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Connected Reading Revolution Joscha Bach, PhD – Co-Founder & Product Manager
| Date post: | 28-Jan-2015 |
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Connected Reading Revolution
Joscha Bach, PhD – Co-Founder & Product Manager
IntroductionA few words about txtr’s DNA
© txtr GmbH, 2010 2
IntroductionWhat Do These Devices & Services All Have In Common?
Flip Camera Single Use: Recording video Extreme simple UI Perfect SW / HW integration
TomTom GPS Design leadership Simple touch menu Single purpose device
iPod Design leadership Elegant user interface iTunes = end-to-end experience
$590m exit to Cisco
$2bnvaluation
at IPO
Increased Apple’s
valuation by 30%
© txtr GmbH, 2010 3
Major market categories transformed by shift to digital
Simple devices with value added services attached
Market EnvironmentThe Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital
eBook Sales forecast (worldwide)
Source: In-Stat, 2009
Print publishing industry turnover by segments (worldwide)
Source: Own estimation based on Eurostat New Cronos Database, 2005
2008a 2009e 2010e 2011e 2012e 2013e
9bn USD
323m USD
CAGR 94%
83bn EUR
95 bn EUR
111 bn EUR
Books
Magazines
Newspapers
291bn EUR
Total industry
© txtr GmbH, 2010 4
60%10%
READING
FACE-TO-FACE COMMUNICATION
30%
VIDEO
Impact of eReading very BroadReading Is The Key To Knowledge Acquisition
ConnectivityeInk, Mirasol, PixeliQ..
Market EnvironmentTwo Factors Behind Current eReading Revolution
© txtr GmbH, 2010 8
Jesus Tablet = Monotheism in eReading?
ePub !
More Home Appliances!
Rich Format!
MarketThe Market For e-Reading Is Segmenting – Different Devices for Different Purposes
B/W Color
Read
abili
tyLe
ss e
nerg
y co
nsum
ption
Speed of screen rendering
Low End Experience Plasma | TFT
© txtr GmbH, 2010 9
E-ink MirasolLiquivista
txtr = Connected ReadingSoftware Stack
© txtr GmbH, 2010 10
txtr’ s Product Offering
Product Portfoliotxtr Offers Its Partners A Compete Solution For Digital Reading – Including Our Own Connected Ereader Device
Paid content txtr Reader /
Other devices
Wireless Transport Gateway
txtr Vault
txtrClipper
Content Cloud Service Wireless Service Reading Clients
Internet connection
Desktop Client Smartphone Clients
UploadTool
Own Documents
txtr Store
Mu
lti Ac
ce
ss
Su
pp
ort
© txtr GmbH, 2010 11
OSS / BSS
Document Management
Content Store
Content Aggregation
DRM CRMPayment
BillingDevice
ManagementSearch Subscription Management
12
Tablet eReading Clients
Smartphone eReading Apps(iPhone, Android, Nokia OVI, Blackberry)
Acer eReader 3rd Party eReader
Screenshot
Buying & reading on the go
Autmatic synchronizing:
Bought content gets transferred to eReading devices
Automatic bookmarking:
Current reading page gets bookmarked and sent to eReading device
txtr multi access function
Multi Access SolutionOffered Solution Supports Interconnectivity With A Wide Range of Devices
Product OfferingiPhone and Android txtr clients Supporting Adobe DRM
txtr GmbH, Berlin 2010
txtr ReaderThe txtr Reader Is A Compact Reading Device That Is Simple And Easy-To-Use
► UI design: Streamlined browsing and navigating in large collections of text documents
► Battery life: Custom-designed energy saving architecture to guarantee more than two weeks of operation with one charge cycle
► Touch technology: Own multi-touch interface operating behind screen
► UI update timing: Optimized driver for quick screen updates
► Connectivity: EDGE, GPRS, Bluetooth, USB
► Open system architecture for third-party developments
© txtr GmbH, 2010 14
txtr ReadersThe txtr Product Family – New Devices in Preparation
© txtr GmbH, 2010 15
2010
txtr Reader 6’’ txtr Reader 10’’ touch
2010-11 2011 - 2012
txtr Reader Color
Larger display,
Proprietary sensor
touch technology
Vertical solution
based on txtr SDK
Simple but elegant
eReader with txtr store
over the air connection
&
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Mike Cane
The Message matters.. more than
the Medium
A short Commercial Break
17
txtr is looking for a few Talented Individuals:
- UX / UI Specialists- Business Development- Content Acquisition- Programming
http://corporate.txtr.com/career/
Mail to [email protected]
