Name-Sam Edwards Code-ougd301 Brief-Type Factory-ISTD 01/04 Brief-The Type Factory is a typographic museum aimed at informing both the experienced and inexperienced about the art of typography. Due to the imprecise nature of the target audience I decided to focus on the inexperienced; specifically the 12-18-age range. Getting this audience to engage is of paramount importance for them to intake the information. It is this interaction that forms the identity for the Type factory. Looking specifically at deconstructivism has allowed me to create the identity that is based of reconstruction and creation, an ethos that runs through the entirety of the identity. Concept-This typeface is used to create the identity of the museum, and embodies the deconstructive nature of the inspiration for the museum. The design took stimulus from building bocks, which again exemplifies the reconstructive nature of the ethos.
Transcript
Name-Sam Edwards
Code-ougd301
Brief-Type Factory-ISTD
01/04
Brief-The Type Factory is a typographic museum aimed at informing both
the experienced and inexperienced about the art of typography. Due to the
imprecise nature of the target audience I decided to focus on the inexperienced;
specifically the 12-18-age range. Getting this audience to engage is of paramount
importance for them to intake the information. It is this interaction that forms
the identity for the Type factory. Looking specifically at deconstructivism has
allowed me to create the identity that is based of reconstruction and creation, an
ethos that runs through the entirety of the identity.
Concept-This typeface is used to create the identity of the museum, and
embodies the deconstructive nature of the inspiration for the museum.
The design took stimulus from building bocks, which again exemplifies the
reconstructive nature of the ethos.
Name-Sam Edwards
Code-ougd301
Brief-Type Factory-ISTD
02/04
Brief-The Type Factory is a typographic museum aimed at informing both
the experienced and inexperienced about the art of typography. Due to the
imprecise nature of the target audience I decided to focus on the inexperienced;
specifically the 12-18-age range. Getting this audience to engage is of paramount
importance for them to intake the information. It is this interaction that forms
the identity for the Type factory. Looking specifically at deconstructivism has
allowed me to create the identity that is based of reconstruction and creation, an
ethos that runs through the entirety of the identity.
Concept-The identity for the Type Factory is constantly changing and appears
interactive or appears to be reconstructing. The lines are representative of a
typographic grid system, which again apposes the deconstruction.
Name-Sam Edwards
Code-ougd301
Brief-Type Factory-ISTD
03/04
Brief-The Type Factory is a typographic museum aimed at informing both
the experienced and inexperienced about the art of typography. Due to the
imprecise nature of the target audience I decided to focus on the inexperienced;
specifically the 12-18-age range. Getting this audience to engage is of paramount
importance for them to intake the information. It is this interaction that forms
the identity for the Type factory. Looking specifically at deconstructivism has
allowed me to create the identity that is based of reconstruction and creation, an
ethos that runs through the entirety of the identity.
Concept-The Way finding for the Type Factory follows the same precepts as
the rest of the identity using a deconstructed grid system, however still not losing
legibility whilst giving the impression of movement or reconstruction.
Name-Sam Edwards
Code-ougd301
Brief-Type Factory-ISTD
04/04
Brief-The Type Factory is a typographic museum aimed at informing both
the experienced and inexperienced about the art of typography. Due to the
imprecise nature of the target audience I decided to focus on the inexperienced;
specifically the 12-18-age range. Getting this audience to engage is of paramount
importance for them to intake the information. It is this interaction that forms
the identity for the Type factory. Looking specifically at deconstructivism has
allowed me to create the identity that is based of reconstruction and creation, an
ethos that runs through the entirety of the identity.
EDIBLE TYPOGRAPHY
_SOWOT
_JULY 13_JUNE 21_JONATHAN BARNBROOK
_MARCH 19_ODED EZER
_Visit Us
_Getting Here_Opening Times_Booking And Tickets_Eating And Drinking_Gallery Closures
_Exhibitions
_Current_Future
_Resources
_National Art Libary_Study Rooms_Education Center_Collections
_ABOUT US _SUPPORT US_MEMBERSHIP_SHOP _LEARNING_WHATS ON
_LANGUAGE
_APRIL 22ND
OPENING TIMES
MON-FRI10.00 - 19.00
SAT-SUN10.00 - 17.00
_ANNA GARFORTHEDIBLE TYPOGRAPHY
_SOWOT
_JULY 13_JUNE 21_JONATHAN BARNBROOK
_MARCH 19_ODED EZER
By supporting Typefactory through donations, Membership or volunteering, you are helping make the us, a world-class centre of typographic excellence. Support from members of the public, companies and charitable organisations helps us to build and refurbish galleries, curate world-class exhibitions, improve facilities, conserve and study the collection, buy objects and develop our learning programme.
_ABOUT US_SUPPORT US_MEMBERSHIP_SHOP _LEARNING_WHATS ON
_LANGUAGE
_SUPPORTUS
_DISCOVER_CONSTRUCT_CREATE
_CORPORATE COLLABORATION
_ACADEMIC COLLABORATION
_RELATED CONTENT
_A Gift In Your WIll_Conact Us_Drawing Material & Media_The Board Of Trustees
Concept-I wanted the website of the Type Factory to follow the deconstructive
nature of the identity however not to the extent where legibility was sacrificed,
therefore I kept to a more stereotypical grid system. The website is a tool
designed to further target the desired audience and make them interact with the
