The New Twitter How it Fits into your Inbound Marketing Toolbox Laura “@Pistachio” Fitton 6-13-12

http://bit.ly/talkhubspot

3 4

@Pistachio WTH??

2 Twitter Twitter Twitter Twitter

3 3 things to STOP asking & BONUS: New Data!!

How are YOU Doing? 4

1

@Pistachio WTH????? 1

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Twitter for Dummies

Inbound Marketing Evangelist

94,000 Twitter

Readers

Laura Fitton, May 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade

my browser?

Twitter is

Dumb!

“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes

Founder/CEO  oneforty.com  

(Don’t Believe the) Hype

http://bit.ly/talkhubspot

How did THAT Happen??!

Photo: http://www.flickr.com/photos/furryscalyman/

Twitter-Powered Software will Change the World

Twitter-Powered Software HAS Changed the World

We’ve Only Just Begun…

The balance of power shifted

mere mortal

Twitter Twitter Twitter Twitter 2

CHARLENE LI CO-AUTHOR OF GROUNDSWELL

Twitter is not a technology. It's a conversation. And it's happening with or without you. “

Image Credit: !THEMACGIRL*!

Global Sensing and Signaling Network

“it’s like an EKG for attention” -Joel Lunenfeld @JoelL

“Facebook” search on tweetcharts.com May 17, 2012

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to

Many

“ ”

Influence (was) Attract attention to yourself

Influence (is) Provide attention & value to others

3 Things you NEED to stop asking 3

Does Twitter Matter? “ ”

89% call Twitter at Least Somewhat Useful

MATTERS Twitter

HubSpot State of Inbound Marketing Report, 2012.

call it Important or

Critical

36%

Are MY Customers on Twitter? “ ”

SOURCE: HUBSPOT, 2011 34

70% have acquired new

customers from Twitter

CUSTOMERS Get More

HubSpot State of Inbound Marketing Report, 2012.

of ALL B2C 55%

in Retail/Wholesale

How Can I Get More Followers? “ ”

You don’t just want a following.

37

You want screaming, raving fans

Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:!lhalstead!

How are YOU Doing? 4

http://marketing.grader.com

Blogging Website Social Media SEO Tools

Prospect Intelligence Lead Intelligence Landing Pages Email Manager Lead Nurturing

Marketing Analytics Competitor Tracking Blog Analytics Advanced Marketing Analytics

Get Found. Convert. Analyze.

Less of this.

44

More of this.

45

Twi$er    Marke+ng  in  2  Words…  

BE

!!!! USEFUL “ ”

Twi$er    Marke+ng  in  4  Words…  

Listen. Learn. Care. Serve.

“ ”

TWEET QUOTE!

“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS

Image Credit: Fotographia Guerilla

TWEET EBOOK!

Image: http://inay.org

http://bit.ly/nPhHDC

Capitalize on Promoted Tweets

1.  Hit Your Followers at the Right Time 2.  Target Relevant Keywords 3.  Find People Who Resemble Your Followers 4.  Use Geo-Targeting for Events and Local

Businesses 5.  Promote Offers 6.  Test Content and Messaging

Understand Your Twitter Traffic

NEW Twitter website analytics will track: •  amount of traffic Twitter drives overall •  extent to which Twitter users are sharing a

site's content •  effectiveness of a website's Tweet button

integration

http://marketing.grader.com

Marketing is a Mess.

HubSpot consolidates all

the best inbound marketing methods

in one spot

6000+ customers

300+ employees

$65M Google Ventures

Sequoia Salesforce.com

THANK YOU THANK YOU THANK YOU

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