Twi$er.ORG:What,why,whoandhowfor

NonprofitOrganiza5onsusingTwi9er

AmySampleWard.org AmySampleWard NetSquared.org

Twi$er.ORG:What,why,whoandhowfor

NonprofitOrganiza5onsusingTwi9er

AmySampleWard.org AmySampleWard NetSquared.org

RoadMap:

• WhatisTwi0er?• WhyuseTwi0er?• Who’susingTwi0er?• HowdoIgetstarted?

WhatisTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

WhatisTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

WhyuseTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

ToLISTEN:• Findconversa>ons

• Findwho’shavingtheconversa>ons

• Findouthowyou/yourorganiza>oncancontribute

• Iden>fywhat’smissingfromtheconversa>ons(maybeanopportunitytorampupyourresourcesorinforma>onsec>ononyourwebsite)

WhyuseTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

ToCONVERSE:• Askques>ons

• Answerothers’ques>ons

• Passoninforma>on,links,andideas

• Connectwithyourcommunitymembers,poten>alfunders,volunteers,andthosepassionateaboutyourorganiza>ons’work

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

3CaseStudies

TheWomen’sMuseumNa>onalWildlifeFedera>on

AmnestyUK

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

WhattheyaredoingRIGHT:

• Balancedstream

• Beingreal

• Mo>va>ngthecommunity

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@TheWomensMuseum

BalancedStream:• linktoyourwebsite,andlinktoothers’

• talkaboutcampaigns,talkaboutnews,talkaboutwhatotherpeopleareinterestedin,too

• Askques>onsandofferanswers

• Say“please”and“thankyou”always!

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@TheWomensMuseum

BeingReal:• linktoyourwebsite

• Behonestaboutwho’s“behindthecurtain”

• UsetheseVngstoprovidemoreinforma>on

• ConnectbacktoTwi0erfromyourwebsite

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@TheWomensMuseum

MoJvaJngtheCommunity:

• Createcampaignbeyondtoday

• Knowtheaudience

• Knowthetool

• Findalliesandpromoters

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

WhattheyaredoingRIGHT:

• Amplifyingthemessage

• Beingreal

• Connec>ngthecommunity

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@NWF

AmplifyingMessage:• Diversecontent

• Includelinks

• Calltoac>on

• Recognizepar>cipants(andsay“thankyou”)

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@NWF

BeingReal:• linktoyourwebsite

• Behonestaboutwho’s“behindthecurtain”

• UsetheseVngstoprovidemoreinforma>on

• ConnectbacktoTwi0erfromyourwebsite

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@NWF

ConnecJngtheCommunity:

• Createcampaignbeyondtoday

• Knowtheaudience

• Knowthetool

• Findalliesandpromoters

• Connectitinreal‐>mewithyourwebsite

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

WhattheyaredoingRIGHT:

• Personalizingtheorganiza>on

• Beingreal

• Shininglightonrealissues

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@AmnestyUK

PersonalizingtheOrganizaJon:

• Talklikepeople,notpressreleases

• Includelinks

• Usethetools

• Invitethecommunityatlargetojoinyou!

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@AmnestyUK

BeingReal:• linktoyourwebsite

• Behonestaboutwho’s“behindthecurtain”

• UsetheseVngstoprovidemoreinforma>on

• ConnectbacktoTwi0erfromyourwebsite

Who’susingTwi$er?

AmySampleWard.org AmySampleWard NetSquared.org

@AmnestyUK

ShiningLightonRealIssues:

• IntegratewithotherplaZorms

• Createop>onsspecifictotools

• Provideallthetoolssupportersneed

• Recognizepar>cipants(andsay“thankyou”)

HowdoIgetstarted?

AmySampleWard.org AmySampleWard NetSquared.org

HowdoIgetstarted?

AmySampleWard.org AmySampleWard NetSquared.org

HowdoIgetstarted?

AmySampleWard.org AmySampleWard NetSquared.org

Twi$erme!

AmySampleWard.org AmySampleWard NetSquared.org

Thankyousomuch!Lookingforwardtocon>nuingtheconversa>on

withyouonline:• @amyrsward

• amysampleward.org• amy@amysampleward.org