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Types of advertisement

Date post: 11-Nov-2014
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Types of advertisement
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Page 1: Types of advertisement

Types of advertisement

Page 2: Types of advertisement

Brand Advertisingmost commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).

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Retail or Local Advertising

advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.

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Political Advertising

 a form of advertising that promotes politicians

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Directory Advertising

a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages

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Business-to-Business Advertising

a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)

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Institutional Advertising

or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.

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Public Service Advertising

the message communicates in behalf of a good cause or prevention of a bad situation from happening

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Interactive Advertising

advertisements run by webpages or via digital media


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