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The Uber of Everything

Paul BarterInnovation Research and ConsultingWriting and SpeakingMBA Prof@barterpaul

http://paulbarter.com/

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Introduce you to a major trend that is changing the world. Begin a conversation about what to do about it (that’s all we have time for today)

My goal today?

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How many firms tweet that they’re the ‘Uber of ‘ some other industry?

300+ that week! tofrom

Over 3,000 summer 2015

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$1,000 savedBetter experience

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But First

Five Big Trends

PwC

Location

Presence

Immediacy

Interest

Personalization

And Add Context

Example 3

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The Sharing Economy: Bringing them All Together

Three Sharing Models(transportation example)

Regulated Inventory

Share corporate Inventory

Platform: Scalable Inventory‘Uber of’

Firms

Consumers LOVE these companies!

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And not just consumers

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Transportation

Space

Personal Services

Education

Health

Financial Services

Professional Services

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1. Make it simple for customer and drivers

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2. Provide more for less

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3. Immediate feedback – with consequences!

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4. Data & surge pricing to motivate a contingent workforce

5. Balancing Risk and Reward

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Minimum wage?

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Or much more: Princeton Study of Uber Driver Income

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The next big trend – Multi Sided Marketplaces

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Introduce you to a major trend that is changing the world. Begin a conversation about how to respondHow did we do? How else can we help?

Goal reminder

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Takeaways

Participate to understand!Keep up – it’s moving fastOpportunity AND threat for incumbents and policymakers We’re in the first inning and the ride might be bumpy but….The vast majority of consumers LOVE this trend

Want to know more?