The humble beginnings

2006 2008 2010

Registered Accounts 200,000,000+

new accounts per day

460,000

Tweets per day

185,000,000+

1. Be a force for good 2. Make things happen 3. Pay attention 4. Remove Friction 5. Take an artful approach 6. Build a culture of trust 7. Seek the truth 8. Think bigger

The T.W.E.E.T. Model

The T.W.E.E.T. Model

‣ TARGET

‣  Write

‣  Engage

‣  Explore

‣  Track

The T.W.E.E.T. Model ‣  Target

‣ WRITE ‣  Engage

‣  Explore

‣  Track

The T.W.E.E.T. Model ‣  Target

‣  Write

‣ ENGAGE

‣  Explore

‣  Track

Text Messaging

40404 http://bit.ly/TwitterCodes

The T.W.E.E.T. Model ‣  Target

‣  Write

‣  Engage

‣ EXPLORE ‣  Track

The T.W.E.E.T. Model ‣  Target

‣  Write

‣  Engage

‣  Explore

‣ TRACK

TTw  T.  W.  E.  E.  T.      Remember!  

The T.W.E.E.T. Model

Questions