UAE Export Capability Series: Prospects for Market Diversification August 2012
UAE Export Capability Series: Prospects for Market Diversification August 2012
Summary The Dubai Export Development Corporation (DE) provides exporters with a broad range of services
required to boost exports and to diversify products and markets. DE undertake research and annual
Needs Survey’s to monitor exports, provide information to buyers and exporters, provide information
support to exhibitions and missions and input medium term plan and export policies. Among the
research activities DE prepare a series of UAE Export Capability reports which aim to showcase UAE
Capability for the buyer and exporter and also to input DE plan initiatives and plans.
This capability report aims to identify prospects of market diversification for UAE products which are
relatively competitive in world market. Using the entire current UAE Export portfolio, the study
identified 15products at 2 digits based on relative competitiveness in the world market. The list was
further screened to select 4 top products on the basis of the larger number of manufacturing
units/production lines in operation in Dubai and other considerations. The potential markets for the top
4 digit products under each 2 digit product have been identified at the world, Middle East, Africa and
Asia levels to depict an overall prospective market map thereby giving the exporter the options to
narrow down to more appropriate markets depending on factors and findings specific to him.
The overall market map for all selected products is as follows:
Africa: South Africa, Nigeria
Asia: Hong Kong, Japan
Middle East: Turkey, KSA
World: USA, Germany
These markets can be targets for DE Missions, Exhibitions and
other initiatives
A list of industries/production lines which are currently
producing the identified products in Dubai has also been
compiled to enable DE to reach-out to the companies to
provide necessary services(Appended).However the list may
not be inclusive.
Top 4 Identified products
1. Aluminum & Articles
2. Sugar& Confectionary
3. Essential Oils, Perfumes
& Cosmetics
4. Vegetable Oil& Fats
Overall Top Potential Markets for
selected products
Africa: South Africa, Nigeria
Asia: Hong Kong, Japan
Middle East: Turkey, KSA
World: USA, Germany
UAE Export Capability Series: Prospects for Market Diversification August 2012
Objective The objective of the study is to identify top competitive products for export form UAE and their
potential markets.
Top Products Revealed Comparative Advantage (RCA) has been used to help assess a country’s export
potential. The RCA indicates a country product relative competitiveness in world market it can
also provide useful information about potential trade prospects with new partners. RCA
measures, if estimated at high levels of product disaggregation, can focus attention on other
nontraditional products that might be successfully exported. The RCA index is often measured
by the product’s share in the country’s exports in relation to its share in world trade. A value of
less than unity implies that the country has a revealed comparative disadvantage in the product.
Similarly, if the index exceeds unity, the country is said to have a revealed comparative
advantage in the product.
Starting with UAE Export portfolio the top 11 products by order of Revealed Comparative
Advantage were selected, and from this list 4 products were selected for DE focus as is depicted
in table 1 below.
We note that sectors with larger RCA, though are more competitive internationally, yet they have
few industries in operation in Dubai and as such been given second priority for focus by DE.
These industries (highlighted in green colour ) may be considered for focus at a later stage.
Recommended focus sectors are highlighted in grey colour.
Table 1 Top UAE Exports arranged in descending order of RCA (2011)
HS Sector Revealed Comparative Advantage RCA
# units/ production lines
Selection
76 Aluminum& Articles 3.4312 19 Selected:
71 Precious & Semi Precious Metals 3.4303 6 Few factories
69 Ceramics 0.9966 3 Few factories
UAE Export Capability Series: Prospects for Market Diversification August 2012
15 Vegetable Oil& Fats 0.9259 10 selected
39 Plastics 0.7368 43 Already focused by DE
17 Sugar & Confectionary 0.6268 28 Selected
31 Fertilizers 0.5937 4 Few factories
70 Glass & Glassware 0.5719 3 Few factories
74 Copper& Articles 0.4818 1 Few factories
73 Articles of Iron & Steel 0.3218 5 Few factories
33 Essential Oils, Perfumes & Cosmetics
0.2487 39 Selected, though RCA low, because of large number factories
Potential markets Top 3 potential markets for the top 2 products at 4 digits level for each of the four product categories
are reported below
Table 2 Potential markets for selected products by region(2011)
World Middle East Africa Asia
7601 USA, Germany, Japan
Turkey, Jordan, Egypt
Kenya, Nigeria Japan, Korea, Turkey
7605 USA, Germany, Netherland
Turkey, Bahrain, Jordan
South Africa, Morocco, Algeria, Ghana
Saudi, China, Turkey
1701 USA, China, Russian Federation
Egypt, KSA, Iran Algeria, Egypt, Nigeria, Morocco
China, Indonesia, Japan
1704 USA, Germany UK
Saudi, Iraq Yemen Angola, South Africa, Sudan Hong Kong, Japan, R.of Korea
3303 USA, Germany, UK
KSA, Turkey, Kuwait
South Africa, Nigeria, Egypt, Morocco
Singapore, Hong Ko0ng,Saudi
3306 USA,UK, Germany
Turkey, KSA, Iran South Africa, Nigeria, Morocco, Ghana
Japan, Malaysia ,Turkey
1514 Canada, France, Netherland
Turkey, Iran, KSA South Africa, Kenya, Tanzania
Malaysia, Singapore, Hong Kong
1515 India, USA, Turkey, KSA, Egypt Ghana, Egypt, Morocco India China, Thailand
UAE Export Capability Series: Prospects for Market Diversification August 2012
Belgium
Sources: ITC Trade Map, World Bank
Appendix
Revealed Comparative Advantage of products at 4 digit level
The 4 identified sectors are further broken up and ordered according to comparative advantage
UAE Export Capability Series: Prospects for Market Diversification August 2012
Aluminum& Articles (2011)
HS Sector RCA
7601 Unwrought
aluminum
8.7084
7605 Aluminum wire 1.154
7602 Aluminum waste
and scrap.
0.9605
7612 Aluminum casks,
drums, cans,
boxes etc.
0.3682
7604 Aluminum bars,
rods and profiles
0.3162
7610 Aluminum
structures
0.3073
7616 Other articles of
aluminum
0.1449
7615 Table, kitchen or
other household
articles and parts
thereof, of
aluminum
0.0933
7614 Stranded wire,
cables, etc.
0.0868
7607 Aluminum foil 0.0833
7606 Aluminum plates,
sheets and strips
0.0569
7608 Aluminum tubes
and pipes
0.0441
7611 Aluminum
reservoirs, tanks
etc.
0.0404
7609 Aluminum tube
or pipe fittings
0.0325
7613 Aluminum
containers for
compressed or
liquefied gas.
0.0314
7603 Aluminum
powders and
flakes
0.0086
15 Animal, vegetable fats and oils, cleavage products, etc. (2011)
HS Sector RCA
1514 1514 Rape, colza
or mustard oil & 9.6986
UAE Export Capability Series: Prospects for Market Diversification August 2012
their fractions
1515 Fixed vegetable
fats oils & their
fractions
0.2618
1518 Animal or
vegetable fats &
oils chemically
modified; inedible
mixtures
0.2258
1516 ---- 0.1699
1510 ---- 0.1453
1512 ---- 0.1152
1511 ----- 0.0895
1517 ---- 0.0637
1507 ---- 0.023
1508 ----- 0.0163
1509 ----- 0.0111
1520 ----- 0.0029
1502 ----- 0.0021
1506 ----- 0.0012
1513 ----- 0.001
1504 ----- 0.0008
1505 ----- 0.0003
1521 ----- 0
Table 3 Sugar & Confectionary (2011)
HS Sector RCA
1701 Cane or beet
sugar and
chemically pure
sucrose, in solid
form
0.921
1704 Sugar
confectionery
(including white
chocolate), not
containing cocoa
0.0458
1702 Other sugars 0.0177
UAE Export Capability Series: Prospects for Market Diversification August 2012
1703 Molasses 0.0116
Table 4 Essential Oils, Perfumes & Cosmetics (2011)
HS Sector RCA
3303 Perfumes and toilet
waters
0.7911
3306 Preparations for oral or
dental hygiene 0.4703
3305 Preparations for use on
the hair 0.3206
3307 Pre-shave, shaving or
after-shave 0.2799
3304 Beauty or make-up
preparations and
preparations for the
care of the skin
0.0965
3301 Essential oils 0.0915
3302 Mixtures of odoriferous
substances and
mixtures
0.0181
UAE Export Capability Series: Prospects for Market Diversification August 2012
Industries Operating Dubai
Aluminum & Articles Aluminum Extrusion
Company Tel Location
Al Aboor Aluminum Est. 9714267400 Rashidia
Eshkanany Frames & Aluminum L.L.C 97142636129 Gulf Extrusions Co. L.L.C 97148846146 Jebel Ali
National Aluminum Extrusion Co. L.L.C 97142821888 Al Garhoud
UAE Export Capability Series: Prospects for Market Diversification August 2012
Rigidal Industries L.L.C 97148854232 Jebel Ali
Union IndustriesL.L.C 97143381715 Al Quoz
Aluminum Foils Al Khaleej Metal Coat L.L.C 97143390467 Al Quoz
Arabian Packaging Co. L.L.C 97142854400 Umm Ramool
Hassan Bin Al Shaikh Paper Convert.& Hygienic Disposables & Plastic 97142823337 Al Garhoud
ICI Paper Manufacturing L.L.C 97142262870 Al Karma
Silver Plate Factory L.L.C 97142821452 Al Quoz
Unpack Containers& Carton Products L.L.C 97143472209 Al Quoz
Aluminum Rolling Emiroll L.L.C 97143379333 Za'abeel
Lucky Recycling Ltd 9714883520 JAFZA
Middle East Insulation 97148801600 Jebel Ali
Lucky Alloys Ltd 97148835250 JAFZA
Aluminum Smelting Dubai Aluminum Co. ltd 97148846666 Jebel Ali
Lucky Alloys Ltd 97148835250 JAFZA
Lucky Recycling Ltd 97148835250 JAFZA
Vegetable Oil & Fats Vegetable Ghee Company Tel Location
Dubai Oil Mills Co L.L.C 97143939633 Vegetable Oil Production & Refining Dubai Oil Mills Co L.L.C 97143939633
Edible Oil Co. L.L.C 97143378897 Oud Metha
Momin Oil Industry FZCO 97148819717 JAFZA
National Flour Mills Co L.L.C 97143939633 Al Shandgha
National Flour Mills Co L.L.C Branch 97143939633 Jebel Ali
United Foods Co.(PSC) Branch 97143382688 Jebel Ali
United Foods Co.(PSC) 97143382688 Al Quoz
International Herbs 97142651067 AlQusais1
Malsons Foodstuff Packing Est. 97143395513 Al Quoz
Perfumes & Cosmetics
UAE Export Capability Series: Prospects for Market Diversification August 2012
Company Tel Location
Abdul Mateen Dhamma Perfumes Industry L.L.C 97143476663 Al Quoz
Afnan Perfumes Factory L.L.C 97143476955 Al Quoz
Ajmal Perfume Manufacturing and Oudh Processing Industry L.L.C 97142690102 Al Quoz
Ajmal Perfume Manufacturing L.L.C Br. 97143382211 Al Quoz
Al Raqeeb Perfume Industry L.L.C 97143203158 Al Ras
Allure Int. Aerosols L.L.C 97142863756 Umm Ramool
Aroma Perfumes L.L.C 97142285667 Ras Alkhor
Bubobad Banafa Perfumes Industry FZCO 97148819580 JAFZA
Chemcrown Int Ltd L.L.C 97143332605 Ras Alkhor
Dehnee Perfumes Factory 97142844446 Umm Ramool
EA of Incense & Perfume 97142295913 Emper Perfumes & Cosmetics Factory 97142259920 Falcon Chemicals L.L.C 97148801444 Jebel Ali
French Arabian Perfumes Industry FZE 97148818577 JAFZA
Hilda Perfumes Factory L.L.C 97148851377 Jebel Ali
Innova Creations Perfumes Industry L.L.C 97142298172 Al Quoz
J&B Perfume3 Industry L.L.C 97142351150 Al Qusais 4
Miss Rose Cosmetic Factory 97143473420 Al Bateen
Oudh Alanfar Manufacturing 97143337112 Ras Alkhor
Paramount Perfumes FZCO 97148873332 JAFZA
Premier Cosmetic & Toiletries Industries L.L.C 97143335858 Ras Alkhor
Rasasi Perfumes Industry L.L.C 97148816655 JAFZA
Royal Crown Perfume Factory 97143400942 Al Quoz
Shaikh Mohammed Saeed Perfumeries Factory L.L.C 97142264446 Umm Ramool
Sterling Perfumes Industries L.L.C 97143338882 Ras Alkhor
Top Beauty Cosmetics Co. L.L.C 97142350999 Ras Alkhor
Zulfi Perfumes Factory L.L.C 97142675139 Al Qusais3
Al Ashram & El Reidy Cosmetics Manufacturing L.L.C 97143334006 Ras Alkhor
Biotechnology Int. Plants 97148814857 JAFZA
Dabur Int. Ltd 97148817756 JAFZA
European Cosmetic Manufacturing Co L.L.C 97143384949 Al Quoz
Gulf Center for Soap & Chemical Industries L.L.C 97142858110 Umm Ramool
Gulf Processing Industries L.L.C 97148801041 Al Quoz
Gulf Processing Industries L.L.C Br 97143520555 Jebel Ali
Gulf Center for Soap & Chemical Industries L.L.C Br 97148801024 Jebel Ali
Momentum Cosmetics Manufacturing 97143444000 Al Quoz
UAE Export Capability Series: Prospects for Market Diversification August 2012
Pharmacare FZE 97148811560 JAFZA
Royal Shine Cosmetics Manufacturing L.L.C 97142858202 Rashidiya
Seville Products Ltd L.L.C 97142850066 Umm Ramool
Sugar & Confectionary Sugar Candies Company Tel Location
Bass Bakery 97142951295 Bertoni L.L.C 97148856622 Jebel Ali
Bread & Co.(Advanced Baking Concept(ABC) L.L.C 97143311828 Al Hamriya BreadTalk (Branch of Emirates & Kuwait Int. Resturants L.L.C 97142830055 Port Saeed
Bread Talk (Br.) 97142828235 Al Mankhool
Choco'a L.L.C Br. 97143409013 Al Quoz
Emirates & Kuwait Int.Resturants 97142828188 Al Mankhool
Euro Foods Int. L.L.C 97143476320 Alsouq Alkabir
Exquisite Sweets Industry L.L.C 97143400636 Al Quoz
Foodex Industries L.L.C
Al Qusais 3
Advanced Baking Concept(ABC) L.L.C 97143311828 Al Quoz
Al Arz Automatic Bakeries L.L.C 97143388808 Al Quoz
Al Rahal Bakery & Sweets 97142633260 Al Qusais 3
Albaba Al Mumtaza Sweets Factory 97142957922 Ras Alkhor
Sugar Cubes Al Wakeel Foodstuff Packing Factory L.L.C 97142262333 Al Awir
Hassani Food Industries 97143471555 Al Quoz
Sugar Packaging Ahmed Goodarzi Grains Packing 97142264353 Al Khabeesi
Al Manal Food stuff Packaging L.L.C 97142821555 Al Quoz
Al Shami Sugar & Grains Packing 97143332424 Ras Alkhor
Al Wakeel Foodstuff Packing Factory L.L.C 97142262333 Al Awir
Arrow Stars Packing & Repacking Service L.L>c 97142675773 Al Qusais
Best Food Co. L.L.c 97142859045 Umm Ramool
Hassan Saqer Mill 97142679553 Al Qusais 1
Hassani Food Industries 97143471555 Al Quoz
Malsons Foodsuff Packing Est. 97143395513 Al Quoz
Natraj Foodstuff FactoryL.L.C 97143333269 Ras Alkhor
Rich Rice Raisers Factory L.L.C 97143382800 Al Quoz
UAE Export Capability Series: Prospects for Market Diversification August 2012
Saigol &Gulf Ltd Co. Al Ramool Br 97142859071 Umm Ramool
UAE Export Capability Series: Prospects for Market Diversification August 2012