Date post: | 17-Oct-2014 |
Category: |
Career |
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Tom Hume
Twitter For Your Job Search &
Personal Brand
Tom HumeTwitter Handles: @TAH99, @marketingkicker, @saleskicker, @cureJMLinkedIn: http://www.linkedin.com/in/tomhume
Seminar Objectives• After participating in this session, you’ll be
able to:
– Understand how and why Twitter can be a powerful tool in your job search and for developing your Personal Brand
– Learn easy ways to get started
– Leave with at least 5 immediately actionable (and free) tips, resources or techniques to take your social media brand to the next level
What is Twitter?
• We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.
—Evan Williams
What is Twitter?
• What made Twitter different from other social networks (Facebook, LinkedIn, MySpace) was the way people socialized. However, these lines are blurring.
• Twitter is like an open Chat room. Everyone answers just one question; “What’s happening?”; 140 characters or less
• The 140 character status update is now universal and linking EVERYWHERE – LinkedIn, Facebook
• The mobile support on twitter lets the world know what you are doing right now
How Twitter fits in with other Social Media
The Conversation Prism by Brian Solis and Jesse Thomashttp://theconversationprism.com/size1024/
What is Twitter?
• Twitter is communication:– 1 to 1– 1 to Many– Many to Many– Many to 1
Who is on Twitter?• Barack Obama• Britney Spears• All A-listed Bloggers• Celebrities• Politicians • Techies• Web Enthusiasts• Real people• Your target companies • Emps from your target
companies • Decision-makers from
your target companies
What does Twitter look like?
What does Twitter look like?
What does Twitter look like?
What does Twitter look like?
Immediate News Tweets– A plane just landed
on the Hudson
Twitter is Real Time
– Or even closer to home…..
So why should you care about Twitter?• Powerful search tool - Listening
– Find jobs – search job titles and geographies– What does your target company say?
» Company voice; events, earnings, product launches
– What do the customers of your target company say?
– What to employees say at your target company?– What does the hiring manager say
» Professionally, Personally
• Employers expect you to understand and use it – (esp for Marketing jobs)
• It will make you more visible – Credibility, personal brand– More networking connections
• The people you hire will be using it
Getting started – 5 easy steps
1.Just sign-up
Tips• Use a personal email address (not from your job)• Use your real name – claim it before someone else does• Consider using an email address you don’t use all the
time (gmail, yahoo, etc)
Getting started – 5 easy steps
If you can’t get your name/domain before someone else does, don’t panic
Tip• Can’t get your
name? Then have fun with your Twitter handle – i.e. @marketingkicker
• Numbers and hyphens can reduce followers
Getting started – 5 easy stepsWhile your at it, check your
name availability everywhere. http://namechk.com/
Getting started – 5 easy steps
2.Build your profile
Getting started – 5 easy steps2.Build your profile
• Under the “Settings” tab > “Account” tab– Put in your name – your real name so others
can find you– Put in your approved twitter name – Add the email address where notifications will
be sent– Add your website or blog url – LinkedIn is
good too– Add your time zone – a drop down box– Add your online bio – it’s short. Keep it
similar to LinkedIn – Establish your location – Geo Tagging (if you
want)– Choose your language (Italian, Spanish,
French, Japanese English)– Decide if you want to protect your tweets –
Don’t!
Getting started – 5 easy steps2.Build your profile
• Skip the “Mobile” settings for now
Getting started – 5 easy steps2.Build your profile
• Set your “Notices”
Tip• At first, turn on email notifications for new followers (it is
more fun), then turn it off if it gets overwhelming
Getting started – 5 easy steps2.Build your profile
• Add your “Picture”– Smiling photos get more follows
• Pick a background “Design”• Skip the “Connections” tab for now
Getting started – 5 easy steps3.Start Following People
• Who to follow?– Real people (not spammers)– People who will follow you back
» Keep a good Follower/Following Ratio– People you are connected to on LinkedIn
» Tweeple group – Twitter User Directories
» Wefollow» Listorious» TweetDeck Directory
– Follow the list of people you like
Getting started – 5 easy steps4.Start Tweeting to build your
followers• Follow back• Put your Twitter handle “@____” on email
signature, LinkedIn, business cards, etc• Tweet often, tweet regularly• Use Hashtags #• Build your own lists• Promote others - #FF• List yourself in Twitter User Directories• What to Tweet about?
– Articles– Event updates– Updates to your blog– Live news events, pictures– Questions– Retweets
Tips– Find your voice– Tweet with authority– Be creative– Have fun– And always
remember “What happens on the Internet, stays on the Internet”
Getting started – 5 easy steps5.Twitter Search
Tips– Search by job title
and region– Search company
name– Search company
products or services– Search key people at
company– Set up search
columns in TweetDeck
http://www.youtube.com/watch?v=jGbLWQYJ6iM
Getting started – 5 easy steps6. Use tools to get organized and save
time
Getting started – 5 easy steps6. Twitter is made powerful through
other Twitter tools
http://www.youtube.com/watch?v=UvVg8PtaGWs
Overwhelmed?
Develop your strategy
• Do you want fewer followers, but extremely high quality followers?– You will need to create terrific content– You will need to be very selective about who
you follow• Do you want a high volume of followers to
extend your online brand?– RT often– Follow-back always– Unfollow those who do not follow you
Tip– Don’t get too hung up on strategy at first; just get in
the game
Five Mistakes to Avoid
1. Do not post only links to your site/blog. No one wants to see such blatant self promotion.
2. Do not avoid other Twitterers. Respond if spoken to
3. Don’t write about your mundane habits.
4. No flaming or insulting.
5. Do not beg for followers or listen to those Get 1000 Followers NOW! It is not true and not good marketing for your own name
Tools
Fun Tools• Social Oomph , Hootsuite – schedules
tweets• Splitweet, TweetDeck, Hootsuite, ping.fm –
tweet from multiple accounts• Huitter, TwitterKarma – Follow and Unfollow• Bud URL or bit.ly – Shorten URLs• TweetDeck, Hootsuite, Seesmic – Track
tweeps• Tweet Stats, Twittercounter – See twitter
activity• Muckrack – Journalists on Twitter• What the Trend – explains trends• Tweet Reach – shows the reach• Twitalyzer – Analyses quality• Twitbacks – Fancier backgrounds
What’s next for Twitter
• Foursquare and Geo-Tagging
Questions?
Appendix
Twitter Terms• Twitter : Your Online Status Message.• Tweet : A Short Update of what you are doing for about 140
characters.• Followers : People who are subscribed of your updates or
fondly known as Tweets.• Following : People you are interested for following by
subscribing to their updates or tweets.• Direct Message (DM) : Sending a Direct Message to your
followers.• At (@) : You can use this when you are referring him/her in
your updates. You can prefix their username with @ to display his/her Twitter account in the update.
• Re-Tweet (RT) : You can Relay a tweet or update by a Twitterer or Tweeter to everyone who are following you.
• Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #.
• Tweet – Up : When a group of Twitterers or Tweeters arranges a meeting for a social interaction or for some bloggers meet and so on.
• Blocking/Spam : You may get requests from Spam Twitterers. You can block them in two ways. Directly from the User’s Twitter page or through your Followers list . Just hit Block and Twitter will confirm it. Real people (not spammers)