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1 UChicago Arts Logo usage guidelines 1. PRIMARY LOGO This version most accurately positions the arts as an integral part of the University and reinforces the arts brand as part of the University brand. It replicates the standard University signature system. (see http://identity.uchicago.edu/guidelines/logo.shtml —scroll down to “Signature System”) 2A. HORIZONTAL VERSION For use when the University logo is already in use. 2B. STACKED VERSION For use with social media as an avatar and for small or narrow applications. PLEASE READ: The logo files accompanying this usage guide are available in both .eps and .jpeg formats and in the color options shown below (maroon, black, gray, and white/reversed out). Maroon is the preferred color option. Color values match university visual identity standards (see http://identity.uchicago.edu/guidelines/palette.shtml ). .Eps is the preferred file format. Always “place” or “insert” the actual file into your document. NEVER copy and paste from this .pdf. Always take care to maintain the proportions of the logo; DO NOT distort by “stretching” or “squeezing” the logo(s). The various formats below provide options for both long horizontal spaces (1 and 2A) and narrow vertical spaces (2B). Placement examples are illustrated on the next two pages. White/Reversed Out Logo appears white when placed over a dark solid color and/or image; this version DOES NOT include a maroon background; background image for example purposes only Maroon Preferred Gary/Maroon Preferred Gary/Black Secondary option Black Gray Secondary color option White/Reversed Out Logo appears white when placed over a dark solid color and/or image; this version DOES NOT include a maroon background; background image for example purposes only
