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UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends...

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UCAS Media Clearing 2018 Wednesday 10 th January 2018 – 10.30 Start
Transcript
Page 1: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

UCAS Media Clearing 2018

Wednesday 10th January 2018 – 10.30 Start

Page 2: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends

UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process

Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning

UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.

Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends

Page 3: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing Trends

Understanding trends and forecasting the future for clearing based on 2018 trends

Page 4: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Offer making is near — or at— its peak across all tariffgroups, with rates increasingthe most at higher tariffproviders

Page 5: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Conversion rates are on the decline for all tariff groups

Page 6: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Clearing acceptances areincreasing for medium and higher tariff institutions

Page 7: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Higher tariffproviders havediversifiedtheirrecruitment toclearing

Page 8: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

More applicants placed through Clearing on day one than in previous years (7,640, +670).

Providers eager to fill spaces?

Clearing more active on day one

Page 9: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Smaller Clearing pool on ARD (-20k).

Acceptances through main scheme Clearing only dropped 1k at day 28.

4% increase in proportion of those free to be placed in Clearing who are placed at day 28.

Clearing recovery in placed applicants

Page 10: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

13,640 placed via DTC, an increase of 1,150 from last year.

Who are these applicants?

Why aren’t they applying earlier?

Direct to clearing growing

+9%

Page 11: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Applicants placed through adjustment were up 16%in 2017 through the formal scheme.

Students continue to find a better fit by adjusting to another institution.

Savvy applicants are growing adjustment

Page 12: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 13: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 14: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 15: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing Trends

Understanding trends and forecasting the future for clearing based on 2018 trends

Page 16: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends

UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process

Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning

UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.

UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process

Page 17: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

UCAS Media Clearing 2018

Sharing the shape of clearing inventory, what’s new and the booking process

Page 18: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Applicants-focused multiple options, centered around applicants’ needs, deliver better results for

both you and the applicant.

Earlier engagement reaching applicants

without a place at the exact moment that

matters, gives you the edge for conversion.

Increased impact targeting your messages to the applicants most

likely to convert means an improved return on your

investment.

Page 19: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 20: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 21: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

What’s new for Clearing 2018

There have been big developments in the Clearing inventory we’re offering for 2018. This reflects the speed at which the market is changing, both in terms of recruitment challenges and students’ needs for the right information and support quickly.

Improvements

- More inventory, embedded in our unique ucas.com student journey, and driven by user-centred design.

- Industry standard ad sizes across ucas.com reflect our commitment to improving both the client and student experience.

- Increased email send availability means you can convert the right applicants quickly.

Developments

- Results day email exclusivity allows you to benefit from being one of the first to reach verified, unplaced applicants.

- Propensity modelling segmentation using intelligently targeting those most likely to convert based on their profile and your recruitment trends.

Page 22: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Your Booking Journey

Taking in feedback from our clients and our HE Advisory Group, we have made changes to our booking process. You asked us to be clearer, fairer and ensure you have more time to consider and book based on your recruitment position. We took action.

- Clearing inventory released later, once marketing budgets are better defined to empower more effective planning

- Two points of clearing inventory availability, January for brand awareness marketing and May for subject specific activity.

- Fairer selection with a 5 day window for booking submissions and then an independent, random selection process

10th JanuaryWebinar and brochure with everything you need to know

22nd – 26th JanuaryBooking opens, email your form to secure your pledge

30th JanuaryYour client partner will confirm your booking

10th AprilEmail on the details of May inventory release

29th JanuaryIndependent, lottery-based draw system allocated inventory

Page 23: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

UCAS Media Clearing 2018

Sharing the shape of clearing inventory, what’s new and the booking process

Page 24: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends

UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process

Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning

UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.

Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning

Page 25: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Marketing Inventory

What’s available when, at what cost and the expected results to enable planning

Page 26: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

ActionTrack

your display advert in our application tracking system – they see your brand when it’s most

relevant to them.

Researchucas.com

boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing

advice.

ExploreSearch tool

an unprecedented opportunity to segment

right down to an individual subject –

connecting their preference and your offer.

InfluenceEmail & SMS

reaching unplaced applicants with an

influencing communication to

inspire their acquisition.

Page 27: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 28: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 29: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 30: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 31: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 32: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

ActionTrack

your display advert in our application tracking system – they see your brand when it’s most

relevant to them.

Researchucas.com

boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing

advice.

ExploreSearch tool

an unprecedented opportunity to segment

right down to an individual subject –

connecting their preference and your offer.

InfluenceEmail & SMS

reaching unplaced applicants with an

influencing communication to

inspire their acquisition.

Page 33: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 34: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

ActionTrack

your display advert in our application tracking system – they see your brand when it’s most

relevant to them.

Researchucas.com

boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing

advice.

ExploreSearch tool

an unprecedented opportunity to segment

right down to an individual subject –

connecting their preference and your offer.

InfluenceEmail & SMS

reaching unplaced applicants with an

influencing communication to

inspire their acquisition.

Page 35: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 36: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 37: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

ActionTrack

your display advert in our application tracking system – they see your brand when it’s most

relevant to them.

Researchucas.com

boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing

advice.

ExploreSearch tool

an unprecedented opportunity to segment

right down to an individual subject –

connecting their preference and your offer.

InfluenceEmail & SMS

reaching unplaced applicants with an

influencing communication to

inspire their acquisition.

Page 38: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018
Page 39: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

ActionTrack

your display advert in our application tracking system – they see your brand when it’s most

relevant to them.

Researchucas.com

boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing

advice.

ExploreSearch tool

an unprecedented opportunity to segment

right down to an individual subject –

connecting their preference and your offer.

InfluenceEmail & SMS

reaching unplaced applicants with an

influencing communication to

inspire their acquisition.

Page 40: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Marketing Inventory

What’s available when, at what cost and the expected results to enable planning

Page 41: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends

UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process

Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning

UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.

Page 42: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

Actions

- Take a thorough look through the brochure that will be with you today and plan what’s the best fit for your clearing recruitment strategy.

- Reach out to your client partner with any questions you have on the marketing inventory, booking process or our recommendations for your success.

- Make sure you get your submission in before 17.00 on Friday 26th January as your commitment to the independent draw.

10th JanuaryWebinar and brochure with everything you need to know

22nd – 26th JanuaryBooking opens, email your form to secure your pledge

30th JanuaryYour client partner will confirm your booking

10th AprilEmail on the details of May inventory release

29th JanuaryIndependent, lottery-based draw system allocated inventory

Page 43: UCAS Media Clearing 2018 2018 inventory webinar.pdfAnalysing Clearing Trends Understanding trends and forecasting the future for clearing based on 2018 trends UCAS Media Clearing 2018

UCAS Media Clearing 2018

[email protected]


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