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Ubi Business Plan

Date post:08-Mar-2016
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  • Ubi Business Plan

    Table of Contents P1 Table of Contents P2 Executive Summary P3 Company Overview P4-5 Product P6-7 Marketing & Sales P8-9 Management & Organizational Structure P10-11 Investing P12 Bibliography


  • Ubi Business Plan

    Ubi solves the problem millions of Americans deal with every day, but in a unique way. Ubi, short for Ubiquitous, is a full service boutique-styled smart phone repair service. We plan on serving a large demographic that is currently being mis-served by current companies in the smartphone repair industry. Ubi serves the upper middle class businessman or woman who does not have hours to waste and cannot be without their smartphone for days at a time. Ubi does this by sending a Tech (smartphone repair employee) to your current location; whether it be an office, coffee shop, or residence, a Tech will come to your rescue. An Ubi Tech is dressed well and always on time, and will fix you phone as well as clean it, free of charge, in under thirty minutes. Ubi does this by charging a one time flat fee of $200, less than Apple, more than smaller repair storefronts.

    By using our website or iPhone app, all you do is plan a time 1-day in advance, and have a Tech show up within a 15 minute window to fix your device, then be on their way, all at the location of your leisure. This service is like nothing else currently on the market and we plan to blow away our customers and along with a large advertising campaign of $144,00 Y1, 20% of budget, create an extremely well known product. There are currently more than 18,000 Chicagoans in possession of an iPhone with a cracked screen who make more than $100,000 in household income. Knowing this, we plan on breaking into this demographic with ease and count on repairing nearly 4,000 screens by Y1, and over 11,000 by Y2, netting nearly $800,000.


  • Ubi Business Plan

    Company Overview

    mission Ubi strives to fix your device at your leisure and at a location determined by you as quickly as possible. goals Ubi plans to partner with Uber to get free/low cost transportation for all of the Techs that work for us. In exchange we will offer to repair UberX drivers iPhones at cost ($90.98, or heavily discounted) and their employees and partners get a 25% discount. business philosophy The process needs to require minimal effort from the clients side. They select the time as well as the location of the repair, the device is fixed on the spot in under 30 minutes and handed back to them. They are billed automatically so no cash needs to trade hands. industry overview This is a huge industry, as the Smartphone market continues to grow, this market grows as well. People drop their phones and laptops every single day, so this is a prime market to be a part of. strengths The most major decider for the success of Ubi is determined by how it is marketed and how the first few initial repair jobs go. This is because it needs to be made extremely easy for our consumers to sign up and plan a time for a Tech to come to service their iDevice. Just as important as how the interaction goes, Ubi needs to be seen as easy, quick, proffesional, above expectations, and well worth the $200. If these all go well, the company will be sought after by our demographic. ownership We want to be able to easily divide P&L amongst shareholders and give out equity to employees that want to buy into the company. This is because if they have some skin in the game they will likely work harder because the company being successful is in their best interest and can generate additional revenue for them.


  • Ubi Business Plan


    product description Ubi will focus on Smartphone Repair for the first few years of its growth. This business will have two main focuses, recruiting Techs (repairmen) and gaining Clients. Techs will pay 500 dollars to take lessons and get a kit that will give them all of the necessary tools to fix the products we service. Anyone can sign up to be a tech after a background check, and then am in-person interview followed by their payment for the lessons and the kit (we make a small profit on selling kits as well). Techs are independent contractors and are not full time employees, they are paid 40 dollars for every phone they fix. Repair: For $200 for an iPhone 5/s/c Screen and LCD repair and a Deep Cleaning (included free of charge on all repairs). This process takes no longer than 30 minutes from start to finish. Training: For $500 we will train and equip you with the tools and knowledge needed to fix a screen from start to finish. In addition you gain access to our customer base and are able to get jobs assigned to you during the time you list yourself as available for repairs.

    competitive advantage Our main advantage is that we are a boutique-styled iPhone Repair company that offers an extremely high level of service that leaves our busy customers with very little effort needed. They simply set up a time and location (this can be their office, home, co-working space, or local coffee shop). Ease of mind and simplicity is what our customers pay for, we also deep clean their phones to make them look as good as new, because if someone has cracked their screen they have most likely not taken really good care of it. Our disadvantage is price, although we beat Apples (main market share) price, we dont beat cheaper


  • Ubi Business Plan

    pricing & fees There is no overhead cost as we dont have a central location that everyone comes to. Because of this, overhead costs are reduced an extreme amount. We also profit when buying tools for new Techs because we charge them $500 to be able to work for us, but spend roughly $200 (source in This document). Screens for the iPhone 5/s/c cost $52.18, more info in that same document.

    product benefits This will allow busy (mostly wealthy) to not have to leave the office and take the effort to set up an appointment and go somewhere, and wait for a few hours (or days!) to get a new phone. Our clients dont have enough time in the day so the more time we can give them back the happier they will be. By coming to them and doing the repair there it allows them the ability to go back to work while we repair their phone and once we give them their fixed phone they can continue with their day.

    main features My most popular product/service will be selling screen repairs for the iPhone 5/s/c. These is currently the most popular iPhones and hold the biggest share of the iPhone market. We will be repairing the screens for $200, which will also include a deep cleaning of the phone. Whats special about this service is that we come to you to repair it, and do it in 15 minutes so that your day is nearly uninterrupted. after sale service We offer a two year %20 off deal with any past customers for their current or future iPhones.


  • Ubi Business Plan

    Marketing & Sales

    who Nearly everyone has a Smartphone (57% of Chicagoans), and tons of people have broken iPhones. This is a more boutique/pricey service and will appeal to the middle/upper class busy person who works all day and doesnt have time to stop into the apple store and not have their for a couple days. This service is extremely fast, simple, and easy. This is what people are willing to pay extra for.

    our client The Ubi Client works in Downtown Chicago and has an extremely busy schedule. He/She does not have hours in the day to leave the office to go get their phone fixed. He/She also cannot be without their phone for days while it is being fixed. 18,092 Chicagoans currently own an iPhone with a cracked screen and make more than $100,000 household income.

    current demand 11% [7.36 Million] of all iPhone users have a cracked screen market trends iPhone ownership has gone up .7% from Jun-13 to Sep-13, currently 66.99 million people own iPhones in the United States, 628,082 people in Chicago.

    growth potential The potential for expansion is massive. Ubi is in a huge market that can be broken into any city across the globe. The most important thing is brand identity and making people aware of Ubi and what we do. overcoming barriers Ubis barriers revolve around the amount of startup capital that is necessary to launch. A large percent of the initial capital will be invested into a marketing campaign. Other startup costs such as employees and parts are a much more minor percentage. Hiring Techs will be sufficiently easy once weve created brand awareness, we pay extremely well so finding the best people for the job will not be a problem. Its going

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