TypographyDoes it matter?

HELLOAvenir Black

hello

Palatino

What’s Typography?

The work of setting and arranging types and of

printing from them.

Dictionary.com

Typography is Everywhere

From the font of your desktop

To the font of the room number of this very room

Why Does It Matter?

Why Does It Matter?

Bad Typography

Unattractive

Distracts from the main message

Visually harmful

Will create negative feelings

Good Typography

Helps deliver the message

Adds ‘flavour’ to work

Enjoyable and encouraging

Visually appealing

Memorable