Date post: | 16-Aug-2015 |
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Defining Hypothesis's
Lean Entrepreneurship Project
Joana Lamarão, Konstantin Löffler, Christian Nover
Week 4
26-02-15
Defining Hypothesis's
Will kill the Business Others
1) We believe that employees would use the system if provided by the company.
2) We believe that customers only would use the product/service if it is proven to be secure.
1) We believe that company doctors want to purchase our product/service if they think it will help them to provide better treatment service.
2) We believe that companies with +5000 employees are interested to reduce absence due to illness with the help of health data storage systems.
3) We believe that companies with +5000 employees are interested to reduce costs due to illness with the help of health data storage systems.
4) If the product/service does not require any interaction with the software for customers, we are able to attract more target boomers.
5) We believe that most customers would like to keep in touch with the product/service via news updated on a website.
6) Customers prefer USB devices to transfer their data.
7) We believe that +5000 employees companies are not aware of the value proposition and benefits of EPRS systems.
8) Monitoring health data in the Pro Version is reason for company doctors to purchase the product/service.
2 of 13
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Defining Hypothesis's
Hypothesis Form
Component: Customers Segments / Value Proposition
Code: 001
Hypothesis
We believe that company doctors want to purchase our product/service if they think it will help them to provide better treatment service.
Test Conducting 10 In-depth interviews
Validation
If 70% of the interviewees will give a positive response to the assumption.
Result
Model: EPRS Version: 1.0
3 of 13
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Defining Hypothesis's
Hypothesis Form
Component: Value Proposition Code: 002
Hypothesis
We believe that companies with +5000 employees are interested to reduce absence due to illness with the help of health data storage systems.
Test Survey 20 companies with +5000 employees and ask them if they think a health data storage system could help them to reduce health related absence.
Validation
If 75% give a positive response, this assumption is proved.
Result
Model: EPRS Version: 1.0
4 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Value Proposition Code: 003
Hypothesis
We believe that companies with +5000 employees are interested to reduce costs due to illness with the help of health data storage systems.
Test Survey 20 companies with +5000 employees and ask them if they think a health data storage system could help them to reduce health related costs.
Validation
If 75% give a positive response, this assumption is proved.
Result
Model: EPRS Version: 1.0
5 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Customer segments / Channels Code: 004
Hypothesis
We believe that employees would use the system if provided by the company.
Test Survey 100 employees of a +5000 employees company and ask them if they would use the product/service if it is provided by their company.
Validation
If 75% give a positive response, this assumption is proved.
Result
Model: EPRS Version: 1.0
6 of 13
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Defining Hypothesis's
Hypothesis Form
Component: Customer segments Code: 005
Hypothesis
If the product/service does not require any interaction with the software for customers, we are able to attract more target boomers.
Test Survey 100 women >40 and men >50 and ask them if they would use the product/service if it requires no interaction with the software itself.
Validation
If 75% give a positive response, this assumption is proved.
Result
Model: EPRS Version: 1.0
7 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Value Propositions Code: 006
Hypothesis
We believe that customers only would use the product/service if it is proven to be secure.
Test Survey 20 +5000 employees companies and ask them to rank to importance of security of health data storage (1 = very unimportant / 5 = very important).
Validation
If 75% rank the importance at least important, the assumption is proven.
Result
Model: EPRS Version: 1.0
8 of 13
26-02-15
Defining Hypothesis’s
Hypothesis Form
Component: Customer Segments / Value Propositions
Code: 007
Hypothesis
We believe that +5000 employees companies are not aware of the value proposition and benefits of EPRS systems.
Test Survey 20 companies with +5000 employees and ask them if to rank their awareness of how informed they are about advantages of EPRS systems storage (1 = very uninformed / 5 = very informed).
Validation
If 75% rank their awareness at max. uninformed, the assumption is proven.
Result
Model: EPRS Version: 1.0
9 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Value Propositions Code: 008
Hypothesis
Monitoring health data in the Pro Version is reason for company doctors to purchase the product/service.
Test Conducting 10 In-depth interviews with company doctors.
Validation
If 70% of the interviewees will give a positive response to the assumption.
Result
Model: EPRS Version: 1.0
10 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Channels / Key Resources Code: 009
Hypothesis
Customers prefer USB devices to transfer their data.
Test Survey 100 employees of a +5000 employees company and ask them which technology they would prefer to use.
Validation
If 70% of the interviewees will state that they would USB devices, this assumption is proven.
Result
Model: EPRS Version: 1.0
11 of 13
26-02-15
Defining Hypothesis's
Hypothesis Form
Component: Customer Relationship Code: 010
Hypothesis
We believe that most customers would like to keep in touch with the product/service via news updated on a website.
Test Survey 100 employees of a +5000 employees company and ask them how they would like to keep in touch.
Validation
If a website ranks in the top 2 of the chosen answers it’s proven.
Result
Model: EPRS Version: 1.0
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