Social Media at WorkHow IT Decision Makers and Tech Marketers Are Using Social Media

TodayHIGHLIGHTS & SUMMARY

• How tech marketing professionals use social media networks to engage IT decision makers

• Identify alignment and gaps between tech marketers and their target audience of tech decision makers

• Recommendations for tech marketers

"Social Media @ Work" Study ObjectivesHow IT decision makers use social media networks at work

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Social Media is NOW Core to IT’s Workflow

Q. When consuming media for work purposes, what percentage of the total time you spend with media do you spend with each of the following?

40% of IT Pros plan to increase time they spend on social networking sites in the next 12 months.

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Social Networking Sites Most Utilized by ITLinkedIn and Blogs are Most Used Sources for Work

Q. Do you use any of the following social media networks or visit these sites?Q. Which of the following social media networks do you use for personal and professional purposes?

Social Network | % Use |

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Why And How IT Pros Are Using Social Media

Q. Why do you use social networking sites? Select all that apply.

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If Tech Decision Makers are Revving up, Where are Tech Marketers with using Social Media?

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Still wearing a veil and not quite see eye to eye!

"Mind the GAP": Marketing Emphasis vs. IT Use

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Take time to learn and experiment by diving in – DO NOT WAIT!

Get top management and your employee subject matter experts participating

Integrate social media as part of your overall marketing strategy, not stand alone

Use rich, contextual content to add value to the conversation across all platforms; think like a publisher and/or analyst

Go beyond Twitter & Facebook: find out which platforms your customers are using professionally and be there

Use analytics but don’t fall in love with JUST the numbers – look for quality engagement

Recommendations: Social Media & Tech Marketing

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Social Media at Work

How IT Decision Makers and Tech Marketers Are Using Social Media Today