Texas Women’s Rugby

My goal is to create an active webpage for Texas Women’s Rugby.

• This group currently has a Facebook page and inactive Twitter account.

Key Points

• Potential visitors should care because this website could be shared with UT recruits and out-of-state rugby players who’d like an inside look at the club.

• My target audience would be rugby players of any skill level or rugby fans who have a general interest in the sport.

• This website is needed because one does not exist for Texas Women’s Rugby and it would help reach a broader audience.

Home Calendar Photos Contact

Live Update Feed:

Placed first at the Dallas tournament! Go Horns.

Find us on FB!

Live Twitter feed

Welcome!

Next Event:

Donate here.

Included Features

• I would include an updated calendar with upcoming matches.

• Video highlights and photos. • Officers page with email links to make contact

easier.• Donation page for alumni and fans.• FB/Twitter feed for live updates.

Marketing

• The marketing channels I will use are Facebook and email.

• Facebook- post on the TWR page and encourage others to share.

• Email- I will email family members our page to keep up with the team and encourage other players to do the same.

Why: The Rationale

• Sharing this page will help our team look more professional.

• It helps more potential players see who we are as a team and what kind of events/tournaments we participate in.

Campaign messages

• Facebook- “Follow us here for tournament updates, photos and contact information!”

• Email- “Hi (friends/family), you can stay updated with the team and I at our website here: www…org”

Traffic goal

• My goal is 500 total hits on my webpage.

Date of implementation

• This will start Monday April 27, 2015.

Marketing Results

Implemented April 29, received 43 sessions.Next four days only had 21 views.However, Monday May 4 had 54 views. Possibly due to tournament results being made public nationally.

My goal was 500 total views. I fell just short at 496. 90 percent of my visitors were new.My bounce rate was 57.69%. I can correct this by possibly posting more and having even more promotion.

Access Locations

My most popular country was the US with 142 sessions, a bounce rate of 55.63% and a 00:41 duration.Third most popular was Germany with 29 sessions, a bounce rate of 79.31 percent and a 00:14 duration, possibly due to the language barrier.

• www.texaswomensrugby.org