can best implement it
This presentation will give an overview for beginners and some more in-depth tips for more advanced users
The Presentation and Recorded Session will be available for download on http://webinar.gijptech.org within 24 hours
Twitter for Nonprofits 4July 21, 2009
What is Twitter? 140 Character “Tweets” to the World
“What are you doing?” “Followers” receive messages directly
Combination of Instant Messaging (IM) and Blogging Micro-blogging
Discuss anything! Status updates, links to articles, requests for info, etc.
Tweet via text message, smartphone, web Many tools to manage and search the flow of
information on Twitter
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Why Should We Tweet?
Your Outreach/Communication Goals? If Twitter helps reach those goals…
Engage and Learn Fun! Post Updates for Parents Can Drive Traffic to Website, FB Page, … Demographics
35-49 is largest demo group on Twitter1,000+% growth from Feb. 2008 to Feb. 2009
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Photo by cogdogblog on Flickr
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Getting Started
Go to www.twitter.com Register yourself or your Organization 160 Character Bio Upload a Photo Upload/Choose a Design (Background)
Send Tweets!
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Getting Started (cont’d)
SettingsCan “protect” updatesBioDevices (text updates)Notices (email)PictureDesign (background)
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Getting Started (cont’d)
Twitter is also a great Listening tool Real-time Find people
Twitter Search (http://search.twitter.com) Click “Advanced Search”
“Find People” link Follow/be followed
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Getting Started (cont’d)
Example Search: Camp Harlam
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Twitter LingoTweet An update on Twitter
Follow/ Unfollow
Determines which tweets will show up on your personal homepage
Followers People subscribed to receive your tweets
Hashtags (#) Allows easy searching; global “conversation”
Retweet (RT) Forward other people’s tweets
@ Replies Send (public) msg directly to user on Twitter
DM (Direct Messages)
Send (private) msg directly to user
Favorites “Save” specific tweets as favorites
Block Block a User from Following your Tweets
Short URL Shortened URL of a webpage (bit.ly, tinyurl, etc.) – Be wary of these from unknown people
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Twitter Profile
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Twitter as an Organization
Be Authentic! Conversations:
2-way
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Twitter as an Organization (cont’d)
Follow us! @gijp Tools to allow multiple people to post to
same Organizational Twitter AccountCoTweetHootsuiteAlso offer integrated URL shortener/statsCan schedule/assign future Tweets
Widgets can show Twitter feed on website or blog
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Other Twitter Tools Desktop Twitter Apps
TweetDeck Twitterrific (Mac only)
TwitterBerry (Blackberry) TweetDeck or Twitterfon (iPhone) TweetBeep – email alerts on Twitter search Twtvite – Create “tweetup” event on Twitter TwitterAnalyzer – review stats of your followers,
conversations, links, etc.
Other suggestions from seasoned Twitterers?
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Camp Example: URJ Henry S. Jacobs Camp
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Camp Example: Camp JORI
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Camp Example: Camp Judaea
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Camp Twitter Accounts
Camp @ Followers* Post Freq Content
Camp Judaea CampJudaea 65 Every 1-2 days Updates, some dialog/RT, fun
Camp JORI JORITweet 25 2-3 per day Updates, fun
URJ Greene Family Camp
URJGFC 220 5-7 per day Updates, fun
Surprise Lake SurpriseLake 82 Every 1-2 days Updates, fun, links to website
Herzl Camp HerzlCamp 39 Every 1-2 days Updates, links to website, focus on Alumni
URJ Camp Harlam
URJCampHarlam
133 5-10 per day Updates, fun
*Some view Tweets on Camp Website or Blog instead
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Fundraising on Twitter
Twitter fundraising works best for a specific event or challenge Link to online giving page or ChipIn/Causes Widget TipJoy (Fundraising via PayPal directly on Twitter)
Otherwise, used for finding and engaging constituents; cultivate via other channels
Examples Tweetsgiving 140 Smiles
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Issues Short URLs Spam
Block Followers Report Spam
Follow @spam DM offending Twitter username
Legitimate email address not needed to register Easy to follow (without updates “Protected”) Watch what you say!
Anyone can see it (unless “Protected”) Can delete tweets, but will be available via search on Twitter and
Google for days Don’t tell the world you will be away for a week (or summer!)
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Tweeting our Conference
#gijp Pre-planning
Tweet plans – Attending? Sessions? etc.
During conference Tweet questions Post comments Tweetups?
Post-conference Continue discussion of learnings, sharing info
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Questions?
Photo by Xurble
Twitter for Nonprofits 24July 21, 2009
Grinspoon Institute Webinars – Feedback/Questions
How did we do? How was the level of detail? What topics would you like to learn about in this format? Is there a topic you’d like to share in a future Webinar? Any other suggestions?
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Next Webinar… Will be back in September In the meantime:
Check out our Webinar archives Join the discussion on our Discussion Boards Help us make these Webinars as helpful as possible to you:
If there is a specific topic you would like us to present via our Webinars, let us know!
If you would like to present in a Webinar on a specific topic, let us know!
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For More Information
This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org
Recent GIJP Blog Post re: Twitter Twitter in Plain English Video by CommonCraft Follow us @gijp (www.twitter.com/gijp) Become our Facebook Page Fan