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TYPOGRAPHY BASICS Technical Foundations II. Typography Basics Baseline Apple.

Date post:23-Dec-2015
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  • Slide 1
  • TYPOGRAPHY BASICS Technical Foundations II
  • Slide 2
  • Typography Basics Baseline Apple
  • Slide 3
  • Typography Basics Baseline X-Height Apple
  • Slide 4
  • Typography Basics Baseline X-Height Ascender Apple
  • Slide 5
  • Typography Basics Baseline X-Height Ascender Descender Apple
  • Slide 6
  • Typography Basics Stroke Apple
  • Slide 7
  • Typography Basics Stroke Serif Apple
  • Slide 8
  • Typography Basics Stroke Serif Fillet Apple
  • Slide 9
  • Typography Basics Serif (Times, Garamond, Palatino) Sans Serif (Century Gothic, Helvetica, Arial) Script (Apple Chancery, Brush Script) Serif Sans Script
  • Slide 10
  • Five Basic Specs of Type Size of Type Linespace Font Line Length Alignment/Format
  • Slide 11
  • Typography Basics Size of Type Measured in Points Adj
  • Slide 12
  • Typography Basics Size of Type Measured in Points Ascender to Descender Adj
  • Slide 13
  • Typography Basics 6 picas = 1 inch 12 points = 1 pica ?? points = 1 inch
  • Slide 14
  • Typography Basics 6 picas = 1 inch 12 points = 1 pica ?? points = 1 inch 72 Points
  • Slide 15
  • Typography Basics Leading space between lines Adj
  • Slide 16
  • Typography Basics Leading space between lines vs Linespace space between lines plus (+) size of type Adj
  • Slide 17
  • Typography Basics Leading space between lines vs Linespace space between lines plus size of type You use leading to move from one line to next! Adj
  • Slide 18
  • Types of Leading (Linespace) Absolute Leading 12 pts over 14 pts Auto Leading 12 pts over auto Set Solid 12 pts over 12 pts
  • Slide 19
  • Typography Basics Letter Spacing space between each letter Adj A by
  • Slide 20
  • Typography Basics Letter Spacing space between each letter vs Word Spacing space between each word Both affected by kerning or tracking controls Adj A by
  • Slide 21
  • Typography Basics Kerning Adjust space between 2 characters Tracking Adjust space between multiple characters Adj A by
  • Slide 22
  • Typography Basics Alignment/Format Flush Left Flush Right Centered Justified Forced Justified
  • Slide 23
  • Typography Basics Fonts Family name of Type Helvetica, Avant Garde, Palatino, Times Characteristics Plain, Bold, Italic, Shadow Legibility is priority one! Font is a Typeface of specific style and size. Examples??
  • Slide 24
  • Typography Tips Line length Wide of the columns of type Too long a line, harder to move to next line Dont center large amount of type Two fonts is enough! Too many fonts can compete for attention Combine Serifs with San Serifs Choice correct font for the topic
  • Slide 25
  • Fonts Papyrus Brush Futura Bauhaus 93 Apple Casual Baskerville American Typewritter Curlz MT Pick Six of These Fonts Think of an appropriate company, slogan or purpose for each font, and tell why.
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