15
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHYis the study of the art of letterforms
TYPEFACESalso known as fonts
COME IN 2 VARIETIES:
serif
sans serifabcdefgabcdefg
serif
ahave “feet”
sans serif
ahave no “feet”
LETTERSPACING the character spacing within a
word, between the letters
l etterspacing
Letterspacing should flow so that words reads as units.
GOOD LETTERSPACINGBAD L ET TERSPACING
KERNINGadjusting the letterspacing between two individual letters.
ab
TRACKINGadjusting the spacing between many letters, globally across an entire word or group of words.
tracking
LEADINGis the space between sentences or lines of type.
open
leadingtight leading
Filippo Marinetti 1876-1944• Italian poet and founder of the Futurist movment• created “sound poems” using type.
Paula Scher b. 1948• American graphic designer, illustrator and educator, works at Pentagram, NYC
