Date post: | 30-Oct-2014 |
Category: |
Business |
Upload: | verticalresponse |
View: | 1,748 times |
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Twitter For Your Business:Getting Started
Ellery Long @ellerylong & Jill Bastian @jillieb3@VR4SmallBiz
Facebook.com/VerticalResponse
Twitter: Fast, Furious & Fun!• Communication tool for big brands, small biz and you! • Real-time, up to the minute• Facilitates word of mouth marketing, brand advocacy, and viral sharing• Enables quick reactions to customer-driven messages about your brand, both negative and positive• Your opportunity to shape the conversation
• Effective way to track competitor strategies and buzz
Twitter Tips:• Repurpose content whenever possible:• Tweet your emails via the Social Sharing feature• Provide value - blog posts, company news, contests,
sales, etc…• Share media that you consume as well
• Industry trends and studies • Relevant blog posts and articles
• Follow people and brands you like for good content, and retweet (RT) them often
• Thank people for mentioning your brand & RT positive mentions!
• Thank followers when they RT you - @ Reply• People love to be acknowledged
@ Mentions
@ Mentions
@ Replies
@ Mentions
RT Classic vs RT New
RT Classic vs RT New
Via
#hashtags
Tips To Increase Engagement• Be consistent
• Customers don’t follow if you don’t update• Make the most out of every tweet:
• Use hashtags (#)• Be relevant & timely • Ask for RT’s • Make it sharable
• Ask questions and initiate a dialogue• Search for conversations you can add value to • Respond to customer questions & support issues
openly
Twitter Tools For Success:• Measure engagement
• RT’s, mentions, follower retention - not just follower count• Hootsuite, Tweetdeck, Seesmic:
• Search for brand name, mentions, keywords & hashtags• Schedule tweets & have members of your team collaborate• Update multiple social media platforms in one place
• Tweet Meme, Trendistic, Twitscoop • Find useful Twitter trends and hashtags
• WeFollow, Twellow• Twitter account directories
• Klout, Twitter Grader, Twitter Counter, Tweetstats• Measure engagement metrics & your own Twitter activity
• Google Analytics• Measure traffic related to sales/acquisitions - ROI
Q & A