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Java Chip Caf

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Brief Details About Respondent

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Business Description

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Business Description

University-Based

Employment

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Value Proposition

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Perceived Revenue Streams

Coffee

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Business ProcessPurchasing of the Beans

Purchasing of Physical Key Resources

Hiring and Training of EmployeesMaking of Product and Quality Control

Product Selling

Promotion of the Products and the Business

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Pricing Model

Products

Brewed Coffee Php60.00

Cappuccino Php100.00

Caffe Latte Php100.00

Caffe Mocha Php90.00

Caffe Americano Php75.00

Brewed Iced Tea Php75.00

Frappe Php105.00

Pastries Php50.00 - 120.00

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Business Name

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Funds

Capital: P470,000.00

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Survey Objectives

Target Market

Different Products

Different Competitors

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Respondents

Sampling Technique

56 (Fifty-six)

Stratified Sampling

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Size of Relevant Market and Targeted Shares:

Given: 8,000 - students (college, high school, elementary) and faculty (teaching and non-teaching)

70% - students and faculty ranging from ages 16 - 40

45% - coffee drinkers

96% - willing to buy

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Relevant Market

8,000 x 70% = 5,600 students and faculty

Population = 5, 600 x 45% coffee drinkers x 96% willing = 2,420 students and faculty

Frequency = (4 x 18%) + (2 x 4%) + (1 x 78%) = 2.3 times a month

Average Price of Purchase = (45 x 7%) + (75 x 25%) + (125 x 18%)

+ (175 x 36%) + (205 x 4%) = 115.6 average price

Population x Frequency x Average Price of Purchase =

2,420 x 2.3 x 115.6 = 643,429.6 (Relevant market in Peso Value per month)

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Target Share

Estimated Profit Monthly / Relevant market in Peso Value =

Php74,000.00 / 643,429.6 = 11.5% Target Share

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Competitive Information

Different names of the coffee shops

ADVANTAGE

Imported Products

DISADVANTAGE

Coffee shops around are known

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Results of Survey1. Age

Age Number Percentage

11 - 15 3 5%

16 - 20 16 29%

21 - 25 21 38%

26 - 30 8 14%

31 - 35 4 7%

36 - 40 4 7%

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2. Gender

Gender Number Percentage

Male 26 46%

Female 30 54%

3. How much is your weekly allowance?

Allowance Number Percentage

P250 and below 8 14%

P251 - P500 10 18%

P501 - P750 10 18%

P751 - P1,000 14 25%

P1,001 and above 14 25%

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4. What is your current occupation?

Occupation Number Percentage

Student 42 75%

Employed 12 21%

Self-Employed 1 2%

Unemployed 1 2%

5. Are you regular coffee drinkers?

Number Percentage

Yes 25 45%

No 31 55%

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6. What coffee shops are you aware of?

Coffee Shops Number Percentage

Starbucks 54 96%

CBTL (Coffee Bean and Tea Leaf) 28 50%

Bos Coffee 18 32%

Dunkin Donuts 46 82%

Seattles Best Coffee 28 50%

Figaro 44 79%

Other 10 18%

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7. How often do you go to coffee shops?

Number Percentage

Weekly 10 18%

Every 2 weeks 2 4%

Every month 44 78%

Never 0 0%

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8. Which coffee shop do you normally go to?

Coffee Shop Number Percentage

Starbucks 34 61%

CBTL (Coffee Bean and Tea Leaf) 0 0%

Bos Coffee 0 0%

Dunkin Donuts 12 21%

Seattles Best Coffee 0 0%

Figaro 0 0%

Other 10 18%

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9. Why do you normally go to these coffee shops?

Starbucks Percentage Dunkin Donuts Percentage Other Percentage

Relax 32% Affordable 100% Affordable 60%

Near School 12% Tastes good 100% Tastes good 40%

Quality Coffee 68% Relax 70%

Favorite 21% Live shows 10%

Because offriends andrelatives

12%

Accessible 12%

Cozy Atmosphere 46%

Quick Service 28%

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11. What items do you normally buy?

Product Number Percentage

Coffee Products 46 82%

Tea 18 32%

Milkshake 12 21%

Pastries 28 50%

Other 8 14%

12. What keeps you busy in a coffee shop?

Activity Number Percentage

Drinking Coffee 34 61%

Studying 30 54%

Meeting 22 39%

Passing time 38 68%

Other 8 14%

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13. What factors do you take into mind whengoing to a coffee shop?

Factors Number Percentage

Taste of the coffee 34 61%

Freshness of the products 32 57%

Variety of products 24 43%

Price 36 64%

Ambience 54 96%

Friendly Atmosphere 42 75%

Convenience 42 75%

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14. Would you be willing to try out a differentcoffee shop besides the already mentioned

outlets?

Response Number Percentage

Yes 54 96%

No 2 4%

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Problems Encountered

Respondents were from Baguio

Online Survey

Tabulating Opinion

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Conclusion

Executing this business would be possible in

the near future

Learned a lot through this whole process