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UCT Jammie ShuttleAdvertising
The Context• UCT’s Jammie Shuttle (JS) launched in 2005 • It’s a service to students and alleviates Campus parking
issues.• JS operates 11 routes, based on a “Park & Ride” principle• Upmarket areas include Newlands, Rondebosch, Claremont,
Mowbray, Obs (Medical Campus) and into town (Fine Art).• JS transports a desirable target market for advertisers
The Stats• A fleet of 30 buses • Operated by Sibanye (licensed contractors)• Carrying 30 000 passenger trips a day (on average)
reaching 45 000 per day at peak times.• Clean and safe environment• Min duration of 7 minutes per ride• Max duration of 20 min• Captive audience• Jammie Shuttle branded in UCT blue
On-Board Opportunity
• Serve static advertising inside the bus• Key areas: behind the driver, at the exit rear
door and on the rear window panel.
Behind the driver
Rear exit
Rear window panel
Bus Stop Opportunity
• 5 key sites, on and off campus• Upper Campus x 3, Middle Campus & Anzio
Road (Medical Campus).• A1 frames• Scrolling banners = up to 6 ads per
frame• Double sided and backlit
Hundreds line up each day Sprite have booked an 8 month package May-Nov 2012
Audience Numbers
• 30 000 passenger trips per day• 150 000 per week (excl weekends)• 600 000 per month• Allowing for duplication – divide by 2• 300 000 per month• 6 days a week (limited service on Sundays)• 6am – midnight (2am prior to exams)• Holidays = limited service
Verified by UCT Properties and Services Dept and Sibanye Bus Co.
Audience Profile
• Audience reflective of the broader UCT student profile
• 18 – 25 years old• 54% female, 46% male• 50% white, 50% BCI• Approx. 6000 student based in res, rest “day-
trippers”
Rates - Bus
• Total buses = 30• 3 packages available (10 buses per package)• one bus per route, • 26 x 30 seater Senior buses, four x 45 Explorer seater • 2 posters per bus (front and rear)• R2500 per bus per month• Total cost = R25 000pm *• Production cost of printing: R4500 (once off cost)
*Rates = ex VAT & incl Agency comm
Rates – Bus Stops
• 4 Bus Stops on Campus • 2 Scrollers per stop• Each Scroller carries 6 ad posters• Each package offers one ad per Scroller• 8 posters per package• R2000 month per poster• Total cost = R16 000pm*• 6 packages available• Production cost for producing poster is R3 000 • Installation cost by Moving Tactics: R5840 *Rates = ex VAT & incl Agency comm.
Rates• Based on competitive analysis of Comutanet ,
Campus Media and Primedia Unlimited’s Wash Room Frames.
• Analysed on a CPT basis• Estimated against the desirable target market
Terms and Conditions
• All of the above inventory is subject to availability at time of booking
• All campaigns are subject to landlord approval• All monthly rentals include agency commission & VAT• Print production lead times is 10 WORKING DAYS from
receipt of correct artwork and proof sign-off • Blue Bus Media to handle all Production• Production payment is required upfront before the start
of the campaign• PLEASE NOTE PAYMENT IS COD FOR PRINTING AND 30 DAYS FOR
MEDIA• The UCT does not allow alcohol advertising on the buses
or bus stops
Jammie Shuttle Media t/a Blue Bus Media c.c.CC reg no. 2011/024638/23
Members: AJ & MC GillettNot VAT registered
Thank you