Lessons Learned

New Pitch

Redesign our Business Model Canvas

Market Size

Who is our new Persona?

New Interview Script

Create new Hypothesis

Change our Landing Page

MyCit Application allows everyone with a Smartphone to manager the time they are waiting on Private or Public Services' queues by using our phone application. Our App is better than the

already existent services which provides a printed time prediction because we provide more accurate

information in a very accessible way.

Market Size

TAM

SAM

SOM

10.628.433 people in Portugal

4.134.000 have a Smartphone

20% will download our application and probably apply to a better paid

version of MyCit App

Miguel Antunes ProfileAge: 48 years old - 200.000€ annual income – Married and three kidsBSC at Católica Lisbon, School of Business and Economics in Management and EconomicsMSC at Católica Lisbon at Management with major in StrategiesCFO in Deloitte since 2011

Daily Life08:15 Wake up and have breakfast with his family while watching the daily news before heading to work09:30 Take a coffee on his way to the office. At his desk briefly check the intranet site, before looking through any unread emails and make some phone calls to follow up on various company matters before checking his agenda11:00 Plan the day´s agenda. Starts overseeing accounting staff and dedicates to cash flow panning and cash management 14:00 Miguel accounts analysis and reconciliations and than starts documenting and recommending changes in producers and processes and later he usually have a meting with the CEO and the COO.16:00 He spends this hour on accounts receivable management and collections calls. And the other hour pitching in to help his staff when someone is ill or has too much on their plate18:00 During the last half hour of the day, he resolves accounting and reporting questions19:00 Goes to the supermarket before going home20:00 Time to spend with family. Miguel knows the most part of time is working so he tries to enjoy his leisure time to his kids and his wife23:00 Miguel checks his phone for any vital emails and to see if he has any early morning meetings, Make some financial decisions to the well function of his house (how many money is still needed to amortize the house). Usually verifies if he have to pay something to the state00:00 Goes sleep to be fresh for the next day

Public and Private Services’ User

Professional Experience1989-1996 Market Analyst at KPMG1996-2003 Head of Market Department at KPMG2003-2012 Head of Market Department at Deloitte2012-1014 CFO at Deloitte

Professional ObjectivesThe objective of Miguel is to produced

detailed, timely reporting on the financial

status of the company and the market to

the CEO, board of directors and

government bodies. In addition, the Miguel

is often required to vouch for the accuracy

of the company's reporting.

Must maintain a budget for the department

and ensure the objectives of that budget

are being met

Personal Objectives- Prides himself on staying on top of

company boards and being responsive to

some levels of marketing organization in

Vodafone

- Strong encourage for work-life balance in office but sometimes he has to dispense time with family in order to work

- Passion for new technologies and innovation methods that add value to the good performance of the company

- Focus on providing efficiency under his job

Artur SantosProfileSingle - 22 years old - Low disposable incomeBSC at Católica Lisbon, School of Business and Economics in Management and EconomicsMSC at Católica Lisbon at Management with Major in Strategies

Daily Life 07:00 Wake up and have breakfast before going to school. Uses his mobile phone to check his emails08:00 Arrives at school grabs the newspaper and drink a coffee before going to the class 11:00 Class break. Take this time to read the newspaper to keep abreast of the daily news. 13:00 Break to lunch with his friends and talk a bit about the content given in the classes. Usually uses his phone to analyse some doubts about the class16:00 am Finish his classes and take 2 hours to do the Group Works18:00 Use this time to spend relaxing with some friends20:00 Dinner. Time to spend with family. They saw together some movies in TV. Sometimes helps his mother to analyse her financial accounts.22:00 Goes to his rugby practice with friends00:00 am Before going to bed verifies his email to check if professors send any info about the classes of the next day

Private Services’ User

Professional ExperienceInternship at Ernst&YoungVolunteering Work at the Moove Programme

Professional ObjectivesA challenging career opportunity which

would help him to utilize his academic

background to assist him to gain

experience, employ his excellent

interpersonal skills, and be enable to

make positive contribution.

Seek an opportunity to add value by

contributing with his experience and

knowledge while seeking avenues to

grow professionally

Personal Objectives- Develop effective communication skills

- Cultivate the virtues

- Develop focus and depth in one or

more disciplines

- Develop leadership skills

- Develop a global perspective

- Prepare for lifelong learning

MyCitApp

CustomersCompanies

Interview Script

Next Hypothesis to Test

Next Hypothesis to Test

Next Hypothesis to Test

Landing Page