‘‘twitter’twitter’

A Project by- Noorin ShaikhA Project by- Noorin Shaikh

Introduction:Introduction:

On March 21, 2006, @Jack sent the first tweet: “just setting up my twttr.”

And thus a communications revolution was born, one renown for brevity and bad spelling. Dom Sagolla (@Dom), in tweet 38, typed these

prescient words: “Oh, this is going to be addictive.”

The Founder: Jack DorseyThe Founder: Jack Dorsey

Born in: 19Born in: 19thth November 1976. November 1976. American software architect and American software architect and

businessman widely known as the businessman widely known as the creator of ‘twitter’ and CEO of creator of ‘twitter’ and CEO of square , mobile payments company.square , mobile payments company.

In 2008 ,he was named as MIT In 2008 ,he was named as MIT Technology Review TR35 as one of Technology Review TR35 as one of the top 35 innovators in the world the top 35 innovators in the world under the age of 35.under the age of 35.

The NameThe Name

The name Twitter was inspired by Flickr, The name Twitter was inspired by Flickr, a photo-sharing service. Other names a photo-sharing service. Other names considered: FriendStalker and Dodgeball. considered: FriendStalker and Dodgeball.

The dictionary definition of twitter is “a The dictionary definition of twitter is “a short burst of inconsequential short burst of inconsequential information.” information.”

A perfect name, said @Jack because A perfect name, said @Jack because “that’s exactly what the product was.”“that’s exactly what the product was.”

Twitter todayTwitter today

Almost 200 million users worldwide. Almost 200 million users worldwide. About 460,000 new Twitter accounts are About 460,000 new Twitter accounts are opened daily. opened daily.

More than 140 million tweets are sent More than 140 million tweets are sent daily. That’s one billion weekly. daily. That’s one billion weekly.

In 2008, Twitter had eight employees; In 2008, Twitter had eight employees; today it has more than 400. And they’re today it has more than 400. And they’re hiring (twitter.com/jobs) hiring (twitter.com/jobs)

How twitter makesHow twitter makes Money? Money?

Twitter lists its revenues at a modest $150-Twitter lists its revenues at a modest $150-million annually. It is a private company so the million annually. It is a private company so the sources of revenue are unclear. sources of revenue are unclear.

Twitter also licenses its stream of tweets to Twitter also licenses its stream of tweets to Microsoft, Google and Yahoo. Microsoft, Google and Yahoo.

There are constant rumours that Twitter will be There are constant rumours that Twitter will be purchases by Facebook or Google. It could purchases by Facebook or Google. It could also go public like LinkedIn. also go public like LinkedIn.

Twitter is said to be worth more than Twitter is said to be worth more than $4.5-billion. The value comes from its $4.5-billion. The value comes from its potential to exploit its base of hundreds potential to exploit its base of hundreds of millions of users. of millions of users.

Twitter could sell traditional ads (not Twitter could sell traditional ads (not likely) and to start charging for premium likely) and to start charging for premium accounts that push business to their sites accounts that push business to their sites (very likely). (very likely).

Changed The MediaChanged The Media

Twitter also licenses its stream of tweets Twitter also licenses its stream of tweets to Microsoft, Google and Yahoo. to Microsoft, Google and Yahoo.

There are constant rumours that Twitter There are constant rumours that Twitter will be purchases by Facebook or will be purchases by Facebook or Google. It could also go public like Google. It could also go public like LinkedIn. LinkedIn.

Twitter is said to be worth more than Twitter is said to be worth more than $4.5-billion. The value comes from its $4.5-billion. The value comes from its potential to exploit its base of hundreds potential to exploit its base of hundreds of millions of users. of millions of users.

Twitter could sell traditional ads (not Twitter could sell traditional ads (not likely) and to start charging for premium likely) and to start charging for premium accounts that push business to their sites accounts that push business to their sites (very likely). (very likely).

Changed PoliticsChanged Politics

Social media and microblogging like Twitter Social media and microblogging like Twitter has changed political communication has changed political communication profoundly. profoundly.

Political messages used to be controlled by a Political messages used to be controlled by a handful of powerful gatekeepers. Now the handful of powerful gatekeepers. Now the messengers, and hence the messages, are messengers, and hence the messages, are more diffuse and diverse. more diffuse and diverse.

In Canada, Industry Minister Tony Clement is In Canada, Industry Minister Tony Clement is one of the most prolific and popular Twitterers. one of the most prolific and popular Twitterers.

Changed the businessChanged the business

Beyond its social function, Twitter is used Beyond its social function, Twitter is used increasingly by business to communicate with increasingly by business to communicate with employees and customers. employees and customers.

The one-way transmission of information is The one-way transmission of information is morphing quickly into two-way interaction. morphing quickly into two-way interaction.

Business can communicate real-time message Business can communicate real-time message to the customers they want to reach. to the customers they want to reach.

Thank You!!Thank You!!