Typographic Play
1
Typographic Play A Presentation at Typography Day 2011, at National Institute of Design, Ahmedabad, 4 March, 2011 From 1965 to 2010, the works of the students from :
* National Institute of Design, Ahmedabad & Gandhinagar
* Faculty of Fine Arts, M S University, Baroda
* Srishti School of Art, Design & Technology, Bangalore
* Industrial Design Institute, IIT, Mumbai
* Symbiosis Institute of Design, Pune
* MIT Institute of Design, Pune
* Rhode Island School of Design, USA
* Christchurch College of Fine Arts, New Zealand
* Nova Scotia School of Design, Canada
Mahendra Patel, Chief Mentor, Leaf Design Pvt. Ltd., 411, Abhishek, Off New Link Rd., Andheri West, Mumbai 400 053
W: mcpatel.com / E: [email protected]
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29
we join w
e culminate
w
e can better, together
ou
t of our closet
f
ollow my lead
trust if
you will
t
he
goal is clear as the crystal. it sp
arkles like a diamond in my sky. the dreams come true now. w
e
will
defeat the so
und and light, just follow my lead.th
e dark
night fades w
ith the sun rising. we have to fl y now, spread our wings and rise
. for th
e
our shadow makes no mark. we donot impose our being
the
goal lies o
n the far horizon. we have the earth below. our home we have left below. our home, w
e have
left
far
on
us. w
e rebel. w
e fl y out of the blue, above the skyout of our closet.
t
he ra
in shatte
rs on th
e earth beneath. the wind tries to swallow. we have our own destiny to se
t
goal w
e have to reach, we join together, fl ock together. and do better together.
on you. we fl y on those shattered fi elds when
fall, we will lift you up again, trust
if you will
behin
d. w
e are determined. we have placed a challenge to ourself. we will break every bond the circumsta
nces tie
- a v i k c h a n d r a
Freedom and the Flight
linear solutions
warm colours rep-
resenting warmth,
joy and celebrations
bring the feeling of
togetherness. the
continuous dancing
in harmonious steps
can be divine. danc-
ing in the purest form
help realize the rythm divine.
dance
to the
rhythm
divine
kids can be very u
n-
predictable. their jo
ys,
moods, likes etc. keep
varrying. th
eir energy
and curiosity appear
in different shapes
and sizes or can take
a reverse at any point.
kids puzzlevibrating visions
human mind work at the conscious and the subconscious state of mind. conscious mind sees the physicality of the world while the subconscious mind visualises the fantacies, imaginations, aspirations and hope.vibrating visions refer to the integration of the conscious and the subconscious mind.
destiny has control over one’s
life. however, th
is doesnot stop
one desiring. human desires
is an ongoing process in all
shapes and sizes. the con-
straints of destiny make the
human exercise his desires in
its limited capability
.human desires
the accordian functions in a
systematical order. its rythm
and flow comprises all the
possible shapes and orien-
tations helping it to form a
curvilinear flow. one can feel
the music and movement in
its simplified form.
with the accordian
jyotshikha
mINDT
HEVIBES of
my
a r o o n c o o m a r
FOLL
OW
ME
I’m feelIn
g fIne w
Ith a straIg
ht spIn
e
enough confId
ent to lead t
he lIn
e.
Be It sunny,
Be It raIn
y, Be It
day, Be It
nIght,
trust me;
I’ll take u
through lIk
e a moment n
ew.THE O
THER SIDE
deep w
IthIn are thoughts that I wanna Be
But shut them tIght from others sIght;
eager to come out and see the lIght
But ‘the o
ther’ reIns and suppress my rIght
UNITE TO SURVIVE
we wIll not go quIetly Into the nIght
we wIll not vanIsh wIthout a fIght
we’re goIng to lIve on
we’re goIng to survIve.
BAD
= G
OOD
what I
s good?
what I
s Bad?
who decId
es what
Is w
hat? It
Is all I
n the I
ndIvId
ual lIk
es whIc
h are
compelled B
y ones e
xperIences.
anythIng w
hIch
pleases and l
Iked I
s alw
ays term
ed good a
nd the
unfavoraBle as B
ad.
‘Bad’
Is not a
s Bad a
s ‘Bad I
s’. s
omethIn
g whIc
h
Is Bad f
or som
eone may B
e good f
or others.
at
tImes I
t Is t
he majo
rIty o
f lIk
e-mIn
ded people
who decId
e and a
ssIgn t
hese term
s to o
thers’
actIons,
experIences a
nd perceptIo
ns.
Bad and g
ood com
plIment e
ach other a
nd
always o
ne Becom
es the e
ssence of e
xIstence
for the o
ther. and g
ood exIs
ts only
If Bad
exIsts.
therefore ‘Bad’
equals ‘good’.
just
thInk.
so lets take p
rIde I
n callIn
g ourselv
es ‘Bad’
rather than t
he good.
AW
AKENIN
G
awake!
jo
In t
he
ro
w a
nd lIf
t
your B
ro
w;
un
Ite
to s
ho
w t
he
stren
gth
they
never
kn
ow;
gIv
e th
e sta
re
that
mad
e
scar
e
Its
tIme
to c
are
wh
at u s
har
e.
32
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36
40
4�
42
5�
52
54
66
Creating English letter forms matching with Oriya letter forms / NID, 2003
Aditi M
ukh
erje
e
A type design project of English matching with Bengali letter forms / NID, 2000
Kritika
Mal
hotr
a
A type design project of English with the concept of Tantra / NID, 1998
Anan
d A
lmal
A type design project of Malaysian matching with the Persian script forms / Canterbury Uni., 1992
Chea
h W
ei C
hun
A type design project of Malaysian matching with the Persian script forms / Canterbury Uni., 1992
Chea
h W
ei C
hun
A type design project of Malayalam matching with the Urdu script forms / NID , 2000
Angel
a Rav
i
A vernacular proj. of English alphabets based on Devanagari & Bengali forms & phonetic vowelisation / FOFA, 2004
Creating 3-D letter forms in Kannada script illustrating some imaginary objects / Srishti, 2002
Shru
ti R
amiy
ah
Letter design concepts/ideas by I st year Aplied Arts students, Faculty of Fine Arts, Baroda, Jan, 2006
*
*
*
*
*
*
*
*
*
*
*
**
*
LD : �
m
Letter design project by Khushboo Jain & Asif Kureshi, Ist yr AA, Faculty of Fine Arts, Baroda, Jan, 2006
2
Aas
hak
a G
ajja
r /
FOFA
, Bar
oda,
2006
Letter design project in fancy style / FOFA, 2003 Riddhi, Divyesh, Archit, Grishma
Letter design concepts / Srishti, 2003
Letter design project in fancy style / Srishti, 2003 Pooja, Nidhi, Pradnya
7
AIM
To make typeface which has a good readability with a problem solving approach.
PROJECT
TYPE FACE ON EXPRESSIONS
CLIENT
Children book houses, comic books (like champak, twinkle)
USER
Children who read comic books and illustrative books. (age group - 4 and above)
NEED
To meet the needs for a di˜erent typeface for illustrative children books.
DESIGN STATEMENT
To make a readable type design on the theme of expressions. My aim is to get the feel of a certain category of facial expression in my font design.
EXPRESSION
Devish Grin 0r Evil Grin
ATRIBUTES
Crossed Eyebrows A Big Smile Face Enlarges Roundy Characters Ritoparna Hazra, Sem 7 GD Student, SID 2010Type Design
Letter design concept variations in fancy style / NID, 1987
Letter design experimentations / NID, 1987
Am
itab
h
Sum
il
44
11
Teach
er:
Mah
endra
Pat
el,
mcp
atel
@th
elea
fdes
ign.c
om
Construction of sans-serif letter forms Concept design keeping the bold weight same
Concept designs keeping the bold weight & normal width same
Concept designs with no constrains
Concept designs keeping the normal width same
Rh
ea M
ath
ias,
PG
GD
Stu
den
t, M
IT I
nst
itute
of D
esig
n,
Pune,
Nov
. 08
19A workshop at IDC, Mumbai, 2009, Teacher: Mahendra Patel,
5Deepali Thokal, PG Student, IDC, Mumbai, 2009
Style
Teen Kids
TOY STORE
PET SHOP
SCARY-HOUSE
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
15Payal Shah, PG3, MIT Institute of Design, 2009
19Shriya Nagi
Original
Redesigned
Alternative Designs
Logo
Symbol
Swadha SID, 2009
Original
Seal
Pictogram
Water Mark
Redesigned
Alternative Design
Logotype for a Restaurant
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26
15
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: A
bh
a K
ate
, G
D,
SID
, Pu
ne,
2008
22
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: H
ars
hit
a S
K,
GD
, SID
, Pu
ne,
2008
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Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: M
an
asi
Ag
arw
al, G
D,
SID
, Pu
ne,
2008
56
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: S
au
rab
h S
eth
i, G
D,
SID
, Pu
ne,
2008
15
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: K
an
nan
Meh
ta,
Srish
ti,
Ban
gal
ore
, D
ec.
2010
22
Teac
her
: m
cpat
el@
thel
eafd
esig
n.c
om
Stu
den
t: R
ud
raksh
Math
ur,
Srish
ti,
Ban
gal
ore
, D
ec.
2010
thanksMahendra Patel