UC:The secret

tool forbuilding andmaintainingyour brand

Having a well-known and reputable brand is vital toa company’s overall success. Today, larger businesses

are shelling out millions of dollars to support brand

building, while SMBs struggle to find cost-effective

marketing solutions. Unified Communications (UC) is an

often overlooked affordable tool that helps SMBs to not

only build their brand, but to compete with the “big guys.”

According to Advertising Age, among the top 50

companies with the largest advertising budgets, 36 of

those companies spent more than $1 billion on branding

last year. On average, companies spent 10.4% of their

revenue in 2012 on marketing activities to support their

brands, according to research by Gartner.

UC:The Secret Tool for Building and Maintaining Your Brand

Whatever the size of the budget,companies are using both traditionaladvertising methods and digital tools

to ensure that their brand is bringing in business. These tools include print

and TV ads, email, social media, lead

generation programs, content writing,

and website design. The end goal

for the company is for people to know

how great their product or service is and

how it can solve someone’s problem.

Since most SMBs don’t have $1 billion

to spend on advertising, they have to be

smart with how they use their budget.

This is where a UC system comes into

the picture because it is a proven,

affordable tool to help build and

maintain a company’s valuable brand.

Make a Great First Impression

The old cliché, “You only get one chance to

make a first impression,” is absolutely true.

A company’s phone system is often where

that initial impression takes place. With today’s

UC systems, SMBs have the tools available

to give them the same customer experience

as Apple®, Google®, or Coke®. IVRs, professional

voice prompts, complex call routing, voice

recognition, and third-party software integration

are just a few of the tools that SMBs can take

advantage of without a steep price tag.

Building the Brand

UC systems allow a way for

small or midsized businesses

to look and act like multi-

billion dollar corporations.

On top of being able to utilize

game changing features like

video conferencing, instant

messaging, mobility, and

collaboration, here are other

ways that UC that can help a

company’s branding efforts:

Successful brands have a story to tell. There is

something about their company that sets them

apart from everyone else that draws customers.

UC systems allow for companies to automate

specific and targeted messages to its customers.

Improve Marketing CampaignsCompanies can create marketing campaigns

and set up their phone system to easily control the

flow of customers to the correct place and ensure

that they hear the most appropriate, or targeted,

messaging. Data can also be quickly and easily

retrieved to determine if campaigns are successful

or if they are costing too much, given the results.

Building the Brand

Maintain Brand Presence in Today’sRemote Worker Environment

The work environment has changed significantly

in recent years. Today’s technology is allowing

employees to work as efficiently outside the

office as inside. For a company that wants to

embrace the idea of remote workers, they must

ensure that their brand is protected.

One of the great features of some UC systems

is access to integrated mobile applications.

These applications give users many advanced

PBX features from their mobile phone or tablet.

One brand-protecting feature this gives is

allowing a company’s information to show up on

the customer’s caller ID instead of the remote

worker’s personal information. This ensures that

the company’s brand is always at the forefront

regardless of the employee’s location or device

when making or answering a customer call.

Protectingthe

Brand

Ensure Quality Customer InteractionsThroughout the Relationship

When it comes to your brand, it’s not only

the first impression that counts, but every

interaction with every customer, every time.

UC provides tools to help businesses

achieve high levels of ongoing customer

service. With features such as instant

messaging and third-party software

integration, information is available at the

employee’s fingertips so that they can

help customers quickly and efficiently.

Call monitoring, whispering, and other training

tools allow managers to ensure their customers

are receiving high quality service. Managers

can also run detailed reports to can gain a

deeper insight into the full customer experience

and determine that employees are doing all

that they can to best serve the customers.

Protectingthe

Brand

UC has revolutionized the communicationsindustry by allowing greater visibility into abusiness and helping to increase efficiency, whileat the same time giving employees freedom and flexibility in their workday. On top of all thesebenefits, UC is a tool that businesses of all sizes can use to enhance and protect their brand,without having to tap into a billion-dollar budget.

Do more than just talk!Count on Digium’s Switchvox UC to help you easily transition from abasic phone system to a feature-rich Unified Communications solution.

“SMBs are always on thelookout for ways to simplifytheir infrastructure without

compromising on all thebenefits that technology

provides. This is especiallytrue when it comes to

business phone systems.Digium’s Switchvox Cloud lets

users take advantage of allthe Unified Communications

features found in its premises product, now in the cloud and

with a simple migration pathand low per user pricing.”

Richard CostelloSenior Research Analyst,

Enterprise CommunicationsInfrastructure, IDCSwitchvox is the award-winning business phone

system specifically developed for small- andmid-sized businesses, available on-site or in the cloud!Switchvox makes it easy to integrate all of your officecommunications and immediately start saving time and money. Recognized as the “Best Value in UC for SMBs,” Switchvox offers a single powerful set of UC featuresat a price your business can afford. All-inclusive pricing means there are no costly add-ons or unexpectedexpenses for business-critical features—includingmobility! You get all the features of Switchvox withone low price!

Looking for a cloud-based solution? Switchvox Cloudis a scalable, hosted PBX solution with the same features

as the on-site Switchvox UC system.It’s competitively priced for companieswith 5-30 employees that need accessto UC features, but do not want to manage an on-site phone system. Special pricing options are available for larger companies that want the flexibility and convenience of a hosted VoIP phone system. Switchvox Cloud can also be peered together with one or more hardware appliances to create a hybrid solution, customized to meet your needs.

Digium’s Switchvox solution delivers UC features everywhere you need it: on-site, in the cloud, andwith mobile. Test drive Switchvox UC, and get a free 30-day trial of Switchvox Cloud.

Get started at www.digium.com/switchvox

Digium®. We’re changing the way businesses communicate.Want more informationon Switchvox? Take a virtual tour ofthis powerful UnifiedCommunications platform:www.digium.com/switchvox

Contact us — we’re here to help.Talk with a Switchvox specialist: 1 877 344 48611 256 428 6271sales@digium.com

Founded in 1999, Digium is the creator and primary developer of Asterisk, the industry’s first open source telephony platform. More than one million customers in 125 countries have deployed Asterisk-based systems. Digium is committed to ending the days of expensive, proprietary telecom. The Switchvox family of Unified Communications solutions is built on Asterisk and is designed to provide enterprise class features at affordable

prices for small and medium businesses. The award-winning line of Switchvox IP PBX phone systems provides more than a phone system — it delivers a Unified Communications platform that integrates multiple features that increase productivity and lowermonthly communication costs. It’s the affordable solution with a provenreturn on investment for businesseswith 10 to 600 users.

Learn more at digium.com/switchvox

Copyright © 2014 Digium, Inc. All rights reserved.Digium, Asterisk and Switchvox are trademarks of Digium, Inc. All other trademarks are property of their respective owners.