BOOMPODSmusic . anywhere . everywhere

THE LOGO GUIDELINES

®

BOOMPODS

BOOMPODS

music . anywhere . everywhere

BOOMPODS

BOOMPODS

music . anywhere . everywhere

THE LOGOThis is the BOOMPODS logo. It should always appear in a single line. Itmust not be separated, stacked or altered in any way.

Consistent reproduction of the BOOMPODS logo is an essential part of the corporate identity programme, therefore only authorised copies of the logo should ever be used for reproduction.

Logotype

1

®

®

®

®

BOOMPODS

BOOMPODS

music . anywhere . everywhere

music . anywhere . everywhere

BOOMPODS

THE COLOURSThis is the positive colour version of our primary logo. The followingsection explains how the logo prints in colour on different colourbackgrounds.

White BackgroundWhen printing in colour on a white background the “BOOM” mustalways be printed in Pantone 375c ‘PODS’ must Black.

Black BackgroundWhen printing in colour on a Black background the “BOOM” mustalways print in Pantone 375c, ‘PODS’ must be in White.

Pantone 375c BLACK

BOOMPODSPantone 375c BLACK

Pantone 375c Pantone 375c BLACKBLACK

Pantone 375c Pantone 375c WHITEWHITE

Pantone 375c WHITE

Positive Version on a White Background

Positive Version on a Back Background

2

®

®

®

®

BOOMPODS

BOOMPODS

BOOMPODS

music . anywhere . everywhere

MONO

White BackgroundWhen printing in Black and White on a White background the‘BOOM’ must print in 80% Black and the ‘PODS’ must print in Black.

Black or Dark Grey BackgroundWhen printing in Black and White on a Black or dark grey backgroundthe ‘BOOM’ must print in 30% Black and ‘PODS’ must print in White.

30% Black

30% Black

Black

White

Positive Version on a White Background

Positive Version on a Black Background

3

®

®

®

TYPE

BOOMPODS logo is made from Century Gothic and must alway be in Upper case ‘BOOM’ in Bold ‘PODS’ in Regular. When referring to‘BOOMPODS’ even in regular text it should NEVER be referred to as ‘BoomPods’

SUB HEADING‘music. anywhere. everywhere, when using this it must be the same width as ‘BOOMPODS’ it must also be set with a gap equal to the height of the Sub Heading type. Sub Heading is made from Century Gothic and must alway be in Italics.

Always Upper Case

Sub Heading Always Italics

4

BOOMPODS

Always Upper Case

BOOMPODS

music . anywhere . everywhere same

®

®

THE LOGOCLEAR SPACE

The BOOMPODS logo is displayed to the best effect when positioned in its own clear space. An area around the logo has been defined as ‘1X’ (once the total height of the logo words) which must remain clear of graphic elements such as text, photographic, illustrativeor diagrammatic material. This protection space is known as the clear zone.

The clear zone can be increased, it should never be decreased.

5

BOOMPODS1x words

1x

1x

®

THE LOGOMINIMUM SIZE

To maintain quality of definition and legibility, the BOOMPODS logo should not appear smaller than the specified size of 30mm in length.

Different reproduction techniques may not be able to retain the clarityof the logo. Therefore it is advisable to test the application wheneverpossible.

6

BOOMPODS

BOOMPODSTM

30mm

®

THE LOGOPOSITION

The BOOMPODS logo should usually appear on a horizontal line. However there may be occasions, where due to space constrictions, it might not be possible to use it horizontally. In these instances, please use the logo positioned vertically, as shown in the visual. The word ‘BOOM’ must be positioned at the base and read upwards.

7

BOOMPODSBO

OM

POD

S

Horizontal Position

Vertical Position

®

®