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Type - lesson 6

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In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distri- bution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non- fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed “text ro- mans” or “book romans” with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexi- bility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a “feel” or “resonance” to the subject matter. With printed media typographers are also concerned with binding mar- gins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word fre- quencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. . Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve ex- cellence in both. “The typeface chosen should be legible, that is, it should be read without effort. Some- times legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or ab- stracted. “However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good de- sign.”[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justifi- cation, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant dif- ferences are hard to find. So comparative studies of seriffed vs. sans serif type, or justi- fied vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effec- tiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impair- ment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are in- terdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is ei- ther wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored par- allel letterwise recognition, which is widely accepted by cognitive psychologists.[cita- tion needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, dis- tinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper’s name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the mast- head. 7.5 on 1.5
Transcript
Page 1: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent, and visually

satisfying whole that works invisibly, without the awareness of the reader. Even distri-

bution with a minimum of distractions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-

fiction, editorial, educational, religious, scientific, spiritual and commercial writing all

have differing characteristics and requirements. For historic material, established text

typefaces are frequently chosen according to a scheme of historical genre acquired by a

long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text ro-

mans” or “book romans” with design values echoing present-day design arts, which are

closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo

(a punchcutter who created the model for Aldine typefaces), and Claude Garamond.

With their more specialized requirements, newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the task, which offer maximum flexi-

bility, readability and efficient use of page space. Sans serif text fonts are often used for

introductory paragraphs, incidental text and whole short articles. A current fashion is to

pair sans serif type for headings with a high-performance seriffed font of matching

style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white space of

the page and other graphic elements combine to impart a “feel” or “resonance” to the

subject matter. With printed media typographers are also concerned with binding mar-

gins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word fre-

quencies, morphology, phonetic constructs and linguistic syntax. Typography also is

subject to specific cultural conventions. For example, in French it is customary to insert

a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English

it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the typeface

design and readability with the design of the printed page. Designers aim to achieve ex-

cellence in both.

“The typeface chosen should be legible, that is, it should be read without effort. Some-

times legibility is simply a matter of type size; more often, however, it is a matter of

typeface design. Generally speaking, typefaces that are true to the basic letterforms are

more legible than typefaces that have been condensed, expanded, embellished, or ab-

stracted.

“However, even a legible typeface can become unreadable through poor setting and

placement, just as a less legible typeface can be made more readable through good de-

sign.”[2]

Studies of legibility have examined a wide range of factors including type size and type

design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line

length, line spacing, color contrast, the design of right-hand edge (for example, justifi-

cation, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall

finding has been that the reading process is remarkably robust, and that significant dif-

ferences are hard to find. So comparative studies of seriffed vs. sans serif type, or justi-

fied vs. unjustified type, have failed to settle the argument over which is best.[citation

needed]

Legibility is usually measured through speed of reading, with comprehension scores

used to check for effectiveness (that is, not a rushed or careless read). For example,

Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a

speed of reading test that required participants to spot incongruous words as an effec-

tiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of

specific design solutions (for example, when new typefaces are developed). Examples

of critical issues include typefaces (also called fonts) for people with visual impair-

ment, and typefaces for highway signs, or for other conditions where legibility may

make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors

were tested individually or in combination (inevitably so, as the different factors are in-

terdependent), but many tests were carried out in the absence of a model of reading or

visual perception. Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise recognition is ei-

ther wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise recognition

with regard to how people actually recognize words when they read, have favored par-

allel letterwise recognition, which is widely accepted by cognitive psychologists.[cita-

tion needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is

too tight or too loose. It can be improved when generous vertical space separates lines

of text, making it easier for the eye to distinguish one line from the next, or previous

line. Poorly designed fonts and those that are too tightly or loosely fitted can also result

in poor legibility.

Typography is an element of all printed material. Periodical publications, especially

newspapers and magazines, use typographical elements to achieve an attractive, dis-

tinctive appearance, to aid readers in navigating the publication, and in some cases for

dramatic effect. By formulating a style guide, a periodical standardizes on a relatively

small collection of typefaces, each used for specific elements within the publication,

and makes consistent use of type sizes, italic, boldface, large and small capital letters,

colors, and other typographic features. Some publications, such as The Guardian and

The Economist, go so far as to commission a type designer to create bespoke (custom

tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography,

to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and

comparatively modern style through their use of a variety of typefaces and colors; type

sizes vary widely, and the newspaper’s name is placed on a colored background. In

contrast, the New York Times use a more traditional approach, with fewer colors, less

typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the mast-

head.

7.5 on 1.5

Page 2: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent, and vi-

sually satisfying whole that works invisibly, without the awareness of the reader.

Even distribution with a minimum of distractions and anomalies are aimed at pro-

ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction,

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

writing all have differing characteristics and requirements. For historic material,

established text typefaces are frequently chosen according to a scheme of histori-

cal genre acquired by a long process of accretion, with considerable overlap be-

tween historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text

romans” or “book romans” with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

Claude Garamond. With their more specialized requirements, newspapers and

magazines rely on compact, tightly-fitted text romans specially designed for the

task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair sans serif type for headings with a

high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white

space of the page and other graphic elements combine to impart a “feel” or “reso-

nance” to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is cus-

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen-

tence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers aim

to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort.

Sometimes legibility is simply a matter of type size; more often, however, it is a

matter of typeface design. Generally speaking, typefaces that are true to the basic

letterforms are more legible than typefaces that have been condensed, expanded,

embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through

good design.”[2]

Studies of legibility have examined a wide range of factors including type size

and type design. For example, comparing serif vs. sans serif type, italic type vs.

roman type, line length, line spacing, color contrast, the design of right-hand edge

(for example, justification, straight right hand edge) vs. ranged left, and whether

text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

significant differences are hard to find. So comparative studies of seriffed vs. sans

serif type, or justified vs. unjustified type, have failed to settle the argument over

which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For

example, Miles Tinker, who published numerous studies from the 1930s to the

1960s, used a speed of reading test that required participants to spot incongruous

words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing

of specific design solutions (for example, when new typefaces are developed).

Examples of critical issues include typefaces (also called fonts) for people with

visual impairment, and typefaces for highway signs, or for other conditions where

legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various fac-

tors were tested individually or in combination (inevitably so, as the different fac-

tors are interdependent), but many tests were carried out in the absence of a

model of reading or visual perception. Some typographers believe that the overall

word shape (Bouma) is very important in readability, and that the theory of paral-

lel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise recog-

nition with regard to how people actually recognize words when they read, have

favored parallel letterwise recognition, which is widely accepted by cognitive

psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading

that is too tight or too loose. It can be improved when generous vertical space sep-

arates lines of text, making it easier for the eye to distinguish one line from the

next, or previous line. Poorly designed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an at-

tractive, distinctive appearance, to aid readers in navigating the publication, and

in some cases for dramatic effect. By formulating a style guide, a periodical stan-

dardizes on a relatively small collection of typefaces, each used for specific ele-

ments within the publication, and makes consistent use of type sizes, italic,

boldface, large and small capital letters, colors, and other typographic features.

Some publications, such as The Guardian and The Economist, go so far as to

commission a type designer to create bespoke (custom tailored) typefaces for

their exclusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

colorful, and comparatively modern style through their use of a variety of type-

faces and colors; type sizes vary widely, and the newspaper’s name is placed on a

colored background. In contrast, the New York Times use a more traditional ap-

proach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the

masthead.

8 on 14.1

Page 3: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent,and visually satisfying whole that works invisibly, without the awareness ofthe reader. Even distribution with a minimum of distractions and anomaliesare aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prosefiction, non-fiction, editorial, educational, religious, scientific, spiritual andcommercial writing all have differing characteristics and requirements. Forhistoric material, established text typefaces are frequently chosen accordingto a scheme of historical genre acquired by a long process of accretion, withconsiderable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed“text romans” or “book romans” with design values echoing present-day de-sign arts, which are closely based on traditional models such as those ofNicolas Jenson, Francesco Griffo (a punchcutter who created the model forAldine typefaces), and Claude Garamond. With their more specialized re-quirements, newspapers and magazines rely on compact, tightly-fitted textromans specially designed for the task, which offer maximum flexibility,readability and efficient use of page space. Sans serif text fonts are oftenused for introductory paragraphs, incidental text and whole short articles. Acurrent fashion is to pair sans serif type for headings with a high-perfor-mance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text withwhite space of the page and other graphic elements combine to impart a“feel” or “resonance” to the subject matter. With printed media typographersare also concerned with binding margins, paper selection and printing meth-ods.

Typography is modulated by orthography and linguistics, word structures,word frequencies, morphology, phonetic constructs and linguistic syntax. Ty-pography also is subject to specific cultural conventions. For example, inFrench it is customary to insert a non-breaking space before a colon (:) orsemicolon (;) in a sentence, while in English it is not..Readability and legibility are often confused. “Legibility is the quality of thetypeface design and readability with the design of the printed page. Design-ers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without ef-fort. Sometimes legibility is simply a matter of type size; more often, how-ever, it is a matter of typeface design. Generally speaking, typefaces that aretrue to the basic letterforms are more legible than typefaces that have beencondensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor set-ting and placement, just as a less legible typeface can be made more readablethrough good design.”[2]

Studies of legibility have examined a wide range of factors including typesize and type design. For example, comparing serif vs. sans serif type, italictype vs. roman type, line length, line spacing, color contrast, the design ofright-hand edge (for example, justification, straight right hand edge) vs.ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but theoverall finding has been that the reading process is remarkably robust, and

that significant differences are hard to find. So comparative studies of ser-iffed vs. sans serif type, or justified vs. unjustified type, have failed to settlethe argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehensionscores used to check for effectiveness (that is, not a rushed or careless read).For example, Miles Tinker, who published numerous studies from the 1930sto the 1960s, used a speed of reading test that required participants to spot in-congruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or thetesting of specific design solutions (for example, when new typefaces are de-veloped). Examples of critical issues include typefaces (also called fonts) forpeople with visual impairment, and typefaces for highway signs, or for otherconditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — variousfactors were tested individually or in combination (inevitably so, as the dif-ferent factors are interdependent), but many tests were carried out in the ab-sence of a model of reading or visual perception. Some typographers believethat the overall word shape (Bouma) is very important in readability, and thatthe theory of parallel letterwise recognition is either wrong, less important,or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwiserecognition with regard to how people actually recognize words when theyread, have favored parallel letterwise recognition, which is widely acceptedby cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or lead-ing that is too tight or too loose. It can be improved when generous verticalspace separates lines of text, making it easier for the eye to distinguish oneline from the next, or previous line. Poorly designed fonts and those that aretoo tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-pecially newspapers and magazines, use typographical elements to achievean attractive, distinctive appearance, to aid readers in navigating the publica-tion, and in some cases for dramatic effect. By formulating a style guide, aperiodical standardizes on a relatively small collection of typefaces, eachused for specific elements within the publication, and makes consistent useof type sizes, italic, boldface, large and small capital letters, colors, and othertypographic features. Some publications, such as The Guardian and TheEconomist, go so far as to commission a type designer to create bespoke(custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their ty-pography, to achieve a particular tone or style. For example, USAToday usesa bold, colorful, and comparatively modern style through their use of a vari-ety of typefaces and colors; type sizes vary widely, and the newspaper’sname is placed on a colored background. In contrast, the New York Timesuse a more traditional approach, with fewer colors, less typeface variation,and more columns.

Especially on the front page of newspapers and on magazine covers, head-lines are often set in larger display typefaces to attract attention, and areplaced near the masthead.

8.5 on 13.6

Page 4: Type - lesson 6

In traditional typography, text is composed to create a readable, coher-ent, and visually satisfying whole that works invisibly, without theawareness of the reader. Even distribution with a minimum of distrac-tions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific,spiritual and commercial writing all have differing characteristics and re-quirements. For historic material, established text typefaces are fre-quently chosen according to a scheme of historical genre acquired by along process of accretion, with considerable overlap between historicalperiods.

Contemporary books are more likely to be set with state-of-the-art ser-iffed “text romans” or “book romans” with design values echoing pres-ent-day design arts, which are closely based on traditional models suchas those of Nicolas Jenson, Francesco Griffo (a punchcutter who createdthe model for Aldine typefaces), and Claude Garamond. With their morespecialized requirements, newspapers and magazines rely on compact,tightly-fitted text romans specially designed for the task, which offermaximum flexibility, readability and efficient use of page space. Sansserif text fonts are often used for introductory paragraphs, incidental textand whole short articles. A current fashion is to pair sans serif type forheadings with a high-performance seriffed font of matching style for thetext of an article.

The text layout, tone or color of set matter, and the interplay of text withwhite space of the page and other graphic elements combine to impart a“feel” or “resonance” to the subject matter. With printed media typogra-phers are also concerned with binding margins, paper selection andprinting methods.

Typography is modulated by orthography and linguistics, word struc-tures, word frequencies, morphology, phonetic constructs and linguisticsyntax. Typography also is subject to specific cultural conventions. Forexample, in French it is customary to insert a non-breaking space beforea colon (:) or semicolon (;) in a sentence, while in English it is not..Readability and legibility are often confused. “Legibility is the quality ofthe typeface design and readability with the design of the printed page.Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read withouteffort. Sometimes legibility is simply a matter of type size; more often,however, it is a matter of typeface design. Generally speaking, typefacesthat are true to the basic letterforms are more legible than typefaces thathave been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poorsetting and placement, just as a less legible typeface can be made morereadable through good design.”[2]

Studies of legibility have examined a wide range of factors includingtype size and type design. For example, comparing serif vs. sans seriftype, italic type vs. roman type, line length, line spacing, color contrast,the design of right-hand edge (for example, justification, straight righthand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on,but the overall finding has been that the reading process is remarkably

robust, and that significant differences are hard to find. So comparativestudies of seriffed vs. sans serif type, or justified vs. unjustified type,have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with compre-hension scores used to check for effectiveness (that is, not a rushed orcareless read). For example, Miles Tinker, who published numerousstudies from the 1930s to the 1960s, used a speed of reading test that re-quired participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, orthe testing of specific design solutions (for example, when new type-faces are developed). Examples of critical issues include typefaces (alsocalled fonts) for people with visual impairment, and typefaces for high-way signs, or for other conditions where legibility may make a key dif-ference.

Much of the legibility research literature is somewhat atheoretical —various factors were tested individually or in combination (inevitably so,as the different factors are interdependent), but many tests were carriedout in the absence of a model of reading or visual perception. Some ty-pographers believe that the overall word shape (Bouma) is very impor-tant in readability, and that the theory of parallel letterwise recognition iseither wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter-wise recognition with regard to how people actually recognize wordswhen they read, have favored parallel letterwise recognition, which iswidely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, orleading that is too tight or too loose. It can be improved when generousvertical space separates lines of text, making it easier for the eye to dis-tinguish one line from the next, or previous line. Poorly designed fontsand those that are too tightly or loosely fitted can also result in poor legi-bility.

Typography is an element of all printed material. Periodical publications,especially newspapers and magazines, use typographical elements toachieve an attractive, distinctive appearance, to aid readers in navigatingthe publication, and in some cases for dramatic effect. By formulating astyle guide, a periodical standardizes on a relatively small collection oftypefaces, each used for specific elements within the publication, andmakes consistent use of type sizes, italic, boldface, large and small capi-tal letters, colors, and other typographic features. Some publications,such as The Guardian and The Economist, go so far as to commission atype designer to create bespoke (custom tailored) typefaces for their ex-clusive use.

Different periodical publications design their publications, includingtheir typography, to achieve a particular tone or style. For example, US-AToday uses a bold, colorful, and comparatively modern style throughtheir use of a variety of typefaces and colors; type sizes vary widely, andthe newspaper’s name is placed on a colored background. In contrast, theNew York Times use a more traditional approach, with fewer colors, lesstypeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers,headlines are often set in larger display typefaces to attract attention, andare placed near the masthead.

9 on 13.1

Page 5: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent, and vi-

sually satisfying whole that works invisibly, without the awareness of the reader.

Even distribution with a minimum of distractions and anomalies are aimed at pro-

ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction,

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

writing all have differing characteristics and requirements. For historic material,

established text typefaces are frequently chosen according to a scheme of histori-

cal genre acquired by a long process of accretion, with considerable overlap be-

tween historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text

romans” or “book romans” with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

Claude Garamond. With their more specialized requirements, newspapers and

magazines rely on compact, tightly-fitted text romans specially designed for the

task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for introductory paragraphs, incidental text

and whole short articles. A current fashion is to pair sans serif type for headings

with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with white

space of the page and other graphic elements combine to impart a “feel” or “reso-

nance” to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is cus-

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen-

tence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the type-

face design and readability with the design of the printed page. Designers aim to

achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort.

Sometimes legibility is simply a matter of type size; more often, however, it is a

matter of typeface design. Generally speaking, typefaces that are true to the basic

letterforms are more legible than typefaces that have been condensed, expanded,

embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through

good design.”[2]

Studies of legibility have examined a wide range of factors including type size and

type design. For example, comparing serif vs. sans serif type, italic type vs. roman

type, line length, line spacing, color contrast, the design of right-hand edge (for ex-

ample, justification, straight right hand edge) vs. ranged left, and whether text is

hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

significant differences are hard to find. So comparative studies of seriffed vs. sans

serif type, or justified vs. unjustified type, have failed to settle the argument over

which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For

example, Miles Tinker, who published numerous studies from the 1930s to the

1960s, used a speed of reading test that required participants to spot incongruous

words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of

specific design solutions (for example, when new typefaces are developed). Exam-

ples of critical issues include typefaces (also called fonts) for people with visual im-

pairment, and typefaces for highway signs, or for other conditions where legibility

may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various fac-

tors were tested individually or in combination (inevitably so, as the different fac-

tors are interdependent), but many tests were carried out in the absence of a

model of reading or visual perception. Some typographers believe that the overall

word shape (Bouma) is very important in readability, and that the theory of paral-

lel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise recogni-

tion with regard to how people actually recognize words when they read, have fa-

vored parallel letterwise recognition, which is widely accepted by cognitive

psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that

is too tight or too loose. It can be improved when generous vertical space separates

lines of text, making it easier for the eye to distinguish one line from the next, or

previous line. Poorly designed fonts and those that are too tightly or loosely fitted

can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an attrac-

tive, distinctive appearance, to aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a style guide, a periodical stan-

dardizes on a relatively small collection of typefaces, each used for specific ele-

ments within the publication, and makes consistent use of type sizes, italic,

boldface, large and small capital letters, colors, and other typographic features.

Some publications, such as The Guardian and The Economist, go so far as to com-

mission a type designer to create bespoke (custom tailored) typefaces for their ex-

clusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

colorful, and comparatively modern style through their use of a variety of type-

faces and colors; type sizes vary widely, and the newspaper’s name is placed on a

colored background. In contrast, the New York Times use a more traditional ap-

proach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the

masthead.

7.5 on 14.1

Page 6: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of

the reader. Even distribution with a minimum of distractions and anomalies

are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen according

to a scheme of historical genre acquired by a long process of accretion, with

considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed

“text romans” or “book romans” with design values echoing present-day de-

sign arts, which are closely based on traditional models such as those of Nico-

las Jenson, Francesco Griffo (a punchcutter who created the model for

Aldine typefaces), and Claude Garamond. With their more specialized re-

quirements, newspapers and magazines rely on compact, tightly-fitted text

romans specially designed for the task, which offer maximum flexibility,

readability and efficient use of page space. Sans serif text fonts are often used

for introductory paragraphs, incidental text and whole short articles. A cur-

rent fashion is to pair sans serif type for headings with a high-performance

seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typogra-

phers are also concerned with binding margins, paper selection and printing

methods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax. Ty-

pography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Design-

ers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without ef-

fort. Sometimes legibility is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally speaking, typefaces that are

true to the basic letterforms are more legible than typefaces that have been

condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor set-

ting and placement, just as a less legible typeface can be made more readable

through good design.”[2]

Studies of legibility have examined a wide range of factors including type size

and type design. For example, comparing serif vs. sans serif type, italic type

vs. roman type, line length, line spacing, color contrast, the design of right-

hand edge (for example, justification, straight right hand edge) vs. ranged

left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably robust,

and that significant differences are hard to find. So comparative studies of

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to set-

tle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot

incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are de-

veloped). Examples of critical issues include typefaces (also called fonts) for

people with visual impairment, and typefaces for highway signs, or for other

conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various

factors were tested individually or in combination (inevitably so, as the dif-

ferent factors are interdependent), but many tests were carried out in the ab-

sence of a model of reading or visual perception. Some typographers believe

that the overall word shape (Bouma) is very important in readability, and

that the theory of parallel letterwise recognition is either wrong, less impor-

tant, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when they

read, have favored parallel letterwise recognition, which is widely accepted

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or lead-

ing that is too tight or too loose. It can be improved when generous vertical

space separates lines of text, making it easier for the eye to distinguish one

line from the next, or previous line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-

pecially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publica-

tion, and in some cases for dramatic effect. By formulating a style guide, a

periodical standardizes on a relatively small collection of typefaces, each used

for specific elements within the publication, and makes consistent use of type

sizes, italic, boldface, large and small capital letters, colors, and other typo-

graphic features. Some publications, such as The Guardian and The Econo-

mist, go so far as to commission a type designer to create bespoke (custom

tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their ty-

pography, to achieve a particular tone or style. For example, USAToday uses

a bold, colorful, and comparatively modern style through their use of a vari-

ety of typefaces and colors; type sizes vary widely, and the newspaper’s name

is placed on a colored background. In contrast, the New York Times use a

more traditional approach, with fewer colors, less typeface variation, and

more columns.

Especially on the front page of newspapers and on magazine covers, head-

lines are often set in larger display typefaces to attract attention, and are

placed near the masthead.

8 on 13.6

Page 7: Type - lesson 6

In traditional typography, text is composed to create a readable, coher-ent, and visually satisfying whole that works invisibly, without theawareness of the reader. Even distribution with a minimum of distrac-tions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spir-itual and commercial writing all have differing characteristics andrequirements. For historic material, established text typefaces are fre-quently chosen according to a scheme of historical genre acquired by along process of accretion, with considerable overlap between historicalperiods.

Contemporary books are more likely to be set with state-of-the-art ser-iffed “text romans” or “book romans” with design values echoing pres-ent-day design arts, which are closely based on traditional models suchas those of Nicolas Jenson, Francesco Griffo (a punchcutter who createdthe model for Aldine typefaces), and Claude Garamond. With their morespecialized requirements, newspapers and magazines rely on compact,tightly-fitted text romans specially designed for the task, which offermaximum flexibility, readability and efficient use of page space. Sansserif text fonts are often used for introductory paragraphs, incidentaltext and whole short articles. A current fashion is to pair sans serif typefor headings with a high-performance seriffed font of matching style forthe text of an article.

The text layout, tone or color of set matter, and the interplay of text withwhite space of the page and other graphic elements combine to impart a“feel” or “resonance” to the subject matter. With printed media typog-raphers are also concerned with binding margins, paper selection andprinting methods.

Typography is modulated by orthography and linguistics, word struc-tures, word frequencies, morphology, phonetic constructs and linguisticsyntax. Typography also is subject to specific cultural conventions. Forexample, in French it is customary to insert a non-breaking space beforea colon (:) or semicolon (;) in a sentence, while in English it is not..Readability and legibility are often confused. “Legibility is the quality ofthe typeface design and readability with the design of the printed page.Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read withouteffort. Sometimes legibility is simply a matter of type size; more often,however, it is a matter of typeface design. Generally speaking, typefacesthat are true to the basic letterforms are more legible than typefaces thathave been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poorsetting and placement, just as a less legible typeface can be made morereadable through good design.”[2]

Studies of legibility have examined a wide range of factors includingtype size and type design. For example, comparing serif vs. sans seriftype, italic type vs. roman type, line length, line spacing, color contrast,the design of right-hand edge (for example, justification, straight righthand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on,but the overall finding has been that the reading process is remarkably

robust, and that significant differences are hard to find. So comparativestudies of seriffed vs. sans serif type, or justified vs. unjustified type,have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with compre-hension scores used to check for effectiveness (that is, not a rushed orcareless read). For example, Miles Tinker, who published numerousstudies from the 1930s to the 1960s, used a speed of reading test that re-quired participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or thetesting of specific design solutions (for example, when new typefaces aredeveloped). Examples of critical issues include typefaces (also calledfonts) for people with visual impairment, and typefaces for highwaysigns, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical —various factors were tested individually or in combination (inevitably so,as the different factors are interdependent), but many tests were carriedout in the absence of a model of reading or visual perception. Some ty-pographers believe that the overall word shape (Bouma) is very impor-tant in readability, and that the theory of parallel letterwise recognitionis either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter-wise recognition with regard to how people actually recognize wordswhen they read, have favored parallel letterwise recognition, which iswidely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, orleading that is too tight or too loose. It can be improved when generousvertical space separates lines of text, making it easier for the eye to dis-tinguish one line from the next, or previous line. Poorly designed fontsand those that are too tightly or loosely fitted can also result in poor legi-bility.

Typography is an element of all printed material. Periodical publica-tions, especially newspapers and magazines, use typographical elementsto achieve an attractive, distinctive appearance, to aid readers in navi-gating the publication, and in some cases for dramatic effect. By formu-lating a style guide, a periodical standardizes on a relatively smallcollection of typefaces, each used for specific elements within the publi-cation, and makes consistent use of type sizes, italic, boldface, large andsmall capital letters, colors, and other typographic features. Some publi-cations, such as The Guardian and The Economist, go so far as to com-mission a type designer to create bespoke (custom tailored) typefaces fortheir exclusive use.

Different periodical publications design their publications, includingtheir typography, to achieve a particular tone or style. For example, US-AToday uses a bold, colorful, and comparatively modern style throughtheir use of a variety of typefaces and colors; type sizes vary widely, andthe newspaper’s name is placed on a colored background. In contrast,the New York Times use a more traditional approach, with fewer colors,less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers,headlines are often set in larger display typefaces to attract attention,and are placed near the masthead.

8.5 on 13.1

Page 8: Type - lesson 6

In traditional typography, text is composed to create a readable, co-herent, and visually satisfying whole that works invisibly, withoutthe awareness of the reader. Even distribution with a minimum ofdistractions and anomalies are aimed at producing clarity and trans-parency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific,spiritual and commercial writing all have differing characteristicsand requirements. For historic material, established text typefacesare frequently chosen according to a scheme of historical genre ac-quired by a long process of accretion, with considerable overlap be-tween historical periods.

Contemporary books are more likely to be set with state-of-the-artseriffed “text romans” or “book romans” with design values echoingpresent-day design arts, which are closely based on traditional mod-els such as those of Nicolas Jenson, Francesco Griffo (a punchcutterwho created the model for Aldine typefaces), and Claude Garamond.With their more specialized requirements, newspapers and maga-zines rely on compact, tightly-fitted text romans specially designedfor the task, which offer maximum flexibility, readability and effi-cient use of page space. Sans serif text fonts are often used for intro-ductory paragraphs, incidental text and whole short articles. Acurrent fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of textwith white space of the page and other graphic elements combine toimpart a “feel” or “resonance” to the subject matter. With printedmedia typographers are also concerned with binding margins, paperselection and printing methods.

Typography is modulated by orthography and linguistics, wordstructures, word frequencies, morphology, phonetic constructs andlinguistic syntax. Typography also is subject to specific cultural con-ventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, whilein English it is not..Readability and legibility are often confused. “Legibility is the qual-ity of the typeface design and readability with the design of theprinted page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be readwithout effort. Sometimes legibility is simply a matter of type size;more often, however, it is a matter of typeface design. Generallyspeaking, typefaces that are true to the basic letterforms are morelegible than typefaces that have been condensed, expanded, embel-lished, or abstracted.

“However, even a legible typeface can become unreadable throughpoor setting and placement, just as a less legible typeface can bemade more readable through good design.”[2]

Studies of legibility have examined a wide range of factors includingtype size and type design. For example, comparing serif vs. sans seriftype, italic type vs. roman type, line length, line spacing, color con-trast, the design of right-hand edge (for example, justification,straight right hand edge) vs. ranged left, and whether text is hyphen-ated.

Legibility research was published from the late nineteenth centuryon, but the overall finding has been that the reading process is re-

markably robust, and that significant differences are hard to find.So comparative studies of seriffed vs. sans serif type, or justified vs.unjustified type, have failed to settle the argument over which isbest.[citation needed]

Legibility is usually measured through speed of reading, with com-prehension scores used to check for effectiveness (that is, not arushed or careless read). For example, Miles Tinker, who publishednumerous studies from the 1930s to the 1960s, used a speed of read-ing test that required participants to spot incongruous words as aneffectiveness filter.

These days, legibility research tends to be limited to critical issues,or the testing of specific design solutions (for example, when newtypefaces are developed). Examples of critical issues include type-faces (also called fonts) for people with visual impairment, and type-faces for highway signs, or for other conditions where legibility maymake a key difference.

Much of the legibility research literature is somewhat atheoretical —various factors were tested individually or in combination (in-evitably so, as the different factors are interdependent), but manytests were carried out in the absence of a model of reading or visualperception. Some typographers believe that the overall word shape(Bouma) is very important in readability, and that the theory of par-allel letterwise recognition is either wrong, less important, or not theentire picture.

Studies distinguishing between Bouma recognition and parallel let-terwise recognition with regard to how people actually recognizewords when they read, have favored parallel letterwise recognition,which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing,or leading that is too tight or too loose. It can be improved whengenerous vertical space separates lines of text, making it easier forthe eye to distinguish one line from the next, or previous line. Poorlydesigned fonts and those that are too tightly or loosely fitted can alsoresult in poor legibility.

Typography is an element of all printed material. Periodical publica-tions, especially newspapers and magazines, use typographical ele-ments to achieve an attractive, distinctive appearance, to aid readersin navigating the publication, and in some cases for dramatic effect.By formulating a style guide, a periodical standardizes on a rela-tively small collection of typefaces, each used for specific elementswithin the publication, and makes consistent use of type sizes, italic,boldface, large and small capital letters, colors, and other typo-graphic features. Some publications, such as The Guardian and TheEconomist, go so far as to commission a type designer to create be-spoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, includingtheir typography, to achieve a particular tone or style. For example,USAToday uses a bold, colorful, and comparatively modern stylethrough their use of a variety of typefaces and colors; type sizes varywidely, and the newspaper’s name is placed on a colored back-ground. In contrast, the New York Times use a more traditional ap-proach, with fewer colors, less typeface variation, and morecolumns.

Especially on the front page of newspapers and on magazine covers,headlines are often set in larger display typefaces to attract atten-tion, and are placed near the masthead.

9 on 12.3

Page 9: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent, and

visually satisfying whole that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distractions and anomalies are

aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fic-

tion, non-fiction, editorial, educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and requirements. For historic

material, established text typefaces are frequently chosen according to a

scheme of historical genre acquired by a long process of accretion, with con-

siderable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text

romans” or “book romans” with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces),

and Claude Garamond. With their more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used for introductory paragraphs, in-

cidental text and whole short articles. A current fashion is to pair sans serif type

for headings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and the interplay of text with white

space of the page and other graphic elements combine to impart a “feel” or

“resonance” to the subject matter. With printed media typographers are also

concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is cus-

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a

sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers

aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without effort.

Sometimes legibility is simply a matter of type size; more often, however, it is a

matter of typeface design. Generally speaking, typefaces that are true to the

basic letterforms are more legible than typefaces that have been condensed,

expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor set-

ting and placement, just as a less legible typeface can be made more readable

through good design.”[2]

Studies of legibility have examined a wide range of factors including type size

and type design. For example, comparing serif vs. sans serif type, italic type vs.

roman type, line length, line spacing, color contrast, the design of right-hand

edge (for example, justification, straight right hand edge) vs. ranged left, and

whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

significant differences are hard to find. So comparative studies of seriffed vs.

sans serif type, or justified vs. unjustified type, have failed to settle the argu-

ment over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s to

the 1960s, used a speed of reading test that required participants to spot incon-

gruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the test-

ing of specific design solutions (for example, when new typefaces are devel-

oped). Examples of critical issues include typefaces (also called fonts) for

people with visual impairment, and typefaces for highway signs, or for other

conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various

factors were tested individually or in combination (inevitably so, as the different

factors are interdependent), but many tests were carried out in the absence of

a model of reading or visual perception. Some typographers believe that the

overall word shape (Bouma) is very important in readability, and that the theory

of parallel letterwise recognition is either wrong, less important, or not the entire

picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when they

read, have favored parallel letterwise recognition, which is widely accepted by

cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading

that is too tight or too loose. It can be improved when generous vertical space

separates lines of text, making it easier for the eye to distinguish one line from

the next, or previous line. Poorly designed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publication,

and in some cases for dramatic effect. By formulating a style guide, a periodical

standardizes on a relatively small collection of typefaces, each used for specific

elements within the publication, and makes consistent use of type sizes, italic,

boldface, large and small capital letters, colors, and other typographic features.

Some publications, such as The Guardian and The Economist, go so far as to

commission a type designer to create bespoke (custom tailored) typefaces for

their exclusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a

bold, colorful, and comparatively modern style through their use of a variety of

typefaces and colors; type sizes vary widely, and the newspaper’s name is

placed on a colored background. In contrast, the New York Times use a more

traditional approach, with fewer colors, less typeface variation, and more

columns.

Especially on the front page of newspapers and on magazine covers, headlines

are often set in larger display typefaces to attract attention, and are placed near

the masthead.

7.5 on 13.8

Page 10: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of

the reader. Even distribution with a minimum of distractions and anomalies

are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen accord-

ing to a scheme of historical genre acquired by a long process of accre-

tion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed

“text romans” or “book romans” with design values echoing present-day

design arts, which are closely based on traditional models such as those

of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model

for Aldine typefaces), and Claude Garamond. With their more specialized

requirements, newspapers and magazines rely on compact, tightly-fitted

text romans specially designed for the task, which offer maximum flexibil-

ity, readability and efficient use of page space. Sans serif text fonts are

often used for introductory paragraphs, incidental text and whole short ar-

ticles. A current fashion is to pair sans serif type for headings with a high-

performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typogra-

phers are also concerned with binding margins, paper selection and print-

ing methods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural conventions. For example,

in French it is customary to insert a non-breaking space before a colon (:)

or semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. De-

signers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without

effort. Sometimes legibility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces

that are true to the basic letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type

size and type design. For example, comparing serif vs. sans serif type,

italic type vs. roman type, line length, line spacing, color contrast, the de-

sign of right-hand edge (for example, justification, straight right hand

edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably robust,

and that significant differences are hard to find. So comparative studies of

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehen-

sion scores used to check for effectiveness (that is, not a rushed or care-

less read). For example, Miles Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of reading test that required

participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway signs,

or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — vari-

ous factors were tested individually or in combination (inevitably so, as the

different factors are interdependent), but many tests were carried out in

the absence of a model of reading or visual perception. Some typogra-

phers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either

wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when they

read, have favored parallel letterwise recognition, which is widely ac-

cepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to distin-

guish one line from the next, or previous line. Poorly designed fonts and

those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

the publication, and in some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and

makes consistent use of type sizes, italic, boldface, large and small capital

letters, colors, and other typographic features. Some publications, such as

The Guardian and The Economist, go so far as to commission a type de-

signer to create bespoke (custom tailored) typefaces for their exclusive

use.

Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern style through their use of

a variety of typefaces and colors; type sizes vary widely, and the newspa-

per’s name is placed on a colored background. In contrast, the New York

Times use a more traditional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention, and

are placed near the masthead.8 on 13.6

Page 11: Type - lesson 6

In traditional typography, text is composed to create a readable, co-herent, and visually satisfying whole that works invisibly, without theawareness of the reader. Even distribution with a minimum of distrac-tions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific,spiritual and commercial writing all have differing characteristics andrequirements. For historic material, established text typefaces are fre-quently chosen according to a scheme of historical genre acquired bya long process of accretion, with considerable overlap between histor-ical periods.

Contemporary books are more likely to be set with state-of-the-artseriffed “text romans” or “book romans” with design values echoingpresent-day design arts, which are closely based on traditional mod-els such as those of Nicolas Jenson, Francesco Griffo (a punchcutterwho created the model for Aldine typefaces), and Claude Garamond.With their more specialized requirements, newspapers and maga-zines rely on compact, tightly-fitted text romans specially designed forthe task, which offer maximum flexibility, readability and efficient useof page space. Sans serif text fonts are often used for introductoryparagraphs, incidental text and whole short articles. A current fashionis to pair sans serif type for headings with a high-performance seriffedfont of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of textwith white space of the page and other graphic elements combine toimpart a “feel” or “resonance” to the subject matter. With printedmedia typographers are also concerned with binding margins, paperselection and printing methods.

Typography is modulated by orthography and linguistics, word struc-tures, word frequencies, morphology, phonetic constructs and linguis-tic syntax. Typography also is subject to specific cultural conventions.For example, in French it is customary to insert a non-breaking spacebefore a colon (:) or semicolon (;) in a sentence, while in English it isnot..Readability and legibility are often confused. “Legibility is the qualityof the typeface design and readability with the design of the printedpage. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read with-out effort. Sometimes legibility is simply a matter of type size; moreoften, however, it is a matter of typeface design. Generally speaking,typefaces that are true to the basic letterforms are more legible thantypefaces that have been condensed, expanded, embellished, or ab-stracted.

“However, even a legible typeface can become unreadable throughpoor setting and placement, just as a less legible typeface can bemade more readable through good design.”[2]

Studies of legibility have examined a wide range of factors includingtype size and type design. For example, comparing serif vs. sans seriftype, italic type vs. roman type, line length, line spacing, color con-trast, the design of right-hand edge (for example, justification, straightright hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on,but the overall finding has been that the reading process is remark-

ably robust, and that significant differences are hard to find. So com-parative studies of seriffed vs. sans serif type, or justified vs. unjusti-fied type, have failed to settle the argument over which isbest.[citation needed]

Legibility is usually measured through speed of reading, with compre-hension scores used to check for effectiveness (that is, not a rushedor careless read). For example, Miles Tinker, who published numer-ous studies from the 1930s to the 1960s, used a speed of reading testthat required participants to spot incongruous words as an effective-ness filter.

These days, legibility research tends to be limited to critical issues, orthe testing of specific design solutions (for example, when new type-faces are developed). Examples of critical issues include typefaces(also called fonts) for people with visual impairment, and typefaces forhighway signs, or for other conditions where legibility may make a keydifference.

Much of the legibility research literature is somewhat atheoretical —various factors were tested individually or in combination (inevitablyso, as the different factors are interdependent), but many tests werecarried out in the absence of a model of reading or visual perception.Some typographers believe that the overall word shape (Bouma) isvery important in readability, and that the theory of parallel letterwiserecognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter-wise recognition with regard to how people actually recognize wordswhen they read, have favored parallel letterwise recognition, which iswidely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, orleading that is too tight or too loose. It can be improved when gener-ous vertical space separates lines of text, making it easier for the eyeto distinguish one line from the next, or previous line. Poorly designedfonts and those that are too tightly or loosely fitted can also result inpoor legibility.

Typography is an element of all printed material. Periodical publica-tions, especially newspapers and magazines, use typographical ele-ments to achieve an attractive, distinctive appearance, to aid readersin navigating the publication, and in some cases for dramatic effect.By formulating a style guide, a periodical standardizes on a relativelysmall collection of typefaces, each used for specific elements withinthe publication, and makes consistent use of type sizes, italic, bold-face, large and small capital letters, colors, and other typographic fea-tures. Some publications, such as The Guardian and The Economist,go so far as to commission a type designer to create bespoke (cus-tom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, includingtheir typography, to achieve a particular tone or style. For example,USAToday uses a bold, colorful, and comparatively modern stylethrough their use of a variety of typefaces and colors; type sizes varywidely, and the newspaper’s name is placed on a colored back-ground. In contrast, the New York Times use a more traditional ap-proach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers,headlines are often set in larger display typefaces to attract attention,and are placed near the masthead.

8.5 on 12.7

Page 12: Type - lesson 6

In traditional typography, text is composed to create a readable,coherent, and visually satisfying whole that works invisibly, withoutthe awareness of the reader. Even distribution with a minimum ofdistractions and anomalies are aimed at producing clarity andtransparency.

Choice of font(s) is perhaps the primary aspect of text typogra-phy—prose fiction, non-fiction, editorial, educational, religious,scientific, spiritual and commercial writing all have differing char-acteristics and requirements. For historic material, establishedtext typefaces are frequently chosen according to a scheme ofhistorical genre acquired by a long process of accretion, with con-siderable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-artseriffed “text romans” or “book romans” with design values echo-ing present-day design arts, which are closely based on traditionalmodels such as those of Nicolas Jenson, Francesco Griffo (apunchcutter who created the model for Aldine typefaces), andClaude Garamond. With their more specialized requirements,newspapers and magazines rely on compact, tightly-fitted text ro-mans specially designed for the task, which offer maximum flexi-bility, readability and efficient use of page space. Sans serif textfonts are often used for introductory paragraphs, incidental textand whole short articles. A current fashion is to pair sans seriftype for headings with a high-performance seriffed font of match-ing style for the text of an article.

The text layout, tone or color of set matter, and the interplay oftext with white space of the page and other graphic elementscombine to impart a “feel” or “resonance” to the subject matter.With printed media typographers are also concerned with bindingmargins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, wordstructures, word frequencies, morphology, phonetic constructsand linguistic syntax. Typography also is subject to specific cul-tural conventions. For example, in French it is customary to inserta non-breaking space before a colon (:) or semicolon (;) in a sen-tence, while in English it is not..Readability and legibility are often confused. “Legibility is the qual-ity of the typeface design and readability with the design of theprinted page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be readwithout effort. Sometimes legibility is simply a matter of type size;more often, however, it is a matter of typeface design. Generallyspeaking, typefaces that are true to the basic letterforms are morelegible than typefaces that have been condensed, expanded, em-bellished, or abstracted.

“However, even a legible typeface can become unreadablethrough poor setting and placement, just as a less legible type-face can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors includ-ing type size and type design. For example, comparing serif vs.sans serif type, italic type vs. roman type, line length, line spacing,color contrast, the design of right-hand edge (for example, justifi-cation, straight right hand edge) vs. ranged left, and whether textis hyphenated.

Legibility research was published from the late nineteenth centuryon, but the overall finding has been that the reading process is re-markably robust, and that significant differences are hard to find.

So comparative studies of seriffed vs. sans serif type, or justifiedvs. unjustified type, have failed to settle the argument over whichis best.[citation needed]

Legibility is usually measured through speed of reading, with com-prehension scores used to check for effectiveness (that is, not arushed or careless read). For example, Miles Tinker, who pub-lished numerous studies from the 1930s to the 1960s, used aspeed of reading test that required participants to spot incongru-ous words as an effectiveness filter.

These days, legibility research tends to be limited to critical is-sues, or the testing of specific design solutions (for example,when new typefaces are developed). Examples of critical issuesinclude typefaces (also called fonts) for people with visual impair-ment, and typefaces for highway signs, or for other conditionswhere legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical— various factors were tested individually or in combination (in-evitably so, as the different factors are interdependent), but manytests were carried out in the absence of a model of reading or vi-sual perception. Some typographers believe that the overall wordshape (Bouma) is very important in readability, and that the theoryof parallel letterwise recognition is either wrong, less important, ornot the entire picture.

Studies distinguishing between Bouma recognition and parallelletterwise recognition with regard to how people actually recog-nize words when they read, have favored parallel letterwiserecognition, which is widely accepted by cognitive psycholo-gists.[citation needed]

Legibility can also be compromised by letterspacing, word spac-ing, or leading that is too tight or too loose. It can be improvedwhen generous vertical space separates lines of text, making iteasier for the eye to distinguish one line from the next, or previousline. Poorly designed fonts and those that are too tightly or looselyfitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publi-cations, especially newspapers and magazines, use typographicalelements to achieve an attractive, distinctive appearance, to aidreaders in navigating the publication, and in some cases for dra-matic effect. By formulating a style guide, a periodical standard-izes on a relatively small collection of typefaces, each used forspecific elements within the publication, and makes consistentuse of type sizes, italic, boldface, large and small capital letters,colors, and other typographic features. Some publications, suchas The Guardian and The Economist, go so far as to commissiona type designer to create bespoke (custom tailored) typefaces fortheir exclusive use.

Different periodical publications design their publications, includ-ing their typography, to achieve a particular tone or style. For ex-ample, USAToday uses a bold, colorful, and comparativelymodern style through their use of a variety of typefaces and col-ors; type sizes vary widely, and the newspaper’s name is placedon a colored background. In contrast, the New York Times use amore traditional approach, with fewer colors, less typeface varia-tion, and more columns.

Especially on the front page of newspapers and on magazine cov-ers, headlines are often set in larger display typefaces to attractattention, and are placed near the masthead.

9 on 11.9

Page 13: Type - lesson 6

In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness

of the reader. Even distribution with a minimum of distractions and anom-

alies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual

and commercial writing all have differing characteristics and require-

ments. For historic material, established text typefaces are frequently

chosen according to a scheme of historical genre acquired by a long

process of accretion, with considerable overlap between historical peri-

ods.

Contemporary books are more likely to be set with state-of-the-art ser-

iffed “text romans” or “book romans” with design values echoing pres-

ent-day design arts, which are closely based on traditional models such

as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created

the model for Aldine typefaces), and Claude Garamond. With their more

specialized requirements, newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the task, which offer max-

imum flexibility, readability and efficient use of page space. Sans serif

text fonts are often used for introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair sans serif type for head-

ings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With printed media typogra-

phers are also concerned with binding margins, paper selection and

printing methods.

Typography is modulated by orthography and linguistics, word struc-

tures, word frequencies, morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cultural conventions. For

example, in French it is customary to insert a non-breaking space before

a colon (:) or semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legibility is the quality of

the typeface design and readability with the design of the printed page.

Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be read without

effort. Sometimes legibility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces

that are true to the basic letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

readable through good design.”[2]

Studies of legibility have examined a wide range of factors including type

size and type design. For example, comparing serif vs. sans serif type,

italic type vs. roman type, line length, line spacing, color contrast, the de-

sign of right-hand edge (for example, justification, straight right hand

edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably ro-

bust, and that significant differences are hard to find. So comparative

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehen-

sion scores used to check for effectiveness (that is, not a rushed or care-

less read). For example, Miles Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of reading test that required

participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway

signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — vari-

ous factors were tested individually or in combination (inevitably so, as

the different factors are interdependent), but many tests were carried out

in the absence of a model of reading or visual perception. Some typogra-

phers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either

wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when

they read, have favored parallel letterwise recognition, which is widely ac-

cepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to dis-

tinguish one line from the next, or previous line. Poorly designed fonts

and those that are too tightly or loosely fitted can also result in poor legi-

bility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

the publication, and in some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and

makes consistent use of type sizes, italic, boldface, large and small capi-

tal letters, colors, and other typographic features. Some publications,

such as The Guardian and The Economist, go so far as to commission a

type designer to create bespoke (custom tailored) typefaces for their ex-

clusive use.

Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern style through their use

of a variety of typefaces and colors; type sizes vary widely, and the news-

paper’s name is placed on a colored background. In contrast, the New

York Times use a more traditional approach, with fewer colors, less type-

face variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention, and

are placed near the masthead.

7.5 on 13.1

Page 14: Type - lesson 6

In traditional typography, text is composed to create a readable, co-herent, and visually satisfying whole that works invisibly, without theawareness of the reader. Even distribution with a minimum of dis-tractions and anomalies are aimed at producing clarity and trans-parency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific,spiritual and commercial writing all have differing characteristicsand requirements. For historic material, established text typefacesare frequently chosen according to a scheme of historical genre ac-quired by a long process of accretion, with considerable overlap be-tween historical periods.

Contemporary books are more likely to be set with state-of-the-artseriffed “text romans” or “book romans” with design values echoingpresent-day design arts, which are closely based on traditional mod-els such as those of Nicolas Jenson, Francesco Griffo (a punchcutterwho created the model for Aldine typefaces), and Claude Garamond.With their more specialized requirements, newspapers and maga-zines rely on compact, tightly-fitted text romans specially designedfor the task, which offer maximum flexibility, readability and efficientuse of page space. Sans serif text fonts are often used for introduc-tory paragraphs, incidental text and whole short articles. A currentfashion is to pair sans serif type for headings with a high-perfor-mance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the interplay of textwith white space of the page and other graphic elements combine toimpart a “feel” or “resonance” to the subject matter. With printedmedia typographers are also concerned with binding margins, paperselection and printing methods.

Typography is modulated by orthography and linguistics, wordstructures, word frequencies, morphology, phonetic constructs andlinguistic syntax. Typography also is subject to specific cultural con-ventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence,while in English it is not..Readability and legibility are often confused. “Legibility is the qualityof the typeface design and readability with the design of the printedpage. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be readwithout effort. Sometimes legibility is simply a matter of type size;more often, however, it is a matter of typeface design. Generallyspeaking, typefaces that are true to the basic letterforms are morelegible than typefaces that have been condensed, expanded, embel-lished, or abstracted.

“However, even a legible typeface can become unreadable throughpoor setting and placement, just as a less legible typeface can bemade more readable through good design.”[2]

Studies of legibility have examined a wide range of factors includingtype size and type design. For example, comparing serif vs. sansserif type, italic type vs. roman type, line length, line spacing, colorcontrast, the design of right-hand edge (for example, justification,straight right hand edge) vs. ranged left, and whether text is hyphen-ated.

Legibility research was published from the late nineteenth centuryon, but the overall finding has been that the reading process is re-

markably robust, and that significant differences are hard to find. Socomparative studies of seriffed vs. sans serif type, or justified vs. un-justified type, have failed to settle the argument over which isbest.[citation needed]

Legibility is usually measured through speed of reading, with com-prehension scores used to check for effectiveness (that is, not arushed or careless read). For example, Miles Tinker, who publishednumerous studies from the 1930s to the 1960s, used a speed of read-ing test that required participants to spot incongruous words as aneffectiveness filter.

These days, legibility research tends to be limited to critical issues,or the testing of specific design solutions (for example, when newtypefaces are developed). Examples of critical issues include type-faces (also called fonts) for people with visual impairment, and type-faces for highway signs, or for other conditions where legibility maymake a key difference.

Much of the legibility research literature is somewhat atheoretical —various factors were tested individually or in combination (inevitablyso, as the different factors are interdependent), but many tests werecarried out in the absence of a model of reading or visual perception.Some typographers believe that the overall word shape (Bouma) isvery important in readability, and that the theory of parallel letterwiserecognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel let-terwise recognition with regard to how people actually recognizewords when they read, have favored parallel letterwise recognition,which is widely accepted by cognitive psychologists.[citationneeded]

Legibility can also be compromised by letterspacing, word spacing,or leading that is too tight or too loose. It can be improved when gen-erous vertical space separates lines of text, making it easier for theeye to distinguish one line from the next, or previous line. Poorly de-signed fonts and those that are too tightly or loosely fitted can alsoresult in poor legibility.

Typography is an element of all printed material. Periodical publica-tions, especially newspapers and magazines, use typographical ele-ments to achieve an attractive, distinctive appearance, to aid readersin navigating the publication, and in some cases for dramatic effect.By formulating a style guide, a periodical standardizes on a relativelysmall collection of typefaces, each used for specific elements withinthe publication, and makes consistent use of type sizes, italic, bold-face, large and small capital letters, colors, and other typographicfeatures. Some publications, such as The Guardian and The Econo-mist, go so far as to commission a type designer to create bespoke(custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, includingtheir typography, to achieve a particular tone or style. For example,USAToday uses a bold, colorful, and comparatively modern stylethrough their use of a variety of typefaces and colors; type sizesvary widely, and the newspaper’s name is placed on a colored back-ground. In contrast, the New York Times use a more traditional ap-proach, with fewer colors, less typeface variation, and morecolumns.

Especially on the front page of newspapers and on magazine covers,headlines are often set in larger display typefaces to attract atten-tion, and are placed near the masthead.

8 on 12.3

Page 15: Type - lesson 6

In traditional typography, text is composed to create a readable,coherent, and visually satisfying whole that works invisibly, with-out the awareness of the reader. Even distribution with a mini-mum of distractions and anomalies are aimed at producingclarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typogra-phy—prose fiction, non-fiction, editorial, educational, religious,scientific, spiritual and commercial writing all have differingcharacteristics and requirements. For historic material, estab-lished text typefaces are frequently chosen according to ascheme of historical genre acquired by a long process of accre-tion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with design valuesechoing present-day design arts, which are closely based on tra-ditional models such as those of Nicolas Jenson, FrancescoGriffo (a punchcutter who created the model for Aldine type-faces), and Claude Garamond. With their more specialized re-quirements, newspapers and magazines rely on compact,tightly-fitted text romans specially designed for the task, whichoffer maximum flexibility, readability and efficient use of pagespace. Sans serif text fonts are often used for introductory para-graphs, incidental text and whole short articles. A current fash-ion is to pair sans serif type for headings with ahigh-performance seriffed font of matching style for the text ofan article.

The text layout, tone or color of set matter, and the interplay oftext with white space of the page and other graphic elementscombine to impart a “feel” or “resonance” to the subject matter.With printed media typographers are also concerned with bind-ing margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, wordstructures, word frequencies, morphology, phonetic constructsand linguistic syntax. Typography also is subject to specific cul-tural conventions. For example, in French it is customary to in-sert a non-breaking space before a colon (:) or semicolon (;) in asentence, while in English it is not..Readability and legibility are often confused. “Legibility is thequality of the typeface design and readability with the design ofthe printed page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it should be readwithout effort. Sometimes legibility is simply a matter of typesize; more often, however, it is a matter of typeface design. Gen-erally speaking, typefaces that are true to the basic letterformsare more legible than typefaces that have been condensed, ex-panded, embellished, or abstracted.

“However, even a legible typeface can become unreadablethrough poor setting and placement, just as a less legible type-face can be made more readable through good design.”[2]

Studies of legibility have examined a wide range of factors in-cluding type size and type design. For example, comparing serifvs. sans serif type, italic type vs. roman type, line length, linespacing, color contrast, the design of right-hand edge (for exam-ple, justification, straight right hand edge) vs. ranged left, andwhether text is hyphenated.

Legibility research was published from the late nineteenth cen-tury on, but the overall finding has been that the reading process

is remarkably robust, and that significant differences are hard tofind. So comparative studies of seriffed vs. sans serif type, orjustified vs. unjustified type, have failed to settle the argumentover which is best.[citation needed]

Legibility is usually measured through speed of reading, withcomprehension scores used to check for effectiveness (that is,not a rushed or careless read). For example, Miles Tinker, whopublished numerous studies from the 1930s to the 1960s, used aspeed of reading test that required participants to spot incongru-ous words as an effectiveness filter.

These days, legibility research tends to be limited to critical is-sues, or the testing of specific design solutions (for example,when new typefaces are developed). Examples of critical issuesinclude typefaces (also called fonts) for people with visual im-pairment, and typefaces for highway signs, or for other condi-tions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoreti-cal — various factors were tested individually or in combination(inevitably so, as the different factors are interdependent), butmany tests were carried out in the absence of a model of readingor visual perception. Some typographers believe that the overallword shape (Bouma) is very important in readability, and that thetheory of parallel letterwise recognition is either wrong, less im-portant, or not the entire picture.

Studies distinguishing between Bouma recognition and parallelletterwise recognition with regard to how people actually recog-nize words when they read, have favored parallel letterwiserecognition, which is widely accepted by cognitive psycholo-gists.[citation needed]

Legibility can also be compromised by letterspacing, word spac-ing, or leading that is too tight or too loose. It can be improvedwhen generous vertical space separates lines of text, making iteasier for the eye to distinguish one line from the next, or previ-ous line. Poorly designed fonts and those that are too tightly orloosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publi-cations, especially newspapers and magazines, use typographi-cal elements to achieve an attractive, distinctive appearance, toaid readers in navigating the publication, and in some cases fordramatic effect. By formulating a style guide, a periodical stan-dardizes on a relatively small collection of typefaces, each usedfor specific elements within the publication, and makes consis-tent use of type sizes, italic, boldface, large and small capital let-ters, colors, and other typographic features. Some publications,such as The Guardian and The Economist, go so far as to com-mission a type designer to create bespoke (custom tailored)typefaces for their exclusive use.

Different periodical publications design their publications, in-cluding their typography, to achieve a particular tone or style.For example, USAToday uses a bold, colorful, and comparativelymodern style through their use of a variety of typefaces and col-ors; type sizes vary widely, and the newspaper’s name is placedon a colored background. In contrast, the New York Times use amore traditional approach, with fewer colors, less typeface varia-tion, and more columns.

Especially on the front page of newspapers and on magazinecovers, headlines are often set in larger display typefaces to at-tract attention, and are placed near the masthead.

8.5 on 11.9

Page 16: Type - lesson 6

In traditional typography, text is composed to create a read-able, coherent, and visually satisfying whole that works invis-ibly, without the awareness of the reader. Even distributionwith a minimum of distractions and anomalies are aimed atproducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typog-raphy—prose fiction, non-fiction, editorial, educational, reli-gious, scientific, spiritual and commercial writing all havediffering characteristics and requirements. For historic mate-rial, established text typefaces are frequently chosen accord-ing to a scheme of historical genre acquired by a longprocess of accretion, with considerable overlap between his-torical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with designvalues echoing present-day design arts, which are closelybased on traditional models such as those of Nicolas Jen-son, Francesco Griffo (a punchcutter who created the modelfor Aldine typefaces), and Claude Garamond. With their morespecialized requirements, newspapers and magazines rely oncompact, tightly-fitted text romans specially designed for thetask, which offer maximum flexibility, readability and efficientuse of page space. Sans serif text fonts are often used for in-troductory paragraphs, incidental text and whole short arti-cles. A current fashion is to pair sans serif type for headingswith a high-performance seriffed font of matching style forthe text of an article.

The text layout, tone or color of set matter, and the interplayof text with white space of the page and other graphic ele-ments combine to impart a “feel” or “resonance” to the sub-ject matter. With printed media typographers are alsoconcerned with binding margins, paper selection and print-ing methods.

Typography is modulated by orthography and linguistics,word structures, word frequencies, morphology, phoneticconstructs and linguistic syntax. Typography also is subjectto specific cultural conventions. For example, in French it iscustomary to insert a non-breaking space before a colon (:)or semicolon (;) in a sentence, while in English it is not..Readability and legibility are often confused. “Legibility is thequality of the typeface design and readability with the designof the printed page. Designers aim to achieve excellence inboth.

“The typeface chosen should be legible, that is, it should beread without effort. Sometimes legibility is simply a matter oftype size; more often, however, it is a matter of typeface de-sign. Generally speaking, typefaces that are true to the basicletterforms are more legible than typefaces that have beencondensed, expanded, embellished, or abstracted.

“However, even a legible typeface can become unreadablethrough poor setting and placement, just as a less legibletypeface can be made more readable through good de-sign.”[2]

Studies of legibility have examined a wide range of factors in-cluding type size and type design. For example, comparingserif vs. sans serif type, italic type vs. roman type, linelength, line spacing, color contrast, the design of right-handedge (for example, justification, straight right hand edge) vs.ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenthcentury on, but the overall finding has been that the reading

process is remarkably robust, and that significant differencesare hard to find. So comparative studies of seriffed vs. sansserif type, or justified vs. unjustified type, have failed to settlethe argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, withcomprehension scores used to check for effectiveness (thatis, not a rushed or careless read). For example, Miles Tinker,who published numerous studies from the 1930s to the1960s, used a speed of reading test that required participantsto spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to criticalissues, or the testing of specific design solutions (for exam-ple, when new typefaces are developed). Examples of criticalissues include typefaces (also called fonts) for people withvisual impairment, and typefaces for highway signs, or forother conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheo-retical — various factors were tested individually or in combi-nation (inevitably so, as the different factors areinterdependent), but many tests were carried out in the ab-sence of a model of reading or visual perception. Some ty-pographers believe that the overall word shape (Bouma) isvery important in readability, and that the theory of parallelletterwise recognition is either wrong, less important, or notthe entire picture.

Studies distinguishing between Bouma recognition and par-allel letterwise recognition with regard to how people actuallyrecognize words when they read, have favored parallel letter-wise recognition, which is widely accepted by cognitive psy-chologists.[citation needed]

Legibility can also be compromised by letterspacing, wordspacing, or leading that is too tight or too loose. It can be im-proved when generous vertical space separates lines of text,making it easier for the eye to distinguish one line from thenext, or previous line. Poorly designed fonts and those thatare too tightly or loosely fitted can also result in poor legibil-ity.

Typography is an element of all printed material. Periodicalpublications, especially newspapers and magazines, use ty-pographical elements to achieve an attractive, distinctive ap-pearance, to aid readers in navigating the publication, and insome cases for dramatic effect. By formulating a style guide,a periodical standardizes on a relatively small collection oftypefaces, each used for specific elements within the publi-cation, and makes consistent use of type sizes, italic, bold-face, large and small capital letters, colors, and othertypographic features. Some publications, such as TheGuardian and The Economist, go so far as to commission atype designer to create bespoke (custom tailored) typefacesfor their exclusive use.

Different periodical publications design their publications, in-cluding their typography, to achieve a particular tone or style.For example, USAToday uses a bold, colorful, and compara-tively modern style through their use of a variety of typefacesand colors; type sizes vary widely, and the newspaper’sname is placed on a colored background. In contrast, theNew York Times use a more traditional approach, with fewercolors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazinecovers, headlines are often set in larger display typefaces toattract attention, and are placed near the masthead.

9 on 11.2

Page 17: Type - lesson 6

In traditional typography, text is composed to create a

readable, coherent, and visually satisfying whole that

works invisibly, without the awareness of the reader.

Even distribution with a minimum of distractions and

anomalies are aimed at producing clarity and trans-

parency.

Choice of font(s) is perhaps the primary aspect of text

typography—prose fiction, non-fiction, editorial, educa-

tional, religious, scientific, spiritual and commercial

writing all have differing characteristics and require-

ments. For historic material, established text typefaces

are frequently chosen according to a scheme of historical

genre acquired by a long process of accretion, with con-

siderable overlap between historical periods.

Contemporary books are more likely to be set with state-

of-the-art seriffed “text romans” or “book romans” with

design values echoing present-day design arts, which are

closely based on traditional models such as those of

Nicolas Jenson, Francesco Griffo (a punchcutter who

created the model for Aldine typefaces), and Claude

Garamond. With their more specialized requirements,

newspapers and magazines rely on compact, tightly-fit-

ted text romans specially designed for the task, which

offer maximum flexibility, readability and efficient use

of page space. Sans serif text fonts are often used for in-

troductory paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif type for

headings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or color of set matter, and the inter-

play of text with white space of the page and other

graphic elements combine to impart a “feel” or “reso-

nance” to the subject matter. With printed media typog-

raphers are also concerned with binding margins, paper

selection and printing methods.

Typography is modulated by orthography and linguistics,

word structures, word frequencies, morphology, phonetic

constructs and linguistic syntax. Typography also is sub-

ject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space be-

fore a colon (:) or semicolon (;) in a sentence, while in

English it is not.

.

Readability and legibility are often confused. “Legibility

is the quality of the typeface design and readability with

the design of the printed page. Designers aim to achieve

excellence in both.

“The typeface chosen should be legible, that is, it should

be read without effort. Sometimes legibility is simply a

matter of type size; more often, however, it is a matter of

typeface design. Generally speaking, typefaces that are

true to the basic letterforms are more legible than type-

faces that have been condensed, expanded, embellished,

or abstracted.

“However, even a legible typeface can become unread-

able through poor setting and placement, just as a less

legible typeface can be made more readable through

good design.”[2]

Studies of legibility have examined a wide range of fac-

tors including type size and type design. For example,

comparing serif vs. sans serif type, italic type vs. roman

type, line length, line spacing, color contrast, the design

of right-hand edge (for example, justification, straight

right hand edge) vs. ranged left, and whether text is hy-

phenated.

Legibility research was published from the late nine-

teenth century on, but the overall finding has been that

the reading process is remarkably robust, and that signif-

icant differences are hard to find. So comparative studies

of seriffed vs. sans serif type, or justified vs. unjustified

type, have failed to settle the argument over which is

best.[citation needed]

Legibility is usually measured through speed of reading,

with comprehension scores used to check for effective-

ness (that is, not a rushed or careless read). For example,

Miles Tinker, who published numerous studies from the

1930s to the 1960s, used a speed of reading test that re-

quired participants to spot incongruous words as an ef-

fectiveness filter.

These days, legibility research tends to be limited to crit-

ical issues, or the testing of specific design solutions (for

example, when new typefaces are developed). Examples

of critical issues include typefaces (also called fonts) for

people with visual impairment, and typefaces for high-

way signs, or for other conditions where legibility may

make a key difference.

Much of the legibility research literature is somewhat

atheoretical — various factors were tested individually

or in combination (inevitably so, as the different factors

are interdependent), but many tests were carried out in

the absence of a model of reading or visual perception.

Some typographers believe that the overall word shape

(Bouma) is very important in readability, and that the

theory of parallel letterwise recognition is either wrong,

less important, or not the entire picture.

Studies distinguishing between Bouma recognition and

parallel letterwise recognition with regard to how people

actually recognize words when they read, have favored

parallel letterwise recognition, which is widely accepted

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing,

word spacing, or leading that is too tight or too loose. It

can be improved when generous vertical space separates

lines of text, making it easier for the eye to distinguish

one line from the next, or previous line. Poorly designed

fonts and those that are too tightly or loosely fitted can

also result in poor legibility.

Typography is an element of all printed material. Period-

ical publications, especially newspapers and magazines,

use typographical elements to achieve an attractive, dis-

tinctive appearance, to aid readers in navigating the pub-

lication, and in some cases for dramatic effect. By

formulating a style guide, a periodical standardizes on a

relatively small collection of typefaces, each used for

specific elements within the publication, and makes con-

sistent use of type sizes, italic, boldface, large and small

capital letters, colors, and other typographic features.

Some publications, such as The Guardian and The Econ-

omist, go so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their

exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a particular

tone or style. For example, USAToday uses a bold, color-

ful, and comparatively modern style through their use of

a variety of typefaces and colors; type sizes vary widely,

and the newspaper’s name is placed on a colored back-

ground. In contrast, the New York Times use a more tra-

ditional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on maga-

zine covers, headlines are often set in larger display

typefaces to attract attention, and are placed near the

masthead.

7.5 on 15.8

Page 18: Type - lesson 6

In traditional typography, text is composed to create

a readable, coherent, and visually satisfying whole

that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distrac-

tions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial,

educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and

requirements. For historic material, established text

typefaces are frequently chosen according to a

scheme of historical genre acquired by a long process

of accretion, with considerable overlap between his-

torical periods.

Contemporary books are more likely to be set with

state-of-the-art seriffed “text romans” or “book ro-

mans” with design values echoing present-day design

arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a

punchcutter who created the model for Aldine type-

faces), and Claude Garamond. With their more spe-

cialized requirements, newspapers and magazines

rely on compact, tightly-fitted text romans specially

designed for the task, which offer maximum flexibil-

ity, readability and efficient use of page space. Sans

serif text fonts are often used for introductory para-

graphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for headings

with a high-performance seriffed font of matching

style for the text of an article.

The text layout, tone or color of set matter, and the

interplay of text with white space of the page and

other graphic elements combine to impart a “feel” or

“resonance” to the subject matter. With printed media

typographers are also concerned with binding mar-

gins, paper selection and printing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, morphol-

ogy, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural con-

ventions. For example, in French it is customary to

insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legi-

bility is the quality of the typeface design and read-

ability with the design of the printed page. Designers

aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility is

simply a matter of type size; more often, however, it

is a matter of typeface design. Generally speaking,

typefaces that are true to the basic letterforms are

more legible than typefaces that have been con-

densed, expanded, embellished, or abstracted.

“However, even a legible typeface can become un-

readable through poor setting and placement, just as

a less legible typeface can be made more readable

through good design.”[2]

Studies of legibility have examined a wide range of

factors including type size and type design. For ex-

ample, comparing serif vs. sans serif type, italic type

vs. roman type, line length, line spacing, color con-

trast, the design of right-hand edge (for example, jus-

tification, straight right hand edge) vs. ranged left,

and whether text is hyphenated.

Legibility research was published from the late nine-

teenth century on, but the overall finding has been

that the reading process is remarkably robust, and

that significant differences are hard to find. So com-

parative studies of seriffed vs. sans serif type, or jus-

tified vs. unjustified type, have failed to settle the

argument over which is best.[citation needed]

Legibility is usually measured through speed of read-

ing, with comprehension scores used to check for ef-

fectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incon-

gruous words as an effectiveness filter.

These days, legibility research tends to be limited to

critical issues, or the testing of specific design solu-

tions (for example, when new typefaces are devel-

oped). Examples of critical issues include typefaces

(also called fonts) for people with visual impairment,

and typefaces for highway signs, or for other condi-

tions where legibility may make a key difference.

Much of the legibility research literature is somewhat

atheoretical — various factors were tested individu-

ally or in combination (inevitably so, as the different

factors are interdependent), but many tests were car-

ried out in the absence of a model of reading or vi-

sual perception. Some typographers believe that the

overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise

recognition is either wrong, less important, or not the

entire picture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to how

people actually recognize words when they read,

have favored parallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation

needed]

Legibility can also be compromised by letterspacing,

word spacing, or leading that is too tight or too loose.

It can be improved when generous vertical space sep-

arates lines of text, making it easier for the eye to dis-

tinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Pe-

riodical publications, especially newspapers and

magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in

navigating the publication, and in some cases for dra-

matic effect. By formulating a style guide, a periodi-

cal standardizes on a relatively small collection of

typefaces, each used for specific elements within the

publication, and makes consistent use of type sizes,

italic, boldface, large and small capital letters, colors,

and other typographic features. Some publications,

such as The Guardian and The Economist, go so far

as to commission a type designer to create bespoke

(custom tailored) typefaces for their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a par-

ticular tone or style. For example, USAToday uses a

bold, colorful, and comparatively modern style

through their use of a variety of typefaces and colors;

type sizes vary widely, and the newspaper’s name is

placed on a colored background. In contrast, the New

York Times use a more traditional approach, with

fewer colors, less typeface variation, and more

columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger dis-

play typefaces to attract attention, and are placed

near the masthead.

8 on 15.2

Page 19: Type - lesson 6

In traditional typography, text is composed to cre-

ate a readable, coherent, and visually satisfying

whole that works invisibly, without the awareness

of the reader. Even distribution with a minimum

of distractions and anomalies are aimed at produc-

ing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, edito-

rial, educational, religious, scientific, spiritual and

commercial writing all have differing characteris-

tics and requirements. For historic material, estab-

lished text typefaces are frequently chosen

according to a scheme of historical genre acquired

by a long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing pres-

ent-day design arts, which are closely based on

traditional models such as those of Nicolas Jen-

son, Francesco Griffo (a punchcutter who created

the model for Aldine typefaces), and Claude Gara-

mond. With their more specialized requirements,

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif

text fonts are often used for introductory para-

graphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for head-

ings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With

printed media typographers are also concerned

with binding margins, paper selection and printing

methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

phology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cul-

tural conventions. For example, in French it is

customary to insert a non-breaking space before a

colon (:) or semicolon (;) in a sentence, while in

English it is not.

.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibil-

ity is simply a matter of type size; more often,

however, it is a matter of typeface design. Gener-

ally speaking, typefaces that are true to the basic

letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or

abstracted.

“However, even a legible typeface can become

unreadable through poor setting and placement,

just as a less legible typeface can be made more

readable through good design.”[2]

Studies of legibility have examined a wide range

of factors including type size and type design. For

example, comparing serif vs. sans serif type, italic

type vs. roman type, line length, line spacing,

color contrast, the design of right-hand edge (for

example, justification, straight right hand edge)

vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

been that the reading process is remarkably ro-

bust, and that significant differences are hard to

find. So comparative studies of seriffed vs. sans

serif type, or justified vs. unjustified type, have

failed to settle the argument over which is

best.[citation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to check

for effectiveness (that is, not a rushed or careless

read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required partici-

pants to spot incongruous words as an effective-

ness filter.

These days, legibility research tends to be limited

to critical issues, or the testing of specific design

solutions (for example, when new typefaces are

developed). Examples of critical issues include

typefaces (also called fonts) for people with visual

impairment, and typefaces for highway signs, or

for other conditions where legibility may make a

key difference.

Much of the legibility research literature is some-

what atheoretical — various factors were tested

individually or in combination (inevitably so, as

the different factors are interdependent), but many

tests were carried out in the absence of a model of

reading or visual perception. Some typographers

believe that the overall word shape (Bouma) is

very important in readability, and that the theory

of parallel letterwise recognition is either wrong,

less important, or not the entire picture.

Studies distinguishing between Bouma recogni-

tion and parallel letterwise recognition with re-

gard to how people actually recognize words

when they read, have favored parallel letterwise

recognition, which is widely accepted by cogni-

tive psychologists.[citation needed]

Legibility can also be compromised by letterspac-

ing, word spacing, or leading that is too tight or

too loose. It can be improved when generous ver-

tical space separates lines of text, making it easier

for the eye to distinguish one line from the next,

or previous line. Poorly designed fonts and those

that are too tightly or loosely fitted can also result

in poor legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers

and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to

aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used for

specific elements within the publication, and

makes consistent use of type sizes, italic, bold-

face, large and small capital letters, colors, and

other typographic features. Some publications,

such as The Guardian and The Economist, go so

far as to commission a type designer to create be-

spoke (custom tailored) typefaces for their exclu-

sive use.

Different periodical publications design their pub-

lications, including their typography, to achieve a

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

style through their use of a variety of typefaces

and colors; type sizes vary widely, and the news-

paper’s name is placed on a colored background.

In contrast, the New York Times use a more tradi-

tional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.

8.5 on 14.1

Page 20: Type - lesson 6

In traditional typography, text is composed tocreate a readable, coherent, and visually satis-fying whole that works invisibly, without theawareness of the reader. Even distribution witha minimum of distractions and anomalies areaimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspectof text typography—prose fiction, non-fiction,editorial, educational, religious, scientific, spir-itual and commercial writing all have differingcharacteristics and requirements. For historicmaterial, established text typefaces are fre-quently chosen according to a scheme of his-torical genre acquired by a long process ofaccretion, with considerable overlap betweenhistorical periods.

Contemporary books are more likely to be setwith state-of-the-art seriffed “text romans” or“book romans” with design values echoingpresent-day design arts, which are closelybased on traditional models such as those ofNicolas Jenson, Francesco Griffo (a punchcut-ter who created the model for Aldine type-faces), and Claude Garamond. With their morespecialized requirements, newspapers and mag-azines rely on compact, tightly-fitted text ro-mans specially designed for the task, whichoffer maximum flexibility, readability and effi-cient use of page space. Sans serif text fonts areoften used for introductory paragraphs, inci-dental text and whole short articles. A currentfashion is to pair sans serif type for headingswith a high-performance seriffed font ofmatching style for the text of an article.

The text layout, tone or color of set matter, andthe interplay of text with white space of thepage and other graphic elements combine toimpart a “feel” or “resonance” to the subjectmatter. With printed media typographers arealso concerned with binding margins, paper se-lection and printing methods.

Typography is modulated by orthography andlinguistics, word structures, word frequencies,morphology, phonetic constructs and linguisticsyntax. Typography also is subject to specificcultural conventions. For example, in French itis customary to insert a non-breaking space be-fore a colon (:) or semicolon (;) in a sentence,while in English it is not..Readability and legibility are often confused.“Legibility is the quality of the typeface designand readability with the design of the printedpage. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, that is,it should be read without effort. Sometimeslegibility is simply a matter of type size; moreoften, however, it is a matter of typeface de-sign. Generally speaking, typefaces that aretrue to the basic letterforms are more legiblethan typefaces that have been condensed, ex-panded, embellished, or abstracted.

“However, even a legible typeface can becomeunreadable through poor setting and placement,just as a less legible typeface can be mademore readable through good design.”[2]

Studies of legibility have examined a widerange of factors including type size and typedesign. For example, comparing serif vs. sansserif type, italic type vs. roman type, linelength, line spacing, color contrast, the designof right-hand edge (for example, justification,straight right hand edge) vs. ranged left, andwhether text is hyphenated.

Legibility research was published from the latenineteenth century on, but the overall findinghas been that the reading process is remarkablyrobust, and that significant differences are hardto find. So comparative studies of seriffed vs.sans serif type, or justified vs. unjustified type,have failed to settle the argument over which isbest.[citation needed]

Legibility is usually measured through speed ofreading, with comprehension scores used tocheck for effectiveness (that is, not a rushed orcareless read). For example, Miles Tinker, whopublished numerous studies from the 1930s tothe 1960s, used a speed of reading test that re-quired participants to spot incongruous wordsas an effectiveness filter.

These days, legibility research tends to be lim-ited to critical issues, or the testing of specificdesign solutions (for example, when new type-faces are developed). Examples of critical is-sues include typefaces (also called fonts) forpeople with visual impairment, and typefacesfor highway signs, or for other conditionswhere legibility may make a key difference.

Much of the legibility research literature issomewhat atheoretical — various factors weretested individually or in combination (in-evitably so, as the different factors are interde-pendent), but many tests were carried out in theabsence of a model of reading or visual percep-

tion. Some typographers believe that the over-all word shape (Bouma) is very important inreadability, and that the theory of parallel let-terwise recognition is either wrong, less impor-tant, or not the entire picture.

Studies distinguishing between Bouma recog-nition and parallel letterwise recognition withregard to how people actually recognize wordswhen they read, have favored parallel letter-wise recognition, which is widely accepted bycognitive psychologists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading that is tootight or too loose. It can be improved whengenerous vertical space separates lines of text,making it easier for the eye to distinguish oneline from the next, or previous line. Poorly de-signed fonts and those that are too tightly orloosely fitted can also result in poor legibility.

Typography is an element of all printed mate-rial. Periodical publications, especially newspa-pers and magazines, use typographicalelements to achieve an attractive, distinctiveappearance, to aid readers in navigating thepublication, and in some cases for dramatic ef-fect. By formulating a style guide, a periodicalstandardizes on a relatively small collection oftypefaces, each used for specific elementswithin the publication, and makes consistentuse of type sizes, italic, boldface, large andsmall capital letters, colors, and other typo-graphic features. Some publications, such asThe Guardian and The Economist, go so far asto commission a type designer to create be-spoke (custom tailored) typefaces for their ex-clusive use.

Different periodical publications design theirpublications, including their typography, toachieve a particular tone or style. For example,USAToday uses a bold, colorful, and compara-tively modern style through their use of a vari-ety of typefaces and colors; type sizes varywidely, and the newspaper’s name is placed ona colored background. In contrast, the NewYork Times use a more traditional approach,with fewer colors, less typeface variation, andmore columns.

Especially on the front page of newspapers andon magazine covers, headlines are often set inlarger display typefaces to attract attention, andare placed near the masthead.

9 on 13.6

Page 21: Type - lesson 6

In traditional typography, text is composed to create

a readable, coherent, and visually satisfying whole

that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distrac-

tions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of text

typography—prose fiction, non-fiction, editorial, edu-

cational, religious, scientific, spiritual and commer-

cial writing all have differing characteristics and

requirements. For historic material, established text

typefaces are frequently chosen according to a

scheme of historical genre acquired by a long process

of accretion, with considerable overlap between his-

torical periods.

Contemporary books are more likely to be set with

state-of-the-art seriffed “text romans” or “book ro-

mans” with design values echoing present-day design

arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a

punchcutter who created the model for Aldine type-

faces), and Claude Garamond. With their more spe-

cialized requirements, newspapers and magazines

rely on compact, tightly-fitted text romans specially

designed for the task, which offer maximum flexibil-

ity, readability and efficient use of page space. Sans

serif text fonts are often used for introductory para-

graphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for headings

with a high-performance seriffed font of matching

style for the text of an article.

The text layout, tone or color of set matter, and the

interplay of text with white space of the page and

other graphic elements combine to impart a “feel” or

“resonance” to the subject matter. With printed

media typographers are also concerned with binding

margins, paper selection and printing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, morphol-

ogy, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural con-

ventions. For example, in French it is customary to

insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is not.

.

Readability and legibility are often confused. “Legi-

bility is the quality of the typeface design and read-

ability with the design of the printed page. Designers

aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility is

simply a matter of type size; more often, however, it is

a matter of typeface design. Generally speaking, type-

faces that are true to the basic letterforms are more

legible than typefaces that have been condensed, ex-

panded, embellished, or abstracted.

“However, even a legible typeface can become un-

readable through poor setting and placement, just as

a less legible typeface can be made more readable

through good design.”[2]

Studies of legibility have examined a wide range of

factors including type size and type design. For exam-

ple, comparing serif vs. sans serif type, italic type vs.

roman type, line length, line spacing, color contrast,

the design of right-hand edge (for example, justifica-

tion, straight right hand edge) vs. ranged left, and

whether text is hyphenated.

Legibility research was published from the late nine-

teenth century on, but the overall finding has been

that the reading process is remarkably robust, and

that significant differences are hard to find. So com-

parative studies of seriffed vs. sans serif type, or justi-

fied vs. unjustified type, have failed to settle the

argument over which is best.[citation needed]

Legibility is usually measured through speed of read-

ing, with comprehension scores used to check for ef-

fectiveness (that is, not a rushed or careless read). For

example, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incon-

gruous words as an effectiveness filter.

These days, legibility research tends to be limited to

critical issues, or the testing of specific design solu-

tions (for example, when new typefaces are devel-

oped). Examples of critical issues include typefaces

(also called fonts) for people with visual impairment,

and typefaces for highway signs, or for other condi-

tions where legibility may make a key difference.

Much of the legibility research literature is somewhat

atheoretical — various factors were tested individu-

ally or in combination (inevitably so, as the different

factors are interdependent), but many tests were car-

ried out in the absence of a model of reading or visual

perception. Some typographers believe that the over-

all word shape (Bouma) is very important in read-

ability, and that the theory of parallel letterwise

recognition is either wrong, less important, or not the

entire picture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to

how people actually recognize words when they read,

have favored parallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation

needed]

Legibility can also be compromised by letterspacing,

word spacing, or leading that is too tight or too loose.

It can be improved when generous vertical space sep-

arates lines of text, making it easier for the eye to dis-

tinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Pe-

riodical publications, especially newspapers and mag-

azines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in

navigating the publication, and in some cases for dra-

matic effect. By formulating a style guide, a periodi-

cal standardizes on a relatively small collection of

typefaces, each used for specific elements within the

publication, and makes consistent use of type sizes,

italic, boldface, large and small capital letters, colors,

and other typographic features. Some publications,

such as The Guardian and The Economist, go so far

as to commission a type designer to create bespoke

(custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a partic-

ular tone or style. For example, USAToday uses a

bold, colorful, and comparatively modern style

through their use of a variety of typefaces and colors;

type sizes vary widely, and the newspaper’s name is

placed on a colored background. In contrast, the New

York Times use a more traditional approach, with

fewer colors, less typeface variation, and more

columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger dis-

play typefaces to attract attention, and are placed

near the masthead.

7.5 on 15.2

Page 22: Type - lesson 6

In traditional typography, text is composed to cre-

ate a readable, coherent, and visually satisfying

whole that works invisibly, without the awareness

of the reader. Even distribution with a minimum

of distractions and anomalies are aimed at pro-

ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, edito-

rial, educational, religious, scientific, spiritual and

commercial writing all have differing characteris-

tics and requirements. For historic material, es-

tablished text typefaces are frequently chosen

according to a scheme of historical genre acquired

by a long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing pres-

ent-day design arts, which are closely based on

traditional models such as those of Nicolas Jen-

son, Francesco Griffo (a punchcutter who created

the model for Aldine typefaces), and Claude Gara-

mond. With their more specialized requirements,

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif

text fonts are often used for introductory para-

graphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for head-

ings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With

printed media typographers are also concerned

with binding margins, paper selection and print-

ing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

phology, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural

conventions. For example, in French it is custom-

ary to insert a non-breaking space before a colon

(:) or semicolon (;) in a sentence, while in English

it is not.

.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibil-

ity is simply a matter of type size; more often,

however, it is a matter of typeface design. Gener-

ally speaking, typefaces that are true to the basic

letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or

abstracted.

“However, even a legible typeface can become un-

readable through poor setting and placement, just

as a less legible typeface can be made more read-

able through good design.”[2]

Studies of legibility have examined a wide range

of factors including type size and type design. For

example, comparing serif vs. sans serif type, italic

type vs. roman type, line length, line spacing,

color contrast, the design of right-hand edge (for

example, justification, straight right hand edge)

vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

been that the reading process is remarkably ro-

bust, and that significant differences are hard to

find. So comparative studies of seriffed vs. sans

serif type, or justified vs. unjustified type, have

failed to settle the argument over which is best.[ci-

tation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to check

for effectiveness (that is, not a rushed or careless

read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required partici-

pants to spot incongruous words as an effective-

ness filter.

These days, legibility research tends to be limited

to critical issues, or the testing of specific design

solutions (for example, when new typefaces are

developed). Examples of critical issues include

typefaces (also called fonts) for people with visual

impairment, and typefaces for highway signs, or

for other conditions where legibility may make a

key difference.

Much of the legibility research literature is some-

what atheoretical — various factors were tested

individually or in combination (inevitably so, as

the different factors are interdependent), but

many tests were carried out in the absence of a

model of reading or visual perception. Some ty-

pographers believe that the overall word shape

(Bouma) is very important in readability, and that

the theory of parallel letterwise recognition is ei-

ther wrong, less important, or not the entire pic-

ture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to

how people actually recognize words when they

read, have favored parallel letterwise recognition,

which is widely accepted by cognitive psycholo-

gists.[citation needed]

Legibility can also be compromised by letterspac-

ing, word spacing, or leading that is too tight or

too loose. It can be improved when generous verti-

cal space separates lines of text, making it easier

for the eye to distinguish one line from the next, or

previous line. Poorly designed fonts and those that

are too tightly or loosely fitted can also result in

poor legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers

and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to

aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used for

specific elements within the publication, and

makes consistent use of type sizes, italic, boldface,

large and small capital letters, colors, and other

typographic features. Some publications, such as

The Guardian and The Economist, go so far as to

commission a type designer to create bespoke

(custom tailored) typefaces for their exclusive use.

Different periodical publications design their pub-

lications, including their typography, to achieve a

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

style through their use of a variety of typefaces

and colors; type sizes vary widely, and the news-

paper’s name is placed on a colored background.

In contrast, the New York Times use a more tradi-

tional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.8 on 14.4

Page 23: Type - lesson 6

In traditional typography, text is composed tocreate a readable, coherent, and visually satis-fying whole that works invisibly, without theawareness of the reader. Even distribution witha minimum of distractions and anomalies areaimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspectof text typography—prose fiction, non-fiction,editorial, educational, religious, scientific, spiri-tual and commercial writing all have differingcharacteristics and requirements. For historicmaterial, established text typefaces are fre-quently chosen according to a scheme of histor-ical genre acquired by a long process ofaccretion, with considerable overlap betweenhistorical periods.

Contemporary books are more likely to be setwith state-of-the-art seriffed “text romans” or“book romans” with design values echoingpresent-day design arts, which are closelybased on traditional models such as those ofNicolas Jenson, Francesco Griffo (a punchcut-ter who created the model for Aldine type-faces), and Claude Garamond. With their morespecialized requirements, newspapers andmagazines rely on compact, tightly-fitted textromans specially designed for the task, whichoffer maximum flexibility, readability and effi-cient use of page space. Sans serif text fonts areoften used for introductory paragraphs, inci-dental text and whole short articles. A currentfashion is to pair sans serif type for headingswith a high-performance seriffed font ofmatching style for the text of an article.

The text layout, tone or color of set matter, andthe interplay of text with white space of thepage and other graphic elements combine toimpart a “feel” or “resonance” to the subjectmatter. With printed media typographers arealso concerned with binding margins, paper se-lection and printing methods.

Typography is modulated by orthography andlinguistics, word structures, word frequencies,morphology, phonetic constructs and linguisticsyntax. Typography also is subject to specificcultural conventions. For example, in French itis customary to insert a non-breaking space be-fore a colon (:) or semicolon (;) in a sentence,while in English it is not..Readability and legibility are often confused.“Legibility is the quality of the typeface designand readability with the design of the printedpage. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, that is,it should be read without effort. Sometimes leg-ibility is simply a matter of type size; moreoften, however, it is a matter of typeface design.Generally speaking, typefaces that are true tothe basic letterforms are more legible thantypefaces that have been condensed, expanded,embellished, or abstracted.

“However, even a legible typeface can becomeunreadable through poor setting and place-ment, just as a less legible typeface can bemade more readable through good design.”[2]

Studies of legibility have examined a widerange of factors including type size and typedesign. For example, comparing serif vs. sansserif type, italic type vs. roman type, linelength, line spacing, color contrast, the designof right-hand edge (for example, justification,straight right hand edge) vs. ranged left, andwhether text is hyphenated.

Legibility research was published from the latenineteenth century on, but the overall findinghas been that the reading process is remark-ably robust, and that significant differences arehard to find. So comparative studies of seriffedvs. sans serif type, or justified vs. unjustifiedtype, have failed to settle the argument overwhich is best.[citation needed]

Legibility is usually measured through speed ofreading, with comprehension scores used tocheck for effectiveness (that is, not a rushed orcareless read). For example, Miles Tinker, whopublished numerous studies from the 1930s tothe 1960s, used a speed of reading test that re-quired participants to spot incongruous wordsas an effectiveness filter.

These days, legibility research tends to be lim-ited to critical issues, or the testing of specificdesign solutions (for example, when new type-faces are developed). Examples of critical is-sues include typefaces (also called fonts) forpeople with visual impairment, and typefacesfor highway signs, or for other conditionswhere legibility may make a key difference.

Much of the legibility research literature issomewhat atheoretical — various factors weretested individually or in combination (in-evitably so, as the different factors are interde-pendent), but many tests were carried out inthe absence of a model of reading or visual per-

ception. Some typographers believe that theoverall word shape (Bouma) is very importantin readability, and that the theory of parallelletterwise recognition is either wrong, less im-portant, or not the entire picture.

Studies distinguishing between Bouma recogni-tion and parallel letterwise recognition with re-gard to how people actually recognize wordswhen they read, have favored parallel letter-wise recognition, which is widely accepted bycognitive psychologists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading that is tootight or too loose. It can be improved whengenerous vertical space separates lines of text,making it easier for the eye to distinguish oneline from the next, or previous line. Poorly de-signed fonts and those that are too tightly orloosely fitted can also result in poor legibility.

Typography is an element of all printed mate-rial. Periodical publications, especially newspa-pers and magazines, use typographicalelements to achieve an attractive, distinctiveappearance, to aid readers in navigating thepublication, and in some cases for dramatic ef-fect. By formulating a style guide, a periodicalstandardizes on a relatively small collection oftypefaces, each used for specific elementswithin the publication, and makes consistentuse of type sizes, italic, boldface, large andsmall capital letters, colors, and other typo-graphic features. Some publications, such asThe Guardian and The Economist, go so far asto commission a type designer to create be-spoke (custom tailored) typefaces for their ex-clusive use.

Different periodical publications design theirpublications, including their typography, toachieve a particular tone or style. For example,USAToday uses a bold, colorful, and compara-tively modern style through their use of a vari-ety of typefaces and colors; type sizes varywidely, and the newspaper’s name is placed ona colored background. In contrast, the NewYork Times use a more traditional approach,with fewer colors, less typeface variation, andmore columns.

Especially on the front page of newspapers andon magazine covers, headlines are often set inlarger display typefaces to attract attention,and are placed near the masthead.

8.5 on 13.6

Page 24: Type - lesson 6

In traditional typography, text is composedto create a readable, coherent, and visuallysatisfying whole that works invisibly, with-out the awareness of the reader. Even distri-bution with a minimum of distractions andanomalies are aimed at producing clarityand transparency.

Choice of font(s) is perhaps the primary as-pect of text typography—prose fiction, non-fiction, editorial, educational, religious,scientific, spiritual and commercial writingall have differing characteristics and re-quirements. For historic material, estab-lished text typefaces are frequently chosenaccording to a scheme of historical genre ac-quired by a long process of accretion, withconsiderable overlap between historical pe-riods.

Contemporary books are more likely to beset with state-of-the-art seriffed “text ro-mans” or “book romans” with design valuesechoing present-day design arts, which areclosely based on traditional models such asthose of Nicolas Jenson, Francesco Griffo (apunchcutter who created the model for Al-dine typefaces), and Claude Garamond.With their more specialized requirements,newspapers and magazines rely on compact,tightly-fitted text romans specially designedfor the task, which offer maximum flexibil-ity, readability and efficient use of pagespace. Sans serif text fonts are often used forintroductory paragraphs, incidental text andwhole short articles. A current fashion is topair sans serif type for headings with a high-performance seriffed font of matching stylefor the text of an article.

The text layout, tone or color of set matter,and the interplay of text with white space ofthe page and other graphic elements com-bine to impart a “feel” or “resonance” to thesubject matter. With printed media typogra-phers are also concerned with binding mar-gins, paper selection and printing methods.

Typography is modulated by orthographyand linguistics, word structures, word fre-quencies, morphology, phonetic constructsand linguistic syntax. Typography also issubject to specific cultural conventions. Forexample, in French it is customary to inserta non-breaking space before a colon (:) orsemicolon (;) in a sentence, while in Englishit is not..Readability and legibility are often confused.“Legibility is the quality of the typeface de-sign and readability with the design of theprinted page. Designers aim to achieve ex-

cellence in both.

“The typeface chosen should be legible, thatis, it should be read without effort. Some-times legibility is simply a matter of typesize; more often, however, it is a matter oftypeface design. Generally speaking, type-faces that are true to the basic letterformsare more legible than typefaces that havebeen condensed, expanded, embellished, orabstracted.

“However, even a legible typeface can be-come unreadable through poor setting andplacement, just as a less legible typeface canbe made more readable through good de-sign.”[2]

Studies of legibility have examined a widerange of factors including type size and typedesign. For example, comparing serif vs.sans serif type, italic type vs. roman type,line length, line spacing, color contrast, thedesign of right-hand edge (for example, jus-tification, straight right hand edge) vs.ranged left, and whether text is hyphenated.

Legibility research was published from thelate nineteenth century on, but the overallfinding has been that the reading process isremarkably robust, and that significant dif-ferences are hard to find. So comparativestudies of seriffed vs. sans serif type, or justi-fied vs. unjustified type, have failed to settlethe argument over which is best.[citationneeded]

Legibility is usually measured through speedof reading, with comprehension scores usedto check for effectiveness (that is, not arushed or careless read). For example, MilesTinker, who published numerous studiesfrom the 1930s to the 1960s, used a speed ofreading test that required participants tospot incongruous words as an effectivenessfilter.

These days, legibility research tends to belimited to critical issues, or the testing ofspecific design solutions (for example, whennew typefaces are developed). Examples ofcritical issues include typefaces (also calledfonts) for people with visual impairment,and typefaces for highway signs, or for otherconditions where legibility may make a keydifference.

Much of the legibility research literature issomewhat atheoretical — various factorswere tested individually or in combination(inevitably so, as the different factors are in-terdependent), but many tests were carried

out in the absence of a model of reading orvisual perception. Some typographers be-lieve that the overall word shape (Bouma) isvery important in readability, and that thetheory of parallel letterwise recognition is ei-ther wrong, less important, or not the entirepicture.

Studies distinguishing between Boumarecognition and parallel letterwise recogni-tion with regard to how people actually rec-ognize words when they read, have favoredparallel letterwise recognition, which iswidely accepted by cognitive psycholo-gists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading that istoo tight or too loose. It can be improvedwhen generous vertical space separates linesof text, making it easier for the eye to distin-guish one line from the next, or previousline. Poorly designed fonts and those thatare too tightly or loosely fitted can also re-sult in poor legibility.

Typography is an element of all printed ma-terial. Periodical publications, especiallynewspapers and magazines, use typographi-cal elements to achieve an attractive, distinc-tive appearance, to aid readers in navigatingthe publication, and in some cases for dra-matic effect. By formulating a style guide, aperiodical standardizes on a relatively smallcollection of typefaces, each used for specificelements within the publication, and makesconsistent use of type sizes, italic, boldface,large and small capital letters, colors, andother typographic features. Some publica-tions, such as The Guardian and The Econo-mist, go so far as to commission a typedesigner to create bespoke (custom tailored)typefaces for their exclusive use.

Different periodical publications designtheir publications, including their typogra-phy, to achieve a particular tone or style.For example, USAToday uses a bold, color-ful, and comparatively modern style throughtheir use of a variety of typefaces and colors;type sizes vary widely, and the newspaper’sname is placed on a colored background. Incontrast, the New York Times use a moretraditional approach, with fewer colors, lesstypeface variation, and more columns.

Especially on the front page of newspapersand on magazine covers, headlines are oftenset in larger display typefaces to attract at-tention, and are placed near the masthead.

9 on 12.7

Page 25: Type - lesson 6

In traditional typography, text is composed to create

a readable, coherent, and visually satisfying whole

that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distrac-

tions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial,

educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and

requirements. For historic material, established text

typefaces are frequently chosen according to a

scheme of historical genre acquired by a long

process of accretion, with considerable overlap be-

tween historical periods.

Contemporary books are more likely to be set with

state-of-the-art seriffed “text romans” or “book ro-

mans” with design values echoing present-day de-

sign arts, which are closely based on traditional

models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the

model for Aldine typefaces), and Claude Gara-

mond. With their more specialized requirements,

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the

task, which offer maximum flexibility, readability and

efficient use of page space. Sans serif text fonts

are often used for introductory paragraphs, inciden-

tal text and whole short articles. A current fashion is

to pair sans serif type for headings with a high-per-

formance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and the

interplay of text with white space of the page and

other graphic elements combine to impart a “feel”

or “resonance” to the subject matter. With printed

media typographers are also concerned with bind-

ing margins, paper selection and printing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

phology, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural con-

ventions. For example, in French it is customary to

insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is

not.

.

Readability and legibility are often confused. “Legi-

bility is the quality of the typeface design and read-

ability with the design of the printed page.

Designers aim to achieve excellence in both.

“The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility

is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally

speaking, typefaces that are true to the basic letter-

forms are more legible than typefaces that have

been condensed, expanded, embellished, or ab-

stracted.

“However, even a legible typeface can become un-

readable through poor setting and placement, just

as a less legible typeface can be made more read-

able through good design.”[2]

Studies of legibility have examined a wide range of

factors including type size and type design. For ex-

ample, comparing serif vs. sans serif type, italic

type vs. roman type, line length, line spacing, color

contrast, the design of right-hand edge (for exam-

ple, justification, straight right hand edge) vs.

ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

been that the reading process is remarkably robust,

and that significant differences are hard to find. So

comparative studies of seriffed vs. sans serif type,

or justified vs. unjustified type, have failed to settle

the argument over which is best.[citation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to check

for effectiveness (that is, not a rushed or careless

read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required partici-

pants to spot incongruous words as an effective-

ness filter.

These days, legibility research tends to be limited

to critical issues, or the testing of specific design

solutions (for example, when new typefaces are de-

veloped). Examples of critical issues include type-

faces (also called fonts) for people with visual

impairment, and typefaces for highway signs, or for

other conditions where legibility may make a key

difference.

Much of the legibility research literature is some-

what atheoretical — various factors were tested in-

dividually or in combination (inevitably so, as the

different factors are interdependent), but many

tests were carried out in the absence of a model of

reading or visual perception. Some typographers

believe that the overall word shape (Bouma) is very

important in readability, and that the theory of paral-

lel letterwise recognition is either wrong, less impor-

tant, or not the entire picture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to

how people actually recognize words when they

read, have favored parallel letterwise recognition,

which is widely accepted by cognitive psycholo-

gists.[citation needed]

Legibility can also be compromised by letterspac-

ing, word spacing, or leading that is too tight or too

loose. It can be improved when generous vertical

space separates lines of text, making it easier for

the eye to distinguish one line from the next, or pre-

vious line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in poor

legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

magazines, use typographical elements to achieve

an attractive, distinctive appearance, to aid readers

in navigating the publication, and in some cases for

dramatic effect. By formulating a style guide, a peri-

odical standardizes on a relatively small collection

of typefaces, each used for specific elements within

the publication, and makes consistent use of type

sizes, italic, boldface, large and small capital let-

ters, colors, and other typographic features. Some

publications, such as The Guardian and The Econ-

omist, go so far as to commission a type designer

to create bespoke (custom tailored) typefaces for

their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

style through their use of a variety of typefaces and

colors; type sizes vary widely, and the newspaper’s

name is placed on a colored background. In con-

trast, the New York Times use a more traditional

approach, with fewer colors, less typeface variation,

and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.

7.5 on 14.5

Page 26: Type - lesson 6

In traditional typography, text is composed to

create a readable, coherent, and visually satisfy-

ing whole that works invisibly, without the aware-

ness of the reader. Even distribution with a

minimum of distractions and anomalies are

aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiri-

tual and commercial writing all have differing

characteristics and requirements. For historic

material, established text typefaces are fre-

quently chosen according to a scheme of histori-

cal genre acquired by a long process of

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing pres-

ent-day design arts, which are closely based on

traditional models such as those of Nicolas Jen-

son, Francesco Griffo (a punchcutter who cre-

ated the model for Aldine typefaces), and

Claude Garamond. With their more specialized

requirements, newspapers and magazines rely

on compact, tightly-fitted text romans specially

designed for the task, which offer maximum flex-

ibility, readability and efficient use of page

space. Sans serif text fonts are often used for

introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair

sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the text

of an article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

“feel” or “resonance” to the subject matter. With

printed media typographers are also concerned

with binding margins, paper selection and print-

ing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific

cultural conventions. For example, in French it is

customary to insert a non-breaking space before

a colon (:) or semicolon (;) in a sentence, while

in English it is not.

.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, that is,

it should be read without effort. Sometimes legi-

bility is simply a matter of type size; more often,

however, it is a matter of typeface design. Gen-

erally speaking, typefaces that are true to the

basic letterforms are more legible than type-

faces that have been condensed, expanded,

embellished, or abstracted.

“However, even a legible typeface can become

unreadable through poor setting and placement,

just as a less legible typeface can be made

more readable through good design.”[2]

Studies of legibility have examined a wide range

of factors including type size and type design.

For example, comparing serif vs. sans serif

type, italic type vs. roman type, line length, line

spacing, color contrast, the design of right-hand

edge (for example, justification, straight right

hand edge) vs. ranged left, and whether text is

hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding

has been that the reading process is remarkably

robust, and that significant differences are hard

to find. So comparative studies of seriffed vs.

sans serif type, or justified vs. unjustified type,

have failed to settle the argument over which is

best.[citation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or

careless read). For example, Miles Tinker, who

published numerous studies from the 1930s to

the 1960s, used a speed of reading test that re-

quired participants to spot incongruous words as

an effectiveness filter.

These days, legibility research tends to be lim-

ited to critical issues, or the testing of specific

design solutions (for example, when new type-

faces are developed). Examples of critical is-

sues include typefaces (also called fonts) for

people with visual impairment, and typefaces for

highway signs, or for other conditions where leg-

ibility may make a key difference.

Much of the legibility research literature is some-

what atheoretical — various factors were tested

individually or in combination (inevitably so, as

the different factors are interdependent), but

many tests were carried out in the absence of a

model of reading or visual perception. Some ty-

pographers believe that the overall word shape

(Bouma) is very important in readability, and that

the theory of parallel letterwise recognition is ei-

ther wrong, less important, or not the entire pic-

ture.

Studies distinguishing between Bouma recogni-

tion and parallel letterwise recognition with re-

gard to how people actually recognize words

when they read, have favored parallel letterwise

recognition, which is widely accepted by cogni-

tive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when gen-

erous vertical space separates lines of text,

making it easier for the eye to distinguish one

line from the next, or previous line. Poorly de-

signed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers

and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to

aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used

for specific elements within the publication, and

makes consistent use of type sizes, italic, bold-

face, large and small capital letters, colors, and

other typographic features. Some publications,

such as The Guardian and The Economist, go

so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their

exclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example,

USAToday uses a bold, colorful, and compara-

tively modern style through their use of a variety

of typefaces and colors; type sizes vary widely,

and the newspaper’s name is placed on a col-

ored background. In contrast, the New York

Times use a more traditional approach, with

fewer colors, less typeface variation, and more

columns.

Especially on the front page of newspapers and

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and

are placed near the masthead.

8 on 13.8

Page 27: Type - lesson 6

In traditional typography, text is composed tocreate a readable, coherent, and visually sat-isfying whole that works invisibly, without theawareness of the reader. Even distributionwith a minimum of distractions and anomaliesare aimed at producing clarity and trans-parency.

Choice of font(s) is perhaps the primary as-pect of text typography—prose fiction, non-fiction, editorial, educational, religious,scientific, spiritual and commercial writing allhave differing characteristics and require-ments. For historic material, established texttypefaces are frequently chosen according toa scheme of historical genre acquired by along process of accretion, with considerableoverlap between historical periods.

Contemporary books are more likely to be setwith state-of-the-art seriffed “text romans” or“book romans” with design values echoingpresent-day design arts, which are closelybased on traditional models such as those ofNicolas Jenson, Francesco Griffo (a punch-cutter who created the model for Aldine type-faces), and Claude Garamond. With theirmore specialized requirements, newspapersand magazines rely on compact, tightly-fittedtext romans specially designed for the task,which offer maximum flexibility, readabilityand efficient use of page space. Sans seriftext fonts are often used for introductoryparagraphs, incidental text and whole shortarticles. A current fashion is to pair sans seriftype for headings with a high-performanceseriffed font of matching style for the text ofan article.

The text layout, tone or color of set matter,and the interplay of text with white space ofthe page and other graphic elements com-bine to impart a “feel” or “resonance” to thesubject matter. With printed media typogra-phers are also concerned with binding mar-gins, paper selection and printing methods.

Typography is modulated by orthography andlinguistics, word structures, word frequencies,morphology, phonetic constructs and linguis-tic syntax. Typography also is subject to spe-cific cultural conventions. For example, inFrench it is customary to insert a non-break-ing space before a colon (:) or semicolon (;)in a sentence, while in English it is not..Readability and legibility are often confused.“Legibility is the quality of the typeface designand readability with the design of the printedpage. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, thatis, it should be read without effort. Sometimeslegibility is simply a matter of type size; moreoften, however, it is a matter of typeface de-sign. Generally speaking, typefaces that aretrue to the basic letterforms are more legiblethan typefaces that have been condensed,expanded, embellished, or abstracted.

“However, even a legible typeface can be-come unreadable through poor setting andplacement, just as a less legible typeface canbe made more readable through good de-sign.”[2]

Studies of legibility have examined a widerange of factors including type size and typedesign. For example, comparing serif vs.sans serif type, italic type vs. roman type, linelength, line spacing, color contrast, the de-sign of right-hand edge (for example, justifi-cation, straight right hand edge) vs. rangedleft, and whether text is hyphenated.

Legibility research was published from thelate nineteenth century on, but the overallfinding has been that the reading process isremarkably robust, and that significant differ-ences are hard to find. So comparative stud-ies of seriffed vs. sans serif type, or justifiedvs. unjustified type, have failed to settle theargument over which is best.[citation needed]

Legibility is usually measured through speedof reading, with comprehension scores usedto check for effectiveness (that is, not arushed or careless read). For example, MilesTinker, who published numerous studies fromthe 1930s to the 1960s, used a speed ofreading test that required participants to spotincongruous words as an effectiveness filter.

These days, legibility research tends to belimited to critical issues, or the testing of spe-cific design solutions (for example, when newtypefaces are developed). Examples of criti-cal issues include typefaces (also calledfonts) for people with visual impairment, andtypefaces for highway signs, or for other con-ditions where legibility may make a key differ-ence.

Much of the legibility research literature issomewhat atheoretical — various factorswere tested individually or in combination (in-evitably so, as the different factors are inter-dependent), but many tests were carried outin the absence of a model of reading or visual

perception. Some typographers believe thatthe overall word shape (Bouma) is very im-portant in readability, and that the theory ofparallel letterwise recognition is either wrong,less important, or not the entire picture.

Studies distinguishing between Boumarecognition and parallel letterwise recognitionwith regard to how people actually recognizewords when they read, have favored parallelletterwise recognition, which is widely ac-cepted by cognitive psychologists.[citationneeded]

Legibility can also be compromised by let-terspacing, word spacing, or leading that istoo tight or too loose. It can be improvedwhen generous vertical space separateslines of text, making it easier for the eye todistinguish one line from the next, or previousline. Poorly designed fonts and those that aretoo tightly or loosely fitted can also result inpoor legibility.

Typography is an element of all printed mate-rial. Periodical publications, especially news-papers and magazines, use typographicalelements to achieve an attractive, distinctiveappearance, to aid readers in navigating thepublication, and in some cases for dramaticeffect. By formulating a style guide, a periodi-cal standardizes on a relatively small collec-tion of typefaces, each used for specificelements within the publication, and makesconsistent use of type sizes, italic, boldface,large and small capital letters, colors, andother typographic features. Some publica-tions, such as The Guardian and The Econo-mist, go so far as to commission a typedesigner to create bespoke (custom tailored)typefaces for their exclusive use.

Different periodical publications design theirpublications, including their typography, toachieve a particular tone or style. For exam-ple, USAToday uses a bold, colorful, andcomparatively modern style through their useof a variety of typefaces and colors; typesizes vary widely, and the newspaper’s nameis placed on a colored background. In con-trast, the New York Times use a more tradi-tional approach, with fewer colors, lesstypeface variation, and more columns.

Especially on the front page of newspapersand on magazine covers, headlines are oftenset in larger display typefaces to attract atten-tion, and are placed near the masthead.

8.5 on 13.1

Page 28: Type - lesson 6

In traditional typography, text is composedto create a readable, coherent, and visu-ally satisfying whole that works invisibly,without the awareness of the reader. Evendistribution with a minimum of distractionsand anomalies are aimed at producingclarity and transparency.

Choice of font(s) is perhaps the primaryaspect of text typography—prose fiction,non-fiction, editorial, educational, religious,scientific, spiritual and commercial writingall have differing characteristics and re-quirements. For historic material, estab-lished text typefaces are frequently chosenaccording to a scheme of historical genreacquired by a long process of accretion,with considerable overlap between histori-cal periods.

Contemporary books are more likely to beset with state-of-the-art seriffed “text ro-mans” or “book romans” with design val-ues echoing present-day design arts,which are closely based on traditionalmodels such as those of Nicolas Jenson,Francesco Griffo (a punchcutter who cre-ated the model for Aldine typefaces), andClaude Garamond. With their more spe-cialized requirements, newspapers andmagazines rely on compact, tightly-fittedtext romans specially designed for thetask, which offer maximum flexibility, read-ability and efficient use of page space.Sans serif text fonts are often used for in-troductory paragraphs, incidental text andwhole short articles. A current fashion is topair sans serif type for headings with ahigh-performance seriffed font of matchingstyle for the text of an article.

The text layout, tone or color of set matter,and the interplay of text with white spaceof the page and other graphic elementscombine to impart a “feel” or “resonance”to the subject matter. With printed mediatypographers are also concerned withbinding margins, paper selection and print-ing methods.

Typography is modulated by orthographyand linguistics, word structures, word fre-quencies, morphology, phonetic constructsand linguistic syntax. Typography also issubject to specific cultural conventions. Forexample, in French it is customary to inserta non-breaking space before a colon (:) orsemicolon (;) in a sentence, while in Eng-lish it is not..Readability and legibility are often con-fused. “Legibility is the quality of the type-face design and readability with the designof the printed page. Designers aim to

achieve excellence in both.

“The typeface chosen should be legible,that is, it should be read without effort.Sometimes legibility is simply a matter oftype size; more often, however, it is a mat-ter of typeface design. Generally speaking,typefaces that are true to the basic letter-forms are more legible than typefaces thathave been condensed, expanded, embel-lished, or abstracted.

“However, even a legible typeface can be-come unreadable through poor setting andplacement, just as a less legible typefacecan be made more readable through gooddesign.”[2]

Studies of legibility have examined a widerange of factors including type size andtype design. For example, comparing serifvs. sans serif type, italic type vs. romantype, line length, line spacing, color con-trast, the design of right-hand edge (for ex-ample, justification, straight right handedge) vs. ranged left, and whether text ishyphenated.

Legibility research was published from thelate nineteenth century on, but the overallfinding has been that the reading processis remarkably robust, and that significantdifferences are hard to find. So compara-tive studies of seriffed vs. sans serif type,or justified vs. unjustified type, have failedto settle the argument over which isbest.[citation needed]

Legibility is usually measured throughspeed of reading, with comprehensionscores used to check for effectiveness(that is, not a rushed or careless read). Forexample, Miles Tinker, who published nu-merous studies from the 1930s to the1960s, used a speed of reading test thatrequired participants to spot incongruouswords as an effectiveness filter.

These days, legibility research tends to belimited to critical issues, or the testing ofspecific design solutions (for example,when new typefaces are developed). Ex-amples of critical issues include typefaces(also called fonts) for people with visualimpairment, and typefaces for highwaysigns, or for other conditions where legibil-ity may make a key difference.

Much of the legibility research literature issomewhat atheoretical — various factorswere tested individually or in combination(inevitably so, as the different factors areinterdependent), but many tests were car-ried out in the absence of a model of read-

ing or visual perception. Some typogra-phers believe that the overall word shape(Bouma) is very important in readability,and that the theory of parallel letterwiserecognition is either wrong, less important,or not the entire picture.

Studies distinguishing between Boumarecognition and parallel letterwise recogni-tion with regard to how people actually rec-ognize words when they read, havefavored parallel letterwise recognition,which is widely accepted by cognitive psy-chologists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading that istoo tight or too loose. It can be improvedwhen generous vertical space separateslines of text, making it easier for the eye todistinguish one line from the next, or previ-ous line. Poorly designed fonts and thosethat are too tightly or loosely fitted can alsoresult in poor legibility.

Typography is an element of all printedmaterial. Periodical publications, especiallynewspapers and magazines, use typo-graphical elements to achieve an attrac-tive, distinctive appearance, to aid readersin navigating the publication, and in somecases for dramatic effect. By formulating astyle guide, a periodical standardizes on arelatively small collection of typefaces,each used for specific elements within thepublication, and makes consistent use oftype sizes, italic, boldface, large and smallcapital letters, colors, and other typo-graphic features. Some publications, suchas The Guardian and The Economist, goso far as to commission a type designer tocreate bespoke (custom tailored) type-faces for their exclusive use.

Different periodical publications designtheir publications, including their typogra-phy, to achieve a particular tone or style.For example, USAToday uses a bold, col-orful, and comparatively modern stylethrough their use of a variety of typefacesand colors; type sizes vary widely, and thenewspaper’s name is placed on a coloredbackground. In contrast, the New YorkTimes use a more traditional approach,with fewer colors, less typeface variation,and more columns.

Especially on the front page of newspa-pers and on magazine covers, headlinesare often set in larger display typefaces toattract attention, and are placed near themasthead.

9 on 12.3

Page 29: Type - lesson 6

In traditional typography, text is composed to

create a readable, coherent, and visually satis-

fying whole that works invisibly, without the

awareness of the reader. Even distribution with

a minimum of distractions and anomalies are

aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiri-

tual and commercial writing all have differing

characteristics and requirements. For historic

material, established text typefaces are fre-

quently chosen according to a scheme of his-

torical genre acquired by a long process of

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed “text romans” or

“book romans” with design values echoing

present-day design arts, which are closely

based on traditional models such as those of

Nicolas Jenson, Francesco Griffo (a punchcut-

ter who created the model for Aldine typefaces),

and Claude Garamond. With their more special-

ized requirements, newspapers and magazines

rely on compact, tightly-fitted text romans spe-

cially designed for the task, which offer maxi-

mum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used

for introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair

sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the

text of an article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the

page and other graphic elements combine to

impart a “feel” or “resonance” to the subject

matter. With printed media typographers are

also concerned with binding margins, paper se-

lection and printing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific

cultural conventions. For example, in French it

is customary to insert a non-breaking space be-

fore a colon (:) or semicolon (;) in a sentence,

while in English it is not.

.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

both.

“The typeface chosen should be legible, that is,

it should be read without effort. Sometimes legi-

bility is simply a matter of type size; more often,

however, it is a matter of typeface design. Gen-

erally speaking, typefaces that are true to the

basic letterforms are more legible than type-

faces that have been condensed, expanded,

embellished, or abstracted.

“However, even a legible typeface can become

unreadable through poor setting and place-

ment, just as a less legible typeface can be

made more readable through good design.”[2]

Studies of legibility have examined a wide

range of factors including type size and type

design. For example, comparing serif vs. sans

serif type, italic type vs. roman type, line length,

line spacing, color contrast, the design of right-

hand edge (for example, justification, straight

right hand edge) vs. ranged left, and whether

text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding

has been that the reading process is remark-

ably robust, and that significant differences are

hard to find. So comparative studies of seriffed

vs. sans serif type, or justified vs. unjustified

type, have failed to settle the argument over

which is best.[citation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or

careless read). For example, Miles Tinker, who

published numerous studies from the 1930s to

the 1960s, used a speed of reading test that re-

quired participants to spot incongruous words

as an effectiveness filter.

These days, legibility research tends to be lim-

ited to critical issues, or the testing of specific

design solutions (for example, when new type-

faces are developed). Examples of critical is-

sues include typefaces (also called fonts) for

people with visual impairment, and typefaces

for highway signs, or for other conditions

where legibility may make a key difference.

Much of the legibility research literature is

somewhat atheoretical — various factors were

tested individually or in combination (inevitably

so, as the different factors are interdependent),

but many tests were carried out in the absence

of a model of reading or visual perception.

Some typographers believe that the overall

word shape (Bouma) is very important in read-

ability, and that the theory of parallel letterwise

recognition is either wrong, less important, or

not the entire picture.

Studies distinguishing between Bouma recogni-

tion and parallel letterwise recognition with re-

gard to how people actually recognize words

when they read, have favored parallel letterwise

recognition, which is widely accepted by cogni-

tive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when gen-

erous vertical space separates lines of text,

making it easier for the eye to distinguish one

line from the next, or previous line. Poorly de-

signed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

Typography is an element of all printed mate-

rial. Periodical publications, especially newspa-

pers and magazines, use typographical

elements to achieve an attractive, distinctive

appearance, to aid readers in navigating the

publication, and in some cases for dramatic ef-

fect. By formulating a style guide, a periodical

standardizes on a relatively small collection of

typefaces, each used for specific elements

within the publication, and makes consistent

use of type sizes, italic, boldface, large and

small capital letters, colors, and other typo-

graphic features. Some publications, such as

The Guardian and The Economist, go so far as

to commission a type designer to create be-

spoke (custom tailored) typefaces for their ex-

clusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example,

USAToday uses a bold, colorful, and compara-

tively modern style through their use of a vari-

ety of typefaces and colors; type sizes vary

widely, and the newspaper’s name is placed on

a colored background. In contrast, the New York

Times use a more traditional approach, with

fewer colors, less typeface variation, and more

columns.

Especially on the front page of newspapers and

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and

are placed near the masthead.

7.5 on 13.6

Page 30: Type - lesson 6

In traditional typography, text is composedto create a readable, coherent, and visuallysatisfying whole that works invisibly, withoutthe awareness of the reader. Even distribu-tion with a minimum of distractions andanomalies are aimed at producing clarity andtransparency.

Choice of font(s) is perhaps the primary as-pect of text typography—prose fiction, non-fiction, editorial, educational, religious,scientific, spiritual and commercial writingall have differing characteristics and require-ments. For historic material, established texttypefaces are frequently chosen accordingto a scheme of historical genre acquired by along process of accretion, with considerableoverlap between historical periods.

Contemporary books are more likely to beset with state-of-the-art seriffed “text ro-mans” or “book romans” with design valuesechoing present-day design arts, which areclosely based on traditional models such asthose of Nicolas Jenson, Francesco Griffo (apunchcutter who created the model for Al-dine typefaces), and Claude Garamond. Withtheir more specialized requirements, news-papers and magazines rely on compact,tightly-fitted text romans specially designedfor the task, which offer maximum flexibility,readability and efficient use of page space.Sans serif text fonts are often used for intro-ductory paragraphs, incidental text andwhole short articles. A current fashion is topair sans serif type for headings with a high-performance seriffed font of matching stylefor the text of an article.

The text layout, tone or color of set matter,and the interplay of text with white space ofthe page and other graphic elements com-bine to impart a “feel” or “resonance” to thesubject matter. With printed media typogra-phers are also concerned with binding mar-gins, paper selection and printing methods.

Typography is modulated by orthographyand linguistics, word structures, word fre-quencies, morphology, phonetic constructsand linguistic syntax. Typography also issubject to specific cultural conventions. Forexample, in French it is customary to insert anon-breaking space before a colon (:) orsemicolon (;) in a sentence, while in Englishit is not..Readability and legibility are often confused.“Legibility is the quality of the typeface de-sign and readability with the design of theprinted page. Designers aim to achieve ex-

cellence in both.

“The typeface chosen should be legible, thatis, it should be read without effort. Some-times legibility is simply a matter of typesize; more often, however, it is a matter oftypeface design. Generally speaking, type-faces that are true to the basic letterformsare more legible than typefaces that havebeen condensed, expanded, embellished, orabstracted.

“However, even a legible typeface can be-come unreadable through poor setting andplacement, just as a less legible typefacecan be made more readable through gooddesign.”[2]

Studies of legibility have examined a widerange of factors including type size and typedesign. For example, comparing serif vs.sans serif type, italic type vs. roman type,line length, line spacing, color contrast, thedesign of right-hand edge (for example, justi-fication, straight right hand edge) vs. rangedleft, and whether text is hyphenated.

Legibility research was published from thelate nineteenth century on, but the overallfinding has been that the reading process isremarkably robust, and that significant dif-ferences are hard to find. So comparativestudies of seriffed vs. sans serif type, or jus-tified vs. unjustified type, have failed to set-tle the argument over which is best.[citationneeded]

Legibility is usually measured through speedof reading, with comprehension scores usedto check for effectiveness (that is, not arushed or careless read). For example, MilesTinker, who published numerous studiesfrom the 1930s to the 1960s, used a speed ofreading test that required participants tospot incongruous words as an effectivenessfilter.

These days, legibility research tends to belimited to critical issues, or the testing ofspecific design solutions (for example, whennew typefaces are developed). Examples ofcritical issues include typefaces (also calledfonts) for people with visual impairment, andtypefaces for highway signs, or for otherconditions where legibility may make a keydifference.

Much of the legibility research literature issomewhat atheoretical — various factorswere tested individually or in combination(inevitably so, as the different factors are in-

terdependent), but many tests were carriedout in the absence of a model of reading orvisual perception. Some typographers be-lieve that the overall word shape (Bouma) isvery important in readability, and that thetheory of parallel letterwise recognition is ei-ther wrong, less important, or not the entirepicture.

Studies distinguishing between Boumarecognition and parallel letterwise recogni-tion with regard to how people actually rec-ognize words when they read, have favoredparallel letterwise recognition, which iswidely accepted by cognitive psycholo-gists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading that istoo tight or too loose. It can be improvedwhen generous vertical space separateslines of text, making it easier for the eye todistinguish one line from the next, or previ-ous line. Poorly designed fonts and thosethat are too tightly or loosely fitted can alsoresult in poor legibility.

Typography is an element of all printed mate-rial. Periodical publications, especially news-papers and magazines, use typographicalelements to achieve an attractive, distinctiveappearance, to aid readers in navigating thepublication, and in some cases for dramaticeffect. By formulating a style guide, a period-ical standardizes on a relatively small collec-tion of typefaces, each used for specificelements within the publication, and makesconsistent use of type sizes, italic, boldface,large and small capital letters, colors, andother typographic features. Some publica-tions, such as The Guardian and The Econo-mist, go so far as to commission a typedesigner to create bespoke (custom tailored)typefaces for their exclusive use.

Different periodical publications design theirpublications, including their typography, toachieve a particular tone or style. For exam-ple, USAToday uses a bold, colorful, andcomparatively modern style through theiruse of a variety of typefaces and colors; typesizes vary widely, and the newspaper’s nameis placed on a colored background. In con-trast, the New York Times use a more tradi-tional approach, with fewer colors, lesstypeface variation, and more columns.

Especially on the front page of newspapersand on magazine covers, headlines are oftenset in larger display typefaces to attract at-tention, and are placed near the masthead.

8 on 12.9

Page 31: Type - lesson 6

In traditional typography, text is com-posed to create a readable, coherent, andvisually satisfying whole that works invisi-bly, without the awareness of the reader.Even distribution with a minimum of dis-tractions and anomalies are aimed at pro-ducing clarity and transparency.

Choice of font(s) is perhaps the primaryaspect of text typography—prose fiction,non-fiction, editorial, educational, reli-gious, scientific, spiritual and commercialwriting all have differing characteristicsand requirements. For historic material,established text typefaces are frequentlychosen according to a scheme of histori-cal genre acquired by a long process ofaccretion, with considerable overlap be-tween historical periods.

Contemporary books are more likely to beset with state-of-the-art seriffed “text ro-mans” or “book romans” with design val-ues echoing present-day design arts,which are closely based on traditionalmodels such as those of Nicolas Jenson,Francesco Griffo (a punchcutter who cre-ated the model for Aldine typefaces), andClaude Garamond. With their more spe-cialized requirements, newspapers andmagazines rely on compact, tightly-fittedtext romans specially designed for thetask, which offer maximum flexibility,readability and efficient use of pagespace. Sans serif text fonts are often usedfor introductory paragraphs, incidentaltext and whole short articles. A currentfashion is to pair sans serif type for head-ings with a high-performance seriffed fontof matching style for the text of an article.

The text layout, tone or color of set matter,and the interplay of text with white spaceof the page and other graphic elementscombine to impart a “feel” or “resonance”to the subject matter. With printed mediatypographers are also concerned withbinding margins, paper selection andprinting methods.

Typography is modulated by orthographyand linguistics, word structures, word fre-quencies, morphology, phonetic con-structs and linguistic syntax. Typographyalso is subject to specific cultural conven-tions. For example, in French it is custom-ary to insert a non-breaking space beforea colon (:) or semicolon (;) in a sentence,while in English it is not..Readability and legibility are often con-fused. “Legibility is the quality of the type-face design and readability with thedesign of the printed page. Designers aim

to achieve excellence in both.

“The typeface chosen should be legible,that is, it should be read without effort.Sometimes legibility is simply a matter oftype size; more often, however, it is a mat-ter of typeface design. Generally speak-ing, typefaces that are true to the basicletterforms are more legible than type-faces that have been condensed, ex-panded, embellished, or abstracted.

“However, even a legible typeface can be-come unreadable through poor settingand placement, just as a less legible type-face can be made more readable throughgood design.”[2]

Studies of legibility have examined a widerange of factors including type size andtype design. For example, comparing serifvs. sans serif type, italic type vs. romantype, line length, line spacing, color con-trast, the design of right-hand edge (forexample, justification, straight right handedge) vs. ranged left, and whether text ishyphenated.

Legibility research was published fromthe late nineteenth century on, but theoverall finding has been that the readingprocess is remarkably robust, and thatsignificant differences are hard to find. Socomparative studies of seriffed vs. sansserif type, or justified vs. unjustified type,have failed to settle the argument overwhich is best.[citation needed]

Legibility is usually measured throughspeed of reading, with comprehensionscores used to check for effectiveness(that is, not a rushed or careless read).For example, Miles Tinker, who publishednumerous studies from the 1930s to the1960s, used a speed of reading test thatrequired participants to spot incongruouswords as an effectiveness filter.

These days, legibility research tends to belimited to critical issues, or the testing ofspecific design solutions (for example,when new typefaces are developed). Ex-amples of critical issues include typefaces(also called fonts) for people with visualimpairment, and typefaces for highwaysigns, or for other conditions where legi-bility may make a key difference.

Much of the legibility research literature issomewhat atheoretical — various factorswere tested individually or in combination(inevitably so, as the different factors areinterdependent), but many tests were car-ried out in the absence of a model of read-

ing or visual perception. Some typogra-phers believe that the overall word shape(Bouma) is very important in readability,and that the theory of parallel letterwiserecognition is either wrong, less impor-tant, or not the entire picture.

Studies distinguishing between Boumarecognition and parallel letterwise recog-nition with regard to how people actuallyrecognize words when they read, have fa-vored parallel letterwise recognition,which is widely accepted by cognitivepsychologists.[citation needed]

Legibility can also be compromised by let-terspacing, word spacing, or leading thatis too tight or too loose. It can be im-proved when generous vertical space sep-arates lines of text, making it easier forthe eye to distinguish one line from thenext, or previous line. Poorly designedfonts and those that are too tightly orloosely fitted can also result in poor legi-bility.

Typography is an element of all printedmaterial. Periodical publications, espe-cially newspapers and magazines, use ty-pographical elements to achieve anattractive, distinctive appearance, to aidreaders in navigating the publication, andin some cases for dramatic effect. By for-mulating a style guide, a periodical stan-dardizes on a relatively small collection oftypefaces, each used for specific ele-ments within the publication, and makesconsistent use of type sizes, italic, bold-face, large and small capital letters, col-ors, and other typographic features. Somepublications, such as The Guardian andThe Economist, go so far as to commis-sion a type designer to create bespoke(custom tailored) typefaces for their exclu-sive use.

Different periodical publications designtheir publications, including their typogra-phy, to achieve a particular tone or style.For example, USAToday uses a bold, col-orful, and comparatively modern stylethrough their use of a variety of typefacesand colors; type sizes vary widely, and thenewspaper’s name is placed on a coloredbackground. In contrast, the New YorkTimes use a more traditional approach,with fewer colors, less typeface variation,and more columns.

Especially on the front page of newspa-pers and on magazine covers, headlinesare often set in larger display typefaces toattract attention, and are placed near themasthead.

8.5 on 12.3

Page 32: Type - lesson 6

In traditional typography, text is com-posed to create a readable, coherent,and visually satisfying whole that worksinvisibly, without the awareness of thereader. Even distribution with a mini-mum of distractions and anomalies areaimed at producing clarity and trans-parency.

Choice of font(s) is perhaps the primaryaspect of text typography—prose fic-tion, non-fiction, editorial, educational,religious, scientific, spiritual and com-mercial writing all have differing char-acteristics and requirements. Forhistoric material, established text type-faces are frequently chosen accordingto a scheme of historical genre ac-quired by a long process of accretion,with considerable overlap between his-torical periods.

Contemporary books are more likely tobe set with state-of-the-art seriffed “textromans” or “book romans” with designvalues echoing present-day design arts,which are closely based on traditionalmodels such as those of Nicolas Jen-son, Francesco Griffo (a punchcutterwho created the model for Aldine type-faces), and Claude Garamond. Withtheir more specialized requirements,newspapers and magazines rely oncompact, tightly-fitted text romans spe-cially designed for the task, which offermaximum flexibility, readability and effi-cient use of page space. Sans serif textfonts are often used for introductoryparagraphs, incidental text and wholeshort articles. A current fashion is topair sans serif type for headings with ahigh-performance seriffed font ofmatching style for the text of an article.

The text layout, tone or color of set mat-ter, and the interplay of text with whitespace of the page and other graphic el-ements combine to impart a “feel” or“resonance” to the subject matter. Withprinted media typographers are alsoconcerned with binding margins, paperselection and printing methods.

Typography is modulated by orthogra-phy and linguistics, word structures,word frequencies, morphology, pho-netic constructs and linguistic syntax.Typography also is subject to specificcultural conventions. For example, inFrench it is customary to insert a non-breaking space before a colon (:) orsemicolon (;) in a sentence, while inEnglish it is not..Readability and legibility are often con-fused. “Legibility is the quality of thetypeface design and readability with thedesign of the printed page. Designers

aim to achieve excellence in both.

“The typeface chosen should be legi-ble, that is, it should be read without ef-fort. Sometimes legibility is simply amatter of type size; more often, how-ever, it is a matter of typeface design.Generally speaking, typefaces that aretrue to the basic letterforms are morelegible than typefaces that have beencondensed, expanded, embellished, orabstracted.

“However, even a legible typeface canbecome unreadable through poor set-ting and placement, just as a less legi-ble typeface can be made morereadable through good design.”[2]

Studies of legibility have examined awide range of factors including typesize and type design. For example,comparing serif vs. sans serif type,italic type vs. roman type, line length,line spacing, color contrast, the designof right-hand edge (for example, justifi-cation, straight right hand edge) vs.ranged left, and whether text is hyphen-ated.

Legibility research was published fromthe late nineteenth century on, but theoverall finding has been that the read-ing process is remarkably robust, andthat significant differences are hard tofind. So comparative studies of seriffedvs. sans serif type, or justified vs. un-justified type, have failed to settle theargument over which is best.[citationneeded]

Legibility is usually measured throughspeed of reading, with comprehensionscores used to check for effectiveness(that is, not a rushed or careless read).For example, Miles Tinker, who pub-lished numerous studies from the1930s to the 1960s, used a speed ofreading test that required participantsto spot incongruous words as an effec-tiveness filter.

These days, legibility research tends tobe limited to critical issues, or the test-ing of specific design solutions (for ex-ample, when new typefaces aredeveloped). Examples of critical issuesinclude typefaces (also called fonts) forpeople with visual impairment, andtypefaces for highway signs, or forother conditions where legibility maymake a key difference.

Much of the legibility research literatureis somewhat atheoretical — various fac-tors were tested individually or in com-bination (inevitably so, as the differentfactors are interdependent), but many

tests were carried out in the absence ofa model of reading or visual perception.Some typographers believe that theoverall word shape (Bouma) is very im-portant in readability, and that the the-ory of parallel letterwise recognition iseither wrong, less important, or not theentire picture.

Studies distinguishing between Boumarecognition and parallel letterwiserecognition with regard to how peopleactually recognize words when theyread, have favored parallel letterwiserecognition, which is widely acceptedby cognitive psychologists.[citationneeded]

Legibility can also be compromised byletterspacing, word spacing, or leadingthat is too tight or too loose. It can beimproved when generous vertical spaceseparates lines of text, making it easierfor the eye to distinguish one line fromthe next, or previous line. Poorly de-signed fonts and those that are tootightly or loosely fitted can also resultin poor legibility.

Typography is an element of all printedmaterial. Periodical publications, espe-cially newspapers and magazines, usetypographical elements to achieve anattractive, distinctive appearance, to aidreaders in navigating the publication,and in some cases for dramatic effect.By formulating a style guide, a periodi-cal standardizes on a relatively smallcollection of typefaces, each used forspecific elements within the publica-tion, and makes consistent use of typesizes, italic, boldface, large and smallcapital letters, colors, and other typo-graphic features. Some publications,such as The Guardian and The Econo-mist, go so far as to commission a typedesigner to create bespoke (custom tai-lored) typefaces for their exclusive use.

Different periodical publications designtheir publications, including their ty-pography, to achieve a particular toneor style. For example, USAToday uses abold, colorful, and comparatively mod-ern style through their use of a varietyof typefaces and colors; type sizes varywidely, and the newspaper’s name isplaced on a colored background. Incontrast, the New York Times use amore traditional approach, with fewercolors, less typeface variation, andmore columns.

Especially on the front page of newspa-pers and on magazine covers, head-lines are often set in larger displaytypefaces to attract attention, and areplaced near the masthead.

9 on 11.5


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