TYLT was founded in 2011 from the idea that all smartphones are created equally, and should all have really cool stuff to attach to them. We set out to have design and innovation be the goal of each product and to create products that would redefine or T-IL-T the norm. We will continue to invest in design and research so our customers get lots of cool goodies to make their smartphones more useful.

Apple OS

OS Agnostic

‣ Innovative

‣Practical

‣Satisfying

‣Reliable

‣Efficient

‣Personalized

‣Value

Joe Martinez

Alicia Smart

Bill Dobson

‣Positive

‣Expert

‣Sheik

‣Calming

‣Thoughtful

‣Solar Panel

‣Audi

‣Skyscraper

‣Ambulance

‣Bridge

‣Tuxedo

‣ Command Relevant shelf space

‣ Print media

‣PR

‣Tech websites

‣Mainstream media e.g. CNN

‣Trade shows

Metaphors

Actions

Tone

Core Messages

‣ In Good Hands

‣Confident

‣ Thinking of you

‣ Help you stay connected

‣ Fulfilling need for lifestyle

expression

‣Value for your dollar

‣New

‣Techy

‣Forward

‣Artsy

‣Cool

‣Gadgets

‣ Safety helmet

‣ Battery

‣ Jumper Cables

‣ First Aid Kit

‣ Spare Tire

‣ Easel

‣ Picture frame

‣Command

Relevant shelf

space

‣ Web Presence

‣ PR

‣ Brand Mind Share

of floor staff

‣ Viral Video

‣ Testimonials

‣ Product reviews

‣ relevant blogging

‣ Social networking

‣ Product

Giveaways

‣ In Good Hands

‣Confident

‣ Thinking of you

‣ Help you stay connected

‣ Fulfilling need for lifestyle

expression

‣Value for your dollar

‣New

‣Techy

‣Forward

‣Artsy

‣Cool

‣Gadgets

‣ Safety helmet

‣ Battery

‣ Jumper Cables

‣ First Aid Kit

‣ Spare Tire

‣ Easel

‣ Picture frame

‣Command

Relevant shelf

space

‣ Web Presence

‣ PR

‣ Brand Mind Share

of floor staff

‣ Viral Video

‣ Testimonials

‣ Product reviews

‣ relevant blogging

‣ Social networking

‣ Product

Giveaways

Joe Martinez

Alicia Smart

Bill Dobson

‣Travels for his

work frequently

‣Uses 2 phone,

one for work,

one for personal

‣Stressed with work life balance

‣On the phone from morning till evening

‣Constantly connected “email, text, calls,

social networking”

‣Makes thoughtful and functional

purchases

‣Early tech adopter

Needs

Objective

Story

‣Stay connected – business and social

‣Have the latest technology gadgets

‣Wants the most out of his investments

‣Wants to make a difference in the world

‣Wants to be the center of attention

‣Recognition

‣Tools to help maximize his time

‣Products that express his personality

‣The latest mobile technology

(MiFi, Tablet, Smartphone)

‣ Innovative accessories for his

lifestyle

‣Active Social life

‣ Into SF Art Scene

and blogging about it

‣Constantly seeking opportunities to

expand her portfolio and network

‣Constant connected to the web and

social networking on her smartphone

‣Comfortable with technology and

considers her smartphone an extension

of her desktop

‣Buys on impulse and on credit

‣Fashion forward and trend setter

‣Be noticed amongst her peers

‣Always looking for the latest and

greatest in fashion and technology

‣Doesn’t want to miss out on anything

‣Make better purchasing decisions

‣Stay connect with Family and Friends

in Chicago

‣Wants to someday own her own company

‣Attention and Recognition

‣The latest smartphone with the fastest

network speeds and unlimited data plan

‣Lifestyle Products and Brands that

match her personality and needs

‣Tools to stay connected while on the go

‣ Independent and

confident entrepreneur

‣Works long hours while

starting a trendy, technology

oriented restaurant (tablet menus)

‣Married to his high school sweetheart

‣Pursuing his dream of owning a

restaurant after spending 22+ years in

the marketing field

‣Struggles with a work/life balance

‣Mobile devices are essential to running

his business and keeps him connected

to his family

‣Grow his business into a national chain

‣Save money for his kids college education

‣Stay on top of mobile device technology

to keep his restaurant trendy

‣To continue his research on successful

franchise business models

‣Use his smartphone on the run to keep

in touch and up to date.

‣ Innovative accessories to protect his

technology investments

‣A way to keep his menus (tablets)

powered, protected and sterile

‣To feel accomplished and successful

‣Support and encouragement from his

family and friends

Height: 7.5” Width: 4.375”

Standard Depth: 1.625” Y-Charge Depth: 1.25”

Height: 8.75” Width: 4.25” Depth: 1.25”

Height: 8” Width: 4.375”

Depth: 1”

Heavy Duty Clear Hang Tab

Clear Product Identification

Product Features Highlighted

Features and Benefits “Made for” Compatibility Info

Product Features on Display

Frame Matches Product Color

2D Barcode for Additional Videos and Information

UPC and Part Number

Additional Features and Benefits Icons

Clear Product Identification

Package Contents and Compatibility Info

Trademarks and Warranty Info