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“Twitter Will Win — And With the Right Plan of Attack, So Will You”

Date post: 17-Oct-2014
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Description:
It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
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Twitter Will Win How To Build Your Brand Channel So You Win Too @nateriggs #cmworld nateriggs.com/speaking tkg.com
Transcript
Page 1: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Twitter Will WinHow To Build Your Brand Channel So You Win Too

@nateriggs #cmworldnateriggs.com/speaking

tkg.com

Page 2: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Twitter will win...

Page 3: “Twitter Will Win — And With the Right Plan of Attack, So Will You”
Page 4: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: Think With Google, ourmobileplanet.com

among 18 to 29 year olds, 58% have adopted smartphones

@nateriggs #cmworld@nateriggs #cmworld

Page 5: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: Nielsen Mobile Insights, Feb 2012

u.s. smartphone penetration reached 51% in Feb 2012, up from 38% in Feb 2011

@nateriggs #cmworld@nateriggs #cmworld

Page 6: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: Nielsen’s 2012 Cross Platform Report

In just the last 12 months,

tablet adoption is up 400%

@nateriggs #cmworld@nateriggs #cmworld

Page 7: “Twitter Will Win — And With the Right Plan of Attack, So Will You”
Page 8: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: Trendrr TV February 2012 White Paper

Twitter made up roughly 85% of social activity occurring around broadcast

television in February 2012

@nateriggs #cmworld@nateriggs #cmworld

Page 9: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

#olympics#olympics

Page 10: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: The Social Habit by Edison Research & Arbitron

88% of Americans are aware of Twitter as a social networking site

@nateriggs #cmworld@nateriggs #cmworld

Page 11: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: Pew Research Center’s Internet & American Life Project Winter 2012

The number of people who use Twitter on a typical day has quadrupled since

2010@nateriggs #cmworld@nateriggs #cmworld

Page 12: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: The Social Habit by Edison Research & Arbitron

The average Twitter user’s frequency of use has increased by 11% since last

year@nateriggs #cmworld@nateriggs #cmworld

Page 13: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: The Social Habit by Edison Research & Arbitron

Twitter adoption among 12 to 24 year olds nearly doubles that of older demographics

@nateriggs #cmworld@nateriggs #cmworld

Page 14: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

As a business, Twitter is viable

Source: CrunchBase Profile - Twitter

@nateriggs #cmworld@nateriggs #cmworld

Page 15: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

“Because all of the brands are jumping in and

spewing content, there’s a deafening noise. So, the one way to cut across

that is to advertise and make your content shine higher.”

- Jeremiah Owyang, Altimeter Group

http://topics.bloomberg.com/jeremiah-owyang/
Page 16: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Researchers at EMarketer Inc. have said that

in 2014, Twitter will reach $540 million in ad sales, which make up

virtually all of its revenue, up from $139.5 million last year.

- Bloomberg News

http://www.emarketer.com/
Page 17: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Twitter has positioned its service as

complimentary to mainstream media networks

@nateriggs #cmworld

Page 18: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Twitter Will WinA Framework for Growing and Optimizing

Your Content Distribution Channel

@nateriggs #cmworldnateriggs.com/speaking

tkg.com

Page 19: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

grow and optimize your brand’s channel on Twitter, so that

you can increase performance of your content

distribution

Page 20: “Twitter Will Win — And With the Right Plan of Attack, So Will You”
Page 21: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

collect data and

develop insights on your

brand’s twitter audience

and competitors

Page 22: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: https://dev.twitter.com/blog/changes-coming-to-twitter-api

Twitter applications are being forced to mature in

their focus on performance optimization

@nateriggs #cmworld

https://dev.twitter.com/blog/changes-coming-to-twitter-api
Page 23: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@socialbro provides real time channel insights into

your brand’s Twitter audience@nateriggs #cmworld@nateriggs #cmworld

Source: socialbro.com@socialbro@socialbro

Page 24: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs #cmworld@nateriggs #cmworld

Source: klout.com@klout@klout

@klout is moving to provide deeper network-specific influence insights

Page 25: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs #cmworld@nateriggs #cmworld

Source: simplymeasured.com@simplymeasured@simplymeasured

@simplymeasured focuses on competitive

analysis and insights that can be used as benchmarks

Page 26: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

develop a strategy that allows your organization to

operationalize Twitter across

multiple departments

Page 27: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

most organizations today operate a

centralized social business strategy @nateriggs #cmworld@nateriggs #cmworld

Page 28: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

in the future, savvy organizations will work towards a

more decentralized social business

strategy @nateriggs #cmworld@nateriggs #cmworld

Page 29: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

monitor content performance and evolve

your editorial roadmap to focus on

what resonates with your audience

Page 30: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs #cmworld@nateriggs #cmworld

Source: crowdbooster.com@crowdbooster@crowdbooster

@crowdbooster analyzes granular content

performance data to determine

engagement

Page 31: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: bufferapp.com

@bufferapp supports content distribution with automated scheduling tools

@nateriggs #cmworld@nateriggs #cmworld

@bufferapp@bufferapp

Page 32: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

grow your twitter channel by

integrating onsite following

and frictionless sharing applications across your brand’s

web properties

Page 33: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs #cmworld@nateriggs #cmworld

@clicktotweet helps visitors to your web properties

tweet suggested content

Example: http://socialtriggers.com/psychology-more-sales/

http://socialtriggers.com/psychology-more-sales/
Page 34: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs #cmworld@nateriggs #cmworld

use api integration with your web properties to take advantage of frictionless sharing

Source: http://bit.ly/TweetMyTime

Page 35: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

social optimization tools can help increase your

channel growth

and reduce manual labor

Page 36: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@socialbro uses natural language search algorithms optimize content

distribution @nateriggs #cmworld@nateriggs #cmworld

Source: socialflow.com@socialflow@socialflow

Page 37: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

content optimization metrics can help

identify opportunities for promoted posts@nateriggs #cmworld@nateriggs #cmworld

Source: socialflow.com@socialflow@socialflow

Page 38: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source: tweetadder.com

TweetAdder uses social automation tools to help brands grow their Twitter channel

@nateriggs #cmworld@nateriggs #cmworld

Page 39: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

it’s your channel

Page 40: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

@nateriggs

nateriggs.com

plus.ly/nateriggs

[email protected]

tkg.com

it’s your channel

Page 41: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

appendix research citations and resources

Page 42: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

Source Description LinkThe Social Habit, Edison Research & Arbitron, June 2012

January/February 2012 national landline/mobile phone survey of 2,020 people, 12 and over Data weighted to national population figures. http://bit.ly/socialhabit

Trendrr TV February 2012 White Paper

Data analysis of social media interaction per channel as related to broadcast television programming http://bit.ly/TrendrrFeb12

Pew Research Center’s Internet & American Life Project -- Twitter Use 2012

Data from telephone interviews conducted in January and February 2012, sample of 2,253 adults 18 and older and from March to April 2012, sample of 2,254 adults, 18 and older. http://bit.ly/pewinternet12

CrunchBase Company Profile -- Twitter

CrunchBase is a free database of technology companies, people, and investors that anyone can edit. http://bit.ly/crunchbase-twitter

Twitter Said To Expect $1 Billion In Ad Revenue In 2014 - Bloomberg News Article by Jonathan Erlichman and Brian Womack - Jun 2, 2012 12:01 AM ET http://bit.ly/bloomberg-twitter

Think with Google - OurMobilePlanet.com

Site for real time data and insights on smartphone adoption and usage across 40 countries http://bit.ly/googlemobileplanet

Nielsen Media Research Annual research study conducted by Nielsen on U.S. smartphone adoption http://bit.ly/nielsen-smartphone-2012

Nielsen Media Research Annual research study conducted by Nielsen on U.S. cross platform media usagehttp://bit.ly/nielsen-cross-platform-study

Twitter Developers Blog Post -- Changes coming in Version 1.1 of the Twitter API | Twitter Developers http://bit.ly/twitter-api-changes

SocialTriggersPost - 5 Psychological Master Keys That Will Open The Doors to More Sales, Derek Halpern

http://bit.ly/tweet-from-post-example-social-triggers

TweetMyTime Frictionless Sharing Case Study

Case study from the launch of TweetMyTime, in partnership with Nate Riggs and huber & co. http://bit.ly/TweetMyTime

citations for articles + research studies

Page 43: “Twitter Will Win — And With the Right Plan of Attack, So Will You”

links for applications and tools

Source Description Link

SocialBro SocialBro allows you to explore and segment your Twitter community http://bit.ly/socialbro-tool

KloutKlout is the standard of online influence measurement. New updates to their dashboard are now in preview http://bit.ly/klout-preview

SimplyMeasuredSimply Measured is 3rd party Twitter application that provides easy social media measurement & analytics, as well as competitive analysis http://bit.ly/simplymeasured-tool

CrowdboosterCrowdbooster is a 3rd party social media marketing analytics and optimization tool that assists with per-post performance analysis http://bit.ly/crowdbooster-tool

BufferBuffer is a 3rd party social media marketing application that allows for easy automated scheduling to a customizable buffer distribution pattern http://bit.ly/buffer-app-tool

SocialFlowSocialFlow is a social performance optimization tool that uses natural language search analysis to determine peak distribution times for content updates http://bit.ly/socialflow-tool

TweetAdderTweetAdder is niche-specific Twitter marketing software that allows users to search for an automatically add targeted Twitter followers. http://bit.ly/tweetadder-tool

Click To TweetTwitter app that allows you to embed code on any blog or site so that visitors can tweet pre-programed content updates http://bit.ly/Pnx9x2


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