04/15/2023 1Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 2

SWOT

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Strengths: 1. Work when you want too-

students2. No boss3. Use of Uber system to get

customers4. Low operational cost5. Make good money6. Good technology, organized7. Cashless payments-credit

cards8. Appealing younger technology

generation

Threats: 1. Taxi cab companies2. New entrants-Lyft, Chariot,

Sidecars3. Labor laws, need to make

driver’s employees in California4. 411 no service for Uber service-

have to use app, 411 needs to update

5. Laws in other countries

Opportunities: 1. High demand for drivers-market

share2. Market share in rural areas3. Electric cars reduce cost of

transportation and increase drivers profit

Weaknesses: 1. Unsafe drivers2. Unsafe customers3. Need a Smartphone4. Need higher standard better

quality-illegal drivers5. Difficult to control rules and

regulations in other countries6. Easy to imitate7. No benefits

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Problem Statements Rules and

regulations-foreign

countries

Driver and customer

risks-safety

Labor laws in

CaliforniaTeam: Cathy Slyder, Devinder Singh, Lyazid and

Yi Li

04/15/2023 4

Current Safety and Security

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 5

Business Requirements

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Driver needs to be citizen

Screen drivers through

rigorous process

Only vehicle 2004 and newer

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Driver constraint - termination

2+ moving violations

Vehicle 2003 and under

Yearly maintenance receipt

Technology-DMV website, Uber

databaseTeam: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

System Requirements

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Tracking violation, finger

prints, mentoring

Tracking vehicle age

Tracking vehicle

condition

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Data Requirements

04/15/2023 8

To-Be

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 9

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Roadmap

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Additional CostImprovement

Actor Cost

Legal driver verification

Current Driver-email-then system check.New Driver-registration

Initial - 6hrs $300, yrly 2 hr $100.Part of registration $0

Finger printing Current low rating drivers and all new.Livescan-SECUREONE

Part of BkGND Check $30 per driverUnknown number of drivers

Mentor rides Mentor 1 to 3 rides per new driver

Per ride $30 per driverUnknown number of drivers

Yearly Maintenance receipt

System check.Manual random check

Initial - 6hrs $300, yrly 2hr $100.Admin random- yrly $300

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 11

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Business Case

Current Issues-law suits

Safety by ride share

users/customers

Benefits and safety by

ride sharing drivers/operators

04/15/2023 12

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

Uber Impact on Business

Landmark employment ruling

against uber-impact on

other drivers

Uber’s technology-

getting ready for suitable

changes

04/15/2023 13

Uber Changes

Uber to start positive human interest stories campaign

Affecting people driving with some income

Special needs people who are moving has constant ride with trusted local person

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 14

Resources/Stakeholders

Changes to be made with help of

stakeholders

Stakeholders may use media

People relate quickly to Uber news

Uber can be hit hard with expenses of

employee/contractor

Unlikely that ruling will dent UberTeam: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 15

References

https://www.uber.com/ https://www.uber.com/safety http://www.wired.com/2015/03/bo

gus-uber-reviews/

http://www.cnet.com/news/whos-really-taking-you-for-an-uber-ride/

http://www.cnet.com/news/uber-homes-in-on-safety-initiatives-amid-concerns/

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

04/15/2023 16

Questions

Team: Cathy Slyder, Devinder Singh, Lyazid and Yi Li

?