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Type-A Parent 2017 Deck

Date post: 14-Jan-2017
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Influencer Marketing, Evolved
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Page 1: Type-A Parent 2017 Deck

Influencer Marketing, Evolved

TYPE-A PARENTTYPE-A PARENTLas Vegas mastermind

charleston mastermind

type-a west in denver

chicago mastermind

type-a east in dc

San diego mastermind

2017 conferences:

Page 2: Type-A Parent 2017 Deck

TYPE-A PARENT, ESTABLISHED A DECADE AGO, IS THELEADING NETWORK FOR NEW MEDIA INFLUENCERS ANDTHE MARKETERS WHO WANT TO REACH THEM. WEOFFER HANDCRAFTED, HIGH-IMPACT INFLUENCER

CAMPAIGNS (IN FACT, TYPE-A WAS ONE OF THE FIRSTINFLUENCER MARKETING NETWORKS ON THE GLOBE)AND WE HOST THE WORLD'S TOP CONFERENCES FORMOM AND DAD BLOGGERS (YEP, ONE OF THE FIRST

THERE, TOO AND CURRENTLY THE PREMIER INFLUENCERAND MARKETER CONFERENCE).

Page 3: Type-A Parent 2017 Deck

engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE

WAS MORE THAN HALF ABILLION IMPRESSIONS WITH

110K TWEETS FROM 39KPEOPLE.

THE SOC IA L MED IA E L I T E

Page 4: Type-A Parent 2017 Deck

influencercampaigns

A-LIST CAMPAIGNS HELPMARKETERS REACH TOPINFLUENCERS AND THEIRAUDIENCES WITH HAND-CRAFTED, HIGH-IMPACT

SOCIAL MEDIA CAMPAIGNS.

A- L I S T BY TYP E -A PARENT

Page 5: Type-A Parent 2017 Deck

world's premierblog conference

TYPE-A PARENT CONFERENCE IS THEWORLD'S TOP CONFERENCE FOR

INFLUENCERS AND THE MARKETERSWHO WANT TO REACH THEM. IN

2017, WE WILL HOST OUR EAST ANDWEST CONFERENCES AS WELL ASBOOTCAMPS AND MASTERMIND

SUMMITS.

ENGAGE TOP INFLUENCERS IRL

Page 6: Type-A Parent 2017 Deck

W E S T

200+ Attendees3+ DaysFull ExpoMid-Level Pricing

E A S T

500+ Attendees3+ DaysFull ExpoBiggest of the Year

M A S T E R M I N D S

30 AttendeesMax 5 SponsorsIntimate/IntensiveMost Affordable

event comparison

Page 7: Type-A Parent 2017 Deck

"THANK YOU TYPE-A FOR FACILITATINGSUCH AN AMAZING CONFERENCE! WE

WERE ABLE TO NETWORK ANDCREATE RELATIONSHIPS WITH DOZENS OF

TOP-TIER BLOGGERS, AND HAVEA LITTLE FUN TOO! LOOKING FORWARD TO

THE NEXT TYPE-A EVENT!"

Brenda HallAT&T | NETGEAR

Page 8: Type-A Parent 2017 Deck

SAMPLING OF PAST TYPE-A PARENT SPONSORS

Page 9: Type-A Parent 2017 Deck

MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:

Social media reach estimated for network based on Parent BloggersMean Business survey by Type-A Parent. Website estimate representsmonthly unique visitors.

130 million

45.6 million

34.3 million

4.3 million

10.2 million

118 million

Page 10: Type-A Parent 2017 Deck

sponsorship packages include:

➤ Brand station at our Business to Blogger Meet and Greet

➤ Invitation to exclusive VIP pre-conference reception for speakers,

sponsors and VIP attendees (East and West)

➤ Access to our Type-A Parent Marketers Who Get It webinar series

➤ Tweets thanking brand from @typeamom (52K+ followers) and

@typeaparent (10K+)

➤ Shares on conference Facebook page (7K+ likes)

➤ VIP passes to the conference

➤ Logo in program, on signage and on official site

Page 11: Type-A Parent 2017 Deck

EXPO BOOTH

EXPOBOOTH

PACKAGE

EXHIBITORS GET A BOOTH SPACE TONETWORK, DEMO AND GENERATE BUZZ WITH

FIERCELY INFLUENTIAL NEW MEDIACONTENT CREATORS AS WELL AS ALL CORE

SPONSORSHIP BENEFITS.

MOST POPULAR OPTION

PRICE:WEST: $3,000 (DOUBLE FOR $5,000)

EAST VENDOR TABLETOP: $4,000EAST: $7,500 (DOUBLE FOR $10,000)

EAST + WEST BOOTHS: $10,000 (DOUBLE FOR$12,000)

Page 12: Type-A Parent 2017 Deck

MEAL BRANDING + PRESENTATION

BREAKFASTOR LUNCH

SPONSORSHIP

SPONSORED BREAKFAST OR LUNCH WITH15-MINUTE PRESENTATION TO ATTENDEESDURING VIP DAY OR ALL ATTENDEE DAYS

WITH OPTION TO PLACE SIGNAGE ONTABLES, PROMOTIONAL MATERIAL ON

TABLES AND/OR BRANDED GIFTBAGS/GIFT ITEMS AT SEATS.

(INCLUDES EXPO BOOTH)

PRICE: STARTS AT $10,000 FOR EAST ORWEST, $2,000 FOR MASTERMIND SUMMITS

HIGH ENGAGEMENT

Page 13: Type-A Parent 2017 Deck

OFFICIAL PARTY

BRANDPARTY

SPONSORSHIP

CHOICES INCLUDE SHARED SPONSORSHIPWITH BRANDED SPECIALTY COCKTAIL,BRANDED STATION OR PHOTO BOOTH,

EXCLUSIVE EVENT NAME BRANDING(INCLUDES EXPO BOOTH)

GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000 FOR EAST OR

WEST, $4,000 FOR MASTERMIND SUMMITS

Page 14: Type-A Parent 2017 Deck

OFFICIAL HYDRATION SPONSOR

HYDRATIONSTATION

SPONSORSHIP

OFFICIAL COLD BEVERAGE SPONSORSHIPWHICH INCLUDES OPTION TO PLACE

SIGNAGE AND/OR BRANDED COLD DRINKBOTTLES AT ALL-DAY INFUSED WATER,

JUICE AND/OR SODA STATION IN HIGHTRAFFIC LOCATION IN CONFERENCE AREA.

(INCLUDES EXPO BOOTH)

PRICE:WEST: $15,000EAST: $20,000BOTH: $25,000

MASTERMIND: $4,000

Page 15: Type-A Parent 2017 Deck

OFFICIAL RECHARGE LOUNGE

RECHARGELOUNGE

SPONSOR SUITE

THE OFFICIAL RECHARGE LOUNGE AT OURWEST AND EAST CONFERENCES IS A HIGH-

LEVEL ENGAGEMENT ACTIVATION WHEREBLOGGERS GO TO HANG OUT, RELAX, GRAB

A CUP OF COFFEE OR TEA (THIS IS THENON-MEALTIME LOCATION TO GET HOTBEVERAGES DURING SESSION HOURSFRIDAY AND SATURDAY) AND SPEND

QUALITY NETWORKING TIME WITH THEHOST SPONSOR.

PRICE:WEST: $15,000EAST: $20,000

BOTH: $30,000

Page 16: Type-A Parent 2017 Deck

KID CON

OFFICIALKID CON

SPONSORSHIP

TYPE-A PARENT WAS THE FIRST BLOGCONFERENCE TO OFFER KID CON, OFFERED

AT WEST AND EAST AND SERVING AS AMINI CONFERENCE AND CHILDCARE

SERVICE FOR THE CHILDREN OF BLOGGERSATTENDING. SPONSORS CAN PROVIDE

SPECIAL GIFTS BAGS FOR THE KID CONKIDS AND ACTIVITIES FOR THE CHILDREN.

(INCLUDES EXPO BOOTH)

LIMITED AVAILABILITYPRICE: STARTS AT $7,500

Page 17: Type-A Parent 2017 Deck

OFFICIAL SNACK BREAK

SNACKBREAK

SPONSORSHIP

SHOWCASE YOUR FOOD OR DRINKPRODUCT DURING A DEDICATED GROUP

MORNING OR AFTERNOON SNACK BREAK.(INCLUDES EXPO BOOTH)

LIMITED AVAILABILITYPRICE: STARTS AT $5,000 FOR EAST OR

WEST, $1,500 FOR MASTERMIND SUMMIT

Page 18: Type-A Parent 2017 Deck

PHOTOWALK/VLOGWALK

PHOTOWALKSPONSORSHIP

PHOTOWALK/VLOGWALK FOR ATTENDEESTO SHARE ONLINE IMAGES AND VIDEO

PLUS GET TIPS ON CREATINGPHOTOGRAPHY AND VIDEO CONTENT.

OPTION TO INCLUDE A PHOTOBOOTH FORATTENDEES TO SHARE SELFIES AND/ORRED CARPET PICTURES IN CONFERENCE

AREA BEFORE AND AFTER WALK WITHBRANDED STEP AND REPEAT BACKDROP.

ONE AVALABLE PER EVENT

PRICE: WEST: $5,000/$7,500 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH

BOTH: $12,000/$15,000 WITH EXPO BOOTHSMASTERMIND SUMMIT: $2,000

Page 19: Type-A Parent 2017 Deck

COMMUNITY SHOWCASE

COMMUNITYSHOWCASESPONSORSHIP

COMMUNITY SHOWCASE IS A MARKET-STYLE

EVENT TO HIGHLIGHT HANDCRAFTED ITEMS

SOLD BY OUR ATTENDEES AS WELL AS

ALLOW OUR AUTHORS TO SELL AND SIGN

THEIR BOOKS. EVENT SPONSOR GETS

PREMIER TABLE DURING SHOWCASE AND

OFFICIAL NAME BRANDING OF EVENT

(EXPO BOOTH INCLUDED)

ONE AVALABLE PER EVENT

PRICEWEST: $7,500EAST: $10,000BOTH: $14,000

Page 20: Type-A Parent 2017 Deck

FITNESS ACTIVITY

FITNESSACTIVITY

SPONSORSHIP

BRANDED EVENT FOR MORNING FITNESS

ACTIVITY SUCH AS A WALK, WALK/RUN,

YOGA CLASS OR FITNESS CLASS. SPONSOR

GETS NAMING RIGHTS TO EVENT, PLUS

OPTION TO HAND OUT SPECIAL GIFT BAGS AT

FITNESS EVENT.

ONE AVALABLE PER EVENT

PRICEWEST: $5,000/$8,000 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH

BOTH: $10,000/$14,000 WITH BOOTHSMASTERMIND SUMMIT: $2,000

Page 21: Type-A Parent 2017 Deck

TITLE SPONSORSHIP

OFFICIALTITLE

SPONSORSHIPTITLE SPONSORSHIP IS CUSTOM BUILT

TO BEST SUIT THE BRAND’S

GOALS, AND COMES WITH

PREMIUM ACTIVATIONS BEFORE,

THROUGHOUT AND AFTER THE

CONFERENCE. CONTACT US AT

[email protected] FOR A TAILOR-

MADE PROPOSAL FOR YOUR BRAND.

ONE AVALABLE PER EVENT

PRICE:WEST: $75,000EAST: $100,000

ALL: $150,000

Page 22: Type-A Parent 2017 Deck

ADDITIONAL OPTIONS

➤ BRANDED GIFT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2,000)➤ ROOM DROP TO ALL ATTENDEES ($3,000)➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2,000)➤ BRANDED ROOM KEYS ($10,000, INCLUDES EXPO BOOTH)➤ PRE OR POST CONFERENCE MAILING TO ATTENDEES ($2,000)➤ 3-MONTH A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 10 HAND-PICKED TOP TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($20,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ 6-MONTH A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 10 HAND-PICKED TOP-TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($40,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ 1-YEAR A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 15 HAND-PICKED TOP-TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($100,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ PRE OR POST CONFERENCE TWITTER CHAT ($2,000)➤ TWITTER CHAT DURING CONFERENCE ($5,000)

NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.

Page 23: Type-A Parent 2017 Deck

Contact us

ANASTASIA WEIS

(502) 432-8786

[email protected]

REACH US :


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