STYLED BY SHAWNDRA

Social Media Strategy

Table of Contents◦ Executive Summary: February 2107◦ Social Media Audit ◦ SM assessment◦ Competitors

◦ Social Media Objectives◦ Online Brand Persona and Voice◦ Strategies and Tools◦ Timing and Key Dates◦ Social Media Roles and Responsibilities◦ Social Media Policy◦ Critical Response Plan◦ Measurement and Reporting Results

Executive Summary◦ My major social media priorities will be growing my online following◦ The primary goal is to support revenue goals by driving more traffic to my social media

sites by sharing and engaging more.

◦ Social Media Stategies◦ Produce and publish more content

Social Media Audit The following is an audit of Styled By Shawndra’s social media presence to date. It includes an assessment of all social networks, demographics, and a competitor analysis.

Social Network

URL Follower Count

AverageWeekly Activity

Instagram Instagram.com/shawndra.nash

899 6 Posts a Week

FaceBook Facebook.com/shawndranash

1435 12 Posts a week

Competitor Assessment CompetitorName

Social Media Profile

Strengths Weaknesses

Arranged By Ariah

arrangedbyariah

Her picture quality is amazing, and her following is strong.

Her style is very one dimensional.Clients all tend to look the same

Social Media Objectives◦ In 2017, the primary focus of our social media strategy will be to support revenue goals

by driving more traffic to our website from our social channels. In order to do so, our social media priorities will be growing online following + community by sharing more engaging, relevant content and building deeper relationships with our customers.

◦ Some special objectives include: ◦ 1. Increase the amount of traffic and attention to my various social media platforms◦ 2. Increase following by 250 in three months

ONLINE BRAND PERSONA AND VOICE

◦ Adjectives that describe our brand: ◦ Stylish

◦ Fearless

◦ Bold◦ Fun

◦ Innovative

STRATEGIES AND TOOLS

◦ Using analytics, reasearch when my followers are most active, and establish a time to post during those hours.

◦ Tools◦ Approved Tools ◦ Hootsuite ◦ Rejected Tools ◦ � N/A ◦ Existing Subscriptions/Licenses ◦ Medium ◦ Qualaroo◦ Photoshop

SOCIAL MEDIA ROLES AND RESPONSIBILITIES◦ Creative Director- Shawndra Nash Social Media Manager – Shawndra Nash

SOCIAL MEDIA POLICY

◦ The use of social media has become an integral part of everyday life. We use it to interact, shop, and engage. As a representative of Styled By Shawndra, you are expected to a certain level of decorum and etiquette while using social media. Outlined below are some guidelines:

◦ Be kind, always.

◦ Be respectful◦ Do not be rude

CRITICAL RESPONSE PLAN◦

Scenario 1 - Inappropriate Tweet Sent from @RaincoastADV Action Plan ◦ When Tweet is detected:

Take screenshot (on Mac press: Command+Shift+ 3)Delete Tweet Alert Shawndra Nash(Social Media Manager). Rob to sync with Kim to discuss impact and reach, and evaluate further action.

◦ Shawndra will develop appropriate follow up Tweet/Post.