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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
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PH Y
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blishingCorporation,NewYork
atesofA merica
alogCardNo63-19221
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practicalworkbookfor
cernedwithtype and
,completealphabetsof
nlyavailable,orbecoming
tates.
rwithotherrelevantmate-
onsizes,comparisonsof
otolettering,phototype
cande oticfacesareco-
e.
econstitutethede-
o f faces. A f inelyconceived,
face isshowninfull alpha-
dpunctuation.
eshownin sizeswhich
nto1 or16po intinfoundry
eachfontoffoundrytype,
points ofleadora hairline
fa2point body.
ationsallowed,theshow-
utsasrenderedby differ-
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8 or6po int, eachfamily face
tform. To il lustratevariouste t
solid andbothtwoandfour
ofindividualtypes,plus the
osefrommanysourcesis a
chtoassembleausefulcol-
fore cellence.Thetype
namannerbelievedtobe
.
veisprovidedbya brieflook
originsoftype,andits richly
hnicaldataconsideredofuse
eenincluded.
ectedtothe" S pecialists
dinventivepractitionersin
alfieldswhohavecon-
resttoeverydesigner.
onmanyyearsofe perience,
ttoachievea measureof
whilefunctioningefficiently
pressuresofthedynamic
cture.
cusonthe day-to-day
s,artdirectors,industrial
s,advertisingandpromo-
udentsandmanyothers
directedtoallthosewho,
marketplace,alsodobattle
essness.
wouldincludedistinguished
eandspecificallyliterary,
r frameofreference.
wledgeofthesubject,
nditto theiradvantageto
odicalsandpublications
dotherswhomaywishto
shouldconsult themany
pecialist sstamp.
he typeincludedhere
sentedin suchawaythat
invaluableworkbookin
ey,distancefromsources
e w a d d to t h e co mp l e i t y of p r o-
pendenceofthe authoron
andassistanceofso many
nature,thesettingand
criticalfunction.
eciation,thankthedirec-
mfortheinterest,e cel-
ritofinvolvementwithwhich
olumewasundertakenand
re ercisingthesame
eeksofpreparation,my
ytoe pressappreciation
icePresident, TypeDepart-
inenta l S idneyMinson, E x ec-
heC omposingR oom, Inc. S y
erandTypeDirector,York
andMiltonMandel,President,
ervice,Inc.forhearteningsup-
ce.
craftsmenwhoprepared
mplesoftheirworkforthis vol-
rhis perceptiveforeword,I
ebtedness.
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L B UR TI N
osingarrayoftypefacesin
f thewealthwhichthe
eurgesandtechnological
erthelast150 years.
eofhistory,likea colored
tdepictsthedevelopment
.E achtypefaceis alsoa
onw hocreatedit hissk ill
hyas anartist,hisfeeling
enthedetailsof eachletter
onsofan alphabetora
ssibleto giveinone
whathas happenedtotype
stime. Thebrush-strokee -
an,oraGaudi,thecreations
brillianceofpentypes by
arly jj jgrnhard- typefaces, a longwith
be assembledinaformthat
book.A ndtheymustbelogi-
tsof thetimeinwhichthey
pography, hasanimpor-
pplyingthe designerwith
hecanassemblewordsand
yof facesandsizes.Itis
booksofthis kindthatI
houldbee tensive,and
ighestcomplimentw hichitsauthorcan
rt.
onsiderbrieflythe rela-
designinan attemptto
owandinwhat direction
ofthetwenties,associ-
dBauhausperiod,brought
eriftypeswhich hadalast-
tionalistmovementsofthe
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effectontheuseof the
alizedsegmentsofgraphic
sis.S ignificantfactorsin
weretheenormousstrides
oftransportationand
inallybypainters,archi-
ographers.Theincreasing
pearanceoftype(as the
asastructuralmaterial
wasfacilitatedbyreproduc-
gerprintedfrom typebut
sitions.Today stypographic
king,basedonphoto-
tostatsandpaste-ups,while
oftype andspacingma-
nof typographywasout-
dingandvisualproblems
t)leveloftype material.
ninfluencedbyconstructiv-
sm,hasgainedafreedomin
,color,weightandspacing
ceivablebefore.W hether
ablessingornot isaques-
cimportance,especially
resentstateoftransition,
not yetbroughtliberation
organization.Contemptfor
ver,muchinevidence.De-
en thannotatdeveloping
nesstoappearoriginal,
dadvertisingtypography
ugly, amateurishandun-
nalyzeamessagecoher-
yishardwork.Thereis
veeffort.W hentheonly
mericantypographica le -
esappear tobemoreor
same1923original,one
thecreativeeffortisabsent.
ssionistictypecollagetakes
mposedforreading,and
aletterteasesthe eye
ora senseofordered
onwhetherthisisprogress.
mmercialaspectsofde-
tionwiththemoreformal
ell astoshallow,muddled
designcanbea strongcultural
esametime se llw ell, if thede-
edsforbothand isincom-
habetis togiveavisual
s,memoryandabstract
hichwehearissoonforgotten,
andreadis morepermanent
moryonmorethanonelevel
erandoveragain. Thise -
ficanceof typographyas
unication atoo lw hich
bystudyingit asweuseit.
ndof lifeitselfisone of
enthis processishindered,
cehelpsusto evaluateand
redictevolution.Inaddition
etasks,art andtypographic
sicimportanceas theycan
sierunderstandingofthis
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zations4
y12
P CTO TYP 13
e 16
TYP 19
S P CIA L I T ' PA G S 209
216
RY F A C S 2 27
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/ F a m il ie s
ic53
6
107
9
lic90
0
ic100
d109
127
1
116
13
sed127
40
56
ondensed15
ed179
d 1 2
C ondensed1 0
d E x t e nd e d 1 3
g h t E x t e nd e d 1 1
ensed177
t e nd e d 1 1
69
ensed179
73
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C S
B old. 205
/ D is p la y
254
sed25
sed
ended259
ra
260
c256
d.257
6
272
276
Open277
nded279
d 2 2
2 9
9
6
nded291
ndedIta lic292
raC ond. 29
02
0
0
10
d310
vy310
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e hort,topersuade,tosell
edsformost contemporary
ggested,humanhistory
onandcatastrophe,the
nmaywellbedecisiveinthe
dnewdevelopments,not
s,but alsointheareasof
ociologyandcommerce.
tlyonhowtounderstand
changew ithhisfellowsthe
.H edoesthisnot onlythat
s survivalmayhavemean-
anceinliteracyandcul-
gnationsand eachleapfor-
onby theindustrialized
multaneousneedstopro-
mmunicationwithinandbe-
orldi scarriedbygraphic
skill andinventiveness,and
kofsurpassingbeautyand
orientedoutputattainsa
pandsinresponsetotheun-
mericaneconomy,and
peanmarkets.Thedesigner s
yhis responsetothepres-
vespaceadvertising,con-
e pandingcommunications
ng,promotion,directmail
typeforms,instruction
ityandfundraisingand
ofinternationalscope.
economicstructureisso
dynamicthatthecreative
cfieldfacesa kaleidoscope
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hazardsalsopresentthem-
phicsellingcansometimes
ninglessnessintodullna-
designershould befa-
moveabletype,whichhadits
rstgrowthonthewaveof
uropeinthefifteenth
andsandassimilatesthe
n bestintegratethatknowl-
s.
ansof speedingbook
adesnewspapers,maga-
s,industrialdesign,many
theraspectsofour daily
linessandpoordesign
ur dailyliveshereand
orarygraphicmethodswhich
iguing,andfunctionalwith-
rtinginfluenceonmoreand
turnofeventsis causedby
velypublicresponseto well
vedadvertising,bettersales
general.Inmy view,aslow
ofmasstasteis evident.
ueinthe traditionof
forthesakeofthe doing.
veranceanddedication,
ouslyacceptedacademic
onsoftypeandgraphic
cadeshave establisheda
gnactivities.
utingmuchtothe matur-
heirunderstandingandknowl-
vitalpartofthat contribution.
cetheonrushingsitua-
neweconomicproblems,
as,newrevolutionsin
fore ample , how ade-
avereactedwhencon-
ndcommercialrealityof
ergy,satellitecommuni-
aceships todistantplanets.
ofeventhe historicallyre-
neanationalsub-culture
agegroupwhichwouldcallfor
ndculturalclimate of
rof todaybestprepare
onbehalfofmajorA meri-
onsadecadehence
thatmuchw illbedifferent,
snowacceptedwillchange.
tion wecannotsum-
iewedagainstthepromiseof
estudiedwithprofitbythe
hinsightsf romthepastletus
dbyA lcuinofYork,abbot
stery , who, atthecommandof
dthecopyingofallavailable
iformandlegible style.
rarydesigner sinterest
here willbeheightened
ecenturiesofhumanprog-
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ayhowardent,how
hofearliertimeswastothe
thenreadingaloudthe
s.
tlookofthe Medievaland
s,wecanunderstandthe
dsuspensewithwhichthefirst
veabletypemusthaveap-
.
atorsofprinting were
possessingmostofwhat
sstoreofknowledge,we
wthemselvestobe bene-
meansat lastforshedding
world.Thepotentialoftheir
calledforthonlytheir best
ortsstillshine withbeauty
ndredyears.
ichour typesarecon-
pein aclearlyrecogniz-
fthe developedGreek
wn,runfrom lefttoright.
htlines,curvesand angles,
slinesanticipatedcontem-
niquesbymanycenturies.
gnificantinfluence.
tofthe sameclassicaltra-
wasinscribedwithperhaps
nlyamongthemostbeauti-
rconceived.A classical
rtionandbeautye pressed
dthis inspiringmodelof
swasbutone ofmanyfine
edpractitionersofthe
esenoblecapitalormajuscule
ellsuitedto representthe
e.
g begantobranchoutinto
coursewasoneoftesting,
althof variationsonbasic
dofthesecondcentury the
neinscribedletters made
t fivedifferentforms:(1)
ers (2)Rustics,acondensed
adrata (3)Uncia ls, w hich
selyreflecteda penstroke
dersanddescenders (4)
aggerated, loosersty leoutof
case lettersseemstohave
arlierandL aterR omanC ur-
parativelyfastandflow-
character toourown
letterform.Thelatter style
ytothe creationofthe
dconsequentlytotype style.
inthcenturies,two other
hatweresignificant.F irst
a onHalfUncia lsw hichap-
arlyin theeighthcentury
h-A nglo - a onR oundH and.
k ofKe llsandtheL indisfarne
Celticilluminatedmanu-
els,integrationofornamented
wascarried tounsurpassed
oryof Westerngraphic art.
ersmay stillfindsources
works.
arolingianMinuscule,a
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swerebelievedtobe the
ndwereidentifiedas
te-letterinwritingstudies.They
styleforsecular transcrip-
wasinvented.
centuriesproduceda
witha heaviervertical
cess,becamethemodified
barbarousorGothicblack-
efifteenthcentury,most
ndthelettersbecamehighly
kandsomewhathardtoread.
tura,waswidelyemployed
hreligiouswritings.
ngfrommovabletypes
ality,thethreadsof many
convergingintotwosingle
odelsforthe formofprint-
o thicblack lettersandtheLittera
&
ptufdm
.
o
uscript. S t. Ga ll, Sw itzerland
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ate Inrro ir^
m
a tr f
u* if o
quitro if ti
nolrcre
arcUnt
af t ab
oa
uiacinrognoutt
fnit-
al,believed
beenprinted
celebratedbible.
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a .
ada laLuce. E t
010la lucecf lcrtu
il le renebre: etap
nebrenode. E td
noo i. t iamoif
mento inmtzo
eacqueDale mf
amento . E to iuife
titmametooa
rmamento.E t
irm.imemo
tMarina ilf econoo
acquecbefo
egateiunolu
terra:et fadoeco
ra:etle cogrc
mare.E tuioc
ermine laterra
emeretil legno
feconoolafua
aoelqualeCain
tcofifado e.
berbauircnteetfa
a generarione
doetbauenoo
noolafuafpe
ono: etfadoeSe
tiamoif leoio .
ellitmamento
ctlanodc f ia
anni.Percbe
toodcielo:et
f if actoe. E tf ree
lluminarema
luminaremi
node. E tetiamfe
equellenelf irma
effonofoprala
1etalanode :
tle tenebre . Etui
efen etmatr
o ioprooucino
auiuenreet
e . V enice, 1471.
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ecognizingqualitiesin
lyconsidered" out, can
snot onlytoadvertising
spectrumofgraphics.
y
nthepost-warGermany
thefirstcohesiveefforts
smanshipwhichuniquely
gicaladvancesthatwere
merica.Duringthepreceding
byvisiblechangesthey
nstateancientconcepts
uhaus,plusa handfulof
peandA merica,soughtnew
dinitstechnologicalmani-
uesthatw ereaparto fanew age.
nthe Bauhaus its
shavebeenwelldefined,
ortantandinfluentialinthe
aphy.
y sposit ionissti l lhelpful:
earcommunicationinrtsmost
heessenceofmodern
pursuedbytheBauhaus
mptedtoincorporateinto
andradica linourcentury s
ndpsychology.Itisinterest-
, thatA lbertE insteinofB erlin
rs ofagroupcalled
aus, w hichprov idedmuchf inan-
theinstitution.
mathematicsandpsy-
w visionsoftime,space,
hebackdroptoe periments
nships.Thesenewcurrents
rkincolor,te tureandother
aveofmaterialsandtech-
nconsciousnessthrough
reativeactivity.
eB auhausf ledH itler s
mericatoteach,andtoprac-
yhavebecomean integral
roductivegraphicartswhich
yinfluenced theirnames
bolsofthe bridgestheytried
and theindustrialsystem,
edarts,betweenmodern
mericanandabroadhave
talandprogressiveconcepts
etrying tocoupletheir
ct withhighlydisciplined
weaveastudyofhumanities
esign.
edin theseschools
effort beingmadetopro-
hicdesignequaltoour prime
ds.
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P CTO TYP
.
d.
moveabletypewascarried
epared,bymeansof which
uldbe castwithadegree
tingpossible.A lltheother
d paper, ink , theconcept
nprintingpressesofa
typesmusthavebeen
wnalphabet aguidetothe
mecasesthe designer,in
netoe ecuteadesign. F o l-
acounterpunchwas made
ndofanannealedsteel
rcedthe metalawayfrom
asof suchlettersasa, e,
was formedbycutting
eaoutsideeach letter.By
intosoftmaterialas the
eeofcontrolwas e er-
each letterwhileitwas
completedthepunch.It
impressionstruckintoa
ruck,the barcontained
properlyfitted,causedthe
hedtype tofallintoproper
tri andmoldwerealigned
dytobe poured.
nciple bywhichpunch-
thoughnodoubt,eachhad
ovedetailsofhistask.
ethodsofabrasionandlarge
carewentinto varyingthis
hallengearose.
d,aprocess requiring
trimmedtoastandard
erancesweregreatbycur-
hetypewasreadyfor use
edures.
raphin recentyearshas
cutter scraft.Thepanto-
ecutting practiceandin-
whicha typemaybecut.
mentintermsof increased
easeinvariationofletters
onof lettersize aprin-
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P A R T O T YP
intS ystem
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lcopyintotypethatwill
ired,one shoulddevise
cation.Clearpreparation
nsall theinformationa
wisreallyall thatisre-
o proceed.
ssible,appro imatethe
ke.Commonsensecalls
orindentedparagraphs,
,correct detailsofspell-
ypedasyouwishthe final
rclarity.
stimateyoumayassume
copywill,whensingle
oaverage14 pt.type.If
eration,assumeabout3A
0pt.type,1/2the area.
tosinglespacedtyping
wancemustbemadeforva-
maybeforroughtime-
itisbyno meansaccurate.
siderthat themostuse-
re:(A )theindividualline
r ofcharactersperline.
nalcopy,takingtwoor three
veragenumberofchar-
er,eachpunctuationmark,
scountsasone.
ythetotal numberoflinesper
will giveyouthenumber
aracters perunitbythe
s)of theoriginalcopyand
of charactersinyour
typetobeused.Once
re(width)ofline tobeused,
aractersperline . If te t
tablelistingthenumber
ebottomofeachpageof
knowthenumberof char-
numberintothetotalnum-
ginalcopyandyouhave
eyourcopywillset to.
ona12po intbody , 10po int
tc. B ya llow ing12points
youcanreadilydetermine
numberoflineswilloccupy.
esaswell.
tfacesareshown3 ways.
d12/12,meaningnoleading
Underthisit isdesignated12/14
thatare 2and4point
countingcharacterscan
racybyreferring tothe
playtypeis leaded2points.
,theyarealwaysmounted
tbody.Thiswillbehelpful
ofthe faceonthebody.
rw isenoted.
OP Y
yrequirethe specifications
y,butfully,forbest re-
thefamilyorstyle : Garamond, C as-PublicDomain,Google-digitized
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MA R S
rks
coryparagraph/ ^ ~ andinthe
low -^ w ehavepurpose ly-
rorsin ordertoshowthemost
smarksandhowtheyare
refollowedbythecor-
nstratingpreciselythemeaning
gestheyindicate.iThe* ft
appearedasthefrontis-
/ o f^ Typographia^by J . J ohnson, ^
shedinE nglandin1 24.
hnsonembracesthisopportunityof f il l ing
nouncingto theA d-
rt,andtheProfession
wasubjectinhand,
fwillnotonly eclipse-sli
utl ike ~ w iseanypiece
befojethe Publicasa
_/lwillconsistofanarch,
bytenpillars,in.centre
memoryofWill iam
atherofprintinginthiscountry,
fthe principalearly
rt thew holew ill
esandf lowers^ thesize
rter,bythirteeninches,
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O TYP
ninacontinuous
manandItalic,
sandsizemodifications
undryshowings
dto8 pointsorless
natedasfamilies.
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E , A T
NO ab cd e
E 3 53 . MO NO TY P
NO ab cd e
eon24 pointtype.
numental
als
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I L E F A MI Y
R V I L E , A T
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I L E F A MI Y
R V I L E , A T
M
I L E . A T
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I L E F A MI Y
M NO PQ R T UV W X Y Z & a bc de fg hi jk lm
l234567 90 . , s-: ! ? , , u
K E R V I L E , A T
M NO PQ R T UV W X Y Z & a bc de fg hv jk lm no
45 6 7 9 0 . ( - : W
K E R V I L E I TA L I C, A T
L M N OP Q R T U V W X Y Z & a b cd e fg h ij k lm n op q rs t uv w
9 0 . , ' - : ! ? " "
K E R V I L E , A T
L M N OP Q R T U V W X Y Z & a b cd e fg h ij k lm n op q rs t uv w y
, - : ! ? " "
K E R V I L E I TA L I C, A T
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I L E F A MI Y
echanicA rtsthat
on,thereis no
ith somuch
sthatofL etter-
enanearlyadmirer
,Ibecameinsen-
ngtothe per-
myselfIdeas
adyet appeared,
produceaS ett
I conceivedto
echanicA rtsthathave
,thereisno onewhichI
uch steadinessand
ter- ounding. H av ing
e beautyofL etters,
usofcontributing
formedtomyself
hanhad yetap-
ouredtoproducea
o whatIconceivedto
owhomtheRepub-
tobligations hisinge-
formyemulation,
echanicA rtsthat
on,thereis no
ith somuch
sthatofL etter-
enanearlyadmirer
,Ibecameinsen-
ngtothe per-
myselfIdeas
I conceivedto
echanicA rtsthathave
,thereisnoone whichI
hsteadinessand
ter- ounding. Hav ing
e beautyofL etters,
usofcontributing
formedtomyself
hanhad yetap-
ouredtoproducea
tobligations hisinge-
formyemulation,
echanicA rtsthat
attention, there isno
ith somuch
sthatofL etter-
enanearlyadmirer
,Ibecameinsen-
ngtothe per-
I conceivedto
echanicA rtsthathave
thereisno onewhichI
hsteadinessand
ter- ounding. Hav ing
e beautyofL etters,
usofcontributing
formedtomyself
hanhad yetap-
tobligations hisinge-
formyemulation,
M NO PQ R T UV
M NO PQ R T UV
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PublicDomain,Google-digitized
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
37/402
I L E F A MI Y
echanicA rtsthathaveen-
isnoone whichIhave
dinessandpleasure,as
g. Hav ingbeenanearly
etters,Ibecameinsen-
ngtothe perfection
lfIdeasofgreater
eared,andhaveendeav-
ofTypesaccordingtowhat
eproportion.
owhomtheRepublic
bligations hisingenuity
yemulation,thanany
varietyofCharacters
theR omanandItalic
echanicA rtsthathaveengaged
here isnoonew hichIhavepursued
adinessandpleasure , asthato fL et-
gbeenanearlyadmirerof the
cameinsensiblydesirousofcon-
onofthem.Iformedtomy
uracythanhadyetappeared ,
uredtoproduceaS etto f lypesac-
eivedtobetheirtrue proportion.
rt ist, tow homtheR epublico f
bligations hisingenuityhasle f t
mulation,thananyothermaster.
fC haractersIintendnotto fo l-
manandIta licarea llIhavehitherto
reowingtothatvarietywhich
anto anyothercause.Ihonor
echanicA rtsthathaveen-
isnoone whichIhave
dinessandpleasure,as
g. Hav ingbeenanearly
etters,Ibecameinsen-
ngtothe perfection
lfIdeasofgreater
eared,andhaveendeav-
ofTypesaccordingtowhat
eproportion.
owhomtheRepublic
varietyofCharacters
theR omanandItalic
chanicA rtsthathaveengaged
no onewhichIhavepursued
ndpleasure,as thatofL et-
beenanearlyadmirero f the
meinsensiblydesirousofcon-
f them.Iformedtomy
cythan hadyetappeared,
produceaS ettofTypesac-
edtobetheirtrue proportion.
owhomtheRepublicof
gations hisingenuityhasle f t
ation,thananyothermaster.
wingto thatvarietywhich
toanyother cause.Ihonor
echanicA rtsthathaveen-
eis noonewhichI have
dinessandpleasure,as
g. Hav ingbeenanearly
etters,Ibecameinsen-
ngtothe perfection
lfIdeasofgreater
eared,andhaveendeav-
ofTypesaccordingtowhat
varietyofCharacters
PublicDomain,Google-digitized
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
38/402
I L E F A MI Y
chanicA rtsthathaveengagedmy
hich Ihavepursuedwithso
sure, asthato fLetter- ounding.
dmirero f thebeautyofLetters, I
usofcontributingtotheperfec-
myselfIdeasofgreateraccuracy
dhaveendeavouredtoproduce
gtowhat Iconceivedtobetheir
ow homtheR epublico fLearn-
hisingenuityhaslefta fairer
nanyothermaster.In hisgreat
ndnot tofollowhim theRo-
ehithertoattempted ifinthese
vement,itisprobablymore
dividedhis attention,thanto
merit,andonlywishtoderive
ation,fromanA rtwhichproves
chanicA rtsthathaveengagedmyatten-
Ihavepursuedwith somuchsteadi-
aofL etter- ounding. Hav ingl>eenan
yof L etters,Ibecameinsensiblyde-
perfectionof(hem.Iformedtomy
cythan hadyetappeared,andhave
ettofTypesaccordingto whatIcon-
oportion.
ow homtheR epublico fLearning
isingenuityhaslefta fairercopyformy
master.Inhisgreat varietyofChar-
whim theRomanandItalicareall
ifinthesehe hasleftroomforim-
moreowingtothat varietywhich
toanyother cause.Ihonorhis merit,
me smallshareofReputation,from
dentallytohave beentheobjectofour
yyears,andnota littleofmyfortune
ancethuart Imustow nitgivesme
dthatmyEdit ionofV irgilhasbeenso
chanicA rtsthathaveengagedmy
hich Ihavepursuedwithso
sure, asthato fLetter- ounding.
dmirero f thebeautyofLetters, I
usofcontributingtotheperfec-
myselfIdeasofgreateraccuracy
dhaveendeavouredtoproduce
gtowhat Iconceivedtobetheir
ow homtheR epublico fLearn-
hisingenuityhaslefta fairer
nanyothermaster.In hisgreat
ndnot tofollowhim theRo-
merit,andonlywishtoderive
ation,fromanA rtwhichproves
chanicA rtsthathaveengagedmyatten-
Ihavepursuedwith somuchsteadi-
aofL etter- ounding. Hav ingl>eenan
yof L etters,Ibecameinsensiblyde-
perfectionofthem.Iformedtotin-
cythan hadyetappeared,andhave
ettofTypesaccordingto whatIcon-
portion.
ow homtheR epublico fLearning
isingenuityhaslefta fairercopyformy
master.Inhisgreat varietyofChar-
whim theRomanandItalicare all
ifinthesehe hasleftroomforim-
moreowingtothat varietywhich
toanyother cause.Ihonorhis merit,
PublicDomain,Google-digitized
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athitrust.org/access_
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39/402
I L E F A MI Y
echanicA rtsthat
n,thereisno
ith somuch
sthatofL et-
beenanearlyad-
etters,Ibecame
ributingto
medto my
cythan had
deavouredto
accordingto
irtruepro-
echanicA rtsthathave
,thereisnoone whichI
hsteadinessand
ter- ounding. Hav ing
e beautyofL et-
esirousofcontrib-
hem.Iformedto
uracy thanhadyet
avouredtoproducea
whatIconceivedto
ow homtheR e-
greatobligations his
copyformyemula-
echanicA rtsthat
n,thereisno
ith somuch
sthatofL et-
beenanearlyad-
etters,Ibecame
ributingto
medto my
accordingto
irtruepro-
echanicA rtsthathave
,thereisnoone whichI
hsteadinessand
ter- ounding. Hav ing
e beautyofL et-
esirousofcontrib-
hem.Iformedto
uracy thanhadyet
avouredtoproducea
greatobligations his
copyformyemula-
echanicA rtsthat
n,thereisno
ith somuch
sthatofL et-
beenanearlyad-
etters,Ibecame
ributingto
accordingto
irtruepro-
echanicA rtsthathave
thereisno onewhichI
hsteadinessand
ter- ounding. Hav ing
e beautyofL et-
esirousofcontrib-
hem.Iformedto
uracy thanhadyet
greatobligations his
copyformyemula-
M NO PQ R T UV
L M NO PQ R T UV
1 23 45 67 9 0
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athitrust.org/access_
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40/402
I L E F A MI Y
echanicA rtsthathaveen-
isnoone whichIhave
dinessandpleasure,as
g. Hav ingbeenanearlyad-
etters,Ibecameinsensibly
theperfectionof them.
fgreateraccuracythan
eendeavouredtoproduce
gtowhat Iconceivedtobe
owhomtheRepublicof
gations hisingenuityhas
mulation,thananyother
of CharactersIintend
omanandItalicarea llI
ifinthesehe hasleftroom
blymoreowingto that
chanicA rtsthathaveengagedmy.it-
whichIhavepursuedwith somuch
asthatofL etter- ounding. Hav ing
e beautyofL etters,Ibecamein-
butingtothe perfectionofthem.I
greateraccuracythanhadyetap-
ouredtoproduceaS ettofTypesac-
edtobetheirtrue proportion.
ow homtheR epublico fLearning
isingenuityhaslefta fairercopyfor
hermaster.Inhis greatvarietyof
followhim theRomanandItalic
empted if inthesehehasle f troom
ablymoreowingto thatvariety
,thantoany othercause.Ihonor
derivesomesmallshareofReputa-
rovesaccidentallytohavebeen the
t.
yyears,andnota littleofmyfortune
ancethisart 1mustow nifgivesme
dthatmyEdit ionofV irgilhasbeenso
echanicA rtsthathaveen-
isnoone whichIhave
dinessandpleasure,as
g. Hav ingbeenanearlyad-
etters,Ibecameinsensibly
theperfectionof them.
fgreateraccuracythan
eendeavouredtoproduce
gtowhat Iconceivedtobe
owhomtheRepublicof
gations hisingenuityhas
ifinthesehe hasleftroom
blymoreowingto that
chanicA rtsthathaveengagedmyat-
hichIhavepursuedwithso much
asthatofL etter- ounding. Hav ing
e beautyofL etters,Ibecamein-
butinglothe perfectionofthem.I
deasofgreateraccuracy thanhadyetap-
ouredtoproduceaS ettofTypesac-
edtobetheirtrue proportion.
ow homtheR epublico fLearning
isingenuityhaslefta fairercopyfor
hermaster.Inhis greatvarietyof
followhim theRomanandItalic
empted if inthesehehasle f troom
ablymoreowingto thatvariety
,thantoany othercause.Ihonor
ancethisart Imustow nitgivesme
dthatmyEdit ionofV irgilhasbeenso
PublicDomain,Google-digitized
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athitrust.org/access_
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I Y
f
? "
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athitrust.org/access_
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43/402
I Y
M
Y
M
Y
IC , A T
ightsbetweenBauerBodoniandA T Bodoni.
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
44/402
Y
M NO P
b cd ef
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L M NO P
a bc de f
f
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567
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athitrust.org/access_
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I Y
M NO PQ
a b cd e fg h ij k l
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9 0 . ' - : l ;
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athitrust.org/access_
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46/402
I Y
M NO PQ R T UV W X Y Z & a bc de fg hi jk lm no p
67 8 9 0 . , ' < - : . ? " "
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L M N OP Q R T U V W X Y Z & a b cd e fg h ij k lm n op q rs t uv w y z
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athitrust.org/access_
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47/402
I Y
ettertoMr. F rancis
atedSept. 12, 1 13:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
stic,heis the
fmine,whohas
blicofletters,and
ving.Doplease
himduringthe
ettertoMr. F rancisR osa-
pt. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthe
easebe liberalofyour
riefstaywhichheis
ourCity,whichis
ulturedinE urope.
ngthepra isesofmyR ec-
ettertoMr. F rancis
datedSept. 12, 1 13:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
stic,heis the
ving.Doplease
himduringthe
ettertoMr. F rancisR osa-
pt. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthe
ulturedinE urope.
ngthepra isesofmyR ec-
ettertoMr. F rancis
idatedS ept. 12, 1 13:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
ving.Doplease
himduringthe
ettertoMr. F rancisR osa-
pt. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ulturedinE urope.
PublicDomain,Google-digitized
/http://www.h
athitrust.org/access_
use#pd-google
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48/402
MI Y
ettertoMr. F rancisR osa-
B odonidatedS ept. 12, 1 13:
urtesytheRectorof this
Parma Iamhappy tothink
esamecourtesiestotheC en-
being myfriend,anda
eisthe brotherofagreat
greatnameintherepublic
acredorators living.Do
avorstohimduringthe
ningtomakeinthisyour
ngthemost culturedin
a1havesungthepra isesofmy
tionhisname.H eisMr
ni, veryw ellk now ninPied-
nguishedpositionamong
aandTanaro.H ewill
e ttertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink thatyou
ourtesiestotheC ensorofsa idin-
end,anda veryworthyecclesi-
greatfriend ofmine,whohas
blicofletters,andamongthe
easebe liberalofyourfavors
ywhichheis planningtomake
ountedamongthemostcul-
ow thatIhavesungthepraisesof
mentionhisname.H eisMr
i,verywellknowninPiedmont,
hedpositionamongthe liter-
naro.H ewillgiveyoude-
myjoyfulwife,andofour
t,as youhavealreadyreceived
ction,soyouwillhavethere-
ettertoMr. F rancisR osa-
onidatedS ept. 12, 1 13:
urtesytheRectorof this
Parma 1amhappy tothink
esamecourtesiestotheC en-
being myfriend,anda
eisthe brotherofagreat
greatnameintherepublic
acredorators living.Do
avorstohimduringthe
ningtomakeinthisyour
ngthemost culturedin
nguishedpositionamong
aandTanaro.H ewill
a lettertoMr. F rancisR osaspina , in
tedSept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink thatyou
ourtesiestotheC ensorofsa idin-
end,anda veryworthyecclesi-
greatfriend ofmine,whohas
blicofletters,andamongthe
easebe liberalofyourfavors
ywhichheis planningtomake
ountedamongthemostcul-
ow thatIhavesungthepraisesof
mentionhisname.H eisMr
t,as youhavealreadyreceived
ction,soyouwillhavethere-
ettertoMr. F rancisR osa-
onidatedS ept12, 1 13:
urtesytheRectorof this
Parma Iamhappy tothink
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athitrust.org/access_
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50/402
I Y
? ' "
D , BA U R
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athitrust.org/access_
use#pd-google
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51/402
I Y
M
Y
D , BA U R
M N OP Q R
b cd e fg h ij k l
34
D , BA U R
M NO PQ
a b cd e fg h ij
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athitrust.org/access_
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I Y
M NO PQ R T UV
k lmnopqrstuvw
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D , BA U R
M NO PQ R T UV
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M NO PQ R T UV W X Y Z & a bc de fg
ff l l2 3 45 6 7 9 0 - , - : I " "
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ff l ft l 23 4 56 7 9 0 . , - : ! ? " "
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athitrust.org/access_
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53/402
I Y
ettertoMr. F ran-
na,byBodoni
:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
stic,heis the
fmine,who
publicoflet-
doratorsliving.
ettertoMr. F rancis
Bodonidated
urtesytheRec-
yceuminParma
youw ille tendthe
sorofsaid insti-
d,anda very
ebrother ofa
asa greatname
ndamongthe
easebe liberalof
thebriefstay
akeinthisyour
ettertoMr. F ran-
byBodoni
:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
publicoflet-
doratorsliving.
ettertoMr. F rancis
Bodonidated
urtesytheRec-
yceuminParma
youw ille tendthe
sorofsaid insti-
d,anda very
ebrother ofa
asa greatname
e briefstay
akeinthisyour
ettertoMr. F ran-
byBodoni
:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
publicoflet-
doratorsliving.
ettertoMr. F rancis
Bodonidated
urtesytheRec-
yceuminParma
youw ille tendthe
sorofsaid insti-
d,anda very
PublicDomain,Google-digitized
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athitrust.org/access_
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54/402
I Y
ettertoMr. F rancisR osa-
nidatedS ept.12,
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidel> eingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthe
easebe liberalofyour
riefstaywhichheis
ourCity,whichis
culturedinE urope. A nd
raisesofmyrecom-
name. H eisMr. A bbe
ellknowninPiedmont,
ettertoMr. F rancisR osaspina , in
atedS ept. 12, 1 13:
ourtesythe Rectorofthisour
ma Iamhappy tothink thatyou
rtesiestothe Censorofsaidinsli-
nd,anda veryworthyecclesias-
eat friendofmine,whohasa
ofletters,andamongthesacred
liberal ofyourfavorstohim
heisplanningtomakein this
amongthe mostculturedin
a1havesungthepra isesofmyR ec-
hisname. He isMr. A bbeGugl-
owninPiedmont,andwhoholds
mongtheliterarymenof Bor-
giveyoudetailednewsof me,
dofourf riends andw illadd
eceivedthemost partofmyCol-
remainder.1shallbemost
gettingon,andwillrejoiceto
,alongwith floridhealth,a
lettertoMr. F rancisR osa-
onidatedS ept.12,
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthe
easehe liberalofyour
riefstaywhichheis
name. H eisMr. A bbe
ellknowninPiedmont,
ettertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink thatyou
rtesiestothe Censorofsaidinsti-
nd,anda veryworthyecclesias-
eat friendofmine,whohasa
ofletters,andamongthesacred
liberal ofyourfavorstohim
heisplanningtomakein this
amongthe mostculturedin
a1havesungthepra isesofmyR ec-
hisname. He isMr. A bbeGugl-
nowninPiedmont,andwhoholds
mongtheliterarymenof Bor-
gettingon,andwillrejoiceto
,alongwith floridhealth,a
PublicDomain,Google-digitized
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athitrust.org/access_
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55/402
I Y
, B A U R
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athitrust.org/access_
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56/402
I Y
, B A U R
, B A U R
PublicDomain,Google-digitized
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athitrust.org/access_
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57/402
I Y
M NO PQ
a b cd e fg h ij
fiffl
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
58/402
I Y
M NO PQ R T UV W X Y Z & a bc de fg hi
lffiffll234567 90 ^! ? ^
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
59/402
8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
60/402
I Y
ettertoMr. F rancis
BodonidatedS ept.
urtesytheRec-
yceuminParma I
uw ille tendthe
sorofsaid institute.
davery worthy
er ofagreatfriend
ameintherepublic
acredorators liv-
fyourfavorstohim
ettertoMr. F rancisR osa-
onidatedS ept. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthesa-
sebe liberalofyour
riefstaywhichheis
ourCity,whichis
culturedinE urope. A nd
raisesofmyRecom-
ettertoMr. F rancis
BodonidatedS ept.
urtesytheRec-
yceuminParma I
uw ille tendthe
sorofsaid institute.
davery worthy
acredorators liv-
fyourfavorstohim
ettertoMr. F rancisR osa-
byBodonidatedSept. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
ters,andamongthesa-
culturedinE urope. A nd
raisesofmyRecom-
ettertoMr. F rancis
BodonidatedS ept.
urtesytheRec-
yceuminParma I
uw ille tendthe
sorofsaid institute.
acredorators liv-
fyourfavorstohim
ettertoMr. F rancisR osa-
onidatedS ept. 12, 1 13:
urtesytheRectorof
m inParma Iamhappy
tendthesamecourtesies
ute.Besidebeingmy
cclesiastic,heis the
fmine,whohasagreat
culturedinE urope. A nd
raisesofmyRecom-
M NO PQ R T UV W X Y Z
M NO PQ R T UV W X Y Z
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athitrust.org/access_
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I Y
ettertoMr. F rancisR osaspina ,
edSept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink that
ecourtesiestothe Censorofsaid
friend,andavery worthy
er ofagreatfriendof mine,
herepublicofletters,and
ving.Doplease beliberalof
e briefstaywhichheis
ourCity,whichiscounted
nE urope. A ndnow thatIhave
commended,Iwillmentionhis
Guglie lmoL eoni, veryw ellk now n
sadistinguishedposition
BormidaandTanaro.H ewill
me,and ofmyjoyfulwife,and
ettertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink thatyou
rtesiestothe Censorofsaidinsti-
d,anda veryworthyecclesiastic,
friendof mine,whohasagreat
ters,andamongthesacredorators
of yourfavorstohimduringthe
ningtomakeinthisyour City,
themostculturedinEurope. A nd
raisesofmyRecommended,I
e isMr. A bbeC ugliehnoL eoni.
nt,andwhoholdsa distinguished
ymenofBormidaandTanaro.
news ofme,andofmyjoyful wife,
willaddthat,as youhavealready
y Collection,$ oyouwillhave
mosthappytohearhowyouare
ettertoMr. F rancisR osaspina ,
edSept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink that
ecourtesiestothe Censorofsaid
friend,andavery worthy
er ofagreatfriendof mine,
herepublicofletters,and
ving.Doplease beliberalof
e briefstaywhichheis
ourCity,whichiscounted
nE urope. A ndnow thatIhave
BormidaandTanaro.H ewill
me,and ofmyjoyfulwife,and
ettertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisour
ma Iamhappy tothink thatyou
rtesiestothe Censorofsaidinsti-
d,anda veryworthyecclesiastic,
friendof mine,whohasagreat
ters,andamongthesacredorators
of yourfavorstohimduringthe
ningtomakeinthisyour City,
themostculturedinEurope. A nd
raisesofmyRecommended,I
e isMr. A bbeGuglie lmoL eoni,
y Collection,soyouwillhate
mosthappytohearhowyouare
ettertoMr. F rancisR osaspina ,
edSept. 12, 1 13:
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athitrust.org/access_
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62/402
I Y
ettertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisourIm-
a Iamhappy tothink thatyouw ille tend
Censorofsaidinstitute.Besidebeing
hyecclesiastic,he isthebrotherof a
asa greatnameintherepublic of
redoratorsliving.Do pleasebeliberal
ngthebriefstaywhichhe isplanning
whichiscountedamongthemost cul-
ow thatIhavesungthepraisesofmy
tionhisname.H eisMr. A bbeGugliel-
wninPiedmont,andwhoholdsa dis-
gtheliterarymenofBormidaandTanaro.
news ofme,andofmyjoyful wife,and
ddthat,as youhavealreadyreceived
ction,soyouwillhavetheremainder.
arhowyouare gettingon,andwill
reenjoying,alongwithfloridhealth.
hesoul.Do notbesurprisedinfinding
writtentheselines ofrecommendation,
ettertoMr.F rancisRosaspina,inBologna,byBodoni
:
urtesytheRectorof thisourImperialL yceumin
y tothink thatyouw ille tendthesamecourtesiestothe
sidebeingmyfriend,and averyworthyecclesiastic,
friendof mine,whobaaagreatnamein therepublic
hesacredorator l iv ing. Dopleanebelibera lo fyourfavor
ywhichhein planningtomakeinthis yourCity,which
stculturedinvE urope. A ndnow thatIhavesungthr
ded, 1w illmentionhisname. He i Mr. A bbeGugliclmo
nPiedmont,andwhohold adistinguishedposition
BormidaandTanaro.H ewillgiveyoudetailednews
fe,andofourfriends andwilladdthat,as youhave
partofmy Collection,soyouwillhavetheremainder.I
arhowyonaregettingon,and willrejoicetolearn that
thfloridhealth,a perfectcontentmentofthe oul.Do
thatafriend shandhaswrittenthesel inesofrecom-
mepantI havehadrecoursetothishelp, forthereason
ordo Icaretoencroachuponthetimew hichIneedto
graphicalenterpriseswhich1conceived,andindeedarc
eepyourfriendshipforme.
erwillconfirmthatf, beingverybusywithmyTypo-
solutelynotimetowriteat length,allthemoresoon
alth,whichpreventsmeto bendovermydeskforany
nlyemptymyself thu forthestrict ly indispensable.
urtesytheRectorof thisourImperialL yceumon
tothink thaiyouw ille tendthrsomecvurtesieito the
sidebringmyfriend, andaveryworthyecclesiastic.
ettertoMr. F rancisR osaspina , in
Sept. 12, 1 13:
urtesytheRectorof thisourIm-
a Iamhappy tothink thatyouw ille tend
Censorof saidinstitute.Besidebeing
hyecclesiastic,he isthebrotherof a
asa greatnameintherepublic of
redoratorsliving.Do pleasebeliberal
ngthebriefstaywhichhe isplanning
whichiscountedamongthemost cul-
ow thatIhavesungthepraisesofmy
tionhisname.H eisMr, A bbeGugliel-
wninPiedmont,andwhoholdsa dis-
gtheliterarymenofBormidaandTanaro.
news ofme,andofmyjoyful wife,and
hesoul.Do notbesurprisedinfinding
writtentheselines ofrecommendation,
ettertoMr.F rancisRoaaapina,inBologna,byBodoni
:
urtesytheRectorof thisourImperialL yceumin
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athitrust.org/access_
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I Y
T RA B O D , BA U R
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athitrust.org/access_
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I Y
T RA B O D I T A L I C , BA U R
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athitrust.org/access_
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I Y
M
Y
T R A B O D , BA U R
T R A B O D I TA L I C, BA U R
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athitrust.org/access_
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66/402
I Y
M NO PQ R T UV W X Y Z # a be d
yzf ff if l l234567 90
BO D , BA U R
M NO PQ R T UV W X Y Z & a bc
yzfffiflftl234567
RA B O D I T A L I C , BA U R
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athitrust.org/access_
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I Y
ettertoMr.
Bologna,byBo-
p t . 12 , 1 1 3 :
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
stic,heis the
fmine,who
publicoflet-
doratorsliv-
fyourfavors
ywhichheis
ourCity,
emost cul-
ow thatIhave
a lettertoMr. F rancis
byBodonidatedS ept.
urtesytheRector
euminParma: 1am
ille tendthesame
said insitute.Beside
worthyeeclcsiav-
eat friendofmine,
herepublicofletters,
orsliving.Do please
himduringthebrief
tomakeinthisyour
ngthemost cultured
hatIhavesongthepra ises
lmentionhisname.
lmoL eoni, veryw ell
hoholdsadistin-
eliterarymenef
willgiveyoudetailed
fulwife,andofour
ettertoMr.
logna,byBo-
13:
urtesythe
lLyceumin
think thatyouw ill
esiestotheC ensor
ngmyfriend,
stic,heis the
fmine,who
publicoflet-
doratorsliv-
ngthemostcul-
o tethatIhave
ettertoMr. F rancis
BodonidatedS ept.
urtesytheRector
euminParma Iam
ille tendthesame
said insitute.Beside
worthyecclesias-
eat friendofmini-
herepublicofletters,
orsliving.Do please
himduringthebrief
tomakeinthisyour
ngthemost cultured
hatIhavesungthepra ises
willgiveyoudetailed
fultcife,andofour
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aquomilIusinarte
entres.
onif romtheManualeT ipograf ico . Parma, 1 8 8 .
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athitrust.org/access_
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O W
E S S ) 39 , MO NO TY P
T Y E 9 , MO NO TY P
kman
l
eon24 pointtype.
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athitrust.org/access_
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70/402
A MI Y
T
PublicDomain,Google-digitized
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athitrust.org/access_
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71/402
A MI Y
T A L I C , A T
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athitrust.org/access_
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72/402
A MI Y
?
T
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athitrust.org/access_
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73/402
A MI Y
T A L I C , A T
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athitrust.org/access_
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74/402
A MI Y
M
! ? c y l
, A T
I TA L I C, A T
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athitrust.org/access_
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A MI Y
M NO PQ
a bc de fg h
23456
U D O W
M NO PQ
a bc de fg h
2345
TA L I C, L U D O W
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k lmnopqrstuvw y
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U D O W
L M NO PQ R T UV W
mnopqrstuvw yzl
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M NO PQ R T UV W X Y Z & a bc de fg hi jk lm
9 0 . ,- : ! ?
U D O W
M NO PQ R T UV W X Y Z & a bc de fg hi jk lm
9 0 . ,- : ! ?
TA L I C, L U D O W
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athitrust.org/access_
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76/402
A MI Y
nglishTypo-
ounderies.,
, 177 . The
heCoryphaeusof
ttrainedto
allya
takenfrom
mentof
hepropaga-
onS oc. for
wledgein
nglishTypographical
ries. , byEdw ardR owe
MR C A S L ON, the
unders,wasnot
wasoriginallya
takenfromthat
ntofverydiffer-
tionoftheChris-
onS oc. forpro-
edgeinconsequence
byMrS alomon
sin S yria,well
ages,whohad
nglishTypo-
ounderies.,
, 177 . The
heCoryphaeusof
ttrainedto
allya
takenfrom
mentof
onS oc. for
wledgein
nglishTypographical
underies. , byEdw ardR owe
MR C A S L ON, the
unders,wasnot
wasoriginallya
takenfromthat
ntofverydiffer-
tionoftheChris-
sin S yria,well
ages,whohad
nglishTypo-
ounderies.,
, 177 . The
heCoryphaeusof
ttrainedto
allya
takenfrom
onS oc. for
wledgein
nglishTypographical
underies. , byEdw ardR ow e
MR C A S L ON, the
unders,wasnot
wasoriginallya
takenfromthat
ntofverydiffer-
tionoftheChris-
sin S yria,well
ages,whohad
L M NO PQ R T U
L M NO PQ R T U
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athitrust.org/access_
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77/402
A MI Y
nglishTypographical
ries. , byEdw ardR owe
MR C A S L ON, theC ory -
rs,wasnottrainedto
allya Gun-lock-
mthatinstrumentto
renttendency,the
nfaith.
onS oc. forpromot-
einconsequenceofa
rS alomonNegria
yria,wellskilledinthe
adbeenprofessorof
oragreatparto fhis
ttoprintfortheuseof
nglishTypographical
ries. , byEdw ardR owe
MR C A S L ON, theC oryphaeus
nottrainedtothisbusiness,
k-graver,andwastaken
nstrumentof verydif-
agationoftheChristian
onS oc. forpromoting
onsequenceofarepresen-
monNegrianativeof
skilledintheoriental lan-
fessorofA rab,inplaces
hislif e , deemedite pe-
the E asternchurches
heA rab,languageforthe
nsin Palestine,S yria,
nglishTypographical
nderies. , byEdw ardR ow e
MR C A S L ON, theC ory -
rs,wasnottrainedto
allya Gun-lock-
mthatinstrumentto
renttendency,the
nfaith.
onS oc. forpromot-
einconsequenceofa
rS alomonNegria
oragreatparto fhis
ttoprintfortheuseof
nglishTypographical
deries. , byEdw ardR owe
MR C A S L ON, theC oryphaeus
nottrainedtothisbusiness,
k-graver,andwastaken
nstrumentof verydif-
agationoftheChristian
onS oc. forpromoting
onsequenceofarepresen-
monNegrianativeof
skilledintheoriental lan-
heA rab,languageforthe
nsin Palestine,S yria,
nglishTypographical
deries. , byEdw ardR owe
MR C A S L ON, theC ory -
rs,wasnottrainedto
allya Gun-lock-
mthatinstrumentto
renttendency,the
nfaith.
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A MI Y
EnglishTypographica lF ounders
dw ardR ow eMores, 177 . The
heCoryphaeusofLetterfounders, w as
ss,hewasoriginallyaGun-lock-
mthatinstrumenttoan instru-
ency,thepropagationofthe
onS oc. forpromotingC hris-
quenceofarepresentationmade
nativeofDamascusinS y ria ,
anguages,whohadbeenpro-
sofnoteforagreatparto fhis
ttoprintfortheuseof theE ast-
andPsalt.intheA rab,language
ChristiansinPalestine,S yria,
dE gypt theconstitutionof
oprinting:and MrCaslon
fount.
nglishTypographicalF oundersand
ardR ow eMores, 177 . The lateMR
phaeusofLetterfounders, w asnottrained
riginallya(.inn-lockgraver,and
menttoan instrumentofverydif-
agationoftheChristianfaith.
onS oc. forpromotingC hristian
nceofarepresentationmadebyMr
fDamascusin S yria,wellskilledin
ohadbeenprofessorofA rab,in
parto fhislif e , deemedite pedient
asternchurchestheN.Test,and
ageforthebenefitofthe poorChris-
, Mesopotamia, A rabiaandE gypt
untriesallowsof noprinting:and
nto cutafount.
bicwhichw eseeinhisspecimens, this
beforethey.1726.in whichlatter
d" tw onew fountsofA rab, types, v iz.
trices andA notherofa lessersize
EnglishTypographica lF ounders
w ardR ow eMores, 177 . The
heCoryphaeusofLetterfounders, w as
ss,hewasoriginallyaGun-lock-
mthatinstrumenttoan instru-
ency,thepropagationofthe
onS oc. forpromotingC hris-
quenceofarepresentationmade
nativeofDamascusinS y ria ,
anguages,whohadbeenpro-
sofnoteforagreatparto fhis
ttoprintfortheuseof theE ast-
oprinting:and MrCaslon
fount.
nglishTypographicalF oundersand
w ardR ow eMores, 177 . The lateMR
CorypheeusofLetterfounders, w asnottrained
riginallyaGun-lock-graver,and
menttoan instrumentofverydif-
agationoftheChristianfaith.
onS oc. forpromotingC hristian
nceofarepresentationmadebyMr
fDamascusin S yria,wellskilledin
ohadbeenprofessorofA rab,in
parto fhislif e , deemedite pedient
asternchurchestheN.Test,and
ageforthebenefitofthe poorChris-
, Mesopotamia, A rabiaandE gypt
d" tw onew fountsofA rab, types, v iz.
trices andA notherofa lessersize
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athitrust.org/access_
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N,L UD OW
T Y E 3 37 , MO NO TY P
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athitrust.org/access_
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80/402
A MI Y
5 40 , A T
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athitrust.org/access_
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A MI Y
"
5 40 I T A L I C , A T
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athitrust.org/access_
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A MI Y
5 40 , A T
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athitrust.org/access_
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A MI Y
fg
5 40 I T A L I C , A T
N 54 0, A T
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A MI Y
pq
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MN
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athitrust.org/access_
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A MI Y
MN
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athitrust.org/access_
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87/402
A MI Y
B ask ervil leby
ated1760:
santInstance
entertained
naf terIre -
Gentleman
fBirming-
] aMeans
sintheNa-
fyourL etters,
hurt the
rreadaL ineof
B ask ervil lebyB enja -
ondon, 1760:
santInstanceof the
rtainedagainst
returned,discours-
erningtheA rtists
uwould-[be]a
eadersinthe
esofyourL etters, be-
urttheE ye,and
neof themw ithout
d1, " youw erego ing
fthePaper,some
sayshe, " Ihaveheard
B ask ervil leby
d1760:
santInstance
entertained
naf terIre -
Gentleman
fBirming-
] aMeans
hurt the
rreadaL ineof
B ask ervil lebyB enja -
ondon, 1760:
santInstanceof the
rtainedagainst
Ireturned, dis cours-
erningtheA rtists
uwould[be]a
eadersinthe
esofyourL etters, be-
fthePaper,some
sayshe, " Ihareheard
B ask ervil leby
d1760:
santInstance
entertained
naf terIre -
Gentleman
fBirming-
hurt the
rreadaL ineof
B ask ervil lebyB enja -
ndon, 1760:
santInstanceof the
rtainedagainst
returned,discours-
erningtheA rtists
uwould[be]a
eadersinthe
fthePaper,some
sayshe, " Ihaveheard
L M NO PQ R T U
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athitrust.org/access_
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88/402
A MI Y
sk ervil lebyB enjaminF rank lin
antInstanceofthePrejudice
ga instyourWork . Soonaf ter1
Gentlemanconcerningthe
esaidyouwould[be] aMeans
intheNation fortheStrok es
othinandnarrow, hurttheEye,
ineof themw ithoutPa in. " I
w erego ingtocompla inof the
bjectto . " No, no, sayshe,
ned, butit isnotthat it Isin
ettersthemselves theyhave
nessoftheS troke,whichmake
chthe morecomfortableto
GentlemanwasaC onno isseur. In
edtosupportyourcharacteraga instthe
B ask ervil lebyB enjaminF ranklindated
antInstanceofthePrejudicesome
yourW ork.S oonafterIreturned,
manconcerningtheA rtistsofBir-
ld[be]a Meansofblindingallthe
ortheStrok esofyourL etters, be ing
e E ye,andhecouldneverread a
in. " Ithought, sa idI, " youw erego-
ssof thePaper, someobjectto . " No,
heardthatmentioned, butit isnotthat
to f theL ettersthemselves theyhave
knessoftheS troke,whichmakethe
themorecomfortabletothe E ye.
sa Connoisseur.InvainIendeav-
acteragainstthe Charge heknew
theReasonofit,andseveralother
riendshadmadethesameObserva-
me, when,mischievouslybent
eptintomyC loset, toreof f theTopof
nB ask ervil lebyB enjaminF rank lin
antInstanceofthePrejudice
edaga instyourWork . Soonaf terI
aGentlemanconcerningthe
esaidyouwould[be] aMeans
intheNation fortheStrok es
oothinandnarrow , hurttheE ye,
L ineof themw ithoutPa in. " I
w erego ingtocompla inof the
objectto . " No, no , sayshe,
t ioned, butit isnotthat it Isin
sGentlemanwasaC onno isseur. In
portyourcharacteragainst the
B ask ervil lebyB enjaminF ranklindated
antInstanceofthePrejudicesome
yourW ork.S oonafterIreturned,
manconcerningtheA rtistsofBir-
ld[be]a Meansofblindingallthe
ortheStrok esofyourL etters, be ing
e E ye,andhecouldneverread a
in. " Ithought, sa idI, " youw erego-
ssof thePaper, someobjectto . ' J No ,
heardthatmentioned, butit isnotthat
to f theL ettersthemselves theyhave
knessoftheS troke,whichmakethe
themorecomfortabletothe E ye.
sa Connoisseur.InvainIendeav-
me, ii-fien,mischievouslybent
eptintomyC loset, toreof f theTopof
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A MI Y
N W , A T
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athitrust.org/access_
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athitrust.org/access_
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A MI Y
B ask ervil leby
ated1760:
santIn-
mehave
ork.S oon
gwitha
eA rtistsof
would[be]
Readers
trok esof
hinandnar-
B ask ervil lebyB en-
tedL ondon, 1760:
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ntertained
naf terIreturned,
manconcerning
m,hesaidyou
ng allthe
ortheStrok esof
hinandnarrow,
uldneverreada
in. " Ithought,
ocomplainof the
objectto " No,
hnB ask ervil leby
dated1760:
santIn-
mehave
ork.S oon
gwitha
eA rtistsof
would[be]
Readers
trok esof
hinandnar-
hnB ask ervil lebyB en-
L ondon, 1760:
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ntertained
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manconcerning
m,hesaidyou
ng allthe
ortheStrok esof
hinandnarrow,
ocomplainof the
objectto " No,
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d1760:
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ondon,1760:
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manconcerning
m,hesaidyou
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ocomplainof the
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A MI Y
skervillebyBenjamin
don, 1760:
santInstanceof the
rtainedagainstyour
ned,discoursingwith a
eA rtistsofBirming-
j aMeansofblinding
ion fortheStrok esof
hinandnarrow,hurt the
rreadaL ineof themw ith-
sa idI, " youw erego ingto
hePaper,someobject
she, " Ihaveheardthatmen-
it IsintheF ormandGut
es theyhavenotthat
eS troke,whichmake
uchthe morecomfort-
skervillebyBenjaminF ranklindated
antInstanceofthePrejudicesome
yourW ork.S oonafterIreturned,
manconcerningtheA rtistsofBir-
ld[be]a Meansofblindingallthe
ortheStrok esofyourL etters, be ing
e E ye,andhecouldneverread a
in. " Ithought, sa idI, " youw erego-
ssof thePaper, someobjectto - " No,
heardthatmentioned, butit isnotthat
to f theL ettersthemselves theyhave
knessoftheS troke,whichmakethe
themorecomfortabletothe E ye.
sa Connoisseur.InvainIendeav-
acteragainstthe Charge heknew
theReasonofit,andseveralother
riendshadmadethesameObserva-
me, when,mischievouslybent
eptintomyC loset, toreof f theTopof
B ask ervil lebyB enjamin
on, 1760:
santInstanceof the
rtainedagainstyour
ned,discoursingwith a
eA rtistsofBirming-
j aMeansofblinding
ion fortheStrok esof
hinandnarrow,hurt the
rreadaL ineof themw ith-
sa idI, " youw erego ingto
hePaper,someobject
heS troke,whichmake
uchthe morecomfort-
hnB ask ervil lebyB enjaminF ranklindated
antInstanceofthePrejudicesome
yourW ork.S oonafterIreturned,
manconcerningtheA rtistsofBir-
ld[be]a Meansofblindingallthe
ortheStrok esofyourL etters, be ing
e E ye,andhecouldneverread a
in. " Ithought, sa idI, " youw erego-
ssof thePaper, someobjectto - " No,
heardthatmentioned, butit isnotthat
to f theL ettersthemselves theyhave
knessoftheS troke,whichmakethe
themorecomfortabletothe E ye.
sa Connoisseur,InvainIendeav-
me, when,mischievouslybent
sleptintomyC loset, toreof f theTopof
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athitrust.org/access_
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A MI Y
BO D , A T
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athitrust.org/access_
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s y ~ * f f > b |
> - ^ > -~ /z f p - ? - J J /f r- T ^ , I
putit innoOne spow erto letMr. C aslonseethem"
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athitrust.org/access_
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A MI Y
:
N BO D ,A T
f
N BO D I TA L I C, A T
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athitrust.org/access_
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A MI Y
L M NO PQ R T UV W
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athitrust.org/access_
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A MI Y
M
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BO D C ON D N E D , A T
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athitrust.org/access_
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A MI Y
L M NO P
a kd ef g
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A N TI Q U , A T
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athitrust.org/access_
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D D ,L U D O W
x pandes
s
D D ,A T
D D 2 0 , MO N OT Y P
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athitrust.org/access_
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MI Y
PA NincnA TC
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athitrust.org/access_
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MI Y
P A N D D I TA L I C, A T
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athitrust.org/access_
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MI Y
f
P A N D D , A T
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athitrust.org/access_
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MI Y
P A N D D I TA L I C, A T
M
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X P A N D D , A T
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athitrust.org/access_
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8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen
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MI Y
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athitrust.org/access_
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MI Y
L M NO PQ R T UV W X Y Z &
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athitrust.org/access_
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minF rank lin
edA pr. 21, 17 5:
recot-
nens,and
ksetc.etc.
aperin
acturersof
tthisgood
dw hoare
dw illnot
emselves
ce if cottons
minF rank lin
pr. 21, 17 5:
recot-
nens,and
ksetc.etc.
aperin
acturersof
tthisgood
emselves
ce if cottons
minF rank lintoB .
edA pr. 21, 17 5:
recottons,
and cutlery,and
c.,so astosellthem
themanufactur-
, isnotthisgood
dwhoarenot
llnoteventheman-
arethebenefit
aper,alltheother
cottonswillsave
erest.If books
fromIreland,
minF rank lintoB.
p r . 2 1 , 17 5 :
recottons,
and cutlery,and
c.,so astosellthem
themanufactur-
, isnotthisgood
dwhoarenot
willnoteventheman-
erest.If books
fromIreland,
minF rank lin
pr. 21, 17 5:
recot-
nens,and
ksetc.etc.
aperin
acturersof
emselves
ce if cottons
minF rank lintoB .
p r . 2 1 , 17 5 :
recottons,
and cutlery,and
c.,so astosellthem
themanufactur-
, isnotthisgood
dwhoarenot
erest.If books
fromIreland,
M NO PQ R T UV
M NO PQ R T UV
1 23 45 67 9 0
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athitrust.org/access_
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MI Y
minF rank lintoB.
pril21, 17 5:
recottons,stuffs
lery, andtoys,
astosell themcheap-
manufacturersofE ng-
oodforthepeople
manufacturers and
urersthemselves
nce if cottonsarecheaper,
whowearcottons
dsoofthe rest.If
cheaperfromIreland,
htBlackstonethere
nE nglandatfour
minF rank lintoB . V aughan
A p ri l 21 , 17 5 :
canmanufacturecottons, stuff sand
y,andtoys,and books
hemcheaperin E ngland
nglandsellthem,is
leofE nglandwhoare
dwillnoteventhemanu-
ethebenef it S ince if
other manufacturers
in thatarticle,andso
hadmuchcheaper
vefor IboughtBlack-
wassoldinE ngland
anadvantagenotto
ed,buttoE nglishread-
ofallthe complainants
minF rank lintoB .
pril21, 17 5:
recottons,stuffs
tlery, andtoys,
astosellthem cheap-
manufacturersofE ng-
oodforthepeople
manufacturers and
urersthemselves
nce if cottonsarecheaper,
swhowearcottons
htBlackstonethere
nE nglandatfour
minF rank lintoB . V aughan
1 , 17 5 :
recottons,stuffsand
y,andtoys,and books
hemcheaperin E ngland
nglandsellthem,is
leofE nglandwhoare
dwillnoteventhemanu-
ethebenef it S ince if
other manufacturers
in thatarticle,andso
hadmuchcheaper
ed,buttoE nglishread-
ofallthe complainants
minF rank lintoB .
pril21, 17 5:
recottons,stuffs
utlery,and toys,
astosellthem cheap-
manufacturersofE ng-
oodforthepeople
manufacturers and
urersthemselves
htBlackstonethere
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athitrust.org/access_
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minF rank lintoB . V aughan
17 5 :
recottons,stuffsand
y,andtoys,and booksetc.
mcheaperinE nglandthan
glandsellthem,isnot this
nglandwhoarenotmanufac-
nthemanufacturersthem-
S ince if cottonsarecheaper,
swho-wearcottonswill
oftherest. Ifbookscan
Ireland,(which Ibelieve
refor 24/-whenitwas
uineas)is notthisanadvan-
k se llersindeed, buttoEnglish
ndofallthe complainants
sareleastworthyofconsid-
ulastsentme amazesmeby
the lowest)a f fi edtoeach
minF rank lintoB . V aughanEs< { .
recottons,stuffsandsilk= ,
dtoys,and booksetc.etc.etc..
rinE nglandthanthemanttfut-
m,isnot thisgoodforthepeopli
manufacturers andw illnoteven
elvessharethebenefit S inceif
other manufacturerswho
at article,andsoofthe rest.
cheaperfromIreland,(whichI
tonetherefor 24/-whenitwas
uineas)is notthisanadvantage
rsindeed,buttoE nglishreaders
llthe complainantsperhaps
tworthyofconsideration.The
amazesmeby thehighprices
i edtoeacharticle. A ndonecan
houtobservingthe e cessive
puffupa paperofversesintv
toanoctavo,and anoctavointo
minF rank lintoB . V aughan
17 5 :
recottons,stuffsand
y,andtoys,and booksetc.
mcheaperinE nglandthan
glandsellthem,isnot this
nglandwhoarenotmanufac-
nthemanufacturersthem-
S ince if cottonsarecheaper,
swhowearcottonswill
oftherest. Ifbookscan
Ireland,(which Ibelieve
refor 24/-whenitwas
ulastsentme amazesmeby
the lowest)a f fi edtoeach
minF rank lintoB . V aughanEsq.
5 :
cturecottons,stuffsandsilks,
dtoys,and booksetc.etc.etc.,
rinE nglandthanthemanufac-
em,isnot this.goodforthepeople
manufacturers andw illnoteven
elvessharethebenefit S inceif
other manufacturerswho
at article,andsoofthe rest
cheaperfromIreland,(which1
tonetherefor 24/-whenitwas
uineas)is notthisanadvantage
rsindeed,buttoE nglishreaders
llthe complainantsperhaps
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MI Y
nk lintoB . V aughanEsq. dated
recottons,stuffsandsilks,and
s,andbooksetc. etc.etc.,sousto
andthanthemanufacturersofE ng-
oodforthepeopleof E nglandwho
andwillnoteventhemanufacturers
fit S inceifcottonsare cheaper,all
howearcottonswillsavein that
fbookscan behadmuchcheaper
ievefor IboughtBlackstonethere
so ldinE nglandatfourguineas)isnotthis
lishbooksellersindeed,buttoE nglish
earning. A ndofa llthecomplainantsperhaps
worthyofconsideration.Thecata-
azesmebythehighprices (saidtobe
acharticle. A ndonecanscarceseeanew
gthee cessiveartificesmayuseofto
fversesintoapamphlet, apamphletintoan
toa quarto,withscabboardings,white