Ruchi Arora | Mahesh Makhijani | Suraj Shetty | Shalaka Patil

Opportunities

Tie ups with other companies for

promotion

India's growing youth segment &

rising youth spending

Potential for consumption that the

market holds

There's a big opportunity for both

coffee and food in India

The category is still small. There's

room for everyone

Getting into newer territories, like

highways, and captive locations

such as hospitals and college

campuses

Threats

The rise in demand in producing

countries like Brazil, the world’s

largest producer along with its

urbanization, is a game changer.

Coffee stocks are the lowest in 10

years, prices are high, and there is

little incentive for growers to focus

on quality.

Entry of foreign players like Starbucks

Since our major customers are

from the bracket of 15 – 45,

the prices for a cup of coffee

, frosters , big eats , ice creams

, pastries etc. range from Rs.100

to Rs.2000

Financial capital of India

Corporate Hub

Purchasing power of people is high

Metropolitan Culture

Youth Count

ATRIA MALL

Family Entertainment Centres

Corporate Area

Colleges and institutes

Easy transport facilities

Fund Raising

Capital contributed by Owners – Rs. 4 Lakh

Bank Loans

Rs. 1,00,000 [1 Yr] & Rs. 1,50,000 [5 Yr]

from

State Bank of India*[e.g.]

Additional Investment – Rs. 9,49,000

Marketing promotion expenses for the opening of Theme Cafe and as well as flyer

printing (3,000 flyers at Re.1 per copy)

Rs. 75,000

Rent at Rs. 200 per square feet [Rs.3,20,000], with a 5 year lease period

Premises renovation - Rs. 5,00,000

Equipment - Rs. 3,00,000

Employee salary of Rs. 30,000

Expenses

Break Even Analysis

Green Interiors of the cafe

Natural Fabrics

Bamboo Wainscoting

No VOC Natural Paint [Volatile Organic Compounds]

Natural Area Rugs

Recycled Glass Countertops

Green Food and Beverages

No Plastic/Thermacoal cups at all!

K e y

P a r t n e r s

R /M

S u p p l i e r s

,

M e r c h a n d i

s e r s ,

M a l l ,

T i e -u p s

K e y

A c t i v i t i e s

M a k i n g &

s e r v i n g

C o f f e e &

B e v e r a g e s

E n t e r t a i n me

n t

O r g a n i z i n g

E v e n t s

K e y

R e s o u r c e s

C o f f e e

M a c h i n e s

&

E mp l o y e e s

V a l u e

P r o p o s i t i o n

D i f f e r e n t

T h e me s ,

C S R ,

E v e n t s

C u s t o me r

R e l a t i o n s h i

p

We b s i t e ,

M o b i l e

A p p l i c a t i o n

s ,

L o y a l t y &

M e mb e r s h i p ,

S o c i a l M e d i a

C h a n n e l s

Physical

Café, We b s it e s ,

S o c i a l

M e d i a ,

M o b i l e

C u s t o me r

S e g me n t

Y o u t h ,

P r o f e s s i o

n a l ,

F a mi l i e s ,

S p o r t

C r a z i e s

C o s t

C e n t e r s

S a l a r y ,

R /M &

O p e r a t i n g

C o s t ,

T h e me

D e s i g n i n g

R e v e n u e

S a l e s ,

M e r c h a n d

i z i n g ,

O f f e r s ,

E v e n t s ,

A d v e r t i s

e me n t s