Social Media Efforts Peer Learning
LIST BUILDING
Story Telling
My California Story.org
Story Telling
Using Video – Educating (through humor)
www.youtube.com/watch?v=ZHRC30ZWGHA
CHPC 5
Microtargeting a community
Building your Broadcast Network - Advocacy
Lobby Day 2010 A Tree Falls & Everyone Hears
CHPC 6
Building your Broadcast Network - Education
CHPC 7
Try Something New on Lots of Platforms for Fundraising
New WaysTo Engage & Build Teams / Community
TwitterCelebrityWebsite Payoff
Piece by Piece….
Building your team - Advocacy on Facebook? Twitter? JUST ADD IT IN…
Here’s the Talking Points…
Now, Take it to Facebook…
Now, Take it to Twitter…
My E-Patient Twitter Success Story
When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was…"Twitter."
Twitter leads to diagnosis and treatment:The Story of Erin Turner
19UCB CHL
New Media
Success20UCB CHL
http://www.youtube.com/watch?v=1tWmfRSGoMc
1. Mother reads story USA Today re: wrist pain2. Tells daughter about news story3. Daughter participates in #wristpain
tweet chat hosted by Mayo Clinic4. Talks with same doctor from news story
and reviews Mayo site for information5. Makes appointment with doc6. Diagnosis made, surgery within 24 hrs7. Blog post about experience, which
further spreads information…
Twitter leads to diagnosis and treatment The Story of Erin Turner
Dr. Richard Berger
21UCB CHL
RESULTS:Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business
22UCB CHL
“It Gets Better” – Putting the tools to workCandorTimelinessEase of access
CHPC 23
Not sure what to measure? Ask the CDC
CDC.GOV/Metrics
CHPC 24
Define how YOU want to be measured
Slide 25
Dan Cohen, PrincipalFull Court Press Communications
[email protected]@DCSTPAUL / @FullCourt Press
510-465-8294
Ana-Marie JonesCARD – Collaborating Agencies Responding to
Disaster@CARDCanHelp & @MsDuctTape