UBER

Connecting People in the Rising Shared Economy

Q & A

How long have you known Uber?

Do you trust Uber application on your daily life?

Is Uber a Love Brand ?

Story

Limited Edition - $189

Uber was conceived on a snowy night in Paris. Uber CEO Travis Kalanick and friend Garrett Camp were stuck outside in the snow and unable to hail a cab. They vowed to make a mobile app that allowed you to push a button and hail a cab. The rest is history.

Uber started off as a company and brand about convenience. The idea and its execution defined convenience. Uber skyrocketed in popularity and became a global brand.

FACTSUber is a high-tech company that was founded

in 2009. It brilliantly connects the transportation

industry with technology via its ride-sharing app.

It was stated as the highest valued venture-supported company.

In over 200 cities in 53 countries by 2014.Uber is valued at over US $40 billion. This means, its value is more than the full U.S. taxi and limousine industry.

Positioning in the shared Economy

Uber has a huge impact on our “sharing culture”

Hospitality and Dining: CouchSurfing, Airbnb, Feastly,LeftoverSwap

• Automotive and Transportation: Uber, BlaBla, RelayRides, Hitch, Lyft, Getaround, Sidecar, Turo

• Retail and Consumer Goods: Neighborgoods, SnapGoods,Poshmark, Tradesy

• Media and Entertainment: Amazon Family Library, Wix,Spotify, SoundCloud, Earbits

Real and Revolutionary Benefits

Uber’s marketing strategy will position itself as the primary transportation service in the minds of businesspeople and Millennials.

Tap a button, get a ride

No cash, no tip, no hassle

Safety through the rating system

More quality more valued than traditional substitutes (better cars, better pricing)

Easy access to self employment and flexible working hours

One apps in 68 country for international Travellers

Uber is Connecting People

Every ride is another personal experience

Another definition to Brand:

How much does brand affect my life with its benefits through the product or service.

Simple Formula:Brand > Product/Service

orBrand < Product/Service UBER⇒

murat atilan

Uber’s boss Travis’s internal message in the company about his argument with an Uber Driver.http://www.recode.net/2017/2/28/14766964/video-uber-travis-kalanick-driver-argument

Challenges on Uber’s driverless cars projecthttp://www.npr.org/sections/thetwo-way/2017/02/24/517027719/google-spin-off-sues-uber-saying-leader-of-autonomous-vehicle-unit-stole-key-des