Ty Swastik of Raj

8/11/2019 Ty Swastik of Raj

1/36

SWASTIK AKIK TILES PVT. LTD

3.1 HISTORY AND DEVELOPMENT:-NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


2/36


Swastik akik Tiles was established by The Vimal Group o !ompa"ies# a reputed $usi"ess

%ouse ha&i"' di&ersiied $usi"ess i"terest with (ompa"ies like

) Vimal Pumps

) Vimal !ables Limited

) Vimal Pai"ts

) Vimal *il + ,oods Limited

) Vimal Dairy Limited

It was the year -/ whe" the (ompa"y established its irst wall Tiles pla"t i" the "ame o

Spe"t Tiles at %immat"a'ar. The year -0 saw the i"(ar"atio" o a"other Wall + ,loor Tiles

pla"t i" the 1ame o SWASTIK TILES PVT LTD. at 1a"dasa"2 3aha". It was "o Looki"'

ba(k the"# a"d the year 4554 wit"essed the birth o the

Swastik Akik tiles p&t ltd situated at 1a"dasa"2 3ehsa"a is e6pa"di"' &ery atly i" I"dia

"ow. It was established si"(e year 4554 at 1a"dasa" 3ehsa"a. It has (ertiied throu'h

IS* 55-74555 a"d also usi"' world (lass te(h"olo'y o 8SA!3I9 rom Italia" te(h"o 'roup.It (o&ered most o market o I"dia. The produ(ts o it are re:uired well i" market. The

produ(ts are dema"ded by ar(hite(ts2 i"terior2 desi'"er2 (o"stru(tio"s a"d the ki"' o market

(ustomers be(ause the produ(ts are disti"(ti&e whi(h (omes rom irrepla(eable :ualities o

the tiles.

The u"it has appro6imately ;55 employees or doi"' work i" the or'a"i


3/36


3.2 VISION & MISSION

VISION:

*ur &isio" to a leadi"' tiles ma"ua(turer with a healthy o o&er 5 !"#"$%by 45-4

+ we shall (ross the ma?or milesto"e o 1 !"#"$% by 45-= + be a respe(ted

(ompa"y i" the (ou"try.

MISSION@

*ur missio" is dis(o&er2 de&elop i""o&ate + su((essully ea(h e&ery (or"er o

the (ou"try i" the "e6t de(ade to pro&ide hy'ie"i( + beautiul homes with (ost

sa&i"' solutio".

We should be so(ially respo"sible or'a"i


4/36


At + P.*. 1a"dasa"2

Ahmedabad73ehsa"a %i'hway2

Ta@ Kadi2

Dist@ 3ehsa"a7 =B405/.

CGu?arat I"dia.

Tel@ 540/;740=>>

,a6@ 540/;740=405

CORPORATE HEAD OFFICE

;th,loor2 %erita'e2

1r. The Gra"d $ha'wati2

S.G. %i'hway2

Ahmedabad7=B55>;.

CGu?arat I"dia.

Tel@ 5074/B>40/

,a6@ 5074/B>B;B0

E73ail@ salesswastiktiles.(om

TECHNOLOGY BEING USED :-

Swastik akik tiles are usi"' world (lass te(h"olo'yo 8SA!3I9 rom Italia"

te(h"o 'roup or maki"' tiles

.

NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI
mailto:[email protected]:[email protected]


5/36


RESEARCHMETHODOLOGY

.1 RESEARCH MATHODOLOGY


MANAGEMENT, KADI


6/36


3arketi"' resear(h is the systemati( a"d ob?e(ti&e ide"tii(atio"2 (olle(tio"2 a"alysis a"d

use o i"ormatio" or the purpose o impro&i"' de(isio" maki"' related to the ide"tii(atio"

a"d solutio" o problems a"d opportu"ities i" marketi"'.

The resear(h methodolo'y is the importa"t a(tor i" my resear(h pro?e(t. The Fesear(h

pro?e(t. The resear(h 3ethodolo'y is to e6plai" whi(h method you use i" your pro?e(t

Feport.

I am doi"' the pro?e(t o marketi"' resear(h as a sub?e(t o retailer satisa(tio". There or

here "o a"y re(ruitme"t to spe(iied the a"y re(ruitme"t to spe(iied the a"y parti(ular

produ(t be(ause i" this sub?e(t at retailer satisa(tio" the resear(h is re:uired to do"e with out

o produ(t whi(h is produ(e by Swastik Akik tile + this pro?e(t is determi"ed that the retailer

are Satisied with the usi"' the produ(t o Swastik Akik Tile.

.2 OB'ECTIVE OF RESEARCH

A"y a(ti&ity starts with ide"tii(atio" o the spe(ii( ob?e(ti&es. Without (learly dei"i"' the

ob?e(ti&e a" a(ti&ity be(omes dire(tio" less. *ptimisti(ally a" ob?e(ti&e pro&ides a suitable

dire(tio" to a" a(ti&ity.

Per(eptio" about (erami( tiles i" the mi"d o the people

Study about aware"ess o (erami( tiles

PRIMARY OB'ECTIVE:--

To pro&ide the retailer satisa(tio" o Swastik akik tiles.

SECONDARY OB'ECTIVE:--


MANAGEMENT, KADI


7/36


-. To study the opi"io" o the retailer about the produ(t o Swastik akik tiles

4. To study a(:uai"ted with the (omplai"s a"d problems o the retailer.

=. To study2 are they a(i"' a"y ki"d o problems with the produ(t sto(k

;. To study the reaso" or "ot keepi"' the Swastik akik tiles.

>. The study also i"ds out the (o"sumer satisa(tio" a"d its uture impa(t o" so(io

e(o"omi( (ha"'es.

.3 RESEARCH DESIGN

Fesear(h desi'" is a" importa"t poi"t o the resear(h pro?e(t its mai" purpose is to determi"e

possible a"swer to the resear(h :uestio"s a"d pro&ide the i"ormatio" "eeded or de(isio"

maki"'. Whi(h shows a spe(ii(atio" o the method a"d pro(edures or a(:uiri"' i"ormatio"

is to be (olle(ted rom whi(h sour(es by whi(h pro(edures.A type o resear(h desi'" i"&ol&i"'

the (olle(tio" o i"ormatio" rom a"y 'i&e" sample o retailer has (olle(ted i"ormatio" rom B5

retailers about bra"d o the Swastik akik tiles.

TYPE OF RESEARCH DESIGN

Fesear(h desi'" is a" importa"t poi"t o the resear(h pro?e(t its mai" purpose is to determi"e

possible a"swer to the resear(h :uestio"s a"d pro&ide the i"ormatio" "eeded or de(isio"

maki"'. Whi(h shows a spe(ii(atio" o the method a"d pro(edures or a(:uiri"' i"ormatio"

is to be (olle(ted rom whi(h sour(es by whi(h pro(edures.

Des(ripti&e

E6ploratory

!asual

.

D$%!"()*(+$ $%( :-

I preerred o"ly the des(ripti&e resear(h or this pro?e(t be(ause i" the des(ripti&e resear(h

method (olle(ts data by way o sur&ey o retailer a"d *r'a"i


8/36


3arketi"' resear(h data (a" be broadly (lassiied as primary a"d se(o"dary data.

P"(/0" 0*0:

Primary data are ori'i"ated by the resear(h rom (olle(ted i"ormatio" or the irst time to

meet the spe(ii( purpose o addressi"' the problem at ha"d. The *b?e(ti&e o Primary data

is study the market. ,or u"dersta"d (o"sumers beha&ior2 taste2 preere"(es2 Primary data

(a" be e6pe"si&e + time (o"sumi"'.

S$!#0" 0*0:-

Se(o"dary data are those data whi(h are already (olle(ted or the purpose other the" the

problem at ha"dH Se(o"dary data was (olle(ted throu'h i"ter"et2 pro?e(t report a"d

marketi"' books.

so i" the pro?e(t both primary a"d se(o"dary would be used.

.5 RESEARCH APPROACH

Fesear(h approa(h is to sol&e the problem o or'a"i


9/36


A :uestio""aire (o"sists o a set o :uestio" prese"ted to respo"de"ts or their a"swer. I" 3ay

marketi"' resear(h I ha&e used both types o :uestio" i" :uestio""aires

- *pe" e"ded

4 !lose e"ded

. P#)40*(#:

The populatio" o my pro?e(t Feport is made rom B5 samples Sur&ey. I 'et the i"ormatio"

rom these samples by usi"' :uestio"s.

.6 S0/)( U(*:

Sampli"' u"its mea"s whi(h area you sele(t or your marketi"' resear(h. Sampli"' u"it

shows spe(ii( area or (ity o the marketi"' resear(hkadi2 kalol2 "a"dasa" + 3ahesa"a are (ity.

.

.7 S0/)( S(8$ & A"$0

The sur&ey was (o"du(ted i" kadi2 kalol2 "a"dasa" + 3ahesa"a. I ha&e used sele(ted a sample o B5

retailers.

.1 S0/)( T$!9(4$%:


MANAGEMENT, KADI


10/36


Sele(ti"' a sampli"' te(h"i:ue i"&ol&es se&eral de(isio"s o a broader "ature. Sampli"'

te(h"i:ues may be broadly (lassiied as probability + "o" probability2 Probability whi(h

relies o" the perso"al Jud'me"ts o the resear(h rather tha" (ha"(e to sele(t sample eleme"ts.

The "o" probability sampli"' also i"&ol&ed2 (o"&e"ie"(e sampli"'2 Jud'me"tal sampli"'2

uota sampli"' + s"ow ball sampli"'.

This (o"&e"ie"(e sampli"' or the resear(h pro?e(t report.

C#+$($!$ S0/)(:

I" the (o"&e"ie"(e sampli"' the sele(tio" o the sample is let to the resear(h that

is sele(t the sample. The resear(her "ormally i"ter&iews perso"s i" 'roup at some

retail out let2 households2 super market + i"ter&iew the perso"s who happe" to be

there2 the resear(h (o"ta(t a(e to a(e to the respo"de"ts. The data (olle(tio" +

Sample (ost is mi"imum i" this (ase. This type o sampli"' also helps to 'et the

"ew ideas.

.11 METHOD OF CONTACT:

The method o (o"ta(t is perso"al a"d the respo"de"ts are approa(hed with the resear(h

i"strume"t.

.12 ASSUMPTION OF THE PRO'ECTS:-

The respo"de"ts the pere(t sample o the populatio".

A bra"ded tile is used i" semi7urba" a"d urba" areas2 i" rural areas use.

The respo"de"ts 'i&e truthul a"swers to the :uestio" without a"y biases.

There are "o e6ter"al a(tors Ce"&iro"me"t ae(ti"' to the usi"' o tiles.


MANAGEMENT, KADI


11/36


DATA EVALUATION

&

INTERPRETATION


MANAGEMENT, KADI


12/36


;1< A"$ #4 %$( *9$ %=0%*(>0 *($%?

INTERPRITATION:

,rom the abo&e (hart we (a" see that the 0> retailers are selli"' the swastika tiles a"d 4>

retailers are "ot selli"' the swastika tiles but the ma?ority retailers are selli"' the swastika

tiles i" his stores.

;2


13/36


PARTICULAR RESPONDENT PERCENTAGE

GLASED -4 45

3*SI! -5 -0

3AF$LE -B =5!E3E1T > B

,L*FE -> 4>

T*TAL /5 -55

INTERPRETATION@

The retailers o swastika tiles are mostly sold the marble tiles2 loor tiles to the (ustomer.

The" ater the 'lased a"d mosi( tiles are mostly sold to (ustomer.

(3< @9(!9 # *9$ /#%* "4( %(8$ # *9$ !$"*(($ *($% ( *9$

M0">$* 0% )$" %0$ (4"$ # %(8$?


MANAGEMENT, KADI


14/36


P0"*(!40" R$%)#$* P$"!$*0$

45N 6 45N i"(h ->

4;N 6 4; i"(h -= 44

4/N 6 4/N i"(h -B =5

=4N 6 =4N i"(h B -=

-N 6 -N meter 0 -4

/ 6 / stab > B

T*TAL /5 -55

INTERPRETATION:

There are ma"y si


15/36


Vi(tory B -=

Sterli"' 0 -4

Soma"y -5 -0

$a?a? -; 4=

*thers = >

Total /5 -55

INTERPRETATIONS:

%ere the result o this :uestio" says that out o abo&e (erami( bra"ds2 / bra"ds are ha&i"'

ma?or market share i" !erami( i"dustry. These / bra"ds are ASIA12VI!T*FM2

STEAFLI1G2 S*3A1M2 $AJAJ a"d2 *T%EFS. Femai"i"' bra"d is ha&i"' (omparati&ely

low dema"d by retailersH

I" the 'raphs show" abo&e2 it is (learly u"derstood that retailers 'i&e that irst preere"(e to

Asia" a"d $a?a? bra"d tiles2 the" ater Soma"y a"d Vi(tory bra"d tiles retailers are sell to(ustomer

;5< D# #4 $* $(+$" *($% # *(/$?

P0"*(!40" R$%)#$* P$"!$*0$

Mes >/ ;

1o ; /NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


16/36


Total /5 -55

INTERPRITATION:

,rom the abo&e (hart we (a" say that ; retailers are 'et deli&ery o" time as per their order

a"d ; retailers are "ot 'etti"' deli&ery o" time .

;< A"$ #4 %0*(%($ =(*9 *9$ (%*"(4*(# !90$ # %=0%*(>0 *($%?


MANAGEMENT, KADI


17/36


INTERPRITATION:

3ost o the - retailers are satisied with the distributio" (ha""el but retailers are "ot

satisied with the distributio" (ha""el.

;< A"$ #4 %0*(%($ =(*9 %=0%*(>0 *($% $(%*( )"#4!* "0$?


MANAGEMENT, KADI

P0"*(!40" R$%)#$* P$"!$*0$

Mes >> -

1o >

Total /5 -55


18/36


INTERPRITATION:

,rom the abo&e (hart we (a" see that the B= retailers are satisied with the e6isti"' produ(tra"'e a"d -0 retailers are "ot satisied.

;6< @90* (% #4" #)((# #" *9$ /0"( # %=0%*(>0 *($%?NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI

P0"*(!40" R$%)#$* P$"!$*0$

Mes >5 B=

1o -5 -0

Total /5 -55


19/36


INTERPRITATION:

,rom the abo&e (hart we (a" say that >B retailers are 'i&e their opi"io" with the hi'h

proitability2== retailers are 'i&e their opi"io" with the a&era'e proit mar'i".a"d the

retailers are 'i&e their opi"io" with the low proitability.

(7< @9(!9 0"$ *9$ +0"(#4% )"#/#*(#0 *##% 0"$ 4%$ %=0%*(>0

T($%?NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


%i'h Proitability => >B

A&era'e 45 ==

Low Proitability >

T*TAL /5 -55


20/36



!ommer(ial 45 ==

%oardi"'s -5 -0

3a'a0 *($% =#4 #4 )"$$"?


MANAGEMENT, KADI


21/36


INTERPRITATION:

Fesult say that most retailer preer to keep moderate pri(e (erami( i" their store. Swastik tilesits best i" this (ate'ory as it pro&ides e"ou'h 'ood :uality with moderate pri(e ra"'e. Very

ew retailers keep premium pri(e (erami( as they are "ot dema"ded by (o"sumers while the

(heap pri(e (erami( are "ot ha&i"' proper :uality whi(h dilutes the ima'e o bra"d as well as

that retailer store.

;11< @90* # #4 *9(> 0#4* *9$ )"(!$ # S=0%*(>0 *($% !#/)0"$ *# #*9$" *($%?


MANAGEMENT, KADI

PARTICULAR NO RESPONDENT PERCENTAGE

!%EAPE PFI!E => >B

3*DEFATE PFI!E -> 4>

PFI3IO3 PFI!E -5 -0

T*TAL /5 -55


22/36


INTERPRITATION:

,rom the abo&e (hart we (a" say that most o the /0 retailers are a'ree with the a&era'e

pri(e o the swastika tiles2 4> retailers are a'ree with the low pri(e o the swastika tiles a"d

the B retailers are a'ree with the hi'h pri(e o the swastika tiles.

12. G(+$ /0">% #" )"$$"$!$ # *9$ ##=( "0 #4* 1 0% )$" *9$ )"(#"(* #

)4"!90%$ *($%.


MANAGEMENT, KADI


%i'h > B

A&era'e ;5 /0

Low -> 4>

T*TAL /5 -55


23/36


P0"*(!40" R$%)#$* P$"!$*0$

Asia" 45 ==

Vi(tory B -=

!ity 0 -4

Soma"y ->

$a?a? -4 45

Sterli"' ; 0

T*TAL /5 -55

INTERPRITATION:

== retailers are 'i&e the priority o pur(hase tiles o the Asia" tiles. The" ater 45 retailers

'i&e the priority o pur(hase tiles o the $a?a? tiles. A"d -> retailers 'i&e the priority o

pur(hase tiles o the Soma"y.

(13< R0*$ *9$ ##=( "0% # C$"0/(! T($% # *9$ 0%(% # 40(*.

GOOD AVERAGE @ORST


MANAGEMENT, KADI


24/36


Asia" 44 B 4

Swastika -5 4> >

Vi(tory B 0 45

$a?a? -4 > ->

!ity > -4 B

Soma"y = = -5

Total /5 /5 /5

INTERPRITATION:

,rom abo&e the (hart a"d table we (a" de(ide that uality o Swastika is a&era'e rather tha" the

:uality o Asia" tiles. retailers are preer to pur(hase the Asia" tiles o" the basis o the :uality.

;1< R0*$ #+$"0 S0*(%0!*(# =(*9 S=0%*(>0 T($%.

P0"*(!40" H(9 %0*(%($ S#/$ =90*

%0*(%($

I($"$* S#/$ =90*

D(%%0*(%($

H(9

D(%%0*(%($NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


25/36


Deli&ery -> 45 -5 -5 >

3ar'i" -4 4> -- 4 -5

pri(e 4> -> -5 / ;

uality -5 -> 4> > >

Pa(ka'i"' > -5 -> 45 -5

INTERPRITATION:

,rom the abo&e table we (a" say that most o the retailers are hi'hly satisied with the pri(e.

The" ater some retailers are hi'hly satisied with the deli&ery o the tiles. $ut the some

retailers are hi'hly dissatisied with the pa(ka'i"' o the produ(t.

;15< D# #4 =0* *# (+$ 0 %4$%*(# *# S=0%*(>0 T($%?

P0"*(!40" R$%)#$* P$"!$*0$

Mes / -5


MANAGEMENT, KADI


26/36


1o >; 5

Total B5 -55

INTERPRITATION:

The -5 retailers are 'i&e su''estio" about the i"(rease :uality o the tiles. a"d 5

retailers are "ot 'i&e a"y su''estio"s .


MANAGEMENT, KADI


27/36


FINDIND & SUGGETION

FINDING


MANAGEMENT, KADI


28/36


The pri(e o the tiles is low at some e6te"t.

The :uality o the tiles is a&era'e.

The (ompa"y is use most o (ommer(ial tool use or the promotio" o the tiles.

The (ompa"y 'i&e deli&ery o" time to ma?ority retailers.

SUGGESTION

The (ompa"y should i"(rease the pri(e o the tiles at some e6te"t.

The (ompa"y should try to make better :uality o the produ(t.

!ompa"y should make some (o"(e"trate eorts towards ad&ertiseme"t to (reate

bra"d aware"ess o the (ompa"y. Due to i"(rease i" (ompetitio" i" Tiles Produ(t.


MANAGEMENT, KADI


29/36


CONCLUSION:-NARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


30/36


I trai"ed at the SWASTIK TILES PVT LTD. Its "ow a pri&ate (ompa"y we lear" how they

work i" metal i"dustry. E&ery perso""el 'i&e us 'ood respo"se about our :uestio"s a"d help

us how they perorm their ?obs. So I am &ery mu(h appre(iated o their beha&ior. I am also

tha"kul or their &aluable 'uida"(e.

The mai" purpose o this i"dustrial trai"i"' is to de&elop amo"' stude"t pra(ti(al k"owled'e

o i"dustrial a(ti&ities that may "ot be 'etti"' by o"ly readi"' books. This poi"t helped me

more to 'et pra(ti(al e6perie"(e with k"owled'e.

I" this (ompa"y I (a" saw that it is :ualitati&e produ(t at a medium pri(e. Thereore2 that is

be"ei(ial to the (ustomer a"d so(iety both.

The uture outlook o the (ompa"y is too 'ood a"d stro"'er i" the ollowi"' year.

ANNEURE :-

UESTIONAIRENARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


31/36


Dear Fespo"de"t2

I am stude"t o T.M.$.$.A. rom N.P.C.C.S.M.as a part o *ur (urri(ulum we

ha&e to do a pro?e(t o" marketi"' resear(h o" NR$*0($" %0*(%0!*(#N whate&er i"ormatio"

you will pro&ide is o"ly or a(ademi( purpose o"ly.

;1< A"$ #4 %$( *9$ %=0%*(> *($%?

Mes 1o

;2$* 0% )$" %0$ (4"$ # %(8$?

45N 6 45N i"(h 4;N 6 4;N i"(h

4/N 6 4/N i"(h =4N 6 =4N i"(hNARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


32/36


-N 6 -N meter / 6 / stab

;< @9(!9 #*9$" "0 # *($% 0"$ #4 %$(?

Asia" tiles Vi(tory tiles

Sterli"' Soma"y

$a?a? *thers

(5< D# #4 $* $(+$" *($% # *(/$?

Yes No

;< A"$ #4 %0*(%($ =(*9 *9$ (%*"(4*(# !90$ # %=0%*(>0 *($%?

Mes 1o

I # *9$, @9?

;< A"$ #4 %0*(%($ =(*9 %=0%*(> *($% $(%*( )"#4!* "0$?

Mes 1o

;6< @90* (% #4" #)((# #" *9$ /0"( # %=0%*(> *($%?

%i'h Proitability


MANAGEMENT, KADI


33/36


A&era'e

Low Proitability

(9< @9(!9 0"$ *9$ +0"(#4% )"#/#*(#0 *##% 0"$ 4%$ %=0%*(>0

T($%?

!ommer(ial %oldi"'s

3a'a *($% !#/)0"$ *# #*9$"

*($%?

%i'h


MANAGEMENT, KADI


34/36


A&era'e

Low

;12< G(+$ /0">% #" )$"#"/0!$ # *9$ "0% #4* # 1 0% )$" *9$

)"(#"(* *# )4"!90%$?

Asia" Tiles Vi(tory Tiles

!ity Tiles Soma"y

$a?a? Sterli"'

(13< R0*$ *9$ ##=( "0% # C$"0/(! T($% # *9$ 0%(% # 40(*.

B"0% G##% A+$"0$ @#"%*

Asia" Tiles

Swastik Tiles

Vi(tory Tiles

$a?a? Tiles

!ity Tiles


MANAGEMENT, KADI


35/36


Soma"y Tiles

;1< R0*$ #+$"0 S0*(%0!*(# =(*9 S=0%*(> T($%.

P0"*(!40" H(9

%0*(%($

S#/$ =90*

%0*(%($

I($"$* S#/$ =90*

D(%%0*(%($

H(9

D(%%0*(%($

;15< D# #4 =0* *# (+$ 0 %4$%*(# *# S=0%*(> T($%?

Mes 1o

NAME:- RA'NI R. PATEL

TOPICNAME:-RETAILER-

SATISFACTION

DIV:- TYBBA DNARSIGH BHAI PATEL COLLAGE OF COMPUTER STUDY AND

MANAGEMENT, KADI


36/36


ROLL NO:- 21

EAM NO:-

Perso"al details

1ame o the shopH

1ame o the perso"H

AddressH

!ityH

Date post:	03-Jun-2018
Category:	Documents
Upload:	devrajkinjal
View:	221 times
Download:	0 times

Ty Swastik of Raj

Documents