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Amelia Hulme and Emily Galea,Typography for ScreenSemester 1, 2015

Queensland College of Art,Griffith University Gold Coast

ContentsAbout our campaign ... pg 4

BRANDING ... pg 6

Social Media ... pg 12

Website ... pg 14

Merchandise ... PG 18

advertising ... pg 20

Kinetic Type video ... pg 24

about our campaign

about our campaign

#ConsoleCeasefire is a campaign aimed at unifying the gaming community by celebrating

console diversity

Gaming is all about people having fun - it shouldn’t matter which controller they pick up to do so.

brandingOur branding was designed with simplicity in mind.

We wanted to ensure that we incorporatedelements that are universal in gaming and don’t

align with any one platform or company.

In this way we can include and appeal to gamers of all kinds and platform preferences.

#7E7F7F

#606060

#272727

#B7565F

#609360

#436C8E

#E8E8E8

Mohave - I am the heading & sub-heading font.Regular, Italic, semibold, semibold italic, bold, bold italicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Simplifica - I am the body font.AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Canter - I am the Detailing Font.Light, Bold, 3d, Shadow & StripsAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Mohave - I am the heading & sub-heading font.Regular, Italic, semibold, semibold italic, bold, bold italicAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Simplifica - I am the body font.AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Canter - I am the Detailing Font.Light, Bold, 3d, Shadow & StripsAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

social media

website

design

merchandise

advertising

HOW TO NOT BE An elitist ABOUT the console you use;

1. love your console.

2. respect other console choices.

3. That’s literally it.

#consoleceasefire

HOW TO NOT BE An elitist ABOUT the console you use;

1. love your console.

2. respect other console choices.

3. That’s literally it.

#consoleceasefire

kinetic type video

https://www.youtube.com/watch?v=kOBRtOvAQbI&feature=youtu.be