Date post: | 19-Oct-2014 |
Category: |
Technology |
View: | 1,022 times |
Download: | 3 times |
“Applying Web 2.0 Strategy”
1Example #1
“Twitter and a Pub”
2
What is Twitter?
3
Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length.
Source:http://en.wikipedia.org/wiki/Twitter
Twitter Page Layout
4
Your Brand Visuals(also company status)
The most popularTopics & meetingsOn Twitter
Public time line
Twitter stats
Where you “tweet”
Who you are
Why YOUR business will benefit from Twitter and
Social Media
You don’t need to be a Techno-Geek to Use it…
Not Just for Kids….
Average age is 30-55 years old
Average person using only using a few months
Engage Directly with Customer/Prospects…Anywhere
Social Media Tools are FREE No middleman
marketing fees
– No advertising search (PPC) costs
– No email fees (mail lists, mail send fees)
Twitter Survey (May 2009)
Twitter Perception Survey, May 2009 by @warrenss & @researchguy
Twitter Survey (May 2009)
Twitter Perception Survey, May 2009 by @warrenss & @researchguy
Serious Brands Taking Twitter Seriously
Over 100 CEOs including those fromlarge F500 companies are On Twitter regularly. (Source: ExecTweets.com)
What is Twitter’s appeal? A digital water cooler A stream you dip into A (32 million person)
cocktail party A virtual office What knowledge
management
always wanted to be Networking for
Agoraphobics
(List courtesy of Martin Weller)
The Big Picture: Web 2.0
Source: David//Armano davidarmano.com
“Twitter and a Pub”
…applied…
16
Connect with your local community
Can generate “buzz” listen and communicate with customers
Can integrate with other sites for example Facebook, without logging in.
posting on guest ales
menu updates
contests
interpub community twitter community
Applying to Example #1 – Twitter for a Pub
today’s blackboard specials
post photos
jokes and pub trivia
Applying to Example #1 – Twitter for a Pub
Check it out:
19
www.twitter.com/woolwicharms