Date post: | 14-Sep-2014 |
Category: |
Design |
View: | 925 times |
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Design-driven innovation
Steve BatyMeld Studios
Two models in practice
Design in innovation
“In terms of practice, design’s core value is in rapidly synthesising disparate bodies of knowledge in order to articulate, prototype and develop alternative strategies.” - Dan Hill, Dark Matter and Trojan Horses: A Strategic Design Vocabulary
Steve Baty
Design intent
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Insight-led
Hypothesis-led
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Insight-led Innovation
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Customer research
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Go look; watch; listenGo look; watch; listen
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Synthesis
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Understand the driversUnderstand the drivers
Steve Baty
Multiple Concepts
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Generate concepts
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Make concepts tangibleMake concepts tangible
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Evaluate with customers
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Test; learn; refine; repeat.
Steve Baty
Evaluate with customers
Steve Baty
‘Build’
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Hypothesis-led innovation
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Hypothesis about people
Steve BatyProduct
idea
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Design sprint
Steve Baty
Design sprint
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Development sprint
Steve Baty
Test hypothesis
Steve Baty
Steve Baty
Development sprint
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Test again
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Constant beta
mailbox app
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Dome Coffees
Steve Baty
Steve Baty