Date post: | 18-Aug-2015 |
Category: |
Small Business & Entrepreneurship |
Upload: | lisa-rose |
View: | 214 times |
Download: | 0 times |
WHY?
• Connecting you to any product you are looking for at anytime.
• Connecting locals and tourists to local businesses.
• We sell convenience.• Also promotes local business.
FWICKLY: PROTOTYPE
https://www.facebook.com/fwickly?ref=ts&fref=ts
TESTING
Assumptions Store 1M N M Liquors
Store 2Willy’s
Stores are willing to pay R100 pm.
Store was only willing to pay R50 pm.
Only willing to pay when FWICKLY is established.
Stores are willing to pay for promotions.
Yes Yes
• People willing to use the App - 80%
• Customers to check the page regularly for promotions.
Customer assumptions
COST STRUCTURESAmount of store Price per year Revenue pm Revenue pa
1 - 25 Free R 1 250 R 15 000
26 - 100 R 1 200 R 5 000 R 60 000
101 - 500 R 2 352 R 25 000 R 300 000
501 – 1000 R 3 312 R 50 000 R 600 000
1001 – 2000 R 4 620 R 100 000 R 1 200 000
There will be income from advertisement.
Salaries• Each partner will take 7% pm of our
revenue.• Net profit will be invested in Research and
Development (R&D)
WAY FORWARD FOR THIS BUSINESS IDEA
Marketing We will be reaching our customers by means of social networks. Our flyers will be distributed by tourism agencies and stores which
are on FWICKLY’s platform. Promotions regularly through the Facebook pages of our current
users.
Needs: Webpage designer Data capturers More category stores to be on the webpage For 500 stores we need R2400