@NestaMusic#belmontchirp

Friday, February 22, 13

Friday, February 22, 13

Why do you tweet?

• Business

• Ex: Music Industry, Technology, EDM

• Social

• Business + Social

• Neither #nonsense #amazingsandwich

Friday, February 22, 13

Manage Multiple Accts

• TweetDeck

• HooteSuite

Friday, February 22, 13

Twitter Brand Mgmt

Friday, February 22, 13

Newspaper or Mag

Friday, February 22, 13

Search Engine

• https://twitter.com/search

• Key Words

• @users

• #hashtags

• Operators

• “happy hour” near:”nashville”

• Advanced Search

Friday, February 22, 13

Social Commerce

"In the first four hours Green Day sold 3 albums every 55 seconds! Green Day averages 2200 new followers/day. With their Chirpify listing they added 9000, or 15 new followers per second."-Media Bistro

Friday, February 22, 13

Statistics

Friday, February 22, 13

All I want is 1,000 followers...

+ =

Friday, February 22, 13

Quick Tips• Provide a link in most all tweets

• Set-up a url shortner you can track

• bit.ly, goo.gl or similar

• branded short domain (nesta.co)

• #hashtag

• Succinct, deliberate, & interesting

• Integrate for variety and reach (e.g., foursquare, instagram, etc.)

• Don’t have time to tweet...retweet retweet

• Monitor your ‘@’ replies, mentions, etc.

Friday, February 22, 13

Quick Tips (cont.)• Hubspot - “Science of Twitter” #TwitterSci

• Use words like...official, founder, expert in bio

• 10% @ replies gives highest return of retweets

• > 1,000 followers, 45%+ Non-reply & Link

• Stop talking about yourself...all the time

• Negative remarks = negative results

• Longer tweets get higher CTR

• Try putting links about 25% into tweet

• Action words get more clicks

• Tweet later in the day and week

Friday, February 22, 13

Questions?

Friday, February 22, 13

Contact Info

• robby@nestamusic.com

• http://www.linkedin.com/in/robbytowns

• @NestaMusic

• @MDNGHTFM

Friday, February 22, 13