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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
UAE Chocolates Market By Type, By Age Group, By Point of S ale, Competit ion
Forecast and Opportunities , 2011 – 2021
P r o d u c t O v e r v i e w
© TechSci Research
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D e f i n i t i o n
T y p e s
A chocolate is a sweet made in the form ofpaste or solid block prepared from roastedand ground cacao seeds, and is sweetenedand eaten as confectionary.
In its basic form, it is composed of cacaopowder, cocoa butter, and some type ofsweetener, such as sugar.
However, modern chocolate includes milksolids, any added flavors, modifiers, andpreservatives.
Countline: This is a chocolate-covered barsdesigned to be eaten in one go as casualsnacks. This includes bitesize countlines soldin multipacks (e.g. a bag of mini-Snickers).
Boxed: These are wrapped in boxes withmultiple small boxes filled with pieces ofchocolates with various flavors. They are mostpreferred chocolates for gifts, and are packedwith attractive packaging.
Molded: The range of chocolates can befound in different shapes to make it moreattractive and lure customers through itsshape.
T a b l e o f C o n t e n t
3
S No. Content
1. Research Methodology
2. Product Overview
3. Analyst View
4. Global Chocolate Market Overview
5. UAE Chocolate Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Countline, Molded & Boxed)
5.2.2. By Region
5.2.3. By Age Group Group (5 to 14 years, 15 to 24 years, 25 to 54 years, and 55 years & above)
5.2.4.By Point of Sale (Hypermarket/ Supermarket, Convenience Stores, Chocolate Boutiques, Online Retail & Others)
5.2.5. By Company
6. UAE Countline Chocolate Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Target Market Analysis
6.3. Price Point Analysis
7. UAE Molded Chocolate Bar Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
T a b l e o f C o n t e n t
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S No. Content
7.2. Target Market Analysis
7.3. Price Point Analysis
8. UAE Boxed Chocolate Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Target Market Analysis
8.3. Price Point Analysis
9. Supply Chain Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Private Label Chocolate Products
11.2. Rising Demand for Sugar-free and Dark Chocolates
11.3. New Product and Packaging Innovations
11.4. Growing Demand for Premium Chocolates
11.5. Emergence of Overseas Players
12. Import-Export Dynamics
13. Policy & Regulatory Landscape
14. UAE Economic Profile
15. Comparative Landscape
15.1. Mars GCC
T a b l e o f C o n t e n t
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S No. Content
15.2. Ferrero Trading Dubai
15.3. Nestlé Middle East FZE
15.4. Mondelez Middle East and Africa
15.5. Chocoladefabriken Lindt & Sprüngli (Schweiz) AG
15.6. IFFCO Group
15.7. Le Chocolat L.L.C
15.8. Rocky Mountain Chocolate Factory
15.9. Notions Group
15.10. Best Food Company L.L.C.
16. Strategic Recommendations
17. About Us & Disclaimer
R e s e a r c h M e t h o d o l o g y
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© TechSci Research
Our dedicated team of industry experts has comprehensively monitored and analysed various aspects of the
UAE chocolate market. The team has analysed numerous industry segments and predicted positive future for
the industry considering factors such as increasing disposable income, rising demand for chocolates, entry of
international players, etc. Our analysts’ comprehensive analysis would enable our clients in planning
investment decisions and seek growth opportunities in the UAE chocolate market with minimal risk.
Our experts have gathered information mainly through primary and secondary research from different credible
sources. We have also used reliable paid databases for secondary research. Our team of experts has then
prudently evaluated all the quantitative and qualitative information and presented the same in chronological
order to depict a meaningful and clear picture of the UAE chocolate market. In addition, while compiling data,
we have spoken to top industry leaders about the future of the industry over next 5 years. Furthermore, we
have also identified and analysed all emerging trends, including important drivers and challenges that the
industry is confronting. Moreover, we have presented segmental shares based on our in-depth analysis of
market dynamics, prevalent trends, developments and growth opportunities.
Companies Interviewed IFFCO Group, Ferrero, Lindt, Le Chocolate LLC, Mars GCC, Mondelez, Hershey's
Secondary sources Annual Reports, Company Websites, Hoovers, BusinessWeek and News Articles
I n d u s t r y B r i e f
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Chocolates Sales in UAE to Grow at 8% through 2021
Increasing young and migrant population with growing demand for new and innovative flavors coupled with the introductionof innovative packaging to drive the UAE chocolate market through 2021
According to TechSci Research report, “UAE Chocolate Market By Type, By Age Group, By Point of Sale, CompetitionForecast and Opportunities, 2011 – 2021”, the chocolate market in the UAE is projected to grow at a CAGR of over 8% during2016 – 2021. A wide array of factors positively influencing the growth of chocolate market in the UAE include rising per capitaexpenditure, growing youth population, escalating seasonal demand and entry of new domestic and international players.Moreover, expanding distribution channels and increasing number of exclusive stores are further anticipated to boost thedemand for chocolates in the UAE market over the next five years.
Demand for premium chocolates is growing rapidly in the UAE as consumers are increasingly opting for chocolates as giftitems on festivals and other occasions. Moreover, due to increasing health concerns, the demand for dark chocolates, whichare rich in antioxidants and have the potential to prevent cardiac diseases as well as several other diseases, is growing at arobust pace. However, factors like fluctuating raw material prices, dependency on unstable markets for supply of cocoa, andcounterfeit markets are restraining the growth of UAE chocolate market.
UAE chocolate market has been segmented into three categories, namely, countline, molded and boxed. The countlinesegment dominated the overall UAE chocolate market in 2015, and the segment is anticipated to maintain its dominanceover the next five years as well. Countlines are chocolate bars containing wafer or caramel, and are most popular amongteenagers and consumers under 25 years of age. However, boxed chocolate segment is anticipated to grow at a faster paceduring 2016 – 2021 owing to growing demand for premium chocolates from high income consumers, and introduction ofinnovative and attractive packaging by various domestic and international players in the boxed chocolate category.
Few of the leading players operating in the UAE chocolate market include Mars GCC, Ferrero SpA, Nestlé MiddleEast, Mondelez Middle East and Africa FZE and Lindt & Sprüngli, among others. “UAE chocolate market is becoming anattractive destination for international players, especially those who are offering high-end products. Backed by high per capitaincome, the demand for high-end or premium chocolates is increasing in the country, thereby offering growth opportunitiesfor overseas players.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global managementconsulting firm.
S a m p l e D a t a - S n a p s h o t
© TechSci Research
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UAE Chocolate Market Size, By
Value, 2011-2021F (USD Million)
1 2 3 4 57 8 9 10 11 12
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
UAE Chocolate Market Share, By Type, By Value, 2011-2021F
3.00% 3.01% 3.02% 3.03% 3.04% 3.05% 3.06% 3.07% 3.08% 3.09% 3.10%
15.00% 15.02% 15.01% 15.00% 14.99% 14.98% 14.97% 14.96% 14.95% 14.94% 14.93%
20.00% 20.01% 20.02% 20.03% 20.04% 20.05% 20.06% 20.07% 20.08% 20.09% 20.10%
40.00% 40.01% 40.02% 40.03% 40.04% 40.05% 40.06% 40.07% 40.08% 40.09% 40.10%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Others Boxed Molded Countline
UAE Countline Chocolate Market Size, By Value (USD
Million), By Volume (Million Kilograms) 2011-2021F
1 2 3 4 5 7 8 9 10 11 12
3 5 7 9 1115 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
By Value (USD Million) By Volume (Million Kilograms)
UAE Molded Chocolate Market Size, By Value (USD
Million), By Volume (Million Kilograms) 2011-2021F
1 2 3 4 5 7 8 9 10 11 123 5 7 9 11 15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
By Value (USD Million) By Volume (Million Kilograms)
40.00% 40.01% 40.02% 40.03% 40.04% 40.05% 40.06% 40.07% 40.08% 40.09% 40.10%
20.00% 20.01% 20.02% 20.03% 20.04% 20.05% 20.06% 20.07% 20.08% 20.09% 20.10%
9.00% 9.01% 9.02% 9.03% 9.04% 9.05% 9.06% 9.07% 9.08% 9.09% 9.10%
9.00% 9.01% 9.02% 9.03% 9.04% 9.05% 9.06% 9.07% 9.08% 9.09% 9.10%
3.00% 3.01% 3.02% 3.03% 3.04% 3.05% 3.06% 3.07% 3.08% 3.09% 3.10%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Hypermarkets/ Supermarkets Boutiques Convenience Online Others
UAE Chocolate Market Share, By Point of Sale, By Value, 2011-2021F
Companies Mars GCC Mondelez Nestlé
Age Group XXXX XXXX XXXX
Income XXXX XXXX XXXX
MarketingStrategy
XXXX XXXX XXXX
Sales Channel
XXXX XXXX XXXX
UAE Countline Chocolate Target Market
Analysis, By Company, 2016
R e p o r t O r d e r i n g
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Competition Forecast and Opportunities, 2011 – 2021
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A b o u t U s & D i s c l a i m e r
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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