Date post: | 14-Jul-2015 |
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Twitter Tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Improving your profile
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• Clear image of your face
• No family members, cats,
sunsets etc.
photo
Improving your profile
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• Same as your byline
• Seen ahead of your user name
in users’ feed
real name
Improving your profile
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• Full name, if not too long
• First initial, last name if too long
• Represent the newspaper in
some way
user name
Improving your profile
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• “Reporter for (blank)”
• Include email, phone number
• Include web site
bio
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
• Be selective, thoughtful: share your best stuff
• Use good SEO: Social media and SEO are not exclusive
• Aggressively self-promote: It’s totally cool
• Learn to share: Promote, highlight other peoples’ posts
• Use built in tools: Tap into local community
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
• Be selective, thoughtful: share your best stuff
• Use good SEO: Social media and SEO are not exclusive
• Aggressively self-promote: It’s totally cool
• Learn to share: Promote, highlight other peoples’ posts
• Use built in tools: Tap into local community
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
• Be selective, thoughtful: share your best stuff
• Use good SEO: Social media and SEO are not exclusive
• Aggressively self-promote: It’s totally cool
• Learn to share: Promote, highlight other peoples’ posts
• Use built in tools: Tap into local community
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
• Be selective, thoughtful: share your best stuff
• Use good SEO: Social media and SEO are not exclusive
• Aggressively self-promote: It’s totally cool
• Learn to share: Promote, highlight other peoples’ posts
• Use built in tools: Tap into local community
Getting noticed
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Finding fans, followers in a crowded social media
landscape
• Be selective, thoughtful: share your best stuff
• Use good SEO: Social media and SEO are not exclusive
• Aggressively self-promote: It’s totally cool
• Learn to share: Promote, highlight other peoples’ posts
• Use built in tools: Tap into local community
10 Twitter tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Use @ mentions often
Mention people who don’t follow you
Ask questions, when you can
Don’t get discouraged by lack of response
Sources: Buffer, Social Media Scientist Dan Zarrella
10 Twitter tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Keep tweets under 130 characters
More likely to be retweeted
Tweet on Fridays - Sundays
More likely to get your tweets seen
Sources: Buffer, Social Media Scientist Dan Zarrella
10 Twitter tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Tweet after 1 p.m.
More likely to have your tweets seen
Attach images to tweets
Get twice the engagement
Sources: Buffer, Social Media Scientist Dan Zarrella
10 Twitter tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Use one or two hashtags (#)
Tweets with 1-2 hashtags get twice the engagement
Ask for a “retweet” not a “RT”
Has 23x better chance of being retweeted
Sources: Buffer, Social Media Scientist Dan Zarrella
10 Twitter tips
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Include a shortened link
About 85 percent more likely to be retweeted (bit.ly)
Retweet others often
Even those who don’t follow you
Sources: Buffer, Social Media Scientist Dan Zarrella
Five takeaways
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
• Social media is just another tool – take
advantage
• When done correctly, it isn’t time consuming
• Start with clean, professional profiles
• Use engagement best practices to maximize
time spent
• Building a following takes time – have
patience